Buckle up, Martians!🚗 In Episode #99, we’re back for round two with Ian MacDonald, CMO at AutoTrader.ca. Ian gives us the inside scoop on how AutoTrader dominates Canada’s car marketplace with over 26 million monthly visits and a 66% market share!

In this episode, Ian explains how AutoTrader is helping Canadians find their dream car while supporting thousands of dealerships across the country.

Highlights:

00:00 - Intro

02:47 -  Latest Updates from AutoTrader

03:59 - 1st shot of Hot Sauce

06:03 - Key Highlights Since Last Time

07:18 - Inside AutoTrader’s Strategy

13:40 - 2nd Shot of Hot Sauce

16:27 -  Recent Marketing Campaigns Breakdown  

23:42 - 3rd shot of hot sauce 

25:20 - Digital Ad Placements Strategy

29:34 - Rapid Fire Segment

32:08 - 4th shot of hot sauce

33:53 - Brand Building: B2B vs. B2C Approach 

44:37 - 5th shot of hot sauce

44:34 - Deep Dive into Ian’s Life

50:04 - Words of Advice and Inspiration

56:55 - Goodbyes!

Why Should You Tune In? If you’re curious about how AutoTrader keeps its lead in the Canadian car market or you’re just into tech-driven marketing strategies, this episode is a must-listen!🔥

🔔 Ready to level up? Hit that play button and subscribe for more insights from the brightest minds in the industry!

🌟 Connect with Ian: https://www.linkedin.com/in/ianjmacdonald/ 

🌟 Explore AutoTrader: https://www.autotrader.ca/ 

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Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.

Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing. 

They tell us how they got started in marketing and offer suggestions for others looking to enter the field.

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