Insightful Inspiration

Welcome back to Episode 15 of Insightful Inspiration. Brands can't sit on the sidelines anymore – consumers expect them to jump into the conversations shaping our world. We're digging into how marketers can ditch the old playbook and really connect with people. Sure, selling matters, but so does having a voice in society and making a difference. But how do brands participate correctly and authentically? Isabelle Landreville chats with Dr. Anastasia Kārkliņa Gabriel, author of "Cultural Intelligence for Marketers." She's a cultural theorist, writer, researcher, and strategist who decodes culture. With a PhD in cultural studies from Duke University, Dr. Gabriel has consulted for world-renowned brands and her unique blend of academic background and practical marketing experience brings valuable insights to the field of cultural intelligence in marketing. Grab your copy of her book here: https://www.amazon.com/Cultural-Intelligence-Marketers-Inclusive-Marketing/dp/1398614033 Insightful Inspiration is brought to you by Sylvestre & Co.: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.sylvestreco.com

As many are gearing up for strategic planning, what better time to think about how those strategic plans can be developed – dare I say – more strategically by using insights wisely. We discuss the topic on Episode 14 of "Insightful Inspiration." Isabelle Landreville chats with Kerry-Ellen Schwartz, director of consumer insights – predictive intelligence and platform innovation – at PepsiCo. She’s a results-oriented, proactive professional who helps PepsiCo make decisions based on actionable insights. Join us. Insightful Inspiration is brought to you by Sylvestre & Co.: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.sylvestreco.com

This is a replay of Isabelle Landreville's presentation at IIEX North America. Join us for an illuminating session exploring how technology shapes genuine connections, emphasizing the importance of human-centric research methodology innovation. Key Takeaways: 1. Prioritize human needs in innovation, ensuring solutions resonate with real-world challenges.2. Maintain agility and cultural sensitivity for innovative solutions.3. Prioritize human insights, foster community collaboration for empathy-driven innovation. Insightful Inspiration is brought to you by Sylvestre & Co.: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.sylvestreco.com

Welcome back to Episode 13, Year 2 of Insightful Inspiration, your go-to podcast for discovering the secrets to understanding and connecting with diverse audiences. Let’s focus on leadership. Afterall, somebody has to lead those awesome insights and market research teams around, but what does it take to move into insights leadership and then stay there to help teams succeed? To discuss the topic, Isabelle Landreville chats with Jillian Tirath, an Insights and Analytics executive who previously led strategy insights and analytics teams at Jordan Brand - Nike, and Coca-Cola. Jillian is a values-based leader who builds high-performing teams by creating an environment where we can achieve more than we thought possible. Get ready for an insightful and inspiring conversation. Insightful Inspiration is brought to you by Sylvestre & Co.: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.sylvestreco.com

Advertising is all around us – nonstop, everywhere. So, how can brands stand out? By understanding the market better, knowing what has a better chance to perform, and using insights to create more impactful ad campaigns. On Episode 12 of Insightful Inspiration, Isabelle Landreville chats about that topic with Crystal Sales, a seasoned strategic planner and Group Strategy Director at Rethink in Toronto. Crystal embodies the principle of driving results with consumer understanding. With over a decade of experience at renowned agencies such as SID LEE, Ogilvy, and OneMethod, Crystal has honed her skills in transforming data-driven insights into powerful brand experiences. Join us. Insightful Inspiration is brought to you by Sylvestre & Co.: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.sylvestreco.com

Consumer trends change and sometimes quickly. So how can companies keep up while also diving deep into actually understanding the human behind their customers? Let’s find out on Episode 11 of "Insightful Inspiration." Isabelle Landreville is joined by Mimi Sherlock, VP of Global Consumer Intelligence, Nourish, at International Flavors and Fragrances, to discuss the roles of trend intelligence and human connection. With over two decades of experience, Mimi brings actionable insights to life, facilitating front-end innovation, and guiding teams with an insight-led approach. As an invited speaker and leader at the Creative Problem Solving Institute, she has explored the intersection of creative thinking and brain physiology. Mimi is also the founder of Sherlock Creative Thinking and co-author of "Once Upon an Innovation." Join us. Insightful Inspiration is brought to you by Sylvestre & Co.: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.sylvestreco.co

The industry certainly has seen changes in recent years. Some good. Some not so good and some somewhere in the middle. But the basic need for companies – small and large - to understand their customers remains. On Episode 10 of "Insightful Inspiration," Isabelle Landreville chats with Nick Graham, global head of insights and analytics at Mondelez International, about the role of insights in large organizations. Insightful Inspiration is brought to you by Sylvestre & Co.: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.sylvestreco.co

Welcome back to Episode 9 of Insightful Inspiration, your go-to podcast for discovering the secrets to understanding and connecting with diverse audiences. We're diving into the fascinating world of Generation Z, those born between 1997 and 2012. As a business owner or marketer, you know that understanding this unique generation is crucial for success, but where do you start? What do you need to know, and what are the most effective strategies to reach them? To discuss the topic, Isabelle Landreville is joined by Gary Rudman, the Gen Z whisperer. Gary is the president of GTR Consulting and a seasoned qualitative researcher with a wealth of knowledge and experience in understanding and connecting with Generation Z. Join us.

On Episode 8 of "Insightful Inspiration," we learn about agile insights and lean into AI.Sidi Lemine, CEO of Jade Kite, joins Isabelle Landreville to cover the topic and how it can be useful for qualitative researchers. Insightful Inspiration is brought to you by Sylvestre & Co.: ⁠⁠⁠⁠⁠⁠⁠https://www.sylvestreco.com/⁠

Welcome back to Episode 7 of Insightful Inspiration. Let’s talk about the state of women in research. What are the current struggles and successes? How have things changed in the last 17 years?  Host ⁠Isabelle Landreville⁠ is joined by ⁠Kristin Luck⁠ to find out. Kristin has had multiple private-equity-backed exits, is an advisor to market research firms, and is the founder of ⁠Women in Research (WIRe)⁠ She’s also the founder of ⁠ScaleHouse⁠ and co-founder of ⁠growth marketing firm Growgetter⁠.  Join us. Insightful Inspiration is brought to you by Sylvestre & Co.: ⁠⁠⁠⁠⁠⁠https://www.sylvestreco.com/⁠

Consumers live narratives and the more companies can understand those narratives and be a part of them, the better. But how do they do that? Let's find out on Episode 6 of "Insightful Inspiration."Isabelle Landreville is joined by Kristian A. Alomá, Ph.D., author of “Start with the Story” and founder and CEO at Threadline. He’s a branding and experience design consultant and describes his work as a couple’s therapist between clients and their customers. He helps them determine what they like about each other and how to strengthen their relationship. Join us to learn about the narrative economy! Insightful Inspiration is brought to you by Sylvestre & Co.: ⁠⁠⁠⁠https://www.sylvestreco.com/

Welcome back to Episode 5 of Insightful Inspiration. Being client-first is necessary to really help customers be successful, but how can that be done in a sustainable way to drive results continuously?  Let's find out in this conversation between Isabelle Landreville and Joseph Chen.  Joseph is the Founder and CEO of Leo & Dragon, a research management and insight consultancy focused on enabling confidence for clients to experiment with fresh approaches that lead to strategic and actionable insights. Join us. Insightful Inspiration is brought to you by Sylvestre & Co.: ⁠⁠⁠https://www.sylvestreco.com/

On this episode of “Insightful Inspiration,” host Isabelle Landreville explores a topic close to her heart - Quebec culture and history. In this French-language conversation, Isabelle chats with Philippe Lamarre, founder of Urbania. They share a fresh perspective on Quebec's distinct yet evolving culture. Episode 4 is a fun and fascinating listen. Insightful Inspiration is brought to you by Sylvestre & Co.: ⁠⁠https://www.sylvestreco.com/

Welcome back to Episode 3 of Insightful Inspiration. One of the topics that has been top of mind is how biculturalism helps us understand people better.  Isabelle Landreville is joined by Marta Villanueva, chief insights officer at NuThinking, who is perfect to provide us with insightful inspiration on the topic. Connect with Marta: https://www.linkedin.com/in/martavillanueva/ Connect with Sylvestre & Co.: ⁠https://www.sylvestreco.com/

On the last episode, we talked about how and why to trust people from the get-go. On Episode 2, let’s talk about the science behind it. Isabelle Landreville is joined by author and scientist Paul Zak to discuss the topic. Connect with Paul: http://pauljzak.com/ Connect with Sylvestre & Co.: https://www.sylvestreco.com/

Without further ado, here’s our first episode. On Episode 1, we discuss the importance of brands and market research building a foundation of trust to drive results.But how do you build that trust from the get-go, and how do you use it to keep the momentum going?Let’s find out from Raj Manocha, Chief Client Officer at Sago, who is joining Isabelle Landreville on this episode. Connect with Raj here: https://www.linkedin.com/in/raj-manocha-8616397/ And learn more about Isabelle and Sylvestre & Co. here: https://www.sylvestreco.com/

On Insightful Inspiration, Isabelle Landreville, president and chief insights seeker at Sylvestre & Co., chats with the mosaic of brilliant individuals that help us shape the insights industry. We invite you to join us and please subscribe now to listen to our guests’ insightful inspiration and hear what drives them and how they get inspired to be successful in the insights industry.