Your typical consumer journey is going to differ whether you work in a B2C business or a B2B business, but why? What makes the traditional consumer journey effective sometimes and the account-based/inbound journey effective at other times?

On today’s episode of Marketing Matters, Morgan, and Sarah are discussing the marketing funnel and how the B2B funnel may look different from your typical B2C funnel. We’ll focus on the different aspects of each funnel, as well as how to implement the funnel for a truly effective marketing strategy. Tune in to learn which strategy would work best for you and your business.

Highlights:

• What is the typical consumer journey/funnel?





• What is the account-based or inbound marketing funnel?





• What are some of the strengths and weaknesses of each funnel?





• How will content differ when you’re in different stages of the funnel?





• How does re-engagement/re-entering the funnel affect how you treat the consumer?

Resources:

Inbound Marketing vs. Traditional Marketing: A Comprehensive Comparison for B2B

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