Restaurateur Will Guidara's life changed when he decided to serve a two-dollar hot dog in his fancy four-star restaurant, creating a personalized experience for some out-of-town customers craving authentic New York City street food. 

The move earned such a positive reaction that Will Guidara began pursuing this kind of "unreasonable hospitality" full-time, seeking out ways to create extraordinary experiences and give people more than they could ever possibly expect.

In this podcast I break down Will Guidara and the lessons we should learn as most people think hospitality is about perfection, perfect service, perfect food, perfect silverware. But real hospitality has nothing to do with perfection. It’s about connection.

Thats why one of the most powerful stories in restaurant history, the $2 hot dog moment from Will Guidara and Eleven Madison Park transformed how we think about hospitality and turned a restaurant into one of the most financially and critically successful in the world.

I’ll explain how this story can redefine the way you lead your team, train your staff, and elevate your restaurant culture even if you’re not fine dining. Whether you run a burger joint, a pizza place, or a high-end steakhouse, this is for you.