Show Notes:

In this episode of In Reviews We Trust, host Callum McKeefery, CEO of REVIEWS.io, welcomes Chase Dimond, email marketing expert and co-founder of Structured, to share his expertise in eCommerce email marketing and customer engagement.

Chase discusses his journey into email marketing, starting from his early experiences with non-paid marketing and building large email lists. Today, he is recognized as a leader in email deliverability and eCommerce marketing strategies. In this episode, you’ll learn:

• How Chase grew his expertise in eCommerce email marketing and built communities around brands.
• Key insights into creating a high-converting email welcome series for online stores.
• Tools and tactics to improve email deliverability and ensure your marketing messages land in the inbox.
• The rise of SMS marketing in eCommerce and how it complements email for customer engagement.
• The importance of building community and loyalty in eCommerce through email and SMS.
• How Chase’s new SaaS product, Email Up, helps brands design and send high-converting emails quickly and efficiently.

Chase also shares actionable tips on leveraging email design tools, AMP technology for interactive emails, and best practices for driving customer engagement with email campaigns.

If you're an eCommerce business owner, email marketer, or just looking to improve your brand’s customer reviews and email strategy, this episode offers valuable insights to level up your marketing efforts.

Follow Chase on Twitter: @ecomchasedimond

Topics covered:

• 00:00 Introduction and Chase Dimond’s journey into eCommerce email marketing
• 04:00 Crafting effective email welcome series for eCommerce brands
• 09:00 The growth of SMS marketing for customer engagement in eCommerce
• 15:00 Improving email deliverability and open rates
• 20:00 Building community and customer loyalty through email
• 23:00 Future trends in email design: AMP emails and interactive experiences
• 25:00 Chase’s new SaaS tool for eCommerce email design
• 32:00 Wrap-up and closing thoughts

Connect with us:

• Host: Callum McKeefery
• Guest: Chase Dimond

Don't miss this episode if you're looking to boost your eCommerce email campaigns and build stronger relationships through customer reviews and email marketing.

Catch new episodes of In Reviews We Trust every two weeks.