The Power of Listening to Customers with Joe McKay
Update: 2024-07-04
Description
In this episode, Martin Sully interviews Joe McKay, a LinkedIn ghostwriter and content creator. They discuss Joe's background, his approach to working with people on LinkedIn and personal branding.
Joe emphasises the importance of listening to customers and understanding their pain points to create effective marketing content. They also touch on the challenges and rewards of living and working in different countries and managing stress.
They then dive into a LinkedIn profile review, focusing on the profile photo, headline, about section, and activity section. They discuss the importance of making the profile iconic, clear, and using the header to focus on the target audience's pain points.
They finish by highlight the value of using documents and carousels to showcase expertise.
Takeaways
Joe emphasises the importance of listening to customers and understanding their pain points to create effective marketing content. They also touch on the challenges and rewards of living and working in different countries and managing stress.
They then dive into a LinkedIn profile review, focusing on the profile photo, headline, about section, and activity section. They discuss the importance of making the profile iconic, clear, and using the header to focus on the target audience's pain points.
They finish by highlight the value of using documents and carousels to showcase expertise.
Takeaways
- Personal branding on LinkedIn involves creating a clear and compelling profile that addresses the pain points of your target audience.
- Listening to customers and understanding their needs is crucial for creating effective marketing content.
- AI can be a useful tool for brainstorming and generating new ideas, but it should not replace the human touch in content creation.
- Living and working in different countries can be challenging but also rewarding, providing opportunities for personal and professional growth.
- Running a business and managing stress can be challenging, especially with young children.
- A LinkedIn profile should be iconic, clear, and focused on the target audience's pain points.
- Using documents and carousels on LinkedIn can showcase expertise and engage viewers.
- Branding encompasses the long-term strategy of a business, while marketing focuses on spreading brand awareness and making sales.
- Creating scalable offerings can help diversify and expand a business.
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