Marketing on Mars

In Episode 117, we’re vibing with Gustavo Amorim, CMO at Stibo Systems, diving deep into how data trust, AI, and marketing intersect in the enterprise world. Gustavo shares how Stibo Systems helps companies build reliable data foundations, scale AI initiatives, and engage customers through events, communities, and digital strategies.Whether you’re into AI, enterprise marketing, or data-driven strategies, this episode is packed with insights on how big companies create trustworthy systems while keeping human balance in a remote-first world.Key Moments:0:00 – Intro1:32 – 1st Hot Sauce Shot3:18 – What is Stibo Systems?8:02 – Work-Life Balance & Personal Insights12:02 – Agentic Marketing 17:11 – This or That Segment18:56 – 2nd Hot Sauce Shot22:06 – Rebranding Stibo: Company-Wide Shift28:48 – AI Innovations37:17 – Rapid Fire Round40:49 – 3rd Hot Sauce Shot42:28 – Marketing Strategy at Stibo49:17 – Events Playbook51:07 – Virtual Communities57:28 – Revenue Question!58:54 – 4th Hot Sauce Shot1:03:21 – Question from the Last Guest1:06:53 – Farewells & TakeawaysWhy Watch?If you’re in AI & Marketing, building trust with enterprise data, or exploring new ways to engage your audience, Gustavo’s insights are pure gold. Learn how to prioritize, apply AI with purpose, and create marketing strategies that actually drive outcomes.🔔 Hit that subscribe button and don’t miss out on more real-talk with the biggest names in marketing!🌟 Connect with Gustavo: https://www.linkedin.com/in/gamorim 🌟 Explore Stibo System: https://www.stibosystems.com/ –Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing. They tell us how they got started in marketing and offer suggestions for others looking to enter the field.If you want more marketing tips or have any questions about our podcast, let us know in the comments!Website- https://marketingonmars.com Spotify- https://spoti.fi/3dKqHZG Instagram- https://bit.ly/3U23sdM Linkedin- https://bit.ly/3J7Hotb Youtube Channel- https://bit.ly/3zzum4u Apple Podcast: https://bit.ly/3HmX3Fm

Join us on Marketing on Mars as Simon chats with Margo Kahnrose, the CMO of Skai, a trailblazing company reshaping digital marketing. Explore B2B strategies, Skai's Facebook origins, and the true cost of using their platform. Discover how Skai attracts new businesses and maximizes ROI with events. Gain insights from Margo's journey, from low-effort to large-scale events, and learn who inspires her success! -- The only unified platform for omnichannel marketing across commerce media, connecting data intelligence and media activation with leading artificial intelligence. Check out Skai: https://skai.io/ Connect with Margo Kahnrose: https://www.linkedin.com/in/margokahnrose/ — Marketing on Mars is a podcast that brings unfiltered insights from the marketing world. Every week, we conduct interviews with marketing experts who have worked in the field. They tell us how they got started in marketing and offer suggestions for others looking to enter the field. If you're looking for more marketing tips or if you have any questions about our podcast, let us know in the comments! Website- https://marketingonmars.com Spotify- https://spoti.fi/3dKqHZG Tiktok- https://bit.ly/3b8xyKS Instagram- https://bit.ly/3U23sdM Linkedin- https://bit.ly/3J7Hotb Youtube Channel- https://bit.ly/3zzum4u Apple Podcast: https://bit.ly/3HmX3Fm

In Episode 116, we’re vibing with Madison Conway, CMO at The DDC Group, about how a tech-led business process management company is turning complex operations into smooth, profitable experiences. She breaks down how The DDC Group helps clients optimize everything from CX and finance to data integration, making processes smarter, faster, and more efficient.She also shares her journey into brand, marketing, and communications, plus how family-forward policies and AI tools are changing the way teams work and thrive.Key Moments:00:00 Intro04:00 1st Hot Sauce 🌶️05:22 Madison & DDC Intro12:10 Working on the Road16:43 AI in DDC20:49 DDC Across Regions22:56 This or That24:53 2nd Hot Sauce 🌶️26:22 Marketing at DDC31:41 Her Marketing Superpower35:00 3rd Hot Sauce 🌶️37:35 Event Strategy42:51 AI in Sales50:10 Rapid Fire55:43 4th Hot Sauce 🌶️58:14 Upbringing & Values59:20 Last Guest Question01:06:42 Final Thoughts & GoodbyesWhy Watch?If you’re curious about business ops, brand strategy, AI in marketing, or building a people-first culture, Madison’s journey shows how thoughtful, tech-driven approaches can create smarter, happier, and more profitable teams..🔔 Hit that subscribe button and don’t miss out on more real-talk with the biggest names in marketing!🌟 Connect with Madison: https://www.linkedin.com/in/madison-conway/ 🌟 Explore The DDC Group: https://theddcgroup.com/ –Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing. They tell us how they got started in marketing and offer suggestions for others looking to enter the field.If you want more marketing tips or have any questions about our podcast, let us know in the comments!Website- https://marketingonmars.com Spotify- https://spoti.fi/3dKqHZG Instagram- https://bit.ly/3U23sdM Linkedin- https://bit.ly/3J7Hotb Youtube Channel- https://bit.ly/3zzum4u Apple Podcast: https://bit.ly/3HmX3Fm

In Episode 115, we’re vibing with Maria Garrido, CMO at Deezer, about how the music streaming platform is not just about songs but about creativity, connection, and community. Maria shares how Deezer blends personalized experiences, AI, and innovative marketing to stay ahead of the curve. From expanding globally to partnering with artists, she reveals how Deezer is making its mark by thinking beyond music and creating a platform that’s truly about engaging audiences.Key Moments:00:00 - Intro03:56 - 1st Hot Sauce Shot 🌶️04:34 - Deezer’s Origin Story06:48 - Maria’s Role and Organization at Deezer10:23 - Maria’s Entrepreneurial Spirit & Journey15:10 - “This or That” Fun Segment17:02 - 2nd Hot Sauce Shot 🌶️19:17 - Traveling, Experiences & How They Shape Branding26:14 - Standing Out on Social Media29:00 - Events IRL vs Social Media Engagement35:00 - Revenue Growth Discussion35:35 - 3rd Hot Sauce Shot 🌶️38:07 - Event Strategy at Deezer47:59 - Lady Gaga Budget Breakdown 48:30 - 4th Hot Sauce Shot 🌶️50:00 - Rising Stars: Discovering Future Talent53:35 - The Role of AI in Music and Marketing56:50 - 5th Hot Sauce Shot 🌶️01:01:07 - Question from the Previous Guest01:07:21 - Goodbyes 👋Why Watch?If you’re into music, AI, or brand growth, this episode’s packed with real-world strategies and valuable insights from a leader at the forefront of the music streaming industry.🔔 Hit that subscribe button and don’t miss out on more real-talk with the biggest names in marketing!🌟 Connect with Maria: https://www.linkedin.com/in/maria-garrido/ 🌟 Explore Deezer: https://www.deezer.com/en/offers –Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing. They tell us how they got started in marketing and offer suggestions for others looking to enter the field.If you want more marketing tips or have any questions about our podcast, let us know in the comments!Website- https://marketingonmars.com Spotify- https://spoti.fi/3dKqHZG Instagram- https://bit.ly/3U23sdM Linkedin- https://bit.ly/3J7Hotb Youtube Channel- https://bit.ly/3zzum4u Apple Podcast: https://bit.ly/3HmX3Fm

Hello hello Martians! Sit down and prepare some snacks for episode 114, as we welcome Susan Bloomfield, CMO at Stream Realty Partners. She breaks down how they scaled their brand and marketing efforts, sharing valuable insights on building relationships, embracing change, and navigating the unique challenges of the real estate world.Susan talks about her unconventional path to marketing, starting with her engineering background, moving into consulting, and eventually finding her passion in real estate marketing. Whether you're in real estate, marketing, or just looking for inspiration on how to blend strategy with creativity, Susan’s advice is packed with practical gems.Key Moments:00:00 - Intro01:30 - Hot Sauce Intro04:44 - How Susan Joined Stream Realty08:02 - Work-Life Balance: Having Kids and Managing It All12:35 - Building a Strong Team at Stream14:19 - Revenue Discussion: How Stream Makes Money15:14 - 1st Hot Sauce Shot 🌶️17:25 - Revenue Streams and Growth Areas22:33 - 5-Year Predictions for Stream Realty27:30 - “This or That” Fun Segment30:10 - 2nd Hot Sauce Shot 🌶️31:10 - Current Marketing Strategies That Work36:02 - How Stream is Spending on LinkedIn Ads44:10 - 3rd Hot Sauce Shot 🌶️48:00 - The Impact of AI on Sales & Marketing38:25 - Rapid-Fire Round 01:04:09 - 4th Hot Sauce Shot 🌶️01:04:25 - Question from the Previous Guest 01:08:10 - Goodbyes 👋Why Watch?If you're curious about real estate marketing, building relationships, or navigating the ups and downs of growth, this episode is packed with real-world advice and inspiration from one of the leading CMOs in the industry.🔔 Hit that subscribe button and don’t miss out on more real-talk with the biggest names in marketing!🌟 Connect with Susan: https://www.linkedin.com/in/sbloomfield/ 🌟 Explore Stream Realty Partners: https://streamrealty.com/ –Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing. They tell us how they got started in marketing and offer suggestions for others looking to enter the field.If you want more marketing tips or have any questions about our podcast, let us know in the comments!Website- https://marketingonmars.com Spotify- https://spoti.fi/3dKqHZG Instagram- https://bit.ly/3U23sdM Linkedin- https://bit.ly/3J7Hotb Youtube Channel- https://bit.ly/3zzum4u Apple Podcast: https://bit.ly/3HmX3Fm

In Episode 113, we’re back with Ryan Nelsen, CMO at StackAdapt, to talk about how AI and marketing are driving their $300M+ revenue and helping brands scale. Ryan breaks down how StackAdapt went from a native advertising platform to a powerhouse that helps brands connect with the right audiences across multiple channels.Ryan also shares the importance of trust in building a brand, why marketing today is all about personalization, and how AI is shaking up the marketing game. He opens up about the growth mindset required to succeed in the fast-paced world of marketing and scaling a business.Key Moments:00:00 - Intro03:27 - Hot Sauce Intro04:41 - 1st Hot Sauce Shot🌶️05:26 - Ryan’s 4 Girls & Their Chickens07:11 - Ad Spend Insights08:57 - Qualtrics Events with Oprah & Obama13:05 - 2nd Hot Sauce Shot🌶️14:43 - Ryan’s Hobbies16:16 - “This or That” Segment19:36 - 3rd Hot Sauce Shot🌶️22:22 - StackAdapt’s Revenue Streams30:12 - Podcasting & Ad Spend31:48 - 4th Hot Sauce Shot🌶️33:08 - ROAS Perspective40:00 - Revenue Question + 5th Hot Sauce Shot🌶️42:33 - Events in Marketing50:42 - AI & Marketing’s Future57:28 - Rapid-Fire Round01:01:07 - 6th Hot Sauce Shot🌶️01:02:16 - Question from Previous Guest01:04:37 - Goodbyes👋Why Watch?If you're curious about AI, programmatic advertising, or how tech and marketing can lead to major growth, this episode is packed with actionable insights.🔔 Hit that subscribe button and don’t miss out on more real-talk with the biggest names in marketing!🌟 Connect with Ryan: https://www.linkedin.com/in/ryanelsen/ 🌟 Explore StackAdapt: https://www.stackadapt.com/ –Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing. They tell us how they got started in marketing and offer suggestions for others looking to enter the field.If you want more marketing tips or have any questions about our podcast, let us know in the comments!Website- https://marketingonmars.com Spotify- https://spoti.fi/3dKqHZG Instagram- https://bit.ly/3U23sdM Linkedin- https://bit.ly/3J7Hotb Youtube Channel- https://bit.ly/3zzum4u Apple Podcast: https://bit.ly/3HmX3Fm

In Episode 112, we're in great company with Bernadette Osmow, President and CMO at Osmow’s! We’re talking all things Osmow’s, from growing the brand to over 200 locations to their secret sauce for marketing, franchisee partnerships, and community impact.Bernadette shares the story behind Osmow’s rise, starting with her father's bold decision to switch from subs to shawarma and the hurdles they overcame to get where they are today. She also dishes out valuable insights on scaling a business, building a brand without discounts, and the power of community-driven marketing.Key Moments:00:00 - Intro02:45 - 1st Hot Sauce Shot 🌶️03:56 - Behind the Raptors Commercial06:34 - 2nd Hot Sauce Shot 🌶️08:58 - Billboards & Raptors: The Marketing Connection12:37 - What’s Beyond Marketing?16:08 - Influencer Marketing Insights17:42 - 3rd Hot Sauce Shot 🌶️19:28 - Bernadette’s Background Story24:59 - This or That Segment27:00 - 4th Hot Sauce Shot 🌶️29:10 - Revenue Streams 32:03 - Marketing Channels That Work40:21 - 5th Hot Sauce Shot 🌶️42:44 - The Future of Marketing48:11 - Rapid Fire Round 50:34 - 6th Hot Sauce Shot 🌶️51:57 - Health Habits: Volleyball Vibes54:51 - Question from the Past Guest59:48 - Goodbyes 👋Why Watch?Bernadette’s insights are packed with tips you can apply to your own business or career, plus some behind-the-scenes gems on how Osmow’s became a household name.🔔 Ready to level up?  Hit that play button and subscribe for more marketing wisdom from top CMOs!🌟 Connect with Bernadette: https://www.linkedin.com/in/bernadette-farag-901a7821/ 🌟 Explore Osmow’s:  https://osmows.com/ –Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing. They tell us how they got started in marketing and offer suggestions for others looking to enter the field.If you want more marketing tips or have any questions about our podcast, let us know in the comments!Website- https://marketingonmars.com Spotify- https://spoti.fi/3dKqHZG Instagram- https://bit.ly/3U23sdM Linkedin- https://bit.ly/3J7Hotb Youtube Channel- https://bit.ly/3zzum4u Apple Podcast: https://bit.ly/3HmX3Fm

In Episode 111, we’re back with Dux Sy for the 2nd round, he's the Chief Brand Officer and Philippines Country Manager at AvePoint, a company pulling in over $300M in revenue. Dux talks about his wild ride from being a telecom engineer to taking the lead on brand growth at AvePoint, where he helped scale things up from a small biz to a tech powerhouse🚀He also shares his personal philosophy of Pagtutulungan (helping each other) and how it fuels AvePoint’s success. We got real about the importance of networking early, staying connected, and how those relationships shape the future. Key Moments:00:00 - Intro01:46 - 1st Hot Sauce Shot 03:29 - Key Takeaways Since Last Time05:21 - The Filipino Concept: Pagtutulungan08:31 - Dux’s Travel Adventures 11:56 - 2nd Hot Sauce Shot 13:54 - Dux’s Background & Revenue Reveal 25:16 - “This or That” Segment26:12 - 3rd Hot Sauce Shot 28:05 - New Gen Networking: Building Meaningful Connections36:37 - Marketing Trends to Watch 47:32 - The Future of AI in Marketing50:58 - Building a Strategy from Scratch: Tips & Tactics01:00:15 - Rapid Fire Segment 01:02:55 - 4th Hot Sauce Shot 01:04:45 - Goodbyes 👋Why Watch?If you’re ready to learn how to scale your business, build connections, and keep up with AI trends, Dux’s story is full of 🔥 insights. He shares on brand building and what it takes to succeed at the top.🔔 Ready to level up?  Hit that play button and subscribe for more marketing wisdom from top CMOs!🌟 Connect with Dux: https://www.linkedin.com/in/meetdux/ 🌟 Explore AvePoint:  https://www.avepoint.com/ –Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing. They tell us how they got started in marketing and offer suggestions for others looking to enter the field.If you want more marketing tips or have any questions about our podcast, let us know in the comments!Website- https://marketingonmars.com Spotify- https://spoti.fi/3dKqHZG Instagram- https://bit.ly/3U23sdM Linkedin- https://bit.ly/3J7Hotb Youtube Channel- https://bit.ly/3zzum4u Apple Podcast: https://bit.ly/3HmX3Fm

In Episode 110, we sit down with Nic Beique, Founder & CEO of Helcim, to talk about disrupting the payments industry for small businesses. Unlike the big players, Helcim focuses on unsexy businesses, dentists, accountants, and local shops, giving them transparent pricing and better tools to grow.🚀Nic shares how he bootstrapped Helcim, built a payment processor from scratch, and why direct marketing beats niche targeting every time. We also dive into Reddit marketing wins, AI’s impact on SEO, and how they plan to scale past $50M+ in revenue.🔥Key Moments:00:00 - Intro02:40 - 1st Shot of Hot Sauce🌶️05:37 - What is Helcim?11:43 - Nic’s Background: From Coding to Fintech15:09 - “This or That” Segment16:51 - 2nd Shot of Hot Sauce🌶️18:05 - How Helcim Makes Money22:58 - Scaling with Smart Marketing26:30 - The Financial Side of Helcim28:30 - 3rd Shot of Hot Sauce🌶️29:43 - Inside Helcim’s Marketing Team35:11 - 4th Shot of Hot Sauce🌶️36:59 - Leveraging LinkedIn for Growth40:31 - The Future of Marketing & AI51:41 - Rapid-fire round53:33 - 5th Shot of Hot Sauce🌶️54:42 - Nic’s Journey & Lessons Learned58:21 - AI’s Role in Business Growth01:01:06 - Goodbyes!👋Why Watch?If you're into fintech, startups, marketing, or just love a good underdog story, this episode is packed with gems. Nic’s journey from a self-taught coder to running a $50M+ payments company is proof that hustle beats hype every time.🔔 Ready to level up?  Hit that play button and subscribe for more marketing wisdom from top CMOs!🌟 Connect with Nic: https://www.linkedin.com/in/nicbeique/ 🌟 Explore Helcim: https://www.helcim.com/ –Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing. They tell us how they got started in marketing and offer suggestions for others looking to enter the field.If you want more marketing tips or have any questions about our podcast, let us know in the comments!Website- https://marketingonmars.com Spotify- https://spoti.fi/3dKqHZG Instagram- https://bit.ly/3U23sdM Linkedin- https://bit.ly/3J7Hotb Youtube Channel- https://bit.ly/3zzum4u Apple Podcast: https://bit.ly/3HmX3Fm

In Episode 109, we sit down with the CMO of FloSports to talk about building a profitable sports streaming business in a competitive market.🚀 From niche sports communities to scaling revenue past $100M, Ozge Erturk shares how data-driven marketing, influencer partnerships, and smart audience segmentation are shaping the future of sports media. We also dive into the challenge of turning underdog sports into must-watch events and why her engineering background gives her an edge in marketing.Key Moments:00:00 - Intro04:08 - Hot Sauce Challenge Begins05:23 - 1st Shot of Hot Sauce06:31 - From Engineering to Marketing: Ozge’s Career Path11:58 - How FloSports Makes Money & Its Business Model17:14 - 2nd Shot of Hot Sauce18:15 - The Real Cost of Producing Live Sports Content21:16 - Who Watches FloSports? Audience, Targeting & Channels28:48 - 3rd Shot of Hot Sauce + Revenue Talk!31:30 - Where the Marketing Budget Goes + Influencer Strategy38:55 - How FloSports Runs Live Events & Partnerships43:06 - “This or That” Segment44:16 - 4th Shot of Hot Sauce45:37 - The Future of Marketing & Industry Trends47:22 - Ozge’s Upbringing & Family Influence54:23 - Goodbyes! 👋Why Watch?If you’re into sports marketing, streaming platforms, or just want to hear how FloSports is changing the game, this episode is packed with insights on scaling a digital brand in a competitive space.💡🔔 Ready to level up?  Hit that play button and subscribe for more marketing wisdom from top CMOs!🌟 Connect with Ozge: https://www.linkedin.com/in/ozgegunaydin/ 🌟 Explore FloSports:www.flosports.tv –Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing. They tell us how they got started in marketing and offer suggestions for others looking to enter the field.If you want more marketing tips or have any questions about our podcast, let us know in the comments!Website- https://marketingonmars.com Spotify- https://spoti.fi/3dKqHZG Instagram- https://bit.ly/3U23sdM Linkedin- https://bit.ly/3J7Hotb Youtube Channel- https://bit.ly/3zzum4u Apple Podcast: https://bit.ly/3HmX3Fm

In Episode 108, we sit down with Henry Shi, founder of Super.com, to uncover how he built a $150M revenue company helping millions save money, earn cash back, and build credit. From leaving Google to launching startups, raising $150M, and hacking growth channels, Henry shares the real playbook for scaling in fintech. Key Moments: 00:00 - Intro 03:28 - 1st Shot of Hot Sauce 04:52 - How He Got Started in Startups 09:40 - Raising Capital and Revenue Breakdown 10:52 - “This or That” Segment 12:32 - 2nd Shot of Hot Sauce 13:42 - Super.com in One Sentence 14:27 - How Super.com Makes Money 16:04 - Best Channels to Target Users 18:47 - What His Day-to-Day Looks Like 23:23 - Thoughts on AI in Business 24:19 - Rapid Fire Segment 27:10 - 3rd Shot of Hot Sauce 28:31 - Marketing and the Future of Super.com 33:01 - Advice for Entrepreneurs 39:18 - 4th Shot of Hot Sauce 40:52 - The Ups and Downs of His Startup Journey 45:48 - Goodbyes! 👋 Why Watch? If you want real startup lessons, fintech growth hacks, and no-fluff insights, this episode is packed with everything you need to know. 🔔 Ready to level up? Hit that play button and subscribe for more insights from the brightest minds in the industry! 🌟 Connect with Henry: https://www.linkedin.com/in/henrythe9th/  🌟 Explore Super.com: http://super.com/  – Marketing on Mars is a podcast that brings unfiltered insights from the marketing world. Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing.  They tell us how they got started in marketing and offer suggestions for others looking to enter the field. If you want more marketing tips or have any questions about our podcast, let us know in the comments! Website- https://marketingonmars.com  Spotify- https://spoti.fi/3dKqHZG  Instagram- https://bit.ly/3U23sdM  Linkedin- https://bit.ly/3J7Hotb  Youtube Channel- https://bit.ly/3zzum4u  Apple Podcast: https://bit.ly/3HmX3Fm

Episode 107 brings Brian LeCount, CMO of Health Carousel, straight to the MoM stage. From crafting top-tier marketing strategies to building loyalty with nurses nationwide, Brian breaks down what it takes to drive success in a high-demand industry. What’s on the table? We’re talking about real-world tactics, no fluff, just actionable insights that fuel a $600M business. Key Moments: 00:00 - Intro 03:07 - 1st Shot of Hot Sauce 04:43 - Brian’s Career Journey 08:04 - Revenue question! 09:50 - 2nd Shot of Hot Sauce 12:20 - Does Brian Travel Often? 13:20 - Health Carousel’s Business Model 17:52 - “This or That” Segment 18:43 - 3rd Shot of Hot Sauce 20:17 - Team Dynamics at Health Carousel 22:07 - Recruiting Nurses: Health Carousel’s Target Strategy 29:40 - 4th Shot of Hot Sauce 31:08 - Securing Hospital Contracts 32:32 - Health Carousel’s Events and Parties 35:41 - Platform Learnings and Marketing Insights 41:04 - Brian’s Approach to Work-Life Balance 44:07 - Rapid Fire Round 45:14 - 5th Shot of Hot Sauce 47:28 - Brian’s Early Career and Background 50:28 - Health Carousel’s SM Strategy 51:50 - Goodbyes! Why Watch?  If you’re in the healthcare space, or just want a behind-the-scenes look at how to scale marketing for impact, this episode is a must-watch. 🔔 Ready to level up? Hit that play button and subscribe for more insights from the brightest minds in the industry! 🌟 Connect with Brian: https://www.linkedin.com/in/brianlecount/  🌟 Explore Health Carousel: https://www.healthcarousel.com/  - Marketing on Mars is a podcast that brings unfiltered insights from the marketing world. Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing.  They tell us how they got started in marketing and offer suggestions for others looking to enter the field. If you want more marketing tips or have any questions about our podcast, let us know in the comments! Website- https://marketingonmars.com  Spotify- https://spoti.fi/3dKqHZG  Instagram- https://bit.ly/3U23sdM  Linkedin- https://bit.ly/3J7Hotb  Youtube Channel- https://bit.ly/3zzum4u  Apple Podcast: https://bit.ly/3HmX3Fm

In Episode 106, we teamed up with Growclass and BCJobs for a live Zoom session featuring Bethany Hale, CMO at Trullion, and Sarah Shewey, Founder of Happily.🚀 Moderated by Simon Chou, this event tackled everything from career gaps to imposter syndrome and the art of networking your way to your dream job.💼✨ Bethany shared her insights on AI-driven accounting and her journey through B2B marketing at IBM, Amex, and Newfront Insurance, while Sarah talked about building creative teams, her time at TED, and founding Happily, a company redefining event production. Key Moments: 00:00 - Intro 13:50 - 1st Hot Sauce Question  15:46 - First Shot of Hot Sauce – They answered! 16:41 - Audience Q&A Begins 28:47 - 2nd Shot of Hot Sauce – The Burn Continues! 31:09 - More Audience Q&A 37:37 - Tales from Bad Interviews 42:45 - Third Round of Audience Q&A 51:56 - Overcoming Impostor Syndrome 57:19 - Final Audience Q&A 01:01:38 - Why Networking is Everything 01:08:15 - Goodbyes! Why Watch? Whether you’re a seasoned marketer or starting fresh, this episode is packed with actionable insights, personal stories, and advice on standing out in today’s competitive job market. Don’t miss out on these golden tips to land your dream role!💡 Thank You to Our Partners: Growclass & BCJobs 🌟 Learn more: https://growclass.co | https://bcjobs.ca 🔔 Ready to level up? Hit that play button and subscribe for more insights from the brightest minds in the industry! 🌟 Connect with Sarah:  https://www.linkedin.com/in/sarahshewey/  🌟Connect with Bethany:  https://www.linkedin.com/in/bethany-hale-mba/  🌟Connect with Simon:  https://www.linkedin.com/in/simonchou1/  – Marketing on Mars is a podcast that brings unfiltered insights from the marketing world. Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing.  They tell us how they got started in marketing and offer suggestions for others looking to enter the field. If you want more marketing tips or have any questions about our podcast, let us know in the comments! Website- https://marketingonmars.com  Spotify- https://spoti.fi/3dKqHZG  Instagram- https://bit.ly/3U23sdM  Linkedin- https://bit.ly/3J7Hotb  Youtube Channel- https://bit.ly/3zzum4u  Apple Podcast: https://bit.ly/3HmX3Fm

In Episode 105, Jeff Winter, CMO of Octus (formerly ReOrg), brings the heat–literally! We talk about rebranding a $200MM company, the evolution of modern marketing, and the power of account-based marketing (ABM), all while taking hot sauce shots.🌶️🔥 From his journey at IBM and SAP to leading four CMO roles, Jeff shares his perspective on building impactful marketing strategies, balancing precision and creativity, and making bold moves in the $3 trillion bond market. Key Moments: 00:00 - Intro 03:27 - 1st Shot of Hot Sauce 04:43 - Jeff Winter’s Career Journey 07:24 - Octus Rebranding: Building a Vision with the Team 15:45 - How a CMO Stays Organized: Tools and Team Strategies 20:45 - “This or That” Segment 22:28 - 2nd Shot of Hot Sauce 24:12 - Marketing Evolution: Then vs. Now 29:50 - The Best Channels for Reaching Octus Customers 41:58 - 3rd Shot of Hot Sauce 46:51 - Leveraging IBM Tools and Finding the Right Audience 52:14 - Is Cold Outreach Dead or Still Effective? 56:52 - “Rapid Fire”  Segment 58:32 - 4th Shot of Hot Sauce 01:00:02 - Jeff Winter’s Early Life and Influences 01:07:31 - 5th & 6th Hot Sauce Shots: A New Record! 01:08:30 - Goodbyes! Why Watch? If you love marketing, leadership, or just watching CMOs sweat it out over hot sauce, this episode is for you.💡 Jeff shares actionable insights, personal growth moments, and spicy takes (pun intended) on what it means to lead in today’s fast-paced world. Thanks  to Our Sponsor: 🔥Want to feel the heat? Use code MARS for 10% off your first order of Good Lookin’ Hot Sauce! 🔔 Ready to level up? Hit that play button and subscribe for more insights from the brightest minds in the industry! 🌟 Connect with Jeff: https://www.linkedin.com/in/jeffwinter7/  🌟 Explore Octus: https://octus.com/  – Marketing on Mars is a podcast that brings unfiltered insights from the marketing world. Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing.  They tell us how they got started in marketing and offer suggestions for others looking to enter the field. If you want more marketing tips or have any questions about our podcast, let us know in the comments! Website- https://marketingonmars.com  Spotify- https://spoti.fi/3dKqHZG  Instagram- https://bit.ly/3U23sdM  Linkedin- https://bit.ly/3J7Hotb  Youtube Channel- https://bit.ly/3zzum4u  Apple Podcast: https://bit.ly/3HmX3Fm

In Episode 104, we sit down with Randy Littleson, CMO at Salesloft, to unpack the fusion of marketing creativity and data-driven strategy. From mastering AI workflows to leveraging LinkedIn thought leadership, Randy shares how his team elevates B2B marketing while bridging the gap between sales and marketing. Highlights: 00:00 - Intro 05:00 - First Alcohol Shot 06:53 - Randy’s Hobbies and Interests 11:16 - Revenue Question 12:09 - Second Alcohol Shot 13:10 - What Got Him Passionate About Marketing 20:03 - Productivity Tips and Tools on Twitter 24:32 - Fun "This or That" Segment 25:45 - Third Alcohol Shot 26:35 - How Salesloft Makes Money 38:15 - Fourth Alcohol Shot 42:05 - Future Trends and Outlook 48:44 - The Power of Human Interactions 51:57 - Rapid Fire Round 54:09 - Fifth Alcohol Shot 55:50 - Randy’s Childhood and Early Influences 58:00 - Goodbyes Why Watch? If you want insights into B2B marketing, AI integration, and building trust through thought leadership, this episode is packed with actionable takeaways. Whether you're in marketing, sales, or just looking for creative inspiration, Randy’s got you covered. 🔔 Ready to level up? Hit that play button and subscribe for more insights from the brightest minds in the industry! 🌟 Connect with Randy: https://www.linkedin.com/in/randylittleson/  🌟 Explore Salesloft: https://www.salesloft.com/  – Marketing on Mars is a podcast that brings unfiltered insights from the marketing world. Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing.  They tell us how they got started in marketing and offer suggestions for others looking to enter the field. If you want more marketing tips or have any questions about our podcast, let us know in the comments! Website- https://marketingonmars.com  Spotify- https://spoti.fi/3dKqHZG  Instagram- https://bit.ly/3U23sdM  Linkedin- https://bit.ly/3J7Hotb  Youtube Channel- https://bit.ly/3zzum4u  Apple Podcast: https://bit.ly/3HmX3Fm

In Episode 103, Ian Andrews, CMO at Chainalysis, takes us behind the scenes of the blockchain world. Learn how Chainalysis uses cutting-edge tech to track blockchain activity, stop fraud, and fight cybercrime. Ian breaks down how marketing fuels growth in a tech-driven space, from ROI on events to creating killer content strategies. Highlights: 00:00 - Intro 03:08 - 1st Shot of Hot Sauce 04:47 - Korean Businesses and Crypto Culture 06:35 - What Chainalysis Does 10:01 - 2nd Shot of Hot Sauce 12:01 - Inside the World of Crypto Companies 12:59 - Ian’s Unique Career Journey 18:30 - Marketing Channels That Drive Results 26:09 - Rapid Fire Round 28:55 - 3rd Shot of Hot Sauce 31:16 - Bitcoin Buzz 33:26 - How Ian Became Part of Chainalysis 37:54 - Marketing Strategy at Chainalysis 46:21 - Fun "This or That" Segment 48:36 - 4th Shot of Hot Sauce 51:38 - Ian’s Early Years and Family Influence 57:40 - Farewell and Final Takeaways Thanks to Our Sponsor: Good Lookin' Hot Sauce 🌶️ Want to feel the heat? Use code MARS for 10% off! Why Watch? Whether you're into crypto, marketing, or just want to hear how tech can make the world safer, this episode packs a punch with real-world applications, career inspiration, and Ian’s candid thoughts on success and failure. 🔔 Ready to level up? Hit that play button and subscribe for more insights from the brightest minds in the industry! 🌟 Connect with Ian: https://www.linkedin.com/in/ianhandrews/  🌟 Explore Chainalysis:-https://www.chainalysis.com/  – Marketing on Mars is a podcast that brings unfiltered insights from the marketing world. Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing.  They tell us how they got started in marketing and offer suggestions for others looking to enter the field. If you want more marketing tips or have any questions about our podcast, let us know in the comments! Website- https://marketingonmars.com  Spotify- https://spoti.fi/3dKqHZG  Instagram- https://bit.ly/3U23sdM  Linkedin- https://bit.ly/3J7Hotb  Youtube Channel- https://bit.ly/3zzum4u  Apple Podcast: https://bit.ly/3HmX3Fm

In Episode 102, we chat with Lisa Arthur, Sensedia's CMO, about leading API integration globally. From Sensedia’s roots in Brazil to its launch in the U.S.,🚀  Lisa breaks down how she’s using strategy, data, and tech to keep Sensedia ahead in a crowded market.  Lisa also talks about Sensedia’s unique approach to breaking into new markets, adapting strategies for each region, and balancing her dual role as a CMO and U.S. market lead. 🔥 Highlights: 00:00 - Introduction 02:39 - Hot Sauce Intro 05:20 - First Hot Sauce Challenge 06:24 - Sensedia Overview & Lisa’s Journey 13:29 - Insights on Lisa’s Books 17:21 - “This or That” Segment 20:06 - Second Shot of Hot Sauce 22:30 - How Sensedia Generates Revenue 32:19 - Revenue Reveal Question 32:54 - Rapid Fire Round 35:59 - Third Shot of Hot Sauce 38:38 - Lisa’s Marketing Playbook 47:50 - LinkedIn Strategy Secrets 51:16 - Building Connections on LinkedIn  54:25 - Fourth Hot Sauce Challenge 57:07 - Lisa’s Personal Background Story 01:03:02 - Final Goodbyes👋 Thanks to Our Sponsor: Good Lookin' Hot Sauce 🌶️ Want to feel the heat? Use code MARS for 10% off! Why Watch?  Whether you’re curious about API tech, B2B marketing, or just want to hear Lisa’s story, this episode is packed with insights on what it takes to make a global impact.💡 🔔 Ready to level up? Hit that play button and subscribe for more insights from the brightest minds in the industry! 🌟 Connect with Lisa: https://www.linkedin.com/in/lisaarthur/   🌟 Explore Sensedia:-https://www.sensedia.com/  – Marketing on Mars is a podcast that brings unfiltered insights from the marketing world. Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing.  They tell us how they got started in marketing and offer suggestions for others looking to enter the field. If you want more marketing tips or have any questions about our podcast, let us know in the comments! Website- https://marketingonmars.com  Spotify- https://spoti.fi/3dKqHZG  Instagram- https://bit.ly/3U23sdM  Linkedin- https://bit.ly/3J7Hotb  Youtube Channel- https://bit.ly/3zzum4u  Apple Podcast: https://bit.ly/3HmX3Fm

Hello Hello Martians!🚀 In Episode 101, we sit down with Llibert Argerich, CMO at Thumbtack, to chat about running a two-sided marketplace that connects homeowners with skilled pros. From tackling digital marketing channels to scaling B2B and B2C strategies, Llibert shares the inside scoop on what it takes to run a thriving platform. And we also get to know about his personal journey of never settling and constantly pushing the limits.🌟 Highlights: 00:00 - Intro 02:45 - Hot Sauce Challenge Begins 03:40 - 1st Shot of Hot Sauce 🌶️ 04:21 - Llibert’s Career Highlights 08:16 - What Thumbtack Does (Explained) 10:37 - Revenue Reveal & Profitability Surprise 💸 11:46 - 2nd Shot of Hot Sauce 13:31 - Llibert’s Journey: From Past to Present 21:55 - This or That: Fun Choices Segment 23:31 - Simon Takes the 3rd Shot 🌶️ 24:22 - Thumbtack’s Secret Sauce for Marketplace Success 34:51 - Rapid Fire Round 🔥 37:30 - 4th Shot of Hot Sauce 39:05 - Marketing Channels & $100M Budget Breakdown 46:20 - 5th Shot of Hot Sauce 47:35 - Llibert’s Life Philosophy & Lessons 53:52 - Closing Thoughts & Goodbyes Why Watch? If you’re into B2B, B2C, or just curious about how Thumbtack operates, this episode is packed with insights and personal stories from Llibert’s journey. 💡 🔔 Ready to level up? Hit that play button and subscribe for more insights from the brightest minds in the industry! 🌟 Connect with Llibert: https://www.linkedin.com/in/argerich/  🌟 Explore Thumbtack:-https://www.thumbtack.com/  – Marketing on Mars is a podcast that brings unfiltered insights from the marketing world. Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing.  They tell us how they got started in marketing and offer suggestions for others looking to enter the field. If you want more marketing tips or have any questions about our podcast, let us know in the comments! Website- https://marketingonmars.com  Spotify- https://spoti.fi/3dKqHZG  Instagram- https://bit.ly/3U23sdM  Linkedin- https://bit.ly/3J7Hotb  Youtube Channel- https://bit.ly/3zzum4u  Apple Podcast: https://bit.ly/3HmX3Fm

We’re celebrating Episode 100 LIVE from San Francisco with a panel of 4 incredible women CMOs 🔥 Hosted by Simon Chou, this episode features Melissa Rosenthal (Former CCO of ClickUp), Connie Wang (SVP Marketing at Headspace), Alice Crowder (CMO of Krispy Krunchy Chicken), and Elyssa Steiner (CMO of Cantaloupe). From B2B to B2C, these CMOs share their secrets while tackling the infamous Hot Sauce Challenge in front of +70 marketing, sales, and tech experts. Get ready for real talk and spicy takes! Highlights: 00:00 - Intro 02:35 - Sponsor Shoutout 04:48 - Panelists Introduction 06:45 - Meet the Panelists 10:50 - 1st Hot Sauce Shot 12:17 - Audience Welcome 13:30 - Panelists Discuss Channels & Their Companies 28:22 - Hot Sauce Question: CMO Salaries? 30:18 - 2nd Hot Sauce Shot 31:40 - Paid Ads Today 40:30 - Alice’s Big Announcement 43:00 - Connie’s Least Favorite Company 43:31 - 3rd Hot Sauce Shot 44:08 - Partnerships & Influencer Strategies 51:12 - Rapid Fire Questions 57:08 - Audience VIP Challenge 01:04:35 - Audience Q&A 01:27:11 - Goodbyes Why Should You Tune In? Want to learn from CMOs leading $150M+ companies?  This episode is filled with top-tier strategies and a lot of laughs as our panel faces the heat!🔥 💡 Don’t miss out—subscribe for more unfiltered marketing insights and fun challenges! 🌟 Connect with Our Panelists: Melissa Rosenthal - https://www.linkedin.com/in/melissarosenthal5/  Connie Wang - https://www.linkedin.com/in/conniechanwang/  Alice Crowder - https://www.linkedin.com/in/alicecrowder/  Elyssa Steiner - https://www.linkedin.com/in/elyssasteiner/  -- Marketing on Mars is a podcast that brings unfiltered insights from the marketing world. Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing.  They tell us how they got started in marketing and offer suggestions for others looking to enter the field. If you want more marketing tips or have any questions about our podcast, let us know in the comments! Website- https://marketingonmars.com  Spotify- https://spoti.fi/3dKqHZG  Instagram- https://bit.ly/3U23sdM  Linkedin- https://bit.ly/3J7Hotb  Youtube Channel- https://bit.ly/3zzum4u  Apple Podcast: https://bit.ly/3HmX3Fm

Buckle up, Martians!🚗 In Episode #99, we’re back for round two with Ian MacDonald, CMO at AutoTrader.ca. Ian gives us the inside scoop on how AutoTrader dominates Canada’s car marketplace with over 26 million monthly visits and a 66% market share! In this episode, Ian explains how AutoTrader is helping Canadians find their dream car while supporting thousands of dealerships across the country. Highlights: 00:00 - Intro 02:47 -  Latest Updates from AutoTrader 03:59 - 1st shot of Hot Sauce 06:03 - Key Highlights Since Last Time 07:18 - Inside AutoTrader’s Strategy 13:40 - 2nd Shot of Hot Sauce 16:27 -  Recent Marketing Campaigns Breakdown   23:42 - 3rd shot of hot sauce  25:20 - Digital Ad Placements Strategy 29:34 - Rapid Fire Segment 32:08 - 4th shot of hot sauce 33:53 - Brand Building: B2B vs. B2C Approach  44:37 - 5th shot of hot sauce 44:34 - Deep Dive into Ian’s Life 50:04 - Words of Advice and Inspiration 56:55 - Goodbyes! Why Should You Tune In? If you’re curious about how AutoTrader keeps its lead in the Canadian car market or you’re just into tech-driven marketing strategies, this episode is a must-listen!🔥 🔔 Ready to level up? Hit that play button and subscribe for more insights from the brightest minds in the industry! 🌟 Connect with Ian: https://www.linkedin.com/in/ianjmacdonald/  🌟 Explore AutoTrader: https://www.autotrader.ca/  -- Marketing on Mars is a podcast that brings unfiltered insights from the marketing world. Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing.  They tell us how they got started in marketing and offer suggestions for others looking to enter the field. If you want more marketing tips or have any questions about our podcast, let us know in the comments! Website- https://marketingonmars.com  Spotify- https://spoti.fi/3dKqHZG  Instagram- https://bit.ly/3U23sdM  Linkedin- https://bit.ly/3J7Hotb  Youtube Channel- https://bit.ly/3zzum4u  Apple Podcast: https://bit.ly/3HmX3Fm