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The 'In Reviews We Trust' podcast is brought to you by host Callum McKeefery, CEO of REVIEWS.io, a leading online review platform used by over 8,200+ fast-growing brands. Each episode features inspirational guests that include SaaS leaders, experts and entrepreneurs, providing invaluable insights to help you grow and scale your e-commerce business. Each episode will be approximately 20 minutes long and published bi-weekly.
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In this episode host Callum McKeefery talks to Zach Rego, SVP of Revenue at Triple Whale , the company that bring the metrics that matter most into one easy-to-use dashboard, enabling you to get the real-time insights you need to grow your brand.They discuss topics such as the role of e-commerce analytics, artificial intelligence in driving e-commerce growth, the evolution of the industry, and the importance of data access. Zach also shares some insights on Triple Whale's unique features like natural language querying for data access and their future plans, which include launching a forecasting feature. Towards the end, they talk about strategies for aspiring e-commerce entrepreneurs and valuable resources for learningIn particular:The need to have easy access to to real time data in order to grow your business The value of creating and sustaining a community space for your brand What impact the updates in iOS 17 will have and how to prepareThe value of generative AI for content creation andThe growing move by brands towards owned content/ news channels Please take note that in this episode, the audio quality for Callum may not be as ideal as we'd prefer. However, the content is exceptionally valuable, and we couldn't resist sharing this episode with you. We appreciate your understanding and hope you'll still find it worth your while!Callum McKeefery:LinkedInTwitterZach Rego:LinkedinTwitter Show notes:Triple WhaleTableauGoogle BardDiscordSephoraAhrefsBooks: Shoe Dog by Phil KnightPodcast:Acquired. FM: The complete history and strategy of LVMHREVIEWS.io is a leading online review platform. It's used by over 8,200+ fast-growing brands. To find out more please go to:www.reviews.ioFind us on LinkedIn
In this episode, show host Callum McKeefery talks to Darin Lynch founder and CEO of Irish TitanIn this conversation, Darin and Callum discuss such topics as:AI's role in the future of eCommerce The best environment to produce creativity Guerilla marketing and entrepreneurial spiritIs focusing on SEO an outdated mindset?Darin LynchLinkedInCallum McKeefery:LinkedInTwitterShow notes:Irish TitanBig CommerceShopifyShopwareSmegOtis SpunkmeyerBooks: 'Start with why' Simon SinekREVIEWS.io is a leading online review platform. It's used by over 8,200+ fast-growing brands. To find out more please go to:www.reviews.ioFind us on LinkedIn
In this episode, show host Callum McKeefery talks to Tink Taylor, Founder and president of the Dotdigital Group PLC. Tink is a giant in the world of tech and a true industry veteran with 25 years of experience in the digital ecosystem.In this conversation, Tink and Callum discuss such topics as:How relevancy = resultsHow data is the foundation for delivering exceptional customer experiencesHow to solve problems with processes, not people How success should not be measured in the number of employees The benefits and pitfalls of PE/ VC funding - including the impact on the end consumerHow smaller industry events seem to be preferred by merchantsTink TaylorLinkedInCallum McKeefery:LinkedInTwitterShow notes:Dotdigital Books: The Tipping Point: Malcom GladwellPodcast: How I Built This with Guy RazREVIEWS.io is a leading online review platform. It's used by over 8,200+ fast-growing brands. To find out more please go to:www.reviews.ioFind us on LinkedIn
In this episode host Callum McKeefery talks to Joe Vancena, CEO & Co-Founder at Status, the company driving retention through signed-in accounts.They discuss:What happens in eCommerce when people are signed in?How customer accounts can solve some of the big picture problems brands are facing with personalization, retention and the loss of data and consumer privacy.How returns are a very vital moment in your relationship with your customer and how should address them differently.The pros and cons of being bootstrapped versus funded.Callum McKeefery:LinkedInTwitterJoe VancenaLinkedInShow notes:StatusShopify Loop Returns ZendeskGorgiasKlaviyoAttentiveRolloBooks: From Impossible to Inevitable: How SaaS and Other Hyper-Growth Companies Create Predictable Revenue by Aaron Ross and Jason LimkinAs a Man Thinketh by James AllenREVIEWS.io is a leading online review platform. It's used by over 8,200+ fast-growing brands. To find out more please go to:www.reviews.ioFind us on LinkedIn
In this episode host Callum McKeefery talks to Arjun Jolly, the COO and Co-Founder of adQuadrant, one of the world’s leading digital advertising firms.They discuss the power of the performance mindset, the new focus on conscious profitability in 2023 the 'wait and see' year, applying AI to enhance workflows, the impact of having a challenger mentality and above all, how health = wealth.Callum McKeefery:LinkedInTwitterArjun JollyLinkedInShow notes:adQuadrantHimsBoltTriple Whale NorthbeamTrue ClassicEpinionsMeasuredSendlaneBooks: The Almanack of Naval RavikantSite/Insta page: Mind Body Green REVIEWS.io is a leading online review platform. It's used by over 8,200+ fast-growing brands. To find out more please go to:www.reviews.ioFind us on LinkedIn
In this episode host Callum McKeefery talks to Camilla Tress , the Connected Commerce Lead at Oliver Bonas the independent British lifestyle store.They discuss why a focus on customer experience is crucial to developing strong customer relationships, why creating unique experiences both on and offline drives growth, the benefits of using a headless eCommerce platform, the future of retail and AI, and how to use your review content to build brand awareness. Callum McKeefery:LinkedInTwitterCamilla TressLinkedInShow notes:ContentsquareMagentoShopifyBazaarvoiceReferences:CDP - Customer Data Platform ERP - Enterprise Resource Planning PDP - Product Detail Page REVIEWS.io is a leading online review platform. It's used by over 8,200+ fast-growing brands. To find out more please go to:www.reviews.ioFind us on LinkedIn
In this episode host and REVIEWS.io CEO Callum McKeefery is joined by gust Kaitlyn Fostey from US Agency - Levitate FoundryLevitate Foundry is the premier eCommerce Growth Marketing Firm, which prides itself on the successes of its DTC clients over the years. Through groundbreaking storytelling and focus on innovative brands, Levitate Foundry is known for driving success through data analytics, effective branding and growth strategiesIn this episode they discuss the most most valuable apps to use in Shopify right now, which AI tools to adopt to increase efficiencies, the future of AR, its impact on customer experience and early adoption by fashion and CPG sectors. The importance of UGC to aid conversion and the potential for live shopping.Callum McKeefery:LinkedInTwitterKaitlyn Fostey:LinkedInShow notes:Levitate FoundryShopifyChatGPTHue (shade matching technology)RebuyMakeup by MarioRechargeSephoraLiquid DeathDTCXObviWaterdropSocial SnowballPodcasts:eStreamlyREVIEWS.io is a leading online review platform. It's used by over 8,200+ fast-growing brands. To find out more please go to:www.reviews.ioFind us on LinkedIn
In this episode host Callum McKeefery talks to Tom Locke Founder of Noughts & Ones, the agency that builds sales-friendly Shopify stores for planet-friendly businesses, and Matt Williams, COO and Co-Founder of Greenspark who help businesses and individuals to make a planet-positive impact. They discuss ways businesses can drive sustainable practices whilst increasing profitability, the importance of choosing and researching your partners and being conscious of your networks. The impact of conscious coding and development for eCommerce sites and ways that loyalty can be used to identify and reward positive and sustainable consumer behaviour.Callum McKeefery:LinkedInTwitterMatt Williams:LinkedInTom Locke:LinkedInShow notes:GreensparkNoughts & OnesShopifyMaevingCheeky PandaJohn Masters OrganicsWholegrain DigitalChatGPTPodcasts:This Is Important by WorkaholicsFreakonomics: The Hidden Side Of EverythingREVIEWS.io is a leading online review platform. It's used by over 8,200+ fast-growing brands. To find out more please go to:www.reviews.ioFind us on LinkedIn
In this episode Callum McKeefery, show host and CEO of REVIEWS.io talks to Callum Devine, Founder and Managing Director of CB Social, a paid social media management agency tailored for e-commerce.They discuss the key social channels for driving agency revenue and growth, the most valuable way to use chat GPT for SEO, the best-performing aesthetic for ads, the value of user-generated content, and the importance of finding your niche and providing exceptional customer service.Episode links:Callum Devine:LinkedInCallum McKeefery:LinkedInTwitterShow notes:CB SocialIN CTRLMaboVisualsoftChatGPTCarrie Rose Podcasts:The Lewis Morgan PodcastDiary of a CEOREVIEWS.io is a leading online review platform. It's used by over 8,200+ fast-growing brands. To find out more please go to:www.reviews.ioFind us on LinkedIn
Update: PPC Protect is now Lunio.aiIn this episode of In Reviews We Trust, Callum McKeefery sits down with Neil Andrew, founder of PPC Protect, a leading click fraud detection software that helps businesses safeguard their ad budgets across all major paid media channels. Neil dives into how click fraud affects Google Ads, Facebook Ads, and other platforms, costing businesses millions in wasted spend. He also shares insights on preventing fraud, boosting ROI, and scaling ad campaigns efficient...
Show Notes:In this episode of In Reviews We Trust, Callum McKeefery hosts Pete Gardner and Adam Pearce, the founders of Blend Commerce and the creators of Flame. Together, they delve into the evolving landscape of eCommerce, the rise of retention strategies, and the importance of community building for agencies and tech partners alike.Key Discussion Points:The origins and mission behind Blend Commerce and Flame, a conferencing solution aimed at bringing together app developers, agencies, and ...
Show Notes:In this special In Reviews We Trust Jubilee edition, host Callum McKeefery sits down with Phil Manson, founder of PAASE, a leading Klaviyo agency, to discuss how brands can optimize their email marketing strategies and scale retention efforts. Phil shares his journey from working in marketing automation to founding a Klaviyo-focused agency, insights on the future of email and SMS marketing, and the importance of data-driven customer engagement.Key discussion points include:The jour...
Show Notes:In this episode of In Reviews We Trust, host Callum McKeefery welcomes Lukasz Zelezny, a well-known SEO expert, to share his journey in the world of search engine optimization and his thoughts on the future of SEO. Lukasz discusses his beginnings in digital marketing, scaling SEO strategies, and navigating the challenges of AI-generated content.Key discussion points include:Lukasz’s journey from building websites for niche music communities to becoming an SEO expert.The rise of AI-...
Show Notes:In this episode of In Reviews We Trust, host Callum McKeefery, CEO of REVIEWS.io, welcomes Chase Dimond, email marketing expert and co-founder of Structured, to share his expertise in eCommerce email marketing and customer engagement.Chase discusses his journey into email marketing, starting from his early experiences with non-paid marketing and building large email lists. Today, he is recognized as a leader in email deliverability and eCommerce marketing strategies. In this episod...
In this episode of In Reviews We Trust, host Callum McKeefery speaks with Burc Tanir, founder of Prisync, a leading dynamic pricing and competitor tracking platform for eCommerce brands.Burc shares how Prisync empowers eCommerce businesses to implement Amazon-like dynamic pricing strategies, automate price updates, and maximize profitability—all without the need for large development teams.Key Takeaways:How Prisync enables dynamic pricing to compete with giants like AmazonThe importance of co...
Podcast Episode Title:From University to Dragon's Den Success - Building a Global Eyecare Brand with Dhruvin Patel from Ocushield – Episode Description:In this episode of In Reviews We Trust, host Callum McKeefery speaks with Dhruvin Patel, the founder of Ocushield, a rapidly growing eyecare brand that focuses on protecting users from harmful blue light exposure. Dhruvin shares his journey, from studying optometry at City University in London to founding Ocushield and successfully pitchi...
Episode Description:In this episode of In Reviews We Trust, host Callum McKeefery sits down with Eddie Whittingham, a former police officer turned lawyer, private investigator, cybersecurity startup founder, and now creator of GoFounder.com—a supportive startup community. Eddie’s eclectic career led him to successfully sell his cybersecurity company to a NASDAQ-listed firm. He shares insights on scaling a startup, the importance of building a standout brand, and how review platforms helped pu...
Unlocking the Secrets of E-commerce Success with John Surdakowski, Founder of Avex – Building Brands, Investing in Tech, and Mastering ShopifyEpisode Description:In this episode of In Reviews We Trust, Callum McKeefery welcomes John Surdakowski, the founder and CEO of Avex, one of the world’s top digital agencies. John shares his journey from humble beginnings in web design to working with iconic DTC brands like Kith, Balance Athletica, and Katy Perry’s De Soi. They dive deep into the strateg...
n the premiere episode of In Reviews We Trust, host Callum McKeefery sits down with Christian Hoppe, former Head of Online for Waterdrop and co-founder of Forwrd Agency. Christian shares his invaluable insights on e-commerce growth, customer retention, and the essential metrics brands need to monitor for long-term success. From his unconventional start in online marketing to co-founding a successful agency, Christian emphasizes the importance of retention over acquisition in the changing e-co...
In the final episode of our first season here on the In Reviews We Trust Podcast, Callum McKeefery show host and CEO of REVIEWS.io talks to Phill Manson, founder and CEO of PAASE Digital the marketing automation specialists, and Joe Marston and Liam Dean, co-founders and owners of For You Advertising, the leading TikTok agency that creates UGC that converts.They discuss...The opportunities and hesitancies of larger retailers on TikTokThe value of being able to access your customers data/ emailThe fact you can’t get reviews/ feedback from TikTok customersClever hacks to create effective TikTok adsTikTok Shopping's success in the UKAgency management across both disciplines and planning for that all important exitEpisode links:Phill Manson: LinkedInJoe Marston:LinkedInTwitterLiam Dean:LinkedInCallum McKeefery:LinkedInTwitterShow notes:PAASEFor You Advertising Klaviyo TikTokOodieSoar With UsMotionBloomreachSalesforce Marketing CloudDot Digital AttentiveShopify PrivyBooks: Red Notice: A True Story of Corruption, Murder and One Man’s Fight for Justice: Bill Brower Purple Cow: Seth GodinBuilt to Sell: Creating a Business That Can Thrive Without You: John WarrillowStandout or Die: How to Make Your Digital Marketing Agency More Visible, Desirable and Valuable: Gareth Healey Podcasts:Midnight Podcast: Matt Kelly
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