DiscoverJust Marketing™24. Inclusive Messaging: Marketing To A Diverse Audience & What To Do When You Mess Up with Jillian Abby
24. Inclusive Messaging: Marketing To A Diverse Audience & What To Do When You Mess Up with Jillian Abby

24. Inclusive Messaging: Marketing To A Diverse Audience & What To Do When You Mess Up with Jillian Abby

Update: 2022-11-16
Share

Description

Jillian Abby joins Meg Brunson to discuss inclusive messaging.




Language is always changing and evolving. Many things that were "okay" to say when we were young are now problematic, and there are likely things we're saying now that should be updated.




So, how can we be sure that we're being respectful and avoiding stereotypes with our messaging - and what happens when we make a mistake?




(I said "when" because we're all bound to mess up at some point - let's prepare in advance!)




In This Episode You'll Learn:



  • The business value of inclusive marketing, even if the people we make the extra effort to include only make up a minuscule amount of our client base.

  • Easy changes to make in our writing to be more inclusive and areas of our business where we can do an inclusivity check.

  • How to successfully recover from a marketing misstep.


Before you post your next piece of content online, be sure to download the Just Marketing® Checklist so that you can be sure that your marketing is accessible, equitable, and inclusive. Download the checklist at JustMarketingChecklist.com!


Just Marketing® is available in audio, video, or text - however you prefer to consume content!


Follow Meg on:


About Meg:

Online marketing authority and former Facebook employee Meg Brunson combines their mission to build a more accessible and inclusive world, with their expertise in the digital marketing space.


Meg is on a mission to disrupt the marketing status quo so that financial success is the byproduct of a genuine commitment to justice, rather than an end goal in itself.


Through Meg’s signature approach, Just Marketing®, businesses are implementing ethical, inclusive, and accessible marketing campaigns that make a positive impact on society and their bottom line, creating a virtuous cycle where profitability and responsible practices reinforce each other.


Meg, and all guests featured on this show, are committed to building inclusive and anti-racist businesses. We support LGBTQIA+ rights and the rights of all intersectional identities. We believe that business should be a force for dismantling systems of oppression and actively invest in our own learning to fulfill this role.


Comments 
In Channel
loading
00:00
00:00
x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

24. Inclusive Messaging: Marketing To A Diverse Audience & What To Do When You Mess Up with Jillian Abby

24. Inclusive Messaging: Marketing To A Diverse Audience & What To Do When You Mess Up with Jillian Abby

Meg Brunson