11: How Trend Intelligence Enhances Human Insights
Description
Consumer trends change and sometimes quickly. So how can companies keep up while also diving deep into actually understanding the human behind their customers? Let’s find out on Episode 11 of "Insightful Inspiration."
Isabelle Landreville is joined by Mimi Sherlock, VP of Global Consumer Intelligence, Nourish, at International Flavors and Fragrances, to discuss the roles of trend intelligence and human connection.
With over two decades of experience, Mimi brings actionable insights to life, facilitating front-end innovation, and guiding teams with an insight-led approach. As an invited speaker and leader at the Creative Problem Solving Institute, she has explored the intersection of creative thinking and brain physiology. Mimi is also the founder of Sherlock Creative Thinking and co-author of "Once Upon an Innovation."
Join us.
Insightful Inspiration is brought to you by Sylvestre & Co.: https://www.sylvestreco.co
United States
