Small Bytes: Influencer Marketing VS SEO
Description
In this episode, we discuss the importance of Search Engine Optimization (SEO) in brand building.
And, although SEO can be confusing and expensive, it offers long-term benefits that outshine short-term marketing strategies like influencer marketing, which can be unpredictable and less controllable.
SEO should be a key component of any brand's website/marketing strategy and recommends integrating it with brand building to foster trust among consumers and eventually increase sales.
I have Remy Audette, from Sunday Best lined up to go into more detail on mixing brand strategy and SEO together to help grow your business.
00:00 Introduction and Rekindling Love for Website
00:48 Introduction to the Level Up Podcast
01:20 Understanding SEO and Its Importance
03:09 The Role of Luck in SEO Success
04:08 The Value of SEO vs Influencer Marketing
05:21 The Risks of Relying on Social Media Platforms
06:07 Integrating SEO into Your Brand Strategy
06:48 Building Trust and Confidence through SEO
United States
