15: Listening and Speaking: Your Guide to Cultural Conversations
Description
Welcome back to Episode 15 of Insightful Inspiration. Brands can't sit on the sidelines anymore – consumers expect them to jump into the conversations shaping our world. We're digging into how marketers can ditch the old playbook and really connect with people. Sure, selling matters, but so does having a voice in society and making a difference. But how do brands participate correctly and authentically?
Isabelle Landreville chats with Dr. Anastasia Kārkliņa Gabriel, author of "Cultural Intelligence for Marketers." She's a cultural theorist, writer, researcher, and strategist who decodes culture. With a PhD in cultural studies from Duke University, Dr. Gabriel has consulted for world-renowned brands and her unique blend of academic background and practical marketing experience brings valuable insights to the field of cultural intelligence in marketing.
Grab your copy of her book here: https://www.amazon.com/Cultural-Intelligence-Marketers-Inclusive-Marketing/dp/1398614033
Insightful Inspiration is brought to you by Sylvestre & Co.: https://www.sylvestreco.com
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