20: Making insights stick: Building customer obsession into your DNA
Description
Making research matter is about creating a culture where customer understanding drives every decision. But how do we make insights stick and transform organizations from the inside out?
On Episode 20 of "Insightful Inspiration," Isabelle Landreville welcomes Gail Banack, a transformational leader who knows exactly what it takes to build customer obsession into company’s DNA. As a seasoned executive, she’s worked in insights, marketing and merchandising. Now, as co-host of The She Means Business Podcast, she continues to share insights that drive business transformation. Throughout her career, Gail has been a passionate advocate for putting customer understanding at the heart of business decisions – not just in the insights department, but across entire organizations. Join us for this conversation.
Connect with Gail: www.linkedin.com/in/gailbanack/
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