On this episode of Just Marketing, we've got Liz Wilcox dropping knowledge on how to turn your followers into customers using the power of email.Liz breaks it down with her Email Staircase framework and emphasizes the importance of investing in your business and audience to create authentic connections. And let me tell you, email is still a valuable tool despite what some people might think. I know from personal experience that building an email list through personal connections and engagement can be a game changer.But that's not all, Liz is sharing some of her top tips and strategies for keeping your email list healthy and engaged. So if you're ready to take your marketing game to the next level, you need to tune in to this episode.Don't sleep on the power of email, y'all. It can be a total game changer for your business. So go ahead and press play, and let's get this email marketing party started!In This Episode You'll Learn:Email marketing has a high ROI and is important because you own your list.The Email Staircase framework involves turning a follower into a friend and then into a customer.Personal connection and friendship are important in email marketing.Email is effective, stable, and not dead.Maintaining a healthy email list is important by removing inactive subscribers.Building an email list is efficient and a successful way to market.About Liz WilcoxThe Fresh Princess of Email Marketing, Liz Wilcox is an Email Strategist and Keynote Speaker showing small businesses how to build online relationships, package up their “magic” and turn it into emails that people want to read and, most importantly, purchase from.Connect with LizWebsite: https://lizwilcox.com/Facebook: https://www.facebook.com/groups/emailmarketingwithlizInstagram: https://www.instagram.com/thelizwilcox/Before you post your next piece of content online, be sure to download the Just Marketing® Checklist so that you can be sure that your marketing is accessible, equitable, and inclusive. Download the checklist at JustMarketingChecklist.com!Just Marketing® is available in audio, video, or text - however you prefer to consume content!Watch the videos at MegBrunson.com/YouTubeRead the blog at MegBrunson.com/JustMarketingListen on THIS podcast platform - hit subscribe, leave us an honest review, & share with everyone you know who's on (or should be on) a Just Marketing® journey!Follow Meg on:Instagram: https://megbrunson.com/instagramFacebook: https://megbrunson.com/facebookAbout Meg:Online marketing authority and former Facebook employee Meg Brunson combines their mission to build a more accessible and inclusive world, with their expertise in the digital marketing space.Meg is on a mission to disrupt the marketing status quo so that financial success is the byproduct of a genuine commitment to justice, rather than an end goal in itself.Through Meg’s signature approach, Just Marketing®, businesses are implementing ethical, inclusive, and accessible marketing campaigns that make a positive impact on society and their bottom line, creating a virtuous cycle where profitability and responsible practices reinforce each other.Meg, and all guests featured on this show, are committed to building inclusive and anti-racist businesses. We support LGBTQIA+ rights and the rights of all intersectional identities. We believe that business should be a force for dismantling systems of oppression and actively invest in our own learning to fulfill this role.Read Meg's full DEI statement at: https://megbrunson.com/mission-vision-valuesEmail questions/comments to: meg@MegBrunson.com
An ICA is a comprehensive picture of the perfect customer that includes their age, occupation, problems, wants, and how they make purchases. It is essential for reaching and connecting with the target audience effectively. The ICA should represent the ideal customer, not necessarily the business owner. In This Episode You'll Learn: How to build an Ideal Client Avatar (ICA) What is an Inclusive ICA and how does it differ from what you were taught? Before you post your next piece of content online, be sure to download the Just Marketing® Checklist so that you can be sure that your marketing is accessible, equitable, and inclusive. Download the checklist at JustMarketingChecklist.com!Just Marketing® is available in audio, video, or text - however you prefer to consume content!Watch the videos at MegBrunson.com/YouTubeRead the blog at MegBrunson.com/JustMarketingListen on THIS podcast platform - hit subscribe, leave us an honest review, & share with everyone you know who's on (or should be on) a Just Marketing® journey!Follow Meg on:Instagram: https://megbrunson.com/instagramFacebook: https://megbrunson.com/facebookAbout Meg:Online marketing authority and former Facebook employee Meg Brunson combines their mission to build a more accessible and inclusive world, with their expertise in the digital marketing space.Meg is on a mission to disrupt the marketing status quo so that financial success is the byproduct of a genuine commitment to justice, rather than an end goal in itself.Through Meg’s signature approach, Just Marketing®, businesses are implementing ethical, inclusive, and accessible marketing campaigns that make a positive impact on society and their bottom line, creating a virtuous cycle where profitability and responsible practices reinforce each other.Meg, and all guests featured on this show, are committed to building inclusive and anti-racist businesses. We support LGBTQIA+ rights and the rights of all intersectional identities. We believe that business should be a force for dismantling systems of oppression and actively invest in our own learning to fulfill this role.Read Meg's full DEI statement at: https://megbrunson.com/mission-vision-valuesEmail questions/comments to: meg@MegBrunson.com
This episode is a conversation between Meg Brunson, the founder of Just Marketing, and Alison Tedford Seaweed, an Indigenous woman with a disability who has worked on issues of inclusion and equity in the public and private sector for almost 20 years. They discuss the importance of creating inclusive spaces and how small businesses and solopreneurs can make a difference in making their businesses more accessible and inclusive. In This Episode You'll Learn: What is a diversity statement and why your business should have one. How to write your diversity statement. What to do once your diversity statement is written. Before you post your next piece of content online, be sure to download the Just Marketing® Checklist so that you can be sure that your marketing is accessible, equitable, and inclusive. Download the checklist at JustMarketingChecklist.com!Just Marketing® is available in audio, video, or text - however you prefer to consume content!Watch the videos at MegBrunson.com/YouTubeRead the blog at MegBrunson.com/JustMarketingListen on THIS podcast platform - hit subscribe, leave us an honest review, & share with everyone you know who's on (or should be on) a Just Marketing® journey!Follow Meg on:Instagram: https://megbrunson.com/instagramFacebook: https://megbrunson.com/facebookAbout Meg:Online marketing authority and former Facebook employee Meg Brunson combines their mission to build a more accessible and inclusive world, with their expertise in the digital marketing space.Meg is on a mission to disrupt the marketing status quo so that financial success is the byproduct of a genuine commitment to justice, rather than an end goal in itself.Through Meg’s signature approach, Just Marketing®, businesses are implementing ethical, inclusive, and accessible marketing campaigns that make a positive impact on society and their bottom line, creating a virtuous cycle where profitability and responsible practices reinforce each other.Meg, and all guests featured on this show, are committed to building inclusive and anti-racist businesses. We support LGBTQIA+ rights and the rights of all intersectional identities. We believe that business should be a force for dismantling systems of oppression and actively invest in our own learning to fulfill this role.Read Meg's full DEI statement at: https://megbrunson.com/mission-vision-valuesEmail questions/comments to: meg@MegBrunson.com
A CTA is a statement that encourages users to take action, such as clicking a button, signing up for an email list, or visiting a landing page. A CTA is essential to any social media marketing because it helps convert viewers into leads and customers. In this episode you will learn: Three elements of a successful call to action How to write effective CTAs to drive your customers to take the action that you want them to take. Just Marketing considerations to keep in mind when crafting CTAs FREEBIE: Download 90+ CTAs that you can swipe and use in your social media marketing strategy at MegBrunson.com/ctaBefore you post your next piece of content online, be sure to download the Just Marketing® Checklist so that you can be sure that your marketing is accessible, equitable, and inclusive. Download the checklist at JustMarketingChecklist.com!Just Marketing® is available in audio, video, or text - however you prefer to consume content!Watch the videos at MegBrunson.com/YouTubeRead the blog at MegBrunson.com/JustMarketingListen on THIS podcast platform - hit subscribe, leave us an honest review, & share with everyone you know who's on (or should be on) a Just Marketing® journey!Follow Meg on:Instagram: https://megbrunson.com/instagramFacebook: https://megbrunson.com/facebookAbout Meg:Online marketing authority and former Facebook employee Meg Brunson combines their mission to build a more accessible and inclusive world, with their expertise in the digital marketing space.Meg is on a mission to disrupt the marketing status quo so that financial success is the byproduct of a genuine commitment to justice, rather than an end goal in itself.Through Meg’s signature approach, Just Marketing®, businesses are implementing ethical, inclusive, and accessible marketing campaigns that make a positive impact on society and their bottom line, creating a virtuous cycle where profitability and responsible practices reinforce each other.Meg, and all guests featured on this show, are committed to building inclusive and anti-racist businesses. We support LGBTQIA+ rights and the rights of all intersectional identities. We believe that business should be a force for dismantling systems of oppression and actively invest in our own learning to fulfill this role.Read Meg's full DEI statement at: https://megbrunson.com/mission-vision-valuesEmail questions/comments to: meg@MegBrunson.com
Todays episode was originally recorded and broadcast on the FamilyPreneur podcast in 2022 and because the content was so relevant to Just Marketing I am re-releasing it for you today. Also, April is Autism Awareness Month, so another great reason to revisit this topic! In this episode I will introduce Brianne Leeson and we’ll have a conversation around Autistic communication and the way that Autistic brains work. Your marketing is reaching an audience that includes Autistic people and so learning more about what Autism is and isn’t and how to better accommodate Autistic people, can help us market more inclusively. In This Episode You’ll Learn: What autism is and isn’t. Common assumptions and practices they may have that make life harder for autistic people. Autistic communication, and how to better communicate and accommodate for autistic people in their lives Brianne is a writer, artist, and voice actor from Dallas, Texas. She’s the writer of the queer, supernatural comedy audio drama, Today’s Lucky Winner. After she was diagnosed as autistic and ADHD at 30, she became fascinated with evaluating the ableism she had experienced daily, before she knew it was ableism. Combining her passion for social justice, linguistics degree, and experience as a sensitivity editor for fiction writers, she’s become a passionate advocate for helping people better understand the beauty and nuances of autistic brains. Connect with Brianne Website - https://todaysluckywinner.buzzsprout.com/ Instagram - http://instagram.com/brianne_Leeson Twitter - http://twitter.com/hotsauceghost Before you post your next piece of content online, be sure to download the Just Marketing® Checklist so that you can be sure that your marketing is accessible, equitable, and inclusive. Download the checklist at JustMarketingChecklist.com!Just Marketing® is available in audio, video, or text - however you prefer to consume content!Watch the videos at MegBrunson.com/YouTubeRead the blog at MegBrunson.com/JustMarketingListen on THIS podcast platform - hit subscribe, leave us an honest review, & share with everyone you know who's on (or should be on) a Just Marketing® journey!Follow Meg on:Instagram: https://megbrunson.com/instagramFacebook: https://megbrunson.com/facebookAbout Meg:Online marketing authority and former Facebook employee Meg Brunson combines their mission to build a more accessible and inclusive world, with their expertise in the digital marketing space.Meg is on a mission to disrupt the marketing status quo so that financial success is the byproduct of a genuine commitment to justice, rather than an end goal in itself.Through Meg’s signature approach, Just Marketing®, businesses are implementing ethical, inclusive, and accessible marketing campaigns that make a positive impact on society and their bottom line, creating a virtuous cycle where profitability and responsible practices reinforce each other.Meg, and all guests featured on this show, are committed to building inclusive and anti-racist businesses. We support LGBTQIA+ rights and the rights of all intersectional identities. We believe that business should be a force for dismantling systems of oppression and actively invest in our own learning to fulfill this role.Read Meg's full DEI statement at: https://megbrunson.com/mission-vision-valuesEmail questions/comments to: meg@MegBrunson.com
A well crafted hook is essential for getting people to stop scrolling and spend some time with you on social media. Without a hook, there is no reason for users to keep reading the copy you've written for them. In This Episode You'll Learn: 3 types of hooks commonly used by marketers Just Marketing principles to keep in mine when crafting your hooks FREEBIE: Download 100+ hooks to use in your marketing at MegBrunson.com/hooksBefore you post your next piece of content online, be sure to download the Just Marketing® Checklist so that you can be sure that your marketing is accessible, equitable, and inclusive. Download the checklist at JustMarketingChecklist.com!Just Marketing® is available in audio, video, or text - however you prefer to consume content!Watch the videos at MegBrunson.com/YouTubeRead the blog at MegBrunson.com/JustMarketingListen on THIS podcast platform - hit subscribe, leave us an honest review, & share with everyone you know who's on (or should be on) a Just Marketing® journey!Follow Meg on:Instagram: https://megbrunson.com/instagramFacebook: https://megbrunson.com/facebookAbout Meg:Online marketing authority and former Facebook employee Meg Brunson combines their mission to build a more accessible and inclusive world, with their expertise in the digital marketing space.Meg is on a mission to disrupt the marketing status quo so that financial success is the byproduct of a genuine commitment to justice, rather than an end goal in itself.Through Meg’s signature approach, Just Marketing®, businesses are implementing ethical, inclusive, and accessible marketing campaigns that make a positive impact on society and their bottom line, creating a virtuous cycle where profitability and responsible practices reinforce each other.Meg, and all guests featured on this show, are committed to building inclusive and anti-racist businesses. We support LGBTQIA+ rights and the rights of all intersectional identities. We believe that business should be a force for dismantling systems of oppression and actively invest in our own learning to fulfill this role.Read Meg's full DEI statement at: https://megbrunson.com/mission-vision-valuesEmail questions/comments to: meg@MegBrunson.com
In this episode, Meg Brunson introduces Nina Everflow, who runs the content design agency Everflow Consulting. Nina Everflow is a lifelong activist and passionate about personal transformation, guiding her unique approach to developing inclusive learning environments for diverse people, places, and platforms. Everflow Consulting supports purpose-driven business leaders and online educators to develop clear, compelling, and results-oriented content through an inclusive lens, exploring new applications of diversity and methodology for holistic growth online. In This Episode You'll Learn: What is instructional design Why online educators need to understand instructional design How you can become a better teller, teacher, and/or trainer. Before you post your next piece of content online, be sure to download the Just Marketing® Checklist so that you can be sure that your marketing is accessible, equitable, and inclusive. Download the checklist at JustMarketingChecklist.com!Just Marketing® is available in audio, video, or text - however you prefer to consume content!Watch the videos at MegBrunson.com/YouTubeRead the blog at MegBrunson.com/JustMarketingListen on THIS podcast platform - hit subscribe, leave us an honest review, & share with everyone you know who's on (or should be on) a Just Marketing® journey!Follow Meg on:Instagram: https://megbrunson.com/instagramFacebook: https://megbrunson.com/facebookAbout Meg:Online marketing authority and former Facebook employee Meg Brunson combines their mission to build a more accessible and inclusive world, with their expertise in the digital marketing space.Meg is on a mission to disrupt the marketing status quo so that financial success is the byproduct of a genuine commitment to justice, rather than an end goal in itself.Through Meg’s signature approach, Just Marketing®, businesses are implementing ethical, inclusive, and accessible marketing campaigns that make a positive impact on society and their bottom line, creating a virtuous cycle where profitability and responsible practices reinforce each other.Meg, and all guests featured on this show, are committed to building inclusive and anti-racist businesses. We support LGBTQIA+ rights and the rights of all intersectional identities. We believe that business should be a force for dismantling systems of oppression and actively invest in our own learning to fulfill this role.Read Meg's full DEI statement at: https://megbrunson.com/mission-vision-valuesEmail questions/comments to: meg@MegBrunson.com
In this video, Meg Brunson, the founder of Just Marketing, talks about how her movement relates to successful social movements. Meg emphasizes the importance of each role in the success of a social movement and encourages people to adopt Just Marketing strategies to center society's overarching values of justice in their marketing. In This Episode You'll Learn: four roles that people play in a successful social movements and how these roles apply within the Just Marketing movement. What role you play in the Just Marketing movement Before you post your next piece of content online, be sure to download the Just Marketing® Checklist so that you can be sure that your marketing is accessible, equitable, and inclusive. Download the checklist at JustMarketingChecklist.com!Just Marketing® is available in audio, video, or text - however you prefer to consume content!Watch the videos at MegBrunson.com/YouTubeRead the blog at MegBrunson.com/JustMarketingListen on THIS podcast platform - hit subscribe, leave us an honest review, & share with everyone you know who's on (or should be on) a Just Marketing® journey!Follow Meg on:Instagram: https://megbrunson.com/instagramFacebook: https://megbrunson.com/facebookAbout Meg:Online marketing authority and former Facebook employee Meg Brunson combines their mission to build a more accessible and inclusive world, with their expertise in the digital marketing space.Meg is on a mission to disrupt the marketing status quo so that financial success is the byproduct of a genuine commitment to justice, rather than an end goal in itself.Through Meg’s signature approach, Just Marketing®, businesses are implementing ethical, inclusive, and accessible marketing campaigns that make a positive impact on society and their bottom line, creating a virtuous cycle where profitability and responsible practices reinforce each other.Meg, and all guests featured on this show, are committed to building inclusive and anti-racist businesses. We support LGBTQIA+ rights and the rights of all intersectional identities. We believe that business should be a force for dismantling systems of oppression and actively invest in our own learning to fulfill this role.Read Meg's full DEI statement at: https://megbrunson.com/mission-vision-valuesEmail questions/comments to: meg@MegBrunson.com
Jillian Abby joins Meg Brunson to discuss inclusive messaging. Language is always changing and evolving. Many things that were "okay" to say when we were young are now problematic, and there are likely things we're saying now that should be updated. So, how can we be sure that we're being respectful and avoiding stereotypes with our messaging - and what happens when we make a mistake? (I said "when" because we're all bound to mess up at some point - let's prepare in advance!) In This Episode You'll Learn: The business value of inclusive marketing, even if the people we make the extra effort to include only make up a minuscule amount of our client base. Easy changes to make in our writing to be more inclusive and areas of our business where we can do an inclusivity check. How to successfully recover from a marketing misstep. Before you post your next piece of content online, be sure to download the Just Marketing® Checklist so that you can be sure that your marketing is accessible, equitable, and inclusive. Download the checklist at JustMarketingChecklist.com!Just Marketing® is available in audio, video, or text - however you prefer to consume content!Watch the videos at MegBrunson.com/YouTubeRead the blog at MegBrunson.com/JustMarketingListen on THIS podcast platform - hit subscribe, leave us an honest review, & share with everyone you know who's on (or should be on) a Just Marketing® journey!Follow Meg on:Instagram: https://megbrunson.com/instagramFacebook: https://megbrunson.com/facebookAbout Meg:Online marketing authority and former Facebook employee Meg Brunson combines their mission to build a more accessible and inclusive world, with their expertise in the digital marketing space.Meg is on a mission to disrupt the marketing status quo so that financial success is the byproduct of a genuine commitment to justice, rather than an end goal in itself.Through Meg’s signature approach, Just Marketing®, businesses are implementing ethical, inclusive, and accessible marketing campaigns that make a positive impact on society and their bottom line, creating a virtuous cycle where profitability and responsible practices reinforce each other.Meg, and all guests featured on this show, are committed to building inclusive and anti-racist businesses. We support LGBTQIA+ rights and the rights of all intersectional identities. We believe that business should be a force for dismantling systems of oppression and actively invest in our own learning to fulfill this role.Read Meg's full DEI statement at: https://megbrunson.com/mission-vision-valuesEmail questions/comments to: meg@MegBrunson.com
In This Episode You'll Learn: What is Psychological Pricing What is Charm Pricing What is Odd-Even Pricing How we can Price Ethically How to Join the Just Marketing Movement Before you post your next piece of content online, be sure to download the Just Marketing® Checklist so that you can be sure that your marketing is accessible, equitable, and inclusive. Download the checklist at JustMarketingChecklist.com!Just Marketing® is available in audio, video, or text - however you prefer to consume content!Watch the videos at MegBrunson.com/YouTubeRead the blog at MegBrunson.com/JustMarketingListen on THIS podcast platform - hit subscribe, leave us an honest review, & share with everyone you know who's on (or should be on) a Just Marketing® journey!Follow Meg on:Instagram: https://megbrunson.com/instagramFacebook: https://megbrunson.com/facebookAbout Meg:Online marketing authority and former Facebook employee Meg Brunson combines their mission to build a more accessible and inclusive world, with their expertise in the digital marketing space.Meg is on a mission to disrupt the marketing status quo so that financial success is the byproduct of a genuine commitment to justice, rather than an end goal in itself.Through Meg’s signature approach, Just Marketing®, businesses are implementing ethical, inclusive, and accessible marketing campaigns that make a positive impact on society and their bottom line, creating a virtuous cycle where profitability and responsible practices reinforce each other.Meg, and all guests featured on this show, are committed to building inclusive and anti-racist businesses. We support LGBTQIA+ rights and the rights of all intersectional identities. We believe that business should be a force for dismantling systems of oppression and actively invest in our own learning to fulfill this role.Read Meg's full DEI statement at: https://megbrunson.com/mission-vision-valuesEmail questions/comments to: meg@MegBrunson.com
In This Episode You'll Learn: The Downside of Sales Funnels Why We Need To Shift Our Mindset How To Go About Mapping Your Customer Journey How You Can Join the Just Marketing™ Movement Before you post your next piece of content online, be sure to download the Just Marketing® Checklist so that you can be sure that your marketing is accessible, equitable, and inclusive. Download the checklist at JustMarketingChecklist.com!Just Marketing® is available in audio, video, or text - however you prefer to consume content!Watch the videos at MegBrunson.com/YouTubeRead the blog at MegBrunson.com/JustMarketingListen on THIS podcast platform - hit subscribe, leave us an honest review, & share with everyone you know who's on (or should be on) a Just Marketing® journey!Follow Meg on:Instagram: https://megbrunson.com/instagramFacebook: https://megbrunson.com/facebookAbout Meg:Online marketing authority and former Facebook employee Meg Brunson combines their mission to build a more accessible and inclusive world, with their expertise in the digital marketing space.Meg is on a mission to disrupt the marketing status quo so that financial success is the byproduct of a genuine commitment to justice, rather than an end goal in itself.Through Meg’s signature approach, Just Marketing®, businesses are implementing ethical, inclusive, and accessible marketing campaigns that make a positive impact on society and their bottom line, creating a virtuous cycle where profitability and responsible practices reinforce each other.Meg, and all guests featured on this show, are committed to building inclusive and anti-racist businesses. We support LGBTQIA+ rights and the rights of all intersectional identities. We believe that business should be a force for dismantling systems of oppression and actively invest in our own learning to fulfill this role.Read Meg's full DEI statement at: https://megbrunson.com/mission-vision-valuesEmail questions/comments to: meg@MegBrunson.com
Mia Francis-Poulin joins Meg Brunson to discuss unethical copywriting trends to say adieu to in 2022. In This Episode You'll Learn: What *is* ethical copywriting 5 harmful tactics that business owners should reconsider 3 things *to* do instead Words are Mia Francis-Poulin's jam. A conversion copywriter, native New Orleanian, and Parks and Rec enthusiast, Mia (along with her team of dedicated copywriters and content strategists) helps online business owners to find the right words to market their products confidently — and without the sleaze. She's the CEO and Copywriter-in-Chief of The Copy Haus® -- the one-stop, flat-rate copywriting subscription for businesses that want to market their message authentically, ethically, and profitably.Before you post your next piece of content online, be sure to download the Just Marketing® Checklist so that you can be sure that your marketing is accessible, equitable, and inclusive. Download the checklist at JustMarketingChecklist.com!Just Marketing® is available in audio, video, or text - however you prefer to consume content!Watch the videos at MegBrunson.com/YouTubeRead the blog at MegBrunson.com/JustMarketingListen on THIS podcast platform - hit subscribe, leave us an honest review, & share with everyone you know who's on (or should be on) a Just Marketing® journey!Follow Meg on:Instagram: https://megbrunson.com/instagramFacebook: https://megbrunson.com/facebookAbout Meg:Online marketing authority and former Facebook employee Meg Brunson combines their mission to build a more accessible and inclusive world, with their expertise in the digital marketing space.Meg is on a mission to disrupt the marketing status quo so that financial success is the byproduct of a genuine commitment to justice, rather than an end goal in itself.Through Meg’s signature approach, Just Marketing®, businesses are implementing ethical, inclusive, and accessible marketing campaigns that make a positive impact on society and their bottom line, creating a virtuous cycle where profitability and responsible practices reinforce each other.Meg, and all guests featured on this show, are committed to building inclusive and anti-racist businesses. We support LGBTQIA+ rights and the rights of all intersectional identities. We believe that business should be a force for dismantling systems of oppression and actively invest in our own learning to fulfill this role.Read Meg's full DEI statement at: https://megbrunson.com/mission-vision-valuesEmail questions/comments to: meg@MegBrunson.com
It is no secret that our world seems to hit us with tragedy at every turn. Like an unstoppable freight train careening uninvited into our lives. Since the topic is unavoidable, the question becomes, as a marketer, how do you go about responding to tragedies? Or do you? There are typically two ways to react when a national tragedy occurs: You either, 1. Halt marketing efforts altogether, which allows people time to process the event and do what you can to mitigate the perception of being insensitive by continuing business as usual. (However, stopping all marketing activity could interrupt ongoing launches, contracts with other stakeholders, or put at risk the ad optimization that you’ve spent major moola on. And if you do pause your marketing efforts, the question then becomes, how soon is too soon to return to “normal” activity.) Or, 2. Continue marketing as usual. Some people find comfort in normalcy, providing a blanket of reprieve from the horror outside and pointing out there is always a rainbow after a storm. (On the flip side, continuing marketing as usual and not acknowledging the tragedy at all could come off as insensitive and give off the impression that you value earnings over humanity.) A cookie-cutter response does not exist when it comes to deciding the best way to respond when a national tragedy presents itself. It is the goal of this episode to give you a few options and perspectives, including my own, to help guide you in creating a plan to respond that validates who you are best fits your business.Before you post your next piece of content online, be sure to download the Just Marketing® Checklist so that you can be sure that your marketing is accessible, equitable, and inclusive. Download the checklist at JustMarketingChecklist.com!Just Marketing® is available in audio, video, or text - however you prefer to consume content!Watch the videos at MegBrunson.com/YouTubeRead the blog at MegBrunson.com/JustMarketingListen on THIS podcast platform - hit subscribe, leave us an honest review, & share with everyone you know who's on (or should be on) a Just Marketing® journey!Follow Meg on:Instagram: https://megbrunson.com/instagramFacebook: https://megbrunson.com/facebookAbout Meg:Online marketing authority and former Facebook employee Meg Brunson combines their mission to build a more accessible and inclusive world, with their expertise in the digital marketing space.Meg is on a mission to disrupt the marketing status quo so that financial success is the byproduct of a genuine commitment to justice, rather than an end goal in itself.Through Meg’s signature approach, Just Marketing®, businesses are implementing ethical, inclusive, and accessible marketing campaigns that make a positive impact on society and their bottom line, creating a virtuous cycle where profitability and responsible practices reinforce each other.Meg, and all guests featured on this show, are committed to building inclusive and anti-racist businesses. We support LGBTQIA+ rights and the rights of all intersectional identities. We believe that business should be a force for dismantling systems of oppression and actively invest in our own learning to fulfill this role.Read Meg's full DEI statement at: https://megbrunson.com/mission-vision-valuesEmail questions/comments to: meg@MegBrunson.com
So many people say they hate marketing, but they don’t. Not really. They think they do and the reason is simple; a lot of marketing that they have seen is full of psychological manipulation and gross sales tactics. Sure, the old way of marketing may work, don’t get me wrong. But it’s far from perfect, and we should be intentional about the strategies we're implimenting so that we can show respect to our audience and make money in a way that's both aligned with our values and more profitable ... tune in to learn more!Before you post your next piece of content online, be sure to download the Just Marketing® Checklist so that you can be sure that your marketing is accessible, equitable, and inclusive. Download the checklist at JustMarketingChecklist.com!Just Marketing® is available in audio, video, or text - however you prefer to consume content!Watch the videos at MegBrunson.com/YouTubeRead the blog at MegBrunson.com/JustMarketingListen on THIS podcast platform - hit subscribe, leave us an honest review, & share with everyone you know who's on (or should be on) a Just Marketing® journey!Follow Meg on:Instagram: https://megbrunson.com/instagramFacebook: https://megbrunson.com/facebookAbout Meg:Online marketing authority and former Facebook employee Meg Brunson combines their mission to build a more accessible and inclusive world, with their expertise in the digital marketing space.Meg is on a mission to disrupt the marketing status quo so that financial success is the byproduct of a genuine commitment to justice, rather than an end goal in itself.Through Meg’s signature approach, Just Marketing®, businesses are implementing ethical, inclusive, and accessible marketing campaigns that make a positive impact on society and their bottom line, creating a virtuous cycle where profitability and responsible practices reinforce each other.Meg, and all guests featured on this show, are committed to building inclusive and anti-racist businesses. We support LGBTQIA+ rights and the rights of all intersectional identities. We believe that business should be a force for dismantling systems of oppression and actively invest in our own learning to fulfill this role.Read Meg's full DEI statement at: https://megbrunson.com/mission-vision-valuesEmail questions/comments to: meg@MegBrunson.com
Trigger warnings and tone tags are two Just Marketing™ tools that make your content more equitable and inclusive. Trigger warnings precede your content and serve to warn and inform people about the topics you’re going to explore, and tone tags are added to the end of dialog when deemed appropriate to clarify the tone that was intended by the writer. Tune into this episode to learn more ...Before you post your next piece of content online, be sure to download the Just Marketing® Checklist so that you can be sure that your marketing is accessible, equitable, and inclusive. Download the checklist at JustMarketingChecklist.com!Just Marketing® is available in audio, video, or text - however you prefer to consume content!Watch the videos at MegBrunson.com/YouTubeRead the blog at MegBrunson.com/JustMarketingListen on THIS podcast platform - hit subscribe, leave us an honest review, & share with everyone you know who's on (or should be on) a Just Marketing® journey!Follow Meg on:Instagram: https://megbrunson.com/instagramFacebook: https://megbrunson.com/facebookAbout Meg:Online marketing authority and former Facebook employee Meg Brunson combines their mission to build a more accessible and inclusive world, with their expertise in the digital marketing space.Meg is on a mission to disrupt the marketing status quo so that financial success is the byproduct of a genuine commitment to justice, rather than an end goal in itself.Through Meg’s signature approach, Just Marketing®, businesses are implementing ethical, inclusive, and accessible marketing campaigns that make a positive impact on society and their bottom line, creating a virtuous cycle where profitability and responsible practices reinforce each other.Meg, and all guests featured on this show, are committed to building inclusive and anti-racist businesses. We support LGBTQIA+ rights and the rights of all intersectional identities. We believe that business should be a force for dismantling systems of oppression and actively invest in our own learning to fulfill this role.Read Meg's full DEI statement at: https://megbrunson.com/mission-vision-valuesEmail questions/comments to: meg@MegBrunson.com
Diversity brings strength. Diverse voices create growth. Diversity drives success. And at the same time, it's important to remember that not everyone’s experience is the same. We must recognize that communities are not monolithic. One Black voice does not speak for all Black people One Queer person’s experience is not that of another Queer person’s In our attempts to raise the voices of diversity, we must be careful not to amplify the voices who will negatively impact our purpose. We must be careful this isn’t done unintentionally ... tune in to dive deeper!Before you post your next piece of content online, be sure to download the Just Marketing® Checklist so that you can be sure that your marketing is accessible, equitable, and inclusive. Download the checklist at JustMarketingChecklist.com!Just Marketing® is available in audio, video, or text - however you prefer to consume content!Watch the videos at MegBrunson.com/YouTubeRead the blog at MegBrunson.com/JustMarketingListen on THIS podcast platform - hit subscribe, leave us an honest review, & share with everyone you know who's on (or should be on) a Just Marketing® journey!Follow Meg on:Instagram: https://megbrunson.com/instagramFacebook: https://megbrunson.com/facebookAbout Meg:Online marketing authority and former Facebook employee Meg Brunson combines their mission to build a more accessible and inclusive world, with their expertise in the digital marketing space.Meg is on a mission to disrupt the marketing status quo so that financial success is the byproduct of a genuine commitment to justice, rather than an end goal in itself.Through Meg’s signature approach, Just Marketing®, businesses are implementing ethical, inclusive, and accessible marketing campaigns that make a positive impact on society and their bottom line, creating a virtuous cycle where profitability and responsible practices reinforce each other.Meg, and all guests featured on this show, are committed to building inclusive and anti-racist businesses. We support LGBTQIA+ rights and the rights of all intersectional identities. We believe that business should be a force for dismantling systems of oppression and actively invest in our own learning to fulfill this role.Read Meg's full DEI statement at: https://megbrunson.com/mission-vision-valuesEmail questions/comments to: meg@MegBrunson.com
Your choice of words has the power to exclude, welcome, offend, or lift up. The way you speak to people can be the most impactful of all. You have the choice to disrupt or support systems of oppression with your marketing language. As someone running a business as a force for good, your marketing language is an essential consideration. Over the last 15 years, 92% of population growth in the United States came from communities of color. These underrepresented groups are looking to see themselves and their worldviews in your branding. With this rapidly growing population, we’re seeing three out of four Gen Z consumers say they are willing to boycott businesses that discriminate against marginalized populations. It’s more important than ever to use inclusive language ... tune in to learn more!Before you post your next piece of content online, be sure to download the Just Marketing® Checklist so that you can be sure that your marketing is accessible, equitable, and inclusive. Download the checklist at JustMarketingChecklist.com!Just Marketing® is available in audio, video, or text - however you prefer to consume content!Watch the videos at MegBrunson.com/YouTubeRead the blog at MegBrunson.com/JustMarketingListen on THIS podcast platform - hit subscribe, leave us an honest review, & share with everyone you know who's on (or should be on) a Just Marketing® journey!Follow Meg on:Instagram: https://megbrunson.com/instagramFacebook: https://megbrunson.com/facebookAbout Meg:Online marketing authority and former Facebook employee Meg Brunson combines their mission to build a more accessible and inclusive world, with their expertise in the digital marketing space.Meg is on a mission to disrupt the marketing status quo so that financial success is the byproduct of a genuine commitment to justice, rather than an end goal in itself.Through Meg’s signature approach, Just Marketing®, businesses are implementing ethical, inclusive, and accessible marketing campaigns that make a positive impact on society and their bottom line, creating a virtuous cycle where profitability and responsible practices reinforce each other.Meg, and all guests featured on this show, are committed to building inclusive and anti-racist businesses. We support LGBTQIA+ rights and the rights of all intersectional identities. We believe that business should be a force for dismantling systems of oppression and actively invest in our own learning to fulfill this role.Read Meg's full DEI statement at: https://megbrunson.com/mission-vision-valuesEmail questions/comments to: meg@MegBrunson.com
When it comes to creating online content, the need to be creative and stand out is pretty obvious. I mean, if you’re putting all the effort into creating content, of course, you want it to stand out enough that people will actually consume it. And it can be tempting to hop on the bandwagon of every new trend online as they’re picking up steam with the hopes and dreams of more followers and likes looming in front of you. However, as a Just Marketer who actively seeks to be as accessible and inclusive as possible, we play by some different rules than many content creators online. Sometimes we have to pass on the trends ... tune in to learn more ...Before you post your next piece of content online, be sure to download the Just Marketing® Checklist so that you can be sure that your marketing is accessible, equitable, and inclusive. Download the checklist at JustMarketingChecklist.com!Just Marketing® is available in audio, video, or text - however you prefer to consume content!Watch the videos at MegBrunson.com/YouTubeRead the blog at MegBrunson.com/JustMarketingListen on THIS podcast platform - hit subscribe, leave us an honest review, & share with everyone you know who's on (or should be on) a Just Marketing® journey!Follow Meg on:Instagram: https://megbrunson.com/instagramFacebook: https://megbrunson.com/facebookAbout Meg:Online marketing authority and former Facebook employee Meg Brunson combines their mission to build a more accessible and inclusive world, with their expertise in the digital marketing space.Meg is on a mission to disrupt the marketing status quo so that financial success is the byproduct of a genuine commitment to justice, rather than an end goal in itself.Through Meg’s signature approach, Just Marketing®, businesses are implementing ethical, inclusive, and accessible marketing campaigns that make a positive impact on society and their bottom line, creating a virtuous cycle where profitability and responsible practices reinforce each other.Meg, and all guests featured on this show, are committed to building inclusive and anti-racist businesses. We support LGBTQIA+ rights and the rights of all intersectional identities. We believe that business should be a force for dismantling systems of oppression and actively invest in our own learning to fulfill this role.Read Meg's full DEI statement at: https://megbrunson.com/mission-vision-valuesEmail questions/comments to: meg@MegBrunson.com
The Americans with Disabilities Act (ADA) was passed in1990 to ensure Americans with disabilities have accommodations in physical spaces. However, how it translates into the online space is still a bit up in the air. Afterall, in 1990 we never could have imagined how technology would change over the next 20+ years. While there is no formal law mandating websites be made accessible, nor what that should look like, as Just Marketers, we understand that ensuring our content is accessible is simply the right thing to do! I suspect there may be regulations coming over the next few years, and when that happens I know we’ll be ahead of the game because we’re making these considerations now. If you’re wondering how to tackle this aspect of Just Marketing, tune in to this episode for helpful resources and best practices.Before you post your next piece of content online, be sure to download the Just Marketing® Checklist so that you can be sure that your marketing is accessible, equitable, and inclusive. Download the checklist at JustMarketingChecklist.com!Just Marketing® is available in audio, video, or text - however you prefer to consume content!Watch the videos at MegBrunson.com/YouTubeRead the blog at MegBrunson.com/JustMarketingListen on THIS podcast platform - hit subscribe, leave us an honest review, & share with everyone you know who's on (or should be on) a Just Marketing® journey!Follow Meg on:Instagram: https://megbrunson.com/instagramFacebook: https://megbrunson.com/facebookAbout Meg:Online marketing authority and former Facebook employee Meg Brunson combines their mission to build a more accessible and inclusive world, with their expertise in the digital marketing space.Meg is on a mission to disrupt the marketing status quo so that financial success is the byproduct of a genuine commitment to justice, rather than an end goal in itself.Through Meg’s signature approach, Just Marketing®, businesses are implementing ethical, inclusive, and accessible marketing campaigns that make a positive impact on society and their bottom line, creating a virtuous cycle where profitability and responsible practices reinforce each other.Meg, and all guests featured on this show, are committed to building inclusive and anti-racist businesses. We support LGBTQIA+ rights and the rights of all intersectional identities. We believe that business should be a force for dismantling systems of oppression and actively invest in our own learning to fulfill this role.Read Meg's full DEI statement at: https://megbrunson.com/mission-vision-valuesEmail questions/comments to: meg@MegBrunson.com
Communicating via written text has to be done strategically in order to be effective. Our messaging has to be clear and concise - otherwise it will be misunderstood and/or skipped over entirely. If you want to be accessible and inclusive, tune in for some best practices to keep in mind when it comes to your marketing.Before you post your next piece of content online, be sure to download the Just Marketing® Checklist so that you can be sure that your marketing is accessible, equitable, and inclusive. Download the checklist at JustMarketingChecklist.com!Just Marketing® is available in audio, video, or text - however you prefer to consume content!Watch the videos at MegBrunson.com/YouTubeRead the blog at MegBrunson.com/JustMarketingListen on THIS podcast platform - hit subscribe, leave us an honest review, & share with everyone you know who's on (or should be on) a Just Marketing® journey!Follow Meg on:Instagram: https://megbrunson.com/instagramFacebook: https://megbrunson.com/facebookAbout Meg:Online marketing authority and former Facebook employee Meg Brunson combines their mission to build a more accessible and inclusive world, with their expertise in the digital marketing space.Meg is on a mission to disrupt the marketing status quo so that financial success is the byproduct of a genuine commitment to justice, rather than an end goal in itself.Through Meg’s signature approach, Just Marketing®, businesses are implementing ethical, inclusive, and accessible marketing campaigns that make a positive impact on society and their bottom line, creating a virtuous cycle where profitability and responsible practices reinforce each other.Meg, and all guests featured on this show, are committed to building inclusive and anti-racist businesses. We support LGBTQIA+ rights and the rights of all intersectional identities. We believe that business should be a force for dismantling systems of oppression and actively invest in our own learning to fulfill this role.Read Meg's full DEI statement at: https://megbrunson.com/mission-vision-valuesEmail questions/comments to: meg@MegBrunson.com