Your choice of words has the power to exclude, welcome, offend, or lift up. The way you speak to people can be the most impactful of all. You have the choice to disrupt or support systems of oppression with your marketing language.

As someone running a business as a force for good, your marketing language is an essential consideration. Over the last 15 years, 92% of population growth in the United States came from communities of color. These underrepresented groups are looking to see themselves and their worldviews in your branding.

With this rapidly growing population, we’re seeing three out of four Gen Z consumers say they are willing to boycott businesses that discriminate against marginalized populations. It’s more important than ever to use inclusive language ... tune in to learn more!

Before you post your next piece of content online, be sure to download the Just Marketing® Checklist so that you can be sure that your marketing is accessible, equitable, and inclusive. Download the checklist at JustMarketingChecklist.com!

Just Marketing® is available in audio, video, or text - however you prefer to consume content!

• Watch the videos at MegBrunson.com/YouTube
• Read the blog at MegBrunson.com/JustMarketing
• Listen on THIS podcast platform - hit subscribe, leave us an honest review, & share with everyone you know who's on (or should be on) a Just Marketing® journey!

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About Meg:

Online marketing authority and former Facebook employee Meg Brunson combines their mission to build a more accessible and inclusive world, with their expertise in the digital marketing space.

Meg is on a mission to disrupt the marketing status quo so that financial success is the byproduct of a genuine commitment to justice, rather than an end goal in itself.

Through Meg’s signature approach, Just Marketing®, businesses are implementing ethical, inclusive, and accessible marketing campaigns that make a positive impact on society and their bottom line, creating a virtuous cycle where profitability and responsible practices reinforce each other.

Meg, and all guests featured on this show, are committed to building inclusive and anti-racist businesses. We support LGBTQIA+ rights and the rights of all intersectional identities. We believe that business should be a force for dismantling systems of oppression and actively invest in our own learning to fulfill this role.

• Read Meg's full DEI statement at: https://megbrunson.com/mission-vision-values
• Email questions/comments to: meg@MegBrunson.com