Marketing Matters

Designs are more than subjective interpretations of what looks good and what doesn’t. There are many different principles that contribute to making a design truly good. On today’s episode of Marketing Matters, Morgan and Sarah will be discussing design principles. We’ll focus on the Gestalt principles and how you can incorporate them to improve designs, without formal design training, and questions to ask yourself to gain the best feedback. Tune in to learn how to make sure your designs are communicating their purpose to the right people. Highlights: What are Gestalt principles? What is proximity, closure, similarity, continuity, organization, and symmetry? What questions do you need to answer before making a successful design? What are general design best practices? What are some questions you can ask yourself when reviewing designs? Follow us! Instagram – https://www.instagram.com/theadvmarketing/ LinkedIn  - https://www.linkedin.com/company/adv-marketing/ Facebook – https://www.facebook.com/theadvmarketing/ ADV Marketing – https://advmarketing.com/ Be sure to subscribe and leave a comment or review! Marketing Matters is brought to you by ADV Marketing

The rise of TikTok and YouTube has seen an explosion of growth for the influencer industry. However, using an influencer in your marketing strategy is more complicated than many people think. On today’s episode of Marketing Matters, Morgan and Sarah will be discussing influencer marketing. We’ll focus on what makes influencer marketing so effective, as well as tips on how to get started. Tune in to learn how to leverage influencers to boost all the stages of your marketing funnel. Highlights: What is influencer marketing? How does B2B influencer marketing differ from your typical B2C influencer marketing? Why are influencers effective in the B2B market space? How do you get started in influencer marketing? How do you pick an influencer for your brand? Follow us! Instagram - https://www.instagram.com/theadvmarketing/ LinkedIn  - https://www.linkedin.com/company/adv-marketing/ Facebook - https://www.facebook.com/theadvmarketing/ ADV Marketing – https://advmarketing.com/ Be sure to subscribe and leave a comment or review! Marketing Matters is brought to you by ADV Marketing

Podcasting is a complicated, expensive, and time-consuming process. But in a world with so many podcasts, how do you make yours stand out amongst all the noise? On today’s episode of Marketing Matters, Morgan and Sarah are joined by Greg Dunn, Marketing Coordinator at EnerACT Energy Services, to discuss podcasting and how to navigate the twists and turns of creating a podcast. We’ll focus on all of the different aspects that go into creating an effective podcast and finish with some budget-friendly tips on podcast creation. Tune in to learn about the various aspects of podcasting and what makes them effective so your podcast doesn’t fall on deaf ears. Highlights: What makes a podcast effective? How to select the proper content for your podcasts? How to streamline the podcasting process? What is the importance of flexibility in filming podcasts? How to podcast on a budget? Follow Greg on LinkedIn - https://www.linkedin.com/in/gtdunn/ EnerACT Energy Services - https://www.linkedin.com/company/eneract-energy-services-inc/ Pipeline Podcast Network - https://www.linkedin.com/company/pipeline-podcast-network/ Follow us! Instagram - https://www.instagram.com/theadvmarketing/ LinkedIn  - https://www.linkedin.com/company/adv-marketing/ Facebook - https://www.facebook.com/theadvmarketing/ ADV Marketing – https://advmarketing.com/ Be sure to subscribe and leave a comment or review! Marketing Matters is brought to you by ADV Marketing  

Video makes up 65% of all content online, but how can one format account for such a large percentage of content on the internet? There are many different types of videos, all of which have different strengths when trying to achieve specific outcomes. On today’s episode of Marketing Matters, Morgan and Sarah discuss videography for marketing. We’ll focus on all the different types of videos within B2B marketing along with their strengths and weaknesses. We will end with some budget-friendly tips for incorporating videos into your content strategy. Highlights: What are the different types of videography in B2B marketing? When should you use each type of video? Where should you implement these different forms of videos? What are the pros and cons of the different types of videography? How can you be budget-friendly when implementing videos into your content strategy? Follow us! Instagram - https://www.instagram.com/theadvmarketing/ LinkedIn  - https://www.linkedin.com/company/adv-marketing/ Facebook - https://www.facebook.com/theadvmarketing/ ADV Marketing – https://advmarketing.com/ Be sure to subscribe and leave a comment or review! Marketing Matters is brought to you by ADV Marketing  

Your typical consumer journey is going to differ whether you work in a B2C business or a B2B business, but why? What makes the traditional consumer journey effective sometimes and the account-based/inbound journey effective at other times? On today’s episode of Marketing Matters, Morgan, and Sarah are discussing the marketing funnel and how the B2B funnel may look different from your typical B2C funnel. We’ll focus on the different aspects of each funnel, as well as how to implement the funnel for a truly effective marketing strategy. Tune in to learn which strategy would work best for you and your business. Highlights: What is the typical consumer journey/funnel? What is the account-based or inbound marketing funnel? What are some of the strengths and weaknesses of each funnel? How will content differ when you’re in different stages of the funnel? How does re-engagement/re-entering the funnel affect how you treat the consumer? Resources: Inbound Marketing vs. Traditional Marketing: A Comprehensive Comparison for B2B Follow us! Instagram - https://www.instagram.com/theadvmarketing/ LinkedIn  - https://www.linkedin.com/company/adv-marketing/ Facebook - https://www.facebook.com/theadvmarketing/ ADV Marketing – https://advmarketing.com/ Be sure to subscribe and leave a comment or review! Marketing Matters is brought to you by ADV Marketing  

The psychology of marketing is often overlooked, but the truth is that people act on instinctual behaviors. Learning how to harness the power of these biases can contribute to major growth of your business. On today's episode of "Marketing Matters," Morgan and Sarah are discussing what consumer behavior is and how you can implement different aspects into your marketing strategy. We'll discuss a few different biases that humans have, and give examples of how they are seen in businesses everywhere. Highlights: What is consumer behavior? What are consumer biases that every business should know? How can you implement consumer biases into your marketing strategy? What is A/B Testing? Why is consistency important? Resources: Nudge Thinking Fast and Slow Follow us! Instagram - https://www.instagram.com/theadvmarketing/ LinkedIn  - https://www.linkedin.com/company/adv-marketing/ Facebook - https://www.facebook.com/theadvmarketing/ ADV Marketing – https://advmarketing.com/ Be sure to subscribe and leave a comment or review! Marketing Matters is brought to you by ADV Marketing

You have been pushing out advertisements for a while now but your business and sales aren’t growing. Sound familiar? In order to pinpoint what you are missing, you need to understand all the aspects of marketing and how each one brings value to your business.  On today's episode of "Marketing Matters," Morgan and Sarah are discussing what marketing is and everything that it encompasses. We'll focus on how each aspect of marketing is different and how they work together to help achieve business development. Tune in to learn what you could be missing to make your marketing strategy truly effective. Highlights: What are the 4 P’s of marketing? What is the difference between sales and business development? Why is sales and marketing alignment important? How has marketing evolved for the energy industry, specifically? Follow us! Instagram - https://www.instagram.com/theadvmarketing/ LinkedIn  - https://www.linkedin.com/company/adv-marketing/ Facebook - https://www.facebook.com/theadvmarketing/ ADV Marketing – https://advmarketing.com/ Be sure to subscribe and leave a comment or review! Marketing Matters is brought to you by ADV Marketing  

So, you have a sales team— but you can’t seem to close with any of your potential clients OR the sales process feels particularly hard. Why? In a day and age where information on any company is available at the push of a button, it is vital to understand why content marketing drives business.  On today's episode of "Marketing Matters," Morgan and Sarah are discussing the key aspects of content marketing and why it is effective in the B2B business world. We'll focus on what content is and how it can lead to sales enablement. Tune in to learn about the value that content marketing can bring to your business. Highlights: Why is content marketing important to sales enablement? Why is having the right mix of traditional and digital media important? What is inbound marketing? How does digital and traditional content play a role in relationship building? Why is it important to have organic content? Follow us! Instagram - https://www.instagram.com/theadvmarketing/ LinkedIn  - https://www.linkedin.com/company/adv-marketing/ Facebook - https://www.facebook.com/theadvmarketing/ ADV Marketing – https://advmarketing.com/ Be sure to subscribe and leave a comment or review! Marketing Matters is brought to you by ADV Marketing  

We’ve all been there—an inbox full of unwanted emails that are immediately deleted. To avoid the virtual trashbin, it’s vital to know the fundamentals of effective email marketing. On today’s episode of Marketing Matters, Morgan and Sarah are discussing the key aspects of email marketing, so you don’t become the very thing you avoid: an annoying marketing email. We learn how to bring value through emails, then test and segment to improve your strategy. Tune in to learn how to make your emails stand out in a crowded inbox and truly connect with your audience. Highlights: What are the pros and cons of increasing your email marketing budget? How should a consumer’s attention span affect the design of your emails? What are the fundamentals of email marketing? How can A/B testing optimize your email campaigns? What strategies should you utilize to bring true value to your email recipients? Follow us! Instagram - https://www.instagram.com/theadvmarketing/ LinkedIn  - https://www.linkedin.com/company/adv-marketing/ Facebook - https://www.facebook.com/theadvmarketing/ ADV Marketing – https://advmarketing.com/ Be sure to subscribe and leave a comment or review! Marketing Matters is brought to you by ADV Marketing  

When credibility matters (like it always does in B2B marketing), who is spreading the message matters just as much as what they are saying. That is where paid, owned, and earned media comes in. On today’s episode of Marketing Matters, Morgan and Sarah are diving into the powerful trio of paid, owned, and earned media. We break down what each term means, why these distinctions are vital for your media strategy, and the pros and cons of each type. Join us today to tailor your media strategy to your specific needs, whether you are a beginner or a marketing pro. Highlights: What is the difference between paid, owned, and earned media, and why does it matter in B2B marketing? Why is credibility such an important differentiator? What are the pros and cons of each strategy, and how do I know which fits the best with my current strategy? Once I choose a media strategy, how do I start? Follow us! Instagram - https://www.instagram.com/theadvmarketing/ LinkedIn  - https://www.linkedin.com/company/adv-marketing/ Facebook - https://www.facebook.com/theadvmarketing/ Be sure to subscribe and leave a comment or review! Marketing Matters is brought to you by ADV Marketing  

In today’s data-driven world, understanding the performance of your marketing efforts is crucial for success – but how do you know if your marketing is driving results? Join Morgan and Sarah on this episode of Marketing Matters, as they dive deep into the world of marketing analytics and explore the art of benchmarking. They introduce what benchmarking is, why you should do it, and how to get started from ground zero. Whether you’re a seasoned marketer or just beginning, this episode will empower you to make data-driven decisions that boost your marketing strategy and drive results.  Highlights: What is benchmarking? How do I begin benchmarking from scratch? What role do trends play in creating effective benchmarks? How can I use benchmarks to predict? Follow us! Instagram LinkedIn  Facebook ADV Marketing – advmarketing.com Be sure to subscribe and leave a comment or review! Marketing Matters is brought to you by ADV Marketing  

Welcome back to Marketing Matters! On this episode, Lina and Sarah sit down to discuss the burning question: can artificial intelligence really help with your marketing? With so many different AI platforms claiming to perform magic, how can you be sure that AI is truly useful? Join us as we dive into the various AI platforms, their usefulness, and their pitfalls. Whether you’re an active AI user or just hearing about it, you’ll learn what AI is, and the key advantages and disadvantages of using this kind of technology. Highlights: What is generative artificial intelligence? What are the various popular AI platforms trending now? Is AI-generated content completely original? Why should small vs. big B2B businesses use (or not use) AI? What are the major pros and cons of using AI in marketing? Follow us! Instagram LinkedIn Facebook Be sure to subscribe and leave a comment or review! See you on the first Monday of next month! Marketing Matters is brought to you by ADV Marketing - Everyone has a story worth telling. Let's tell yours.

Marketing Matters is back! Welcome to the first episode of season 3, where Lina and Sarah discuss one of the most critical aspects of any successful business: managing your budget. With so many things demanding your money as a business owner, how do you find space in the budget for effective marketing? In today’s episode, we’ll explore practical strategies and best practices for managing your marketing budget. Whether you're just starting or a seasoned marketer, you'll discover valuable insights and actionable tips to help you optimize your marketing spend and drive business growth. So, let's dive in! Highlights: How much should my budget be? How do I spend money to make money? How can I allocate my marketing dollars effectively to maximize my return on investment? How do I know when it is—and when it isn’t—necessary to spend money on marketing? Follow us! Instagram LinkedIn Facebook Be sure to subscribe and leave a comment or review! See you on the first Monday of next month! Marketing Matters is brought to you by ADV Marketing - Everyone has a story worth telling. Let's tell yours.

In today’s episode of Marketing Matters, Lina Adams and Sarah Roberts discuss which comes first – the chicken (aka sales) or the egg (aka marketing). Marketing and sales exist as two separate funnels, but they work closely together. Knowing which to focus on first when growing your team can be difficult. Lina and Sarah discuss the importance of defining business objectives upfront to determine which area needs your attention. Highlights: Marketing and sales are more like cousins than twins (Lina and Sarah explain) Define your desired outcomes first to make decision-making easier Evaluate what areas of your business need support to achieve marketing & sales alignment Reference episode: What marketing and the military have in common Follow us! Instagram LinkedIn Facebook Be sure to subscribe and rate the podcast! We’ll see you in two weeks! Marketing Matters is brought to you by ADV Marketing – Everyone has a story worth telling. Let’s tell yours.

It’s conference season. Whether you’re attending or exhibiting, there’s so much more to a conference than just being there. In this episode of Marketing Matters, Lina and Sarah break down the various things you should do before, during, AND after the conference to maximize your marketing efforts. Highlights How to set event goals Don’t forget about your current clients Does your business need a large booth? Or do you even need a booth at all? Should you get a speaking slot? Follow us! Instagram LinkedIn Facebook Be sure to subscribe and leave a comment or review! We post new episodes every other Monday. Marketing Matters is brought to you by ADV Marketing – Everyone has a story worth telling. Let’s tell yours.

Lots of companies get stuck after step 1 – building a website. But, just because you have a website doesn’t mean you’ll automatically get any visitors. It’s not 1992, after all! So, how can you start generating web traffic in 2023? Join Lina and Sarah on today’s episode of Marketing Matters to discover the importance of maintaining an effective website. They discuss the role of a website for your business (especially if you’re business-to-business or B2B) and its significant effect on your customer’s perception of you. To help you establish and uphold an impressive website, Sarah shares her 3-step website maintenance plan that you won’t want to miss! Highlights: What does it mean for your website to be your 24/7 salesperson, lead trap, and content hub? How can you put yourself in your customers’ shoes to improve your SEO? How often should you be updating your website? What is Sarah’s 3-step website maintenance plan? Follow us! Instagram LinkedIn Facebook Be sure to subscribe and leave a comment or review! We post new episodes every other Monday. Marketing Matters is brought to you by ADV Marketing – Full-service marketing, content creation & B2B lead generation.