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Martin Sully, a brand strategist and founder of Snapper Studio, discusses the growing influence of artificial intelligence (AI) and machine learning on branding. 

He explores the tools currently available that incorporate AI, including Chat GPT, photo editors, AI-generated logos and even the emergence of AI-assisted brand development tools. 

However, he also emphasises that while AI can help streamline certain design processes and content generation, it can never replace the emotional and human touch in branding. 

Martin believes AI will change the graphic design landscape over the next two years, including Adobe's potential move into providing AI-assisted brand development tools.

00:53 Introduction to the Podcast

01:17 Impact of AI on Branding

03:01 Exploring AI and its Limitations

04:02 First Experience with Generative AI

05:33 Understanding Emotional Branding

08:42 Current AI Tools in Branding

12:01 Real World Uses of Generative AI

12:13 The Role of AI in Podcasting

17:48 Adobe's AI Innovations

23:16 The Future of Branding with AI

28:48 Conclusion: AI's Role in Design and Branding