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In this conversation, Martin Sully addresses the question of how to maintain a unified brand identity and consistent message for a two-sided marketplace with two target markets. He suggests creating personas for each target market and gathering information about their demographics, interests, and problems. By integrating this information with the brand values and message, it is possible to create content that resonates with both target markets. The key is to use language that is simple and free of jargon. The brand identity should remain consistent, but specific pages or landing pages can be created to address the different needs of each target market.

Key Takeaways

• Create personas for each target market to gather information about their demographics, interests, and problems.
• Integrate the gathered information with the brand values and message to create content that resonates with both target markets.
• Use language that is simple and free of jargon to ensure the message is understood by both target markets.
• Maintain a consistent brand identity while creating specific pages or landing pages to address the different needs of each target market.

Need to better understand your target audience? Read our blog post: Attracting Dream Customers and Repelling Customers