Send us a text Declan Edwards is widely known as that happiness guy and as a thought leader in the space of positive psychology, employee experience, and personal development. As the founder of BU Happiness College, a social enterprise dedicated to helping individuals and organisations build the skills of happiness, Declan has built a strong personal brand by standing at the intersection of science, storytelling, and social impact. With a Master’s degree in Applied Positive Psychology and a b...
Send us a text Kerri-Ann Hooper on Building Smarter: Contracts, Cash Flow & Calling BS on Industry Norms This episode is for anyone who's ever looked at a building contract and thought: Wait, where did that charge come from? I’m joined by Kerri-Ann Hooper — straight-talker, industry shaker, and founder of a building company doing things differently. We get into: The sneaky stuff hidden in building contracts (and how to spot it)Why COVID didn’t just shake up timelines — it reshaped trustWh...
Send us a text In this conversation, Martin Sully addresses the question of how to maintain a unified brand identity and consistent message for a two-sided marketplace with two target markets. He suggests creating personas for each target market and gathering information about their demographics, interests, and problems. By integrating this information with the brand values and message, it is possible to create content that resonates with both target markets. The key is to use language that i...
Send us a text Brand guidelines are the most important document for a business, as they control and maintain consistency in branding. They can go deep and include strategy, tone of voice, and messaging. Even small businesses should have brand guidelines to guide their brand identity. Not having brand guidelines can lead to issues like inconsistent colors and messaging. Brand guidelines help document and communicate shifts in target markets and prevent confusion. While it's not necessary to ou...
Send us a text In this episode, Martin Sully discusses how to maintain a brand's tone of voice. He explains the difference between brand voice and tone of voice, and emphasizes the importance of aligning the brand voice with the company's mission, values, and target audience. Martin also suggests creating a written style guide to maintain consistency in communication. He advises auditing past content to ensure it aligns with the brand's tone of voice and highlights the significance of authent...
Send us a text The conversation revolves around the importance of paying attention to the little details in business, particularly when it comes to aligning values with execution. The host shares a personal anecdote about a company he met that focused on renewable energy but had plastic-coated business cards, highlighting the disconnect between their values and their actions. The main takeaway is that every little detail matters, especially when trying to achieve sustainability goals or B Cor...
Send us a text Martin Sully discusses the importance of networking and building a personal brand. He emphasizes the need to connect with people both online and offline, and highlights the value of real-life conversations. He also shares his experience with starting a networking group called Chatterbox and the benefits it brings to businesses. He encourages small wins and offers advice on creating content and building a personal brand. Key Takeaways Networking is crucial for building a perso...
Send us a text In this episode, Martin Sully interviews Joe McKay, a LinkedIn ghostwriter and content creator. They discuss Joe's background, his approach to working with people on LinkedIn and personal branding. Joe emphasises the importance of listening to customers and understanding their pain points to create effective marketing content. They also touch on the challenges and rewards of living and working in different countries and managing stress. They then dive into a LinkedIn profil...
Send us a text We're back from Christmas with a proper guest – Rebecca McCutcheon is the Managing Director of Fit Test Australia (FTA), a company that specialises in respiratory safety. We dcusses her business's growth and how vital it is to learn from mistakes, uphold strong values, and maintain authenticity in both personal and business branding. FTA have a mission to enhance people's health, and have just added new services such as spirometry, audiometry, and ear fit testing. Bek emp...
Send us a text In this episode, we discuss the importance of Search Engine Optimization (SEO) in brand building. And, although SEO can be confusing and expensive, it offers long-term benefits that outshine short-term marketing strategies like influencer marketing, which can be unpredictable and less controllable. SEO should be a key component of any brand's website/marketing strategy and recommends integrating it with brand building to foster trust among consumers and eventually...
Send us a text Just like you might set New Year's resolutions, the start of the year is the perfect time to set and track ambitious, achievable business goals. We talk about: AccountabilityMy brand goals for the yearWhy brand goals need to be broken down into tasksSetting stretch goals and deadlines to help you achieve them.
Send us a text An explanation of the importance of brand audits. In this episode, I describe how audits can be used to: Understand a brand's positionEvaluate customer recallAnd to identify potential issues that a business might not have noticed. I use brand audits to analyse three key areas: External brandingInternal brandingCustomer experience The ultimate goal is to ensure businesses are heading in the right direction and to diagnose areas to improve. It's also a s...
Send us a text In this episode of the Level Up Your Brand Podcast, host Martin Sully, shares his Christmas experiences and discusses the concept of 'is your business a brand?'. It includes: A Christmas day wrap-upA thought provoking question raised by Kevin FinnWhere the identity of a brand comes fromAnd highlights that to build a brand, it must be worked on daily
Send us a text In this episode of the Level Up Your Brand Podcast, we discuss how baking a charismatic personality into a brand helps create meaningful connections to your audience. We cover: How every person working in a brand becomes an extension of its personaThe connection between a brand and its employees. And give you a practical tool to create a charismatic brand personality. We also the misconception that charisma and personality are limited to individuals, not brands....
Send us a text Snapper Studio and Martin want to announce limited availability for branding projects and podcasts due to Martin and his wife expecting a baby. I want to personally thank listeners for their support and encourage them during the holiday season to reach out if they need help. You can reach me on: LinkedIn Email – martin @ snapper . studio Or through the Snapper Studio website
Send us a text In this episode, host we talk to Mathew Goddard from Aquacultr about creating a more efficient and sustainable system for seafood production. Mat shares his journey from discovering a Barramundi farm for sale to establishing a sustainable fish farming model. He emphasises on the need for sustainable, low footprint technologies and how his company, Aquacultr, seeks to revolutionise seafood farming. We discuss the environmental and health implications of current seafood far...
Send us a text Martin Sully, a brand strategist and founder of Snapper Studio, discusses the growing influence of artificial intelligence (AI) and machine learning on branding. He explores the tools currently available that incorporate AI, including Chat GPT, photo editors, AI-generated logos and even the emergence of AI-assisted brand development tools. However, he also emphasises that while AI can help streamline certain design processes and content generation, it can never re...
Send us a text We talk with Claire from KidBiz Academy and Tara Clark Art about the pitfalls of working with kids, selling candles, fortune telling, and how we all need to persevere to get to where we want to. This episode is packed with gems, by two guests who are doing incredible things. Claire is empowering children to take on an entrepreneurial spirit, teaching them all about the various aspects of business, from marketing to design, to sales and production. Breaking it down and m...
Send us a text Recycling 20 tonnes of plastic saves enough electricity to power 54 houses for a year. Yearly, it's reported that the world creates 460 million tonnes of plastic. Let that sink in. Luckily the world has smart entrepreneurs like Jess Hodge, from Resourceful Living, who are battling to solve the problem and create useful everyday solutions to reuse it. Connect with Jess Facebook - Resourceful Living LinkedIn - Resourceful Living Website - Resourceful Living
Send us a text Rachel Smith is this episodes guest. We first connected when she took the quiz on my website. Point's don't mean prizes, but she's currently the high scorer with 3. Have a go here - Feels Finder Quiz We chat about • Yum cha and wine • Rachel's list, how it all began and maintaining a community. • The Content Byte Summit and the talks that lit up the stage – Jennifer Goforth Gregory and Ed Gandia's episode with Shane Sam • Picking a brand name and how it sometimes picks itself....