In Episode 102, we chat with Lisa Arthur, Sensedia's CMO, about leading API integration globally. From Sensedia’s roots in Brazil to its launch in the U.S.,🚀  Lisa breaks down how she’s using strategy, data, and tech to keep Sensedia ahead in a crowded market. 

Lisa also talks about Sensedia’s unique approach to breaking into new markets, adapting strategies for each region, and balancing her dual role as a CMO and U.S. market lead. 🔥

Highlights:

00:00 - Introduction

02:39 - Hot Sauce Intro

05:20 - First Hot Sauce Challenge

06:24 - Sensedia Overview & Lisa’s Journey

13:29 - Insights on Lisa’s Books

17:21 - “This or That” Segment

20:06 - Second Shot of Hot Sauce

22:30 - How Sensedia Generates Revenue

32:19 - Revenue Reveal Question

32:54 - Rapid Fire Round

35:59 - Third Shot of Hot Sauce

38:38 - Lisa’s Marketing Playbook

47:50 - LinkedIn Strategy Secrets

51:16 - Building Connections on LinkedIn 

54:25 - Fourth Hot Sauce Challenge

57:07 - Lisa’s Personal Background Story

01:03:02 - Final Goodbyes👋

Thanks to Our Sponsor: Good Lookin' Hot Sauce

🌶️ Want to feel the heat? Use code MARS for 10% off!

Why Watch?  Whether you’re curious about API tech, B2B marketing, or just want to hear Lisa’s story, this episode is packed with insights on what it takes to make a global impact.💡

🔔 Ready to level up? Hit that play button and subscribe for more insights from the brightest minds in the industry!

🌟 Connect with Lisa: https://www.linkedin.com/in/lisaarthur/  

🌟 Explore Sensedia:-https://www.sensedia.com/ 

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Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.

Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing. 

They tell us how they got started in marketing and offer suggestions for others looking to enter the field.

If you want more marketing tips or have any questions about our podcast, let us know in the comments!

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