DiscoverMarketing on MarsBuilding a $150M Startup: The Super.com Playbook
Building a $150M Startup: The Super.com Playbook

Building a $150M Startup: The Super.com Playbook

Update: 2025-02-07
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Description

In Episode 108, we sit down with Henry Shi, founder of Super.com, to uncover how he built a $150M revenue company helping millions save money, earn cash back, and build credit. From leaving Google to launching startups, raising $150M, and hacking growth channels, Henry shares the real playbook for scaling in fintech.


Key Moments:


00:00 - Intro


03:28 - 1st Shot of Hot Sauce


04:52 - How He Got Started in Startups


09:40 - Raising Capital and Revenue Breakdown


10:52 - “This or That” Segment


12:32 - 2nd Shot of Hot Sauce


13:42 - Super.com in One Sentence


14:27 - How Super.com Makes Money


16:04 - Best Channels to Target Users


18:47 - What His Day-to-Day Looks Like


23:23 - Thoughts on AI in Business


24:19 - Rapid Fire Segment


27:10 - 3rd Shot of Hot Sauce


28:31 - Marketing and the Future of Super.com


33:01 - Advice for Entrepreneurs


39:18 - 4th Shot of Hot Sauce


40:52 - The Ups and Downs of His Startup Journey


45:48 - Goodbyes! 👋


Why Watch?


If you want real startup lessons, fintech growth hacks, and no-fluff insights, this episode is packed with everything you need to know.


🔔 Ready to level up? Hit that play button and subscribe for more insights from the brightest minds in the industry!


🌟 Connect with Henry: https://www.linkedin.com/in/henrythe9th/ 


🌟 Explore Super.com: http://super.com/ 



Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.


Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing. 


They tell us how they got started in marketing and offer suggestions for others looking to enter the field.


If you want more marketing tips or have any questions about our podcast, let us know in the comments!


Website- https://marketingonmars.com 


Spotify- https://spoti.fi/3dKqHZG 


Instagram- https://bit.ly/3U23sdM 


Linkedin- https://bit.ly/3J7Hotb 


Youtube Channel- https://bit.ly/3zzum4u 


Apple Podcast: https://bit.ly/3HmX3Fm



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Building a $150M Startup: The Super.com Playbook

Building a $150M Startup: The Super.com Playbook

Marketing on Mars