When credibility matters (like it always does in B2B marketing), who is spreading the message matters just as much as what they are saying. That is where paid, owned, and earned media comes in.

On today’s episode of Marketing Matters, Morgan and Sarah are diving into the powerful trio of paid, owned, and earned media. We break down what each term means, why these distinctions are vital for your media strategy, and the pros and cons of each type. Join us today to tailor your media strategy to your specific needs, whether you are a beginner or a marketing pro.

Highlights:

• What is the difference between paid, owned, and earned media, and why does it matter in B2B marketing?





• Why is credibility such an important differentiator?





• What are the pros and cons of each strategy, and how do I know which fits the best with my current strategy?





• Once I choose a media strategy, how do I start?

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