A CTA is a statement that encourages users to take action, such as clicking a button, signing up for an email list, or visiting a landing page. A CTA is essential to any social media marketing because it helps convert viewers into leads and customers.

In this episode you will learn:

• Three elements of a successful call to action


• How to write effective CTAs to drive your customers to take the action that you want them to take.


• Just Marketing considerations to keep in mind when crafting CTAs

FREEBIE: Download 90+ CTAs that you can swipe and use in your social media marketing strategy at MegBrunson.com/cta

Before you post your next piece of content online, be sure to download the Just Marketing® Checklist so that you can be sure that your marketing is accessible, equitable, and inclusive. Download the checklist at JustMarketingChecklist.com!

Just Marketing® is available in audio, video, or text - however you prefer to consume content!

• Watch the videos at MegBrunson.com/YouTube
• Read the blog at MegBrunson.com/JustMarketing
• Listen on THIS podcast platform - hit subscribe, leave us an honest review, & share with everyone you know who's on (or should be on) a Just Marketing® journey!

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• Instagram: https://megbrunson.com/instagram
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About Meg:

Online marketing authority and former Facebook employee Meg Brunson combines their mission to build a more accessible and inclusive world, with their expertise in the digital marketing space.

Meg is on a mission to disrupt the marketing status quo so that financial success is the byproduct of a genuine commitment to justice, rather than an end goal in itself.

Through Meg’s signature approach, Just Marketing®, businesses are implementing ethical, inclusive, and accessible marketing campaigns that make a positive impact on society and their bottom line, creating a virtuous cycle where profitability and responsible practices reinforce each other.

Meg, and all guests featured on this show, are committed to building inclusive and anti-racist businesses. We support LGBTQIA+ rights and the rights of all intersectional identities. We believe that business should be a force for dismantling systems of oppression and actively invest in our own learning to fulfill this role.

• Read Meg's full DEI statement at: https://megbrunson.com/mission-vision-values
• Email questions/comments to: meg@MegBrunson.com