On this episode of Just Marketing, we've got Liz Wilcox dropping knowledge on how to turn your followers into customers using the power of email.

Liz breaks it down with her Email Staircase framework and emphasizes the importance of investing in your business and audience to create authentic connections. And let me tell you, email is still a valuable tool despite what some people might think. I know from personal experience that building an email list through personal connections and engagement can be a game changer.

But that's not all, Liz is sharing some of her top tips and strategies for keeping your email list healthy and engaged. So if you're ready to take your marketing game to the next level, you need to tune in to this episode.

Don't sleep on the power of email, y'all. It can be a total game changer for your business. So go ahead and press play, and let's get this email marketing party started!

In This Episode You'll Learn:

• Email marketing has a high ROI and is important because you own your list.
• The Email Staircase framework involves turning a follower into a friend and then into a customer.
• Personal connection and friendship are important in email marketing.
• Email is effective, stable, and not dead.
• Maintaining a healthy email list is important by removing inactive subscribers.
• Building an email list is efficient and a successful way to market.

About Liz Wilcox

The Fresh Princess of Email Marketing, Liz Wilcox is an Email Strategist and Keynote Speaker showing small businesses how to build online relationships, package up their “magic” and turn it into emails that people want to read and, most importantly, purchase from.

Connect with Liz

• Website: https://lizwilcox.com/
• Facebook: https://www.facebook.com/groups/emailmarketingwithliz
• Instagram: https://www.instagram.com/thelizwilcox/

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About Meg:

Online marketing authority and former Facebook employee Meg Brunson combines their mission to build a more accessible and inclusive world, with their expertise in the digital marketing space.

Meg is on a mission to disrupt the marketing status quo so that financial success is the byproduct of a genuine commitment to justice, rather than an end goal in itself.

Through Meg’s signature approach, Just Marketing®, businesses are implementing ethical, inclusive, and accessible marketing campaigns that make a positive impact on society and their bottom line, creating a virtuous cycle where profitability and responsible practices reinforce each other.

Meg, and all guests featured on this show, are committed to building inclusive and anti-racist businesses. We support LGBTQIA+ rights and the rights of all intersectional identities. We believe that business should be a force for dismantling systems of oppression and actively invest in our own learning to fulfill this role.

• Read Meg's full DEI statement at: https://megbrunson.com/mission-vision-values
• Email questions/comments to: meg@MegBrunson.com