Claim OwnershipLevel Up Your Brand
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This is the Level Up Your Brand Podcast. I'm Martin Sully, a brand strategist, designer and founder of Snapper Studio.
And, I'm on a mission to help you gain clarity and confidence in your brand.
I’ll arm you with bite-size tips and introduce you to friends of the show who are taking their brand to the next level.
29 Episodes
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Send us a Text Message.The conversation revolves around the importance of paying attention to the little details in business, particularly when it comes to aligning values with execution. The host shares a personal anecdote about a company he met that focused on renewable energy but had plastic-coated business cards, highlighting the disconnect between their values and their actions. The main takeaway is that every little detail matters, especially when trying to achieve sustainability goals ...
Send us a Text Message.Martin Sully discusses the importance of networking and building a personal brand. He emphasizes the need to connect with people both online and offline, and highlights the value of real-life conversations. He also shares his experience with starting a networking group called Chatterbox and the benefits it brings to businesses. He encourages small wins and offers advice on creating content and building a personal brand.Key TakeawaysNetworking is crucial for building a p...
Send us a Text Message.In this episode, Martin Sully interviews Joe McKay, a LinkedIn ghostwriter and content creator. They discuss Joe's background, his approach to working with people on LinkedIn and personal branding. Joe emphasises the importance of listening to customers and understanding their pain points to create effective marketing content. They also touch on the challenges and rewards of living and working in different countries and managing stress. They then dive into a LinkedIn pr...
Send us a Text Message.We're back from Christmas with a proper guest – Rebecca McCutcheon is the Managing Director of Fit Test Australia (FTA), a company that specialises in respiratory safety. We dcusses her business's growth and how vital it is to learn from mistakes, uphold strong values, and maintain authenticity in both personal and business branding. FTA have a mission to enhance people's health, and have just added new services such as spirometry, audiometry, and ear fit testing. Bek e...
Send us a Text Message.In this episode, we discuss the importance of Search Engine Optimization (SEO) in brand building. And, although SEO can be confusing and expensive, it offers long-term benefits that outshine short-term marketing strategies like influencer marketing, which can be unpredictable and less controllable. SEO should be a key component of any brand's website/marketing strategy and recommends integrating it with brand building to foster trust among consumers and eventu...
Send us a Text Message.Just like you might set New Year's resolutions, the start of the year is the perfect time to set and track ambitious, achievable business goals. We talk about:AccountabilityMy brand goals for the yearWhy brand goals need to be broken down into tasksSetting stretch goals and deadlines to help you achieve them.
Send us a Text Message.An explanation of the importance of brand audits. In this episode, I describe how audits can be used to:Understand a brand's positionEvaluate customer recallAnd to identify potential issues that a business might not have noticed. I use brand audits to analyse three key areas: External brandingInternal brandingCustomer experience The ultimate goal is to ensure businesses are heading in the right direction and to diagnose areas to improve. It's also a...
Send us a Text Message.In this episode of the Level Up Your Brand Podcast, host Martin Sully, shares his Christmas experiences and discusses the concept of 'is your business a brand?'. It includes:A Christmas day wrap-upA thought provoking question raised by Kevin FinnWhere the identity of a brand comes fromAnd highlights that to build a brand, it must be worked on daily
Send us a Text Message.In this episode of the Level Up Your Brand Podcast, we discuss how baking a charismatic personality into a brand helps create meaningful connections to your audience. We cover:How every person working in a brand becomes an extension of its personaThe connection between a brand and its employees. And give you a practical tool to create a charismatic brand personality. We also the misconception that charisma and personality are limited to individuals, not b...
Send us a Text Message.Snapper Studio and Martin want to announce limited availability for branding projects and podcasts due to Martin and his wife expecting a baby.I want to personally thank listeners for their support and encourage them during the holiday season to reach out if they need help.You can reach me on:LinkedIn Email – martin @ snapper . studioOr through the Snapper Studio website
1Send us a Text Message.In this episode, host we talk to Mathew Goddard from Aquacultr about creating a more efficient and sustainable system for seafood production. Mat shares his journey from discovering a Barramundi farm for sale to establishing a sustainable fish farming model. He emphasises on the need for sustainable, low footprint technologies and how his company, Aquacultr, seeks to revolutionise seafood farming. We discuss the environmental and health implications of current seafood f...
Send us a Text Message.Martin Sully, a brand strategist and founder of Snapper Studio, discusses the growing influence of artificial intelligence (AI) and machine learning on branding. He explores the tools currently available that incorporate AI, including Chat GPT, photo editors, AI-generated logos and even the emergence of AI-assisted brand development tools. However, he also emphasises that while AI can help streamline certain design processes and content generation, it can neve...
Send us a Text Message.We talk with Claire from KidBiz Academy and Tara Clark Art about the pitfalls of working with kids, selling candles, fortune telling, and how we all need to persevere to get to where we want to. This episode is packed with gems, by two guests who are doing incredible things. Claire is empowering children to take on an entrepreneurial spirit, teaching them all about the various aspects of business, from marketing to design, to sales and production. Breaking it down...
Send us a Text Message.Recycling 20 tonnes of plastic saves enough electricity to power 54 houses for a year. Yearly, it's reported that the world creates 460 million tonnes of plastic. Let that sink in.Luckily the world has smart entrepreneurs like Jess Hodge, from Resourceful Living, who are battling to solve the problem and create useful everyday solutions to reuse it.Connect with JessFacebook - Resourceful LivingLinkedIn - Resourceful LivingWebsite - Resourceful Living
Send us a Text Message.Rachel Smith is this episodes guest. We first connected when she took the quiz on my website. Point's don't mean prizes, but she's currently the high scorer with 3. Have a go here - Feels Finder QuizWe chat about• Yum cha and wine• Rachel's list, how it all began and maintaining a community.• The Content Byte Summit and the talks that lit up the stage – Jennifer Goforth Gregory and Ed Gandia's episode with Shane Sam• Picking a brand name and how it sometimes picks itsel...
Send us a Text Message.Branding, it's history and the dark, disturbing reason we changed our podcast name to the Level Up Podcast.This episode covers: • The Industrial Revolution and it's impact on branding.• Branding's disturbing past• Where we see branding going and how business will have to adapt.I also spoke about Personal Branding Unlocked, a new podcast from Monica Walmsley and Josh Lawlor.And, the original article that sparked this podcast - The Daily Heller - is post branding a thing?...
Send us a Text Message.A 10-month hiatus. But the podcast is back.This week we're talking all about scent branding and how you can introduce it into your brand.Read more about scent branding on our website – https://www.snapper.studio/blog/scent-branding
Send us a Text Message.2023 is knock, knock, knocking on your door, with all the jingling of Santa's bells. It's time to talk about graphic design trends in 2023.I'll cover 6 design trends to avoid in 2023, summarise what we saw in 2022, and explain why you should avoid looking at trends.Design trends 2023
Send us a Text Message.Martin, when should I rebrand? How much does a rebrand cost?I regularly get asked these types of questions. And there’s a bunch of things to consider.What's your biggest challenge right now?How do you overcome it?Is it a revolution or evolution?A rebrand is about redesigning or rewriting your story. It's more about revamping who the brand is and how you want to be perceived. In this episode, I'll run through 20 signs that it might be time for a rebrand.Book a Visio...
Send us a Text Message.If you're struggling to pick your brand colours, this episode is for you.When you have a clear direction, picking your brand colours will feel less like picking colours out of thin air and more wahoo!In this episode, I discuss the thought process behind choosing brand colours and the considerations you need to make when selecting yours.I cover:Why you can't choose your colours until you understand what you're trying to communicate and to whoWhy looking at your closest c...
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