It’s Not You—It’s Your Hospitality

<p><em>It’s Not You, It’s Your Hospitality</em> is for independent restaurant owners, operators, and leaders who want to build thriving businesses without burning out their teams or losing sight of what hospitality really means.</p><p><br /></p><p>Hosted by Preston Lee, founder of <b>The 30% Rule</b>, this podcast dives into the systems, leadership strategies, and culture shifts that separate the struggling 90% of restaurants from the top 10% that thrive. With over 20 years in the industry and a decade spent helping major brands grow sales, Preston shares raw stories, proven tools, and hard lessons learned from the front lines.</p><p><br /></p><p>If you’re tired of high turnover, inconsistent guest experiences, and the endless cycle of training without transformation—this podcast will dive deep into the world of Hospitality and show you how to fix it once and for all.</p><p><br /></p><p>Because at the end of the day, <em>it’s not you—it’s your hospitality.</em></p>

The #1 Reason Restaurants Break and How to Fix It

Scaling a restaurant from 1… to 4… to 5 locations is exciting, until the cracks start showing. Most restaurant owners think their biggest problem is hiring, training, or systems. But the REAL breakdown happens in one place only: 👉 The implementation phase on the floor. In this podcast, I break down the exact reason growing restaurant groups lose consistency, hospitality standards slip, and why even the best training falls apart the moment your new employees hit the floor. You'll learn: ✅...

12-05
13:36

Hospitality Isn’t in The Training...It’s in The Selling

Hospitality isn’t dying, the way we train it is. In this presentation, I break down the hospitality mindset that most restaurants completely miss. If you’ve ever wondered why your team can smile, say the right words, follow the script… and STILL fail to deliver real hospitality, this is for you. Most restaurants try to fix the symptom, the surface-level smiles, greetings, and scripts. But the real game is underneath the iceberg: the cause. That’s where loyalty, retention, culture, and real...

12-02
19:38

The Mindset Training That Makes your Restaurant Employees Profitable

Most people stay stuck in a paycheck-to-paycheck life because they think like everyone else. So, in this presentation, I show you the exact mindset shift top performers use, and how it completely changes your future in hospitality, leadership, and life. This shift helped Chick-fil-A beat every other QSR without the best product, how Apple crushed Microsoft by focusing on innovation instead of competition, and why selfless, unconditional hospitality is the most profitable skill in the ...

12-01
16:27

5 Different Billion Dollar Brands Use The Same Theory: E-ROI

Most restaurant owners completely underestimate the power of the host experience. Your host can be the #1 driver of guest retention, reviews, and sales but only if you stop running a basic, mid, average host stand like everyone else. The Emotional ROI Theory not only works for Hosts, but everyone else in your restaurant. In this podcast, I break down how to elevate: ✔ Guest retention ✔ Sales per guest ✔ Host performance + confidence ✔ Your entire hospitality culture I’ll show you the ...

12-01
09:16

I Analyzed Over 1,000 Restaurants...Top 10% Do This

The Top 10% of Restaurants All Do THIS — And Now You Can Too After analyzing 1,000+ restaurants, we discovered one undeniable truth: The top 10% all master the experience flow. Not steps of service. Not scripts. Not generic hospitality training. The entire guest journey, mapped, systematized, and executed at a high level. So in this video, I break down the exact experience flow every high-performing restaurant uses. This is the framework that separates “average” from elite hospitality and...

11-25
11:11

Turn Starbucks Failure Into YOUR Success (Here's How)

Starbucks is closing hundreds of locations across the U.S. but that’s not the real story. The real story is why they’re failing… and how you can use their mistakes to grow your own business. So In this video, I break down: ✔️ The truth behind Starbucks’ decline ✔️ What made them unstoppable in the first place ✔️ The moment they lost focus on innovation and hospitality ✔️ Why their identity crisis is killing performance ✔️ And how you can turn their failure into your s...

11-13
08:44

10x Restaurant Sales Without Spending a Dollar More (Restaurant Growth Hack)

Most restaurant owners and managers think people leave because of pay. But here’s the truth, money might attract people, but it’s not what makes them stay. Growth does. Companies that invest in their team’s development see a 24% increase in performance, 3.5x higher retention, and 218% higher income growth over time. When people feel like they’re learning, growing, and being led with purpose, they’ll choose that over a higher paycheck every single time. So in this video, break down exactly w...

11-12
18:03

Hospitality Training

Most people think hospitality is about perfect service, polished lines, flawless timing, or saying the “right” thing. But real hospitality isn’t a script. It’s communication. Thats why I break down what I call “the art of communication”, the most powerful skill your team can learn to elevate hospitality, build connection, and grow confidence both in and out of work. I share a real story from a restaurant I work with, where an unpolished, passionate server delivered better hospitality than m...

11-10
10:24

The Secret Ingredients of Great Hospitality...BROKEN DOWN

Restaurateur Will Guidara's life changed when he decided to serve a two-dollar hot dog in his fancy four-star restaurant, creating a personalized experience for some out-of-town customers craving authentic New York City street food. The move earned such a positive reaction that Will Guidara began pursuing this kind of "unreasonable hospitality" full-time, seeking out ways to create extraordinary experiences and give people more than they could ever possibly expect. In this podcast I b...

11-09
17:01

Give me 20 Minutes and I'll Fix Your Restaurant's Leadership Problem

Most restaurant owners don’t have a hospitality problem, they have a leadership problem. After working with over 300 restaurants worldwide, I’ve seen the same pattern repeat itself: poor training, lack of structure, weak growth culture, and misaligned leadership. When your team struggles with hospitality, upselling, or morale, those are symptoms, not root causes. In this presentation, I break down the four biggest reasons people quit their jobs and how to fix each one inside your restaurant...

10-31
19:04

How to Turn 1 Restaurant Guest Into 3... (Start Now)

The most successful restaurants in the world all share one mindset, they think outside the box. But “thinking outside the box” in restaurants doesn’t mean being weird or trendy. It means rethinking how you lead, train, and execute inside your restaurant so that every guest experience creates a lasting impact. So, in this episode I explain how the top 10% of restaurants operate and why 90% of restaurants fail to build consistency, culture, and guest loyalty. Listen along if you want insight...

10-30
08:28

The Hidden $27M System Behind the World’s Most Profitable Restaurant

What if I told you the most profitable full-service restaurant chain in America doesn’t sell steak, sushi, or seafood, but soup dumplings? This is the story of Din Tai Fung, the quiet empire that turned discipline, patience, and systematized hospitality into $27 million per location… nearly double what the next best chain makes. In this video, I break down how a tiny oil shop in post-war Taipei transformed into a Michelin-starred global brand and the invisible leadership and training ...

10-29
18:42

Fix Your Restaurant's Hospitality with THESE 5 Simple Steps

Restaurants were built on hospitality, yet it’s harder than ever to find. From pancake houses to fine dining, guests feel the drop, and owners are frustrated. The truth? Hospitality isn’t dying… our training and leadership systems are outdated. So in this video, I break down why traditional restaurant training no longer works and reveal the 5 Phases every top-performing restaurant uses to rebuild genuine hospitality from the inside out. You’ll learn: 1️⃣ Why outdated training kills culture ...

10-29
14:56

Hospitality Isn’t Dead. Your Trapped in Outdated Training (Here's How to Fix It)

Everyone says “hospitality is dying,” but that’s dead wrong. The problem isn’t hospitality, it’s the way we train it. After working with 300+ restaurants worldwide and talking to over 1,000 owners, I’ve seen the same issues everywhere: • Staff who can’t deliver hospitality at a high level • Leaders who struggle to inspire consistency • Teams who’ve become transactional instead of relational It’s not about saying the right script or smiling more, it’s about rewiring the mindset. We’ve evolv...

10-22
11:42

The One Thing That Kills Great Restaurants (and It’s Not Food)

I recently visited one of the most talked-about restaurants in Minneapolis and on paper, it had everything going for it. A James Beard nominated chef, national press, and a husband-and-wife ownership team where one runs the kitchen and the other is a hospitality pro who’s worked with some of the best in the business. The food was supposed to be incredible, and the hospitality should’ve been next-level. But from the moment I walked in the door… it wasn’t quite there. In this podcast, I go ov...

10-13
13:30

Future Proof Your Restaurant with This 20 minutes (from 20 years of Training)

86% of restaurant managers say dealing with employees is the hardest part of their job, but what if that’s actually your biggest opportunity? That's why I break down the real playbook for transforming your restaurant staff from “it’s just a job” thinkers into driven, growth-minded professionals who actually care. I go over: ✅ How to align your employees’ goals with your company mission ✅ Build “hard work” as a muscle through leadership and accountability ✅ Run daily masterminds that k...

10-13
19:11

Hospitality is Dying - Here's How to Profit From It

Hospitality is in crisis. From restaurants to banks to everyday service businesses, genuine care and connection have become rare. Guests expect frustration instead of hospitality, and that’s a massive problem for any business trying to stand out. In this episode, we dive into: ✅ Why hospitality is failing across industries ✅ How Gen Z, post-COVID mindsets, and technology have changed the workforce ✅ The leadership gap holding restaurants back ✅ What Chick-fil-A and In-N-Out do differently to...

10-06
19:09

3 Things I Avoided When Scaling 300 Restaurants

Welcome to the very first episode of It’s Not You, It’s Your Hospitality! In this first episode, I give a little background on myself and share my journey from bussing tables with zero experience to becoming an entitled server, only to hit rock bottom and finally discover the real secret to thriving restaurants. I go over how I went broke, lost my car, and almost got evicted. Then the mindset shift that changed my career (and life). How we took a failing restaurant from $500...

09-17
20:10

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