Ep.7 SEO Expert Lukasz Zelezny on the Future of SEO, AI Content, and Page Speed Insights
Description
Show Notes:
In this episode of In Reviews We Trust, host Callum McKeefery welcomes Lukasz Zelezny, a well-known SEO expert, to share his journey in the world of search engine optimization and his thoughts on the future of SEO. Lukasz discusses his beginnings in digital marketing, scaling SEO strategies, and navigating the challenges of AI-generated content.
Key discussion points include:
- Lukasz’s journey from building websites for niche music communities to becoming an SEO expert.
- The rise of AI-generated content using GPT-3 and its impact on SEO strategies.
- How businesses can adapt to the evolving SEO landscape with smarter content strategies.
- Lukasz’s thoughts on page speed optimization, AMP (Accelerated Mobile Pages), and Google’s Core Web Vitals.
- The future of SEO in uncertain times, from inflation to supply chain issues.
- Emerging trends in voiceover AI and how AI-generated voice is changing content consumption.
- Web stories and their potential impact on SEO, especially in the US and Brazilian markets.
Whether you’re a digital marketer, eCommerce business owner, or SEO enthusiast, this episode provides valuable insights into where SEO is headed and how to stay ahead of the curve.
Follow Lukasz on LinkedIn: Lukasz Zelezny
Topics Covered:
- 00:00 Introduction and Lukasz Zelezny’s journey into SEO
- 03:00 From music websites to SEO: How Lukasz got started
- 08:00 The impact of AI and GPT-3 on SEO content creation
- 14:00 How voiceover AI and content engagement tools are shaping SEO
- 16:00 Practical tips for finding hidden SEO opportunities in Google Search Console
- 18:00 Page speed insights and the importance of optimizing Core Web Vitals
- 19:00 AMP (Accelerated Mobile Pages): Is it making a comeback?
- 22:00 The potential of Google’s Web Stories and their impact on search visibility
- 25:00 Wrapping up with insights on SEO conferences and events
Connect with us:
- Host: Callum McKeefery
- Guest: Lukasz Zelezny
Catch new episodes of In Reviews We Trust every two weeks for more insights on eCommerce, SEO, and digital marketing strategies!
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