Season 2: Ep: 7 Data-Driven CX: Create the ultimate customer experience: Tink Taylor, Dotdigital
Update: 2023-08-22
Description
In this episode, show host Callum McKeefery talks to Tink Taylor, Founder and president of the Dotdigital Group PLC. Tink is a giant in the world of tech and a true industry veteran with 25 years of experience in the digital ecosystem.
In this conversation, Tink and Callum discuss such topics as:
- How relevancy = results
- How data is the foundation for delivering exceptional customer experiences
- How to solve problems with processes, not people
- How success should not be measured in the number of employees
- The benefits and pitfalls of PE/ VC funding - including the impact on the end consumer
- How smaller industry events seem to be preferred by merchants
Tink Taylor
LinkedIn
Callum McKeefery:
LinkedIn
Twitter
Show notes:
Dotdigital
Books: The Tipping Point: Malcom Gladwell
Podcast: How I Built This with Guy Raz
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