Marketing Analytics: Benchmarking
Description
In today’s data-driven world, understanding the performance of your marketing efforts is crucial for success – but how do you know if your marketing is driving results?
Join Morgan and Sarah on this episode of Marketing Matters, as they dive deep into the world of marketing analytics and explore the art of benchmarking. They introduce what benchmarking is, why you should do it, and how to get started from ground zero. Whether you’re a seasoned marketer or just beginning, this episode will empower you to make data-driven decisions that boost your marketing strategy and drive results.
Highlights:
- What is benchmarking?
- How do I begin benchmarking from scratch?
- What role do trends play in creating effective benchmarks?
- How can I use benchmarks to predict?
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