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We're back from Christmas with a proper guest – Rebecca McCutcheon is the Managing Director of Fit Test Australia (FTA), a company that specialises in respiratory safety. We dcusses her business's growth and how vital it is to learn from mistakes, uphold strong values, and maintain authenticity in both personal and business branding. FTA have a mission to enhance people's health, and have just added new services such as spirometry, audiometry, and ear fit testing. Bek emphasises the importance of ongoing employee development, adherence to core company values, and overcoming obstacles in business. If you want to connect up with her – jump on her website – Fit Test Australia or reach out to her on LinkedIn.
In this episode, we discuss the importance of Search Engine Optimization (SEO) in brand building. And, although SEO can be confusing and expensive, it offers long-term benefits that outshine short-term marketing strategies like influencer marketing, which can be unpredictable and less controllable. SEO should be a key component of any brand's website/marketing strategy and recommends integrating it with brand building to foster trust among consumers and eventually increase sales. I have Remy Audette, from Sunday Best lined up to go into more detail on mixing brand strategy and SEO together to help grow your business.00:00 Introduction and Rekindling Love for Website00:48 Introduction to the Level Up Podcast01:20 Understanding SEO and Its Importance03:09 The Role of Luck in SEO Success04:08 The Value of SEO vs Influencer Marketing05:21 The Risks of Relying on Social Media Platforms06:07 Integrating SEO into Your Brand Strategy06:48 Building Trust and Confidence through SEO
Just like you might set New Year's resolutions, the start of the year is the perfect time to set and track ambitious, achievable business goals. We talk about:AccountabilityMy brand goals for the yearWhy brand goals need to be broken down into tasksSetting stretch goals and deadlines to help you achieve them.
An explanation of the importance of brand audits. In this episode, I describe how audits can be used to:Understand a brand's positionEvaluate customer recallAnd to identify potential issues that a business might not have noticed. I use brand audits to analyse three key areas:  External brandingInternal brandingCustomer experience The ultimate goal is to ensure businesses are heading in the right direction and to diagnose areas to improve. It's also a service Snapper Studio will introduce in 2024. Come and sign up for our newsletter to be the first to know about it.
In this episode of the Level Up Your Brand Podcast, host Martin Sully, shares his Christmas experiences and discusses the concept of 'is your business a brand?'. It includes:A Christmas day wrap-upA thought provoking question raised by Kevin FinnWhere the identity of a brand comes fromAnd highlights that to build a brand, it must be worked on daily
In this episode of the Level Up Your Brand Podcast, we discuss how baking a charismatic personality into a brand helps create meaningful connections to your audience. We cover:How every person working in a brand becomes an extension of its personaThe connection between a brand and its employees. And give you a practical tool to create a charismatic brand personality. We also the misconception that charisma and personality are limited to individuals, not brands. Giving personality traits to a brand is not about manipulatively triggering emotions but facilitating engaging connections. 
Snapper Studio and Martin want to announce limited availability for branding projects and podcasts due to Martin and his wife expecting a baby.I want to personally thank listeners for their support and encourage them during the holiday season to reach out if they need help.You can reach me on:LinkedIn Email – martin @ snapper . studioOr through the Snapper Studio website
In this episode, host we talk to Mathew Goddard from Aquacultr about creating a more efficient and sustainable system for seafood production. Mat shares his journey from discovering a Barramundi farm for sale to establishing a sustainable fish farming model. He emphasises on the need for sustainable, low footprint technologies and how his company, Aquacultr, seeks to revolutionise seafood farming. We discuss the environmental and health implications of current seafood farming methods and the future for sustainable aquatic farming. Mat also shares his aspirations for improving food security and leaving a positive impact on the environment, the food industry and people's lives.LinkedIn – Mathew GoddardWebsite – Aquacultr Sustainable Fish Farming Systems
Martin Sully, a brand strategist and founder of Snapper Studio, discusses the growing influence of artificial intelligence (AI) and machine learning on branding. He explores the tools currently available that incorporate AI, including Chat GPT, photo editors, AI-generated logos and even the emergence of AI-assisted brand development tools. However, he also emphasises that while AI can help streamline certain design processes and content generation, it can never replace the emotional and human touch in branding. Martin believes AI will change the graphic design landscape over the next two years, including Adobe's potential move into providing AI-assisted brand development tools.00:53 Introduction to the Podcast01:17 Impact of AI on Branding03:01 Exploring AI and its Limitations04:02 First Experience with Generative AI05:33 Understanding Emotional Branding08:42 Current AI Tools in Branding12:01 Real World Uses of Generative AI12:13 The Role of AI in Podcasting17:48 Adobe's AI Innovations23:16 The Future of Branding with AI28:48 Conclusion: AI's Role in Design and Branding
We talk with Claire from KidBiz Academy and Tara Clark Art about the pitfalls of working with kids, selling candles, fortune telling, and how we all need to persevere to get to where we want to.  This episode is packed with gems, by two guests who are doing incredible things. Claire is empowering children to take on an entrepreneurial spirit, teaching them all about the various aspects of business, from marketing to design, to sales and production. Breaking it down and making it interesting for kids aged 5+.Tara is a 15-year-old aspiring artist, specialising in Character Design. She guides me through her process, where she wants to take things and that she's currently open to commissions, so if you want to work with her, her work is simply amazing. And now she's a published illustrator.Download my freebie - supercharge your brand's feelingsClaire WheelerWebsite – KidBiz AcademySocials – Facebook, Instagram, LinkedInTara ClarkInstagram – @Tara.Clark.Art Commissions Email Tara at
Recycling 20 tonnes of plastic saves enough electricity to power 54 houses for a year. Yearly, it's reported that the world creates 460 million tonnes of plastic. Let that sink in.Luckily the world has smart entrepreneurs like Jess Hodge, from Resourceful Living, who are battling to solve the problem and create useful everyday solutions to reuse it.Connect with JessFacebook - Resourceful LivingLinkedIn - Resourceful LivingWebsite - Resourceful Living
Rachel Smith is this episodes guest. We first connected when she took the quiz on my website. Point's don't mean prizes, but she's currently the high scorer with 3. Have a go here - Feels Finder QuizWe chat about• Yum cha and wine• Rachel's list, how it all began and maintaining a community.• The Content Byte Summit and the talks that lit up the stage – Jennifer Goforth Gregory and Ed Gandia's episode with Shane Sam• Picking a brand name and how it sometimes picks itself.• AI's impact on copy and design worlds• What Rachel would do differently if she did it againConnect with RachelRachel's ListRachel Smith Copy & ContentContent Byte PodcastSubscribe to the Wrap Up
Branding, it's history and the dark, disturbing reason we changed our podcast name to the Level Up Podcast.This episode covers: • The Industrial Revolution and it's impact on branding.• Branding's disturbing past• Where we see branding going and how business will have to adapt.I also spoke about Personal Branding Unlocked, a new podcast from Monica Walmsley and Josh Lawlor.And, the original article that sparked this podcast - The Daily Heller - is post branding a thing?Spot more of my work at Snapper Studio
A 10-month hiatus. But the podcast is back.This week we're talking all about scent branding and how you can introduce it into your brand.Read more about scent branding on our website –
2023 is knock, knock, knocking on your door, with all the jingling of Santa's bells. It's time to talk about graphic design trends in 2023.I'll cover 6 design trends to avoid in 2023, summarise what we saw in 2022, and explain why you should avoid looking at trends.Design trends 2023
Martin, when should I rebrand? How much does a rebrand cost?I regularly get asked these types of questions. And there’s a bunch of things to consider.What's your biggest challenge right now?How do you overcome it?Is it a revolution or evolution?A rebrand is about redesigning or rewriting your story. It's more about revamping who the brand is and how you want to be perceived. In this episode, I'll run through 20 signs that it might be time for a rebrand.Book a Vision callVisit Snapper Studio website
If you're struggling to pick your brand colours, this episode is for you.When you have a clear direction, picking your brand colours will feel less like picking colours out of thin air and more wahoo!In this episode, I discuss the thought process behind choosing brand colours and the considerations you need to make when selecting yours.I cover:Why you can't choose your colours until you understand what you're trying to communicate and to whoWhy looking at your closest competitors can help guide your colour choiceAn example of a brand colour palette that I would pickAnd tips on how to pick the right coloursResources:• Follow me on lnstagram:• Meet me in real life• For more information and to work with me visit
A tub-thumping brand personality and tone of voice will shape how customers engage with your brand. It will make storytelling simpler, so you no matter the platform, you can talk to them like humans. What you'll be left with is a vibrant, authentic, unique way to market your business.In this episode, we cover:Transforming your brands personality and increasing your brand awarenessHow to uncover engaging brand personalitiesHow to apply brand personalitiesExploring personality traitsBalancing your brands personalityCome and learn more about branding at 
By elevating your customer experience, you create an army of loyal customers who will be out there talking up your brand and saving you marketing dollars.This is a big task, and you will continue to do this as your business evolves. It pays out in trust and improved customer experience.In this episode I run through two methods to build your customer experience.Come and learn more about branding at 
Learn how to nurture your brand's promise and successfully deliver exceptional service to your customers.In this episode of the Hot Metal Brand Podcast, I'll show you 4 ways to build your brand promise.Including: Unifying your team with your missionHiring the right peopleIncluding your team in brand strategy decisionsLearning how to accept feedbackSuccessful businesses deliver exceptional service throughout the whole customer journey.Next week you'll learn how to build that customer journey. In the meantime, come and learn all about me –
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