So, you have a sales team— but you can’t seem to close with any of your potential clients OR the sales process feels particularly hard. Why? In a day and age where information on any company is available at the push of a button, it is vital to understand why content marketing drives business.

 On today's episode of "Marketing Matters," Morgan and Sarah are discussing the key aspects of content marketing and why it is effective in the B2B business world. We'll focus on what content is and how it can lead to sales enablement. Tune in to learn about the value that content marketing can bring to your business.

Highlights:

• Why is content marketing important to sales enablement?





• Why is having the right mix of traditional and digital media important?





• What is inbound marketing?





• How does digital and traditional content play a role in relationship building?





• Why is it important to have organic content?

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