Biz Book Publishing Hub Podcast

I’m pleased to interview one of our Biz Book Publishing Hub's Founding Partners. Our Hub Partners are experts who support entrepreneurs along their author journey.  Today’s guest is a pioneering force in media relations.    She founded Conscious Media Relations, an agency dedicated to transforming the media landscape for authors and speakers in the mind, body, spirit, and self-help sectors. With over 35 years of experience, she has expertly paired countless authors, speakers, and coaches with thousands of podcast and radio hosts seeking transformative voices in personal development and more.   After becoming an author, she recognized the need for focused media relations that bridge the gap between transformational and mainstream media. Her agency specializes in helping those whose books improve lives, businesses, and the planet, offering done-for-you and done-with-you podcast and radio tours that introduce authors to 9,000 shows at once, guaranteeing a minimum of 30 invitations.   Her impressive background includes successful PR campaigns for high-profile clients such as Toyota, Disney, and the World Poker Tour, showcasing her creative and effective marketing strategies. She has booked more than 10,000 interviews for her clients and garnered more than 90 raving testimonials for her podcast/radio tours. Please join me in welcoming Jackie Lapin.  📚 I emphasize the importance of service providers asking authors questions on how a book serves a business, refining audiences, and leveraging guided strategies throughout book development. 📚 Jackie shares her formula for compelling pitches, highlighting unique content and personal stories to stand out in the crowded podcast market. 📚 The benefits of creating memorable URLs, preparing a media kit, and leading listeners through engaging guide questions that subtly call them to action. 📚 Both of us discuss the advantages of actively participating in dedicated networks, which help expand professional contacts and field-specific referrals. 🎉 Fun Fact from the Episode: Jackie Lapin decided to break into the male-dominated world of sports writing at just 11 years old. Talk about determination! Her journey is both inspiring and a testament to her expertise in media relations. Listen to discover why aligning your book promotion with targeted podcast appearances and strategic media planning can elevate your author journey to new heights! Links  Jackie Lapin, Founding Hub Partner LinkedIn, Instagram, and YouTube. www.consciousmediarelations.com www.consciousmediarelations.com/podcast  Robbie’s Resources Schedule a complimentary book launch brainstorming session: www.robbiesamuels.com/booklaunchsupport 50+ experts ready to help entrepreneurs become successful authors: www.BizBookPublishingHub.com Register for a free virtual networking event for writers and authors: www.robbiesamuels.com/HubCommunity  Join the waitlist for the next Kindle Cross-Promotion Campaign for business authors: www.robbiesamuels.com/KindlePromoWaitlist Archived episodes of Biz Book Publishing Hub and On the Schmooze: www.robbiesamuels.com/HubPodcast Biz Book Publishing Hub features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.  Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth. Subscribing (or following) and leaving a rating and review wherever you are listening helps this podcast be discovered. Learn more about your ad choices. Visit megaphone.fm/adchoices

Writing a book is like running a marathon. Oh, wait. A runner can stop when they reach the finish line. Maybe the comparison is more like an Iron Man Triathlon, where the athlete first swims 2.4 miles, then bikes 112 miles, and THEN runs a marathon. Yep, that’s a better comparison for the author's journey. The Iron Man Triathlon is considered one of the world's most difficult one-day sporting events. The athlete’s journey does not start that day. They spend months training for the big event, hiring trainers, buying equipment, following a strict diet regiment, and enduring all manner of torture to accomplish this impressive feat. Likewise, authors spend months, if not years, navigating a minefield of imposter syndrome, writer’s block, and other tortuous moments broken up by moments of genius. To overcome this, writers need a plan, a team, and a coach to help them through all the triathlon phases: writing, publishing, and marketing. That’s why I founded the Biz Book Publishing Hub, which has more than 50 experts ready to guide entrepreneurs through the complexities of their author journey. I regularly host free virtual networking events for writers and authors and host this podcast to bring you inside the minds of authors. As a book launch strategist, I know that first-time authors often struggle to see past the writing phase. Today’s panel will share their experiences as authors, including lessons learned and strategies that worked. Tune in to see how being part of a supportive author community can make all the difference. You’ll find all of our episodes at www.BizBookPublishingHub.com. Now, it’s my pleasure to introduce our panelists: Dawn Kristy wrote “33 Ways Not To Screw Up Cybersecurity,” which offers practical tips and checklists in 33 easy-to-follow chapters to help individuals and businesses protect themselves from cyber threats and avoid common security pitfalls. Kathy Sparrow wrote “Ignite Your Leadership: Proven Tools to Energize Teams, Fuel Momentum, and Accelerate Results,” which provides actionable strategies and insights to empower leaders to inspire their teams, drive performance, and achieve organizational success. Nancy Giere wrote “Bundle Your Brilliance: Turn your expertise into profitable online courses " to teach experts how to package and sell their expertise effectively. Please join me in welcoming Dawn, Kathy, and Nancy.  Our guests emphasize the importance of planning pre-launch activities. Dawn shares her experience of how a strong pre-publication effort can make all the difference in creating a successful book launch. Plan ahead, folks! Kathy, a seasoned writing coach, advises all aspiring authors to write a book to boost credibility. If you're short on time, she suggests hiring a ghostwriter. Writing a book isn't just about sharing knowledge; it can significantly elevate your professional stature. Nancy and Dawn stress the importance of knowing your audience. Crafting a book that meets your readers' specific needs and interests is key to ensuring its success. Remember, it's not just about what you want to write but what your audience wants to read. Links for Dawn Kristy LinkedIn and YouTube. www.thecyberdawn.com “33 Ways Not To Screw Up Cybersecurity” Links for Kathy Sparrow LinkedIn and Instagram. www.awritablelife.com “Ignite Your Leadership: Proven Tools to Energize Teams, Fuel Momentum, and Accelerate Results” Links for Nancy Giere LinkedIn www.nancygiere.com “Bundle Your Brilliance: Turn your expertise into profitable online courses” Biz Book Publishing Hub features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.  Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth. Learn more about your ad choices. Visit megaphone.fm/adchoices

I’m pleased to interview one of our Biz Book Publishing Hub's Founding Partners. Our Hub Partners are experts who support entrepreneurs along their author journey.  Today's guest is a bestselling author, TEDx speaker, and international Author Success Coach who specializes in helping coaches, trainers, speakers, and experts build profitable author funnels through their books.  She founded a global publishing agency dedicated to guiding overwhelmed yet purpose-driven authors on their transformative journey of self-discovery through the publishing process. Focusing on business and self-help books, she offers a full range of services to ensure that every author receives customized support tailored to their unique needs. Having assisted over 500 clients from 35 countries, she is committed to promoting diversity and inclusion within her team and clientele. Through her agency, she empowers aspiring authors to position themselves as trusted experts in their fields—even if writing isn’t their strongest skill. Her programs include everything from book writing and editing to cover design and marketing strategies.  Please join me in welcoming Jyotsna Ramachandran.  In this episode, we discuss: 📚 Strategic Launch: Jyotsna's effective methods for book launches, including gathering a large team of at least 100 people, mainly fellow authors, to boost book visibility and reviews. 🤝 Personal Connections: The importance of cultivating personal relationships for book reviews. Jyotsna even offers a guided video tutorial to help friends and colleagues leave reviews on Amazon. 🚀 Mindset Blocks: Addressing common hesitations authors face about marketing their books and how a thorough launch process can bolster long-term success beyond just hitting bestseller status. 🎯 Business Alignment: How aligning a book's content with business goals can sustain marketing efforts and drive continued engagement and expertise recognition. Listen in to discover why Jyotsna’s approach to book publishing is a game-changer for authors seeking to maximize their impact and success! 🌟 Links for Jyotsna Ramachandran Jyotsna Ramachandran, Founding Hub Partner LinkedIn, Instagram, and YouTube. www.happyselfpublishing.com Author Success Show podcast Experts on Purpose podcast “Don’t Wait to Become an Expert” TEDx “The Importance of Hiring Your Own Boss TEDx Books mentioned in this episode: “Job Escape Plan: The 7 Steps to Build a Home Business, Quit your Job and Enjoy the Freedom: Includes Interviews of John Lee Dumas, Nick Loper, Rob Cubbon, Steve Scott, Stefan Pylarinos & others!” - Jyotsna Ramachandran  “Croissants vs. Bagels: Strategic, Effective, and Inclusive Networking at Conferences” by Robbie Samuels Subscribing (or following) and leaving a rating and review wherever you are listening helps this podcast be discovered.  Robbie’s Resources Schedule a complimentary book launch brainstorming session: www.robbiesamuels.com/booklaunchsupport 50+ experts ready to help entrepreneurs become successful authors: www.BizBookPublishingHub.com Register for a free virtual networking event for writers and authors: www.robbiesamuels.com/HubCommunity  Biz Book Publishing Hub features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.  Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth. Subscribing (or following) and leaving a rating and review wherever you are listening helps this podcast be discovered. Learn more about your ad choices. Visit megaphone.fm/adchoices

Every author knows that navigating the journey of writing, publishing, and marketing your first business book comes with many uncertainties. Just getting a book from your mind into a purchasable format is a significant achievement to be proud of. However, publishing is just the beginning. That’s why we’re back with another insightful author panel. Join us for a candid discussion about the challenges and triumphs of being a business author. These authors were part of one of my Kindle Cross-Promotion campaigns, where we offered over 75 business books at 99 cents each. Our collaborative efforts helped most books reach the Top 10 in their categories, with 30% achieving #1 Best Seller status. Today’s panel will explore the authentic experience of being a business author and provide valuable tips for easing the journey. We’ll learn from one another and discover how a supportive author community can make all the difference. Before we dive into this panel, here is a quick word from our sponsor. Let’s hear from our fantastic panelists and gain valuable insights into writing, publishing, and marketing your business book. Annie P. Ruggles, author of “The Coach Who Would Not Sell: A Strategy Novella & Companion Guide,” is an internationally recognized marketing and sales fixer for overdelivering entrepreneurs.  Dr. Chris Johnson wrote “The Leadership Pause: Sharpen Your Attention, Deepen Your Presence, and Navigate the Future,” and designs and delivers learning programs and coaching to enhance focus, build resilience, boost energy, and improve listening skills. Nicole Fende wrote “How to be a Finance Rock Star: The Small Business Owner's Ticket to Multi-Platinum Profits.” She helps coaches, healers, and consultants grow profits and tame the numbers beast. Please join me in welcoming Annie, Chris, and Nicole.  📚 Book Reviews and Ratings: Annie stresses the importance of book reviews, especially with the surge in self-publishing. Nicole shares her success with targeted review strategies, while Chris highlights the potential impact of a single negative rating. 📚 Review Acquisition Strategies: My "Wake Up Your Network" strategy is discussed, focusing on drawing in prospective readers and referral partners leading up to book promotions. 📚 Challenges in Book Creation: Our guests share their experiences with common author challenges like content organization, marketing, and extensive editing processes. 📚 Marketing and Impact: Real-life stories about the value of leveraging speaking engagements & podcast appearances for enhanced book visibility. Links for Annie P. Ruggles LinkedIn, Instagram, and YouTube. www.anniepruggles.com “The Coach Who Would Not Sell: A Strategy Novella & Companion Guide” Links for Chris Johnson LinkedIn www.q4-consulting.com “The Leadership Pause: Sharpen Your Attention, Deepen Your Presence, and Navigate the Future” Links for Nicole Fende LinkedIn, Instagram, and YouTube. www.creatopia.studio www.thenumberswhisperer.com  “How to be a Finance Rock Star: The Small Business Owner's Ticket to Multi-Platinum Profits” Robbie’s Resources Schedule a complimentary book launch brainstorming session: www.robbiesamuels.com/booklaunchsupport 50+ experts ready to help entrepreneurs become successful authors: www.BizBookPublishingHub.com Biz Book Publishing Hub features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.   Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth. Subscribe to the Biz Book Publishing Hub wherever you listen to podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices

It may feel like a marathon when you write a book, but a marathoner can rest when they cross the finish line. When a business author reaches the publication date, they can’t rest. They now have to shift from writing to marketing their business book because publishing was not the goal.  A step often skipped is the book launch, which overlaps the end of the writing phase and the start of the marketing phase. I love this part. I coach entrepreneurs to build a launch team of likely prospects and referral partners, get 50+ Amazon reviews, and create a pipeline for the author’s offers. Don’t jump from writing your book to paying for PR services before your book looks like a success on Amazon. Reviews are social proof, and conversations with prospects lead to new revenue opportunities. Reach out to schedule a complimentary book launch brainstorming session. Complete the form at www.robbiesamuels.com/booklaunchsupport to get started. And now, it’s my pleasure to introduce our panel of authors, who will join me in a moment for a frank conversation about the ups and downs of the author journey.  Biba Pédron wrote “M.D.R: The Winning Formula for a Successful Life: Luck does not exist; You create it.” This book will show you—and even prove to you—that anything is indeed possible, even your wildest dreams. Nothing is impossible. Brenda Reynolds wrote “TBD—To Be Determined: Leading with Clarity and Confidence in Uncertain Times” where she shares information, strategies, and real-life examples that will grow your confidence and hone your leadership skills.  Julia Freer Goldstein wrote “Beyond the Green Team: Aligning Internal and External Communication to Advance Corporate Sustainability.” A key message is that the way you communicate sustainability—first within your company and then with customers, investors, and other stakeholders—is the essential foundation of any successful green initiative. Let’s give a warm welcome to our panelists, Biba, Brenda, and Julia. Learn why book reviews are vital for your book’s social proof and impact on platforms like Amazon and beyond. Discover why separating your publication day from your launch day can alleviate stress and streamline your promotion timeline. I offer tactical advice on acquiring reviews, from drafting templates to guiding reviewers through the process. Understand how well-reviewed books enhance your credibility and business reach, and the importance of engaging your network in the review process. Listen in to discover why this episode is essential for anyone looking to boost their book's success and integrate it into their broader business strategy! Links for Biba Pedron LinkedIn and YouTube. www.bibapedron.com “M.D.R: The Winning Formula for a Successful Life: Luck does not exist; You create it” by Biba Pedron  Links for Brenda Reynolds LinkedIn and YouTube. www.brendakreynolds.com “TBD—To Be Determined: Leading with Clarity and Confidence in Uncertain Times” by Brenda Reynolds  Links for Julia Freer Goldstein LinkedIn. www.jlfgoldstein.com “Beyond the Green Team: Aligning Internal and External Communication to Advance Corporate Sustainability” by Julia Freer Goldstein Robbie’s Resources 50+ experts ready to help entrepreneurs become successful authors: www.BizBookPublishingHub.com Register for a free virtual networking event for writers and authors: www.robbiesamuels.com/HubCommunity  Biz Book Publishing Hub features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.   Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth. Subscribe to the Biz Book Publishing Hub wherever you listen to podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices

I’m pleased to interview one of our Biz Book Publishing Hub's Founding Partners. Our Hub Partners are experts who support entrepreneurs along their author journey.  Before we dive in, here’s a quick word from our sponsor. Today's guest is a publishing consultant specializing in helping authors of all types, from children's picture books to self-help and business books, achieve their publishing goals. As the founder of The Writer's Ally, she leads a skilled team with deep industry experience, including backgrounds with literary agents and traditional publishers. With over 20 years in the publishing industry, she leverages her extensive knowledge to guide authors through writing, publishing, and marketing high-quality books. Her services range from concept development and editing to book design and marketing, all delivered with a personal touch. She works closely with purpose-driven experts, helping them establish themselves as credible voices. Her unique approach boosts authors' visibility and opens doors to new opportunities, creating books that are valuable to readers and also increase the authors' bottom lines.  Please join me in welcoming Ally Machate. Join us as Ally Machate shares her journey from a book-loving child to a successful publishing consultant, highlighting the importance of strategic planning and authenticity in book publishing. In this episode, we discuss: Her diverse career covers commercial fiction, non-fiction, and memoirs, leading to her freelance editing and ghostwriting roles, and eventually managing a team at The Writer’s Ally. Her preference for meeting authors early, providing services like outlining, developmental editing, and preparing submission packages for agents and independent publishing. She emphasizes the need to see books as tools within a broader business strategy, and her passion for education and connectivity shines through her services and speaking engagements. Listen in to discover why Ally Machate’s insights are invaluable for authors navigating the complex publishing landscape with a strategic and authentic approach! 🎧 Links Biz Book Publishing Hub Founding Partner LinkedIn www.thewritersally.com Books mentioned in this episode: "The Effortless Perfection Myth: Debunking the Myth and Revealing the Path to Empowerment for Today's College Women" by Caralena Peterson Other Resources Learn more about Independent Authors Association Hybrid Publishing Criteria Robbie’s Resources Schedule a complimentary book launch brainstorming session: www.robbiesamuels.com/booklaunchsupport 50+ experts ready to help entrepreneurs become successful authors: www.BizBookPublishingHub.com Register for a free virtual networking event for writers and authors: www.robbiesamuels.com/HubCommunity  Archived episodes of Biz Book Publishing Hub and On the Schmooze: www.robbiesamuels.com/HubPodcast Biz Book Publishing Hub features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.  Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth. Subscribing (or following) and leaving a rating and review wherever you are listening helps this podcast be discovered. Learn more about your ad choices. Visit megaphone.fm/adchoices

Writing a book can often feel like a solitary endeavor, but it doesn’t have to be. Building a network of fellow writers and authors can be the key to reaching your goals. Connect with experts who can guide you through the intricacies of writing, editing, publishing, and marketing your business book. Remember, publishing is just the beginning; marketing is where the real work starts. I’ve developed resources to help you find your author community. The Biz Book Publishing Hub offers access to over 50 Hub Partners dedicated to assisting entrepreneurs in succeeding as authors. Visit www.BizBookPublishingHub.com to explore these resources, join free virtual networking events, and listen to the Biz Book Publishing Hub Podcast, featuring interviews and author panels on the ROI of publishing a business book. Two authors will join us today to share their experiences and insights into the world of business books. Let’s give a warm welcome to our panelists! Lisa Braithwaite wrote “Presenting for Humans: Insights for Speakers on Ditching Perfection and Creating Connection,” which offers practical advice for overcoming perfectionism and connecting more authentically with audiences. It provides actionable strategies for improving presentations and communication by embracing imperfection and focusing on genuine engagement. Sue Wilhite wrote “Tech Tips for the Tech-Timid” offering clear and practical advice for those overwhelmed by technology, aiming to boost confidence and proficiency with everyday tech tools. Please join me in welcoming Lisa and Sue.  In this episode, we discuss: 📖 Lisa and Sue highlight how they use their books as tools to build credibility and enhance client engagement by offering bonus content and integrating their books with their business services. 📖 Sue shares how her book, "Tech Tips for the Tech Timid," which helps tech-averse entrepreneurs boost their confidence and proficiency, includes QR codes and extra resources, turning her book into an effective lead magnet. 📖 Lisa provides insights on authentic presentations, discussing her book, "Presenting for Insights for Speakers on Ditching Perfection and Creating Connection," aimed at helping leaders create engaging and genuine connections with their audiences. 📖 Both guests challenge the conventional metrics of bestseller status, emphasizing the importance of genuine impact, reader reviews, and sustained engagement over manipulating sales figures. Links for Lisa Braithwaite Lisa Braithwaite on LinkedIn and Instagram. www.coachlisab.com/everything “Presenting for Humans: Insights for Speakers on Ditching Perfection and Creating Connection”  Links for Sue Wilhite Sue Wilhite on LinkedIn, Instagram, and YouTube. www.suewilhite.com - diference  “Tech Tips for the Tech-Timid”  Books mentioned in this episode: “Blog2Book: Repurposing Content to Discover the Book You've Already Written” by Cathy Fyock Other Resources Listen to my episode with Cathy Fyock. Learn more about Leadpages. Robbie’s Resources Schedule a complimentary book launch brainstorming session: www.robbiesamuels.com/booklaunchsupport 50+ experts ready to help entrepreneurs become successful authors: www.BizBookPublishingHub.com Register for a free virtual networking event for writers and authors: www.robbiesamuels.com/HubCommunity  Join the next Kindle Cross-Promotion Campaign for business authors: www.BizKindlePromo.com Biz Book Publishing Hub features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.   Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth. Subscribe to the Biz Book Publishing Hub wherever you listen to podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices

Think writing a book will make you rich overnight? Think again. The path from penning a manuscript to becoming a successful author is filled with challenges and surprises (some fantastic and some not so much). Join us today as we explore the realities of being a business author. I met these talented authors through a Kindle Cross-Promotion campaign I organized with dozens of discounted business books for as low as 99 cents. Are you a business author? Sign up for a future campaign at www.BizKindlePromo.com. Today’s discussion will delve into the experience of being a business author and the benefits of publishing a business book. Let's hear from our amazing panelists and get their insights! With me today are three authors: Morag Barrett wrote “You, Me, We: Why We All Need a Friend at Work (and How to Show Up As One!),” which has received ten awards, including the 2023 Literary Titan Book Award. Rhodes Perry wrote “Belonging At Work: Everyday Actions You Can Take to Cultivate an Inclusive Organization,” which offers practical strategies and tools for creating a more inclusive and supportive workplace. It emphasizes the importance of fostering a sense of belonging and provides actionable steps for organizations to implement inclusive practices. Stacey Larsen wrote “Reframing The Leadership Dance: The Secret to Finding Your Rhythm as a People Leader.” This book offers a transformative approach to leadership. Drawing parallels between leadership and dancing, it guides leaders to find their unique rhythm, reducing burnout and fostering authenticity in their leadership style.  Please join me in welcoming Morag, Rhodes, and Stacey.  In this episode, we discuss: 📝 Importance of Reviews: Book reviews are not just validation; they're an author's "love language" and a powerful marketing tool. Stacey shared her successful email campaign, interactive sessions, and the close ratio of star ratings to written reviews on Amazon. Robbie shared how he worked with Stacey to collect pre-publication reviews from her launch team, including an email nurture campaign and step-by-step guidance for posting reviews on Amazon. Rhodes emphasized the importance of knowing the purpose and audience for your book. His approach to integrating books with broader business goals is pure genius! Morag's book advisory board and early copy strategy highlight the importance of a structured, collaborative approach to book launches. Links for Morag Barett Morag Barett on LinkedIn, Instagram, and YouTube. www.skyeteam.com “You, Me, We: Why We All Need a Friend at Work (and How to Show Up As One!)”  “Cultivate: The Power of Winning Relationships”  “The Future-Proof Workplace: Six Strategies to Accelerate Talent Development, Reshape Your Culture, and Succeed with Purpose”  Links for Rhodes Perry Rhodes Perry on LinkedIn, Instagram, and YouTube. www.RhodesPerry.com Imagine Belonging at Work podcast The Out Entrepreneur podcast “Belonging At Work: Everyday Actions You Can Take to Cultivate an Inclusive Organization” Links for Stacey Larsen Stacey Larsen on LinkedIn. www.AuthenticEdge.com “Reframing The Leadership Dance: The Secret to Finding Your Rhythm as a People  Robbie’s Resources Schedule a complimentary book launch brainstorming session: www.robbiesamuels.com/booklaunchsupport 50+ experts ready to help entrepreneurs become successful authors: www.BizBookPublishingHub.com Biz Book Publishing Hub features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book. Learn more about your ad choices. Visit megaphone.fm/adchoices

I’m pleased to interview one of our Biz Book Publishing Hub's Founding Partners. Our Hub Partners are experts who support entrepreneurs along their author journey.  Today’s guest is a powerhouse in publishing and marketing, known for her ability to transform ideas into best-selling books and compelling brand stories. A writer whose stories emanate from market research, she’s “part word nerd and part data junkie.” With decades of experience as a professional writer, market researcher, marketing strategist, higher-education expert, book author, keynote speaker, executive coach, and owner of a collaborative publishing company, she brings a unique blend of expertise to every project she undertakes.   She is a trusted guide who works with authors of business books, memoirs, and creative nonfiction, helping those authors navigate the complexities of writing and publishing with integrity and insight. Her passion for storytelling extends “beyond books” to all forms of marketing and communications; she works with world-class organizations to craft memorable brand narratives that resonate with customers and drive results to the bottom line. As the President and Founder of Silver Tree Communications, she gathers and leverages data-driven insights to help businesses achieve profitable growth and stay ahead of market trends.   A prolific author, she has written three successful books — the first, a poetry collection emanating from her early career as a college English professor; the second, entitled "Think Like a Marketer," which debuted in the top 1% of all business marketing books on Amazon; and the third, entitled “Commencement,” which has positioned her as one of the most sought-after experts on the future of higher education. Her work has been featured in prestigious outlets like Forbes, NPR, CBS, NBC, Business Insider, the Chronicle of Higher Education, CEO World magazine, and Harvard Business Review. She recently spoke at SXSW EDU, one of the most prestigious speaking venues in the world.   Her dedication to clients is unwavering. She helps produce high-quality books and empowers others to confidently share their stories and insights with the world. Today, she is here to share some wisdom on the intricacies of publishing and how to leverage marketing strategies for long-term success. Please join me in welcoming Kate Colbert. In this episode, we discuss: 💼 Expert Insights: She shares success stories of authors who gained speaking opportunities and business inquiries post-publication, using strategic marketing techniques. 🛡️ Avoiding Pitfalls: Kate warns against predatory publishing practices and emphasizes working with reputable partners to ensure a successful and stress-free publishing journey. 📈 Broad Distribution: Emphasizing bulk sales and accessibility, Kate and Robbie discuss distributing books beyond Amazon to platforms like Apple Books, Nook, Kobo, etc. Listen in to understand how strategic marketing, proper distribution, and speaking opportunities can elevate your authorship journey! 🌟📚🌐 Links  Kate Colbert on LinkedIn and Instagram. www.SilverTreeCommunications.com Biz Book Publishing Hub Founding Hub Partner “Commencement: The Beginning of a New Era in Higher Education” “Think Like a Marketer: How a Shift in Mindset Can Change Everything for Your Business” Other Resources Listen to my episode with Dorie Clark. Learn more about South by Southwest (SXSW). Robbie’s Resources Schedule a complimentary book launch brainstorming session: www.robbiesamuels.com/booklaunchsupport Check out the Kindle Cross-Promotion Campaign for business authors: www.BizKindlePromo.com Biz Book Publishing Hub features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.   Learn more about your ad choices. Visit megaphone.fm/adchoices

Writing a book can be a lonely experience, but it doesn’t have to be! Surrounding yourself with fellow writers & authors could be what helps you get to the finish line. Connect with experts who can help you navigate the complexities of writing, editing, publishing, & marketing your business book - & you will realize that publishing is NOT the finish line. It’s the latest you should start marketing your business book. I’ve created resources to help you find your author community & meet these experts. The Biz Book Publishing Hub has over 50 Hub Partners ready to help entrepreneurs become successful authors.  This free resource is available at www.BizBookPublishingHub.com, which is also where you’ll find out about the free Hub Community virtual networking events I host throughout the year and the Biz Book Publishing Hub Podcast, which features interviews with Hub Partners and author panels discussing the ROI of publishing a business book. With me today are three authors: Helene Cahen is the author of “Fire Up Innovation: Sparking and Sustaining Innovation Teams.” She’s also a publisher and one of the Biz Book Publishing Hub's Founding Partners. She’s an innovation expert passionate about helping others unlock their creative potential and tackle team challenges. Kate Colbert, author of “Think Like a Marketer: How a Shift in Mindset Can Change Everything for Your Business,” is an acclaimed marketing expert who provides actionable insights, showing how adopting a marketing mindset can transform any business by enhancing customer connections and driving profitable growth. Sandra Long, author of “LinkedIn for Personal Branding: The Ultimate Guide” and co-author of “Supercharge Your Notary Business With LinkedIn: How Mobile Notaries and Loan Signing Agents Build Their Brand, Get Known, and Connect With Their Dream Clients.” She is a LinkedIn expert and a LinkedIn Top Voice specializing in LinkedIn education and thought leadership. Please join me in welcoming Helene, Kate, and Sandra. In this episode, we discuss: Sandra Long shares her strategy for creating a price sheet and simplifying the payment process to streamline bulk book orders, emphasizing the power of conversations to unlock bigger opportunities. Helene Cahen talks about juggling writing, marketing, rebranding, and website updates all at once, underscoring the need for planning and focusing on marketing from the very beginning. Kate Colbert highlights her successful promotional strategy, which involved giving away customized copies of her book to VIPs, leading to significant engagement and ROI. Links for Helene Cahen LinkedIn www.fireupinnovation.com “Fire Up Innovation: Sparking and Sustaining Innovation Teams” Links for Kate Colbert Kate Colbert on LinkedIn and Instagram. www.SilverTreeCommunications.com Biz Book Publishing Hub Founding Hub Partner “Commencement: The Beginning of a New Era in Higher Education” “Think Like a Marketer: How a Shift in Mindset Can Change Everything for Your Business” Links for Sandra Long LinkedIn and Instagram www.postroadconsulting.com Biz Book Publishing Hub Founding Hub Partner “LinkedIn for Personal Branding: The Ultimate Guide” “Supercharge Your Notary Business With LinkedIn: How Mobile Notaries and Loan Signing Agents Build Their Brand, Get Known, and Connect With Their Dream Clients”   Robbie’s Resources Schedule a complimentary book launch brainstorming session: www.robbiesamuels.com/booklaunchsupport Register for a free virtual networking event for writers and authors: www.robbiesamuels.com/HubCommunity  Join the next Kindle Cross-Promotion Campaign for business authors: www.BizKindlePromo.com Archived episodes of Biz Book Publishing Hub and On the Schmooze: www.robbiesamuels.com/HubPodcast Subscribe to the Biz Book Publishing Hub wherever you listen to podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices

As any author will tell you, there are so many unknowns when writing, publishing, and marketing your first business book. You should be very proud if you manage to get a book out of your head and into a format that can be purchased.  Simply publishing is not really the goal though, right? That’s why I’m back with another author panel. Stay tuned for a frank conversation about the highs and lows of being a business author. All of these authors participated in one of my Kindle Cross-Promotion campaigns, during which business books are lowered to 99 cents. We all worked together to spread the word. Many books made it to the Top 10 in their categories, and 30% even hit #1 Best Seller. Today’s panel will dive into what it’s really like to be a business author and share some tips on how to make the journey easier. We’re here to learn from each other and find out how being part of a supportive author community can help. So, let’s hear from our amazing panelists and get some great insights into writing, publishing, and marketing your business book. Janice Litvin wrote “Banish Burnout Toolkit,” which offers practical strategies and tools for overcoming burnout and regaining balance in one's life. Michele Molitor co-wrote “I Am Perfectly Flawsome: How Embracing Imperfection Makes Us Better,” which guides readers to celebrate their unique flaws and build self-esteem through self-acceptance. Yvonne Heimann wrote “Mastering the Basics of ClickUp: Get Up and Running in No Time” which offers a practical guide to using ClickUp for better time management and project organization. Please join me in welcoming Janice, Michele, and Yvonne. In this episode, we discuss: 🔍 The Power of Reviews: Discover how reviews from potential prospects and referral partners can significantly boost your business growth, going beyond just friends and family feedback. 📣 Effective Review Strategy: Learn the importance of strategically soliciting professional endorsements and providing specific prompts for reviewers to elevate the quality and impact of your book reviews. 🎤 Marketing & Engagement: Uncover different marketing techniques such as leveraging speaking engagements, planning a book relaunch, and aligning promotional campaigns with key events like Black Friday or Amazon Prime Day. Listen in to discover why this episode is an absolute must for anyone looking to use their business book as a tool for growth, visibility, and making meaningful connections! Links for Janice Litvin LinkedIn, Instagram, and YouTube. www.janicelitvin.com “Banish Burnout Toolkit”  Links for Michele Molitor LinkedIn, Instagram, and YouTube. www.michelemolitor.com “I Am Perfectly Flawsome: How Embracing Imperfection Makes Us Better” Links for Yvonne Heimann LinkedIn, Instagram, and YouTube. www.askyvi.com Boss Your Business podcast “Mastering the Basics of ClickUp: Get Up and Running in No Time” Robbie’s Resources Schedule a complimentary book launch brainstorming session: www.robbiesamuels.com/booklaunchsupport 50+ experts ready to help entrepreneurs become successful authors: www.BizBookPublishingHub.com Register for a free virtual networking event for writers and authors: www.robbiesamuels.com/HubCommunity  Join the next Kindle Cross-Promotion Campaign for business authors: www.BizKindlePromo.com Archived episodes of Biz Book Publishing Hub and On the Schmooze: www.robbiesamuels.com/HubPodcast Biz Book Publishing Hub features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.   Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth. Subscribe to the Biz Book Publishing Hub wherever you listen to podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices

I’m pleased to be interviewing one of our Biz Book Publishing Hub Founding Partners. Our Hub Partners are experts who support entrepreneurs along their author journey.  Today’s guest embodies the role of a trusted advisor for creatives, entrepreneurs, and businesses alike. A strategic thinker who understands the power of relationships, she approaches each client holistically, recognizing that they are more than just their legal challenges. Her mission is to help individuals and companies protect their ideas, grow their brands, and, most importantly, thrive. With a passion for the arts and entertainment industry, she not only navigates the complexities of copyright and trademark law but also guides startups and businesses in expanding their ventures. Known for her ability to creatively solve problems, today’s guest brings a wealth of experience across multiple fields, including intellectual property and business law, always working to empower her clients to make smart, informed decisions. A frequent lecturer, author, and industry leader, she has earned numerous accolades for her expertise. Her work is centered on making sure clients are protected, well-positioned, and able to confidently move forward in their careers and creative endeavors. Today’s guest is here to share her insights on the intersection of law, business, and creativity, and how to approach legal matters with a focus on long-term success and genuine collaboration. Please join me in welcoming Elissa Hecker.  In this episode, we cover: Elissa explains why copyright registration is crucial for protecting your work. Discover how it empowers authors to sue for damages and enforce rights in federal court. Explore the differences between U.S. and European copyright laws, focusing on the contrast between economic rights and moral rights. Learn about the importance of non-disclosure agreements in protecting your ideas during collaborations and partnerships, along with practical advice on legal protections. Understand the financial dynamics of hybrid publishing, including various publishing services, and the importance of scrutinizing publisher agreements. Why listen? ✨ Understand your rights and protections as an author, from copyright registration to international law nuances. ✨ Gain practical advice on navigating collaborative projects safely. ✨ Learn the financial and contractual intricacies of hybrid publishing, ensuring you make informed decisions. ✨ Discover the importance of building supportive relationships within the publishing industry to achieve long-term success. Take advantage of this insightful conversation that ensures your journey as an author is protected and informed! Links LinkedIn www.eheckeresq.com Robbie’s Resources Schedule a complimentary book launch brainstorming session: www.robbiesamuels.com/booklaunchsupport 50+ experts ready to help entrepreneurs become successful authors: www.BizBookPublishingHub.com Register for a free virtual networking event for writers and authors: www.robbiesamuels.com/HubCommunity  Join the Kindle Cross-Promotion Campaign for business authors: www.BizKindlePromo.com Archived episodes of Biz Book Publishing Hub and On the Schmooze: www.robbiesamuels.com/HubPodcast Biz Book Publishing Hub features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.  Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth. Subscribing (or following) and leaving a rating and review wherever you are listening helps this podcast be discovered. Learn more about your ad choices. Visit megaphone.fm/adchoices

Write a book and become rich, right? Nope. There are many pitfalls between writing a book and becoming a successful author. Tune in to today’s author panel where we’ll chat about the ups and downs of being a business author. I got to know these authors while running a Kindle Cross-Promotion campaign, during which 77 business books were on sale for just 99 cents or $1.99 during Amazon Prime Days. We all worked together to spread the word. Many books made it to the Top 10 in their categories, and 30% even hit #1 Best Seller. I sold over 220 books, showing that our teamwork paid off. Today’s panel will dive into what it’s like to be a business author and what you can get from publishing a business book. Let’s hear from our amazing panelists! Gary Ware, author of “Playful Rebellion: Maximize Workplace Success Through The Power of Play.” Irma Parone, author of “WINX for Employees: The Problem-Solving Model to Unlock Workplace Success” and “WINX: The Problem-Solving Model to Win Exponentially with Customers, Employees and Your Bottom Line.” Morgan Lim, author of “Unleashing the Power of Time: How to Optimize Your Sales Effort with a Time-Based Approach.” Please join me in welcoming Gary, Irma, and Morgan. Dive into another insightful episode of Biz Book Publishing Hub Podcast! This time, Gary Ware, Irma Parone, and Morgan Lim share their experiences of turning their business strategies into impactful books. Hosted by Robbie Samuels, this episode is packed with valuable advice for budding and experienced business authors. In this episode, we discuss: Gary Ware reveals how his book "Playful Rebellion" is a cornerstone of his business strategy, which aims to engage burnt-out professionals and emerging leaders. Gary Ware shares how he converted existing video content into a coherent, engaging book. Morgan Lim talks about how writing his book led him to formalize his sales methodology, opening doors to workshops and coaching opportunities. Irma Parone highlights her strategy to accumulate a significant number of book reviews, emphasizing the importance of early engagement and support. Tune in to this episode for a masterclass on integrating book publishing into your strategic business growth! 🎉📘 Links for Gary Ware Gary Ware on LinkedIn, Instagram, and YouTube. www.breakthroughplay.com “Playful Rebellion: Maximize Workplace Success Through The Power of Play”  Links for Irma Parone Irma Parone on LinkedIn and Instagram. wwwparonegroup.com “WINX for Employees: The Problem-Solving Model to Unlock Workplace Success” “WINX: The Problem-Solving Model to Win Exponentially with Customers, Employees and Your Bottom Line” Links for Morgan Lim Morgan Lim on LinkedIn. www.oppticsales.com “Unleashing the Power of Time: How to Optimize Your Sales Effort with a Time-Based Approach”  Biz Book Publishing Hub features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.   Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth. Find all the archived episodes at www.BizBookPublishingHub.com, plus an invitation to free virtual networking events for writers and authors, AND more than 50 Hub Partners ready to help entrepreneurs become successful authors. Robbie’s Resources Schedule a complimentary book launch brainstorming session: www.robbiesamuels.com/booklaunchsupport 50+ experts ready to help entrepreneurs become successful authors: www.BizBookPublishingHub.com Register for a free virtual networking event for writers and authors: www.robbiesamuels.com/HubCommunity  Join the next Kindle Cross-Promotion Campaign for business authors: www.BizKindlePromo.com Learn more about your ad choices. Visit megaphone.fm/adchoices

The ups and downs of the author journey is best managed by being in a community of authors who can help you find your way. Left to figure it out on your own can feel overwhelming, exhausting, and lonely. If you need help, the Biz Book Publishing Hub has more than 50 experts ready to assist entrepreneurs in becoming successful authors. Check out this free resource at www.BizBookPublishingHub.com. Building an author community is one of the reasons I’m so excited to be interviewing authors about the lessons they learned along the way. Listen to this panel discussion to learn a nugget or two that will help you more confidently move from writing to editing to publishing to marketing your business book. With me today are three authors: Anne Bartolucci wrote “Better Sleep for the Overachiever,” a guide to creating a lifelong habit of healthy, rejuvenating slumber patterns to help you perform at your peak. Bill Soroka is the author of six books, five of which reached #1 Best Seller in at least one category during the last Kindle Cross-Promotion Campaign, including his latest, “Your Passport to Apostilles: 116 Tips to Build a Thriving Business as an Apostille Agent.” Geoffrey Klein wrote “The Content Beast” a perfect guide for anyone who wants to learn about using story-driven content for effective content marketing. Please join me in welcoming Anne, Bill, and Geoffrey. In this episode, we discuss: 📚 📣 Book Benefits & Speaking Opportunities: Anne Bartolucci shares her insights on using books to attract clients and speaking gig opportunities, emphasizing the overlap between conferences and book content. 📚 💼 Financial Success & Lead Magnets: Bill Soroka highlights how a book can significantly impact your business, the importance of financial investment, and why incorporating lead magnets can boost sales of related products and services. 📚 🎥 Storytelling in Business Books: Geoffrey Klein advises on the power of storytelling to connect with readers in the business genre and emphasizes the importance of getting professional help to enhance a book’s quality and impact. Listen in to discover why authoring a book is more than just words on a page—it's a strategic tool for business growth, client engagement, and authoritative presence! Links for Anne Bartolucci LinkedIn and Instagram www.PsychUpAcademy.com www.SleepIntHealth.com and www.CeciliaDominic.com Anne Bartolucci, Founding Hub Partner “Better Sleep for the Overachiever” by Anne Bartolucci  Links for Bill Soroka LinkedIn, Instagram, and YouTube. www.notarycoach.com All six of Bill’s books: https://amzn.to/4eODPHu Links for Geoffrey Klein LinkedIn and Instagram. www.ninedotsmedia.com TEDx talk: www.geoffreyspeaks.com www.ninedots.ai “The Content Beast”  Other Resources Learn more about Booksprout. Learn more about Yet Another Mail Merge. Robbie’s Resources Schedule a complimentary book launch brainstorming session: www.robbiesamuels.com/booklaunchsupport 50+ experts ready to help entrepreneurs become successful authors: www.BizBookPublishingHub.com Register for a free virtual networking event for writers and authors: www.robbiesamuels.com/HubCommunity  Join the waitlist for the next Kindle Cross-Promotion Campaign for business authors: www.robbiesamuels.com/KindlePromoWaitlist Archived episodes of Biz Book Publishing Hub and On the Schmooze: www.robbiesamuels.com/HubPodcast Biz Book Publishing Hub features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book. Find all the archived episodes at www.BizBookPublishingHub.com, plus an invitation to free virtual networking events for writers and authors, AND more than 50 Hub Partners ready to help entrepreneurs become successful authors. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today’s guest is a trailblazer who has redefined what it means to lead with authenticity in the corporate world. A former corporate CEO turned professional pot-stirrer, she is the founder of b Authentic Inc. Her dynamic approach to leadership and commitment to eradicating workplace BS have made her a globally recognized speaker and coach. Her TEDx Talk was among the top 20 most viewed globally in 2021, and her best-selling book, “You Do You(ish),” has further cemented her reputation as a thought leader. With a career spanning over two decades, including a transformative tenure as CEO where she tripled earnings and revitalized employee engagement, she has shown that radical authenticity is not just an approach but a powerful strategy for success. Her latest book, “The 50% Rule,” unveils the creative shortcut that has helped her and many others go from underdog status to unmatched success in career and daily life.  She is the co-host of the podcast b Cause Work Doesn’t Have to Suck, where she brings her offbeat and impactful insights to a global audience. Her thought leadership has been featured on ABC, CBS, Business Insider, Fast Company, and Well+Good. Please join me in welcoming Erin Hatzikostas. Would you leave an honest rating and review on Apple Podcast? They are extremely helpful, and I read each and every one of them. Thanks for the inspiration!   In this episode, we discuss: 📚 50% Rule Concept: Erin explains her "50% rule," a mix of half-familiar concepts and half-innovative ideas seen in successes like "Hamilton," John Madden, and Ruth Bader Ginsburg. This idea inspired her book-writing journey. 🚀 Innovative Book Launch Strategy: Erin showcases her unique book launch strategies, including using personalized videos and engaging a large review team. She also shares her creative tailgate-themed book tour, adding a fun, authentic twist to traditional events. 👩‍💼 Authenticity in Leadership: Erin believes in leading by revealing one's true self for the benefit of others. Her journey from corporate life to entrepreneurship highlights the significance of authenticity and personal energy in professional success. 🎢 Out of the Box Promotion: Discover how Erin’s authenticity gained her an invite to the Mall of America for National Roller Coaster Day, reflecting her unique approach to promotion. 🎧Listen in to learn why tuning into Erin Hatzikostas’ insights can transform your approach to leadership, authenticity, and innovation!  Links Erin Hatzikostas on LinkedIn, Instagram, and YouTube. www.bauthenticinc.com TEDx “Why You Don't Have to Compromise For Your Career”  B Cause Work Doesn’t Have to Suck podcast Books mentioned in this episode: “You Do You(ish): Unleash Your Authentic Superpowers to Get the Career You Deserve” by Erin Hatzikostas  “The 50% Rule” by Erin Hatzikostas Robbie’s Resources Schedule a complimentary book launch brainstorming session: www.robbiesamuels.com/booklaunchsupport 50+ experts ready to help entrepreneurs become successful authors: www.BizBookPublishingHub.com Register for a free virtual networking event for writers and authors: www.robbiesamuels.com/HubCommunity  Join the waitlist for the next Kindle Cross-Promotion Campaign for business authors: www.robbiesamuels.com/KindlePromoWaitlist Archived episodes of Biz Book Publishing Hub and On the Schmooze: www.robbiesamuels.com/HubPodcast Biz Book Publishing Hub features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.   Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth. Learn more about your ad choices. Visit megaphone.fm/adchoices

No matter where you are on your author journey, it can feel like there’s always more to learn—because there is! Especially when you’re new to this process. So many questions to ask and even more questions that you wouldn’t even know to ask. Just getting a book out of your head and into a format that can be purchased takes a tremendous amount of effort. Let’s make sure you don’t just hit publish, but that you properly launch your book so it helps you achieve all of the goals you had for writing a business book in the first place. To help you figure out some of those goals and avoid some common mistakes, I’ve brought together an author panel. Stay tuned for a frank conversation about the highs and lows of being a business author. These authors participated in one of my Kindle Cross-Promotion campaigns, in which business authors lowered their Kindle book prices to 99 cents. I organize these twice a year around Amazon Prime Days and Black Friday. Dozens of authors working collaboratively to spread the word and boost book sales. It’s been a great way to generate interest in evergreen books published many years earlier and celebrate recent publications. The best part is that our collaboration doesn’t end when the campaign is over. Nearly every author opted to sign up for an author panel after the event. With me today are three authors: Carlo Mahfouz authored “Reality Check: In Pursuit of the Right Questions” to unlock the art of precision and presence in your leadership, innovation, and life. Bill Soroka is the author of six books, five of which reached #1 Best Seller in at least one category during the last Kindle Cross-Promotion Campaign, including his latest, “Your Passport to Apostilles: 116 Tips to Build a Thriving Business as an Apostille Agent.” Michelle Tillis Lederman is the author of “The Connector’s Advantage: 7 Mindsets to Grow Your Influence and Impact,” a follow-up to her best-selling “The 11 Laws of Likability,” because she knows the strength of relationships leads to success. Please join me in welcoming Bill, Carlo, and Michelle.  Links for Bill Soroka LinkedIn, Instagram, and YouTube. www.notarycoach.com All of his amazing books Links for Carlo Mahfouz LinkedIn and Instagram www.realitycheck.institute Links for  Michelle Tillis Lederman LinkedIn, Instagram, and YouTube www.micheletillislederman.com and www.executiveessentials.org “The Connector’s Advantage: 7 Mindsets to Grow Your Influence and Impact” Robbie’s Resources Schedule a complimentary book launch brainstorming session: www.robbiesamuels.com/booklaunchsupport 50+ experts ready to help entrepreneurs become successful authors: www.BizBookPublishingHub.com Register for a free virtual networking event for writers and authors: www.robbiesamuels.com/HubCommunity  Join the waitlist for the next Kindle Cross-Promotion Campaign for business authors: www.robbiesamuels.com/KindlePromoWaitlist Archived episodes of Biz Book Publishing Hub and On the Schmooze: www.robbiesamuels.com/HubPodcast Biz Book Publishing Hub features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.   Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth. Find all the archived episodes at www.BizBookPublishingHub.com, an invitation to free virtual networking events for writers and authors, AND more than 50 Hub Partners ready to help entrepreneurs become successful authors. Learn more about your ad choices. Visit megaphone.fm/adchoices

There are so many unknowns when writing, publishing, and marketing your first business book. I applaud everyone who has managed to get a book out of their head and into a format that can be purchased.  Simply publishing is not really the goal though, right? That’s why I’m back with another author panel for my rebranded podcast, the Biz Book Publishing Hub! Stay tuned for a frank conversation about the highs and lows of being a business author. These authors participated in one of my Kindle Cross-Promotion campaigns, in which business authors lowered their Kindle book prices to 99 cents or $1.99. I organize these twice a year around Amazon Prime Days and Black Friday. Dozens of authors work collaboratively to spread the word and boost book sales. It’s been a great way to generate interest in evergreen books published many years earlier and celebrate recent publications. The best part is that our collaboration doesn’t end when the campaign is over. Nearly every author opted to sign up for an author panel after the event. With me today are three authors: Erin Lebacqz is the author of “High-Value Writing: Real Strategies for Real-World Writing” and its companion workbook, which provides hands-on strategies for managing your writing choices. Irma Parone created The WINX Decision Making Series authoring “WINX: The Problem-Solving Model to Win Exponentially with Customers, Employees and Your Bottom Line,” (for business owners and leadership teams) and  “WINX for Employees: The Problem-Solving Model to Unlock Workplace Success” (for employees at all levels of an organization). Penny Zenker is known as The Focusologist. She is the author of “The Productivity Zone: Stop the Tug of War with Time” which shares a framework on how to avoid procrastination and perfectionism. Please join me in welcoming Erin, Irma, and Penny.  Links for Erin Labacqz LinkedIn, Instagram, and YouTube. www.highvaluewriting.com “The High-Value Writing Workbook: Write for Success in Work and Life” Links for Irma Parone LinkedIn and Instagram www.paronegroup.com “WINX: The Problem-Solving Model to Win Exponentially with Customers, Employees and Your Bottom Line (The WINX Decision Making Series)” “WINX for Employees: The Problem-Solving Model to Unlock Workplace Success (The WINX Decision Making Series)” Links for Penny Zenker LinkedIn, Instagram, and YouTube www.pennyskeynote.com and www.pennyzenker360.com Positive Productivity podcast “The Productivity Zone: Stop the Tug of War with Time” Robbie’s Resources Schedule a complimentary book launch brainstorming session: www.robbiesamuels.com/booklaunchsupport 50+ experts ready to help entrepreneurs become successful authors: www.BizBookPublishingHub.com Register for a free virtual networking event for writers and authors: www.robbiesamuels.com/HubCommunity  Join the waitlist for the next Kindle Cross-Promotion Campaign for business authors: www.robbiesamuels.com/KindlePromoWaitlist Archived episodes of Biz Book Publishing Hub and On the Schmooze: www.robbiesamuels.com/HubPodcast Biz Book Publishing Hub features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.   Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth. Find all the archived episodes at www.BizBookPublishingHub.com, plus an invitation to free virtual networking events for writers and authors, AND more than 50 Hub Partners ready to help entrepreneurs become successful authors. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today’s guest has been a pioneer in self-publishing since 2012, when print-on-demand technology enabled the current indie publishing revolution. She has overseen the production of over 200 independently published books. With over 50 years of experience in book publishing, design, and printing industries, she's the founder and CEO of Wonderlady Books. She transforms manuscripts into polished books with professional cover designs and layouts, ensuring every book meets industry standards. She is a Founding Hub Partner of the Biz Book Publishing Hub. More than 50 experts like her are ready to help entrepreneurs navigate the complexities of writing, editing, publishing, and marketing a business book. Beyond her entrepreneurial endeavors, she champions community welfare as the founder and CEO of Respecting Our Elders, a nonprofit dedicated to providing food to seniors in need across Marin County. Please join me in welcoming Ruth Schwartz.  Dive into self-publishing with pioneer Ruth Schwartz and host Robbie Samuels in this Biz Book Publishing Hub podcast episode. Ruth shares her extensive journey in the publishing sector and drops invaluable insights on navigating the self-publishing landscape. 📚 Ruth’s Expertise: With over 50 years of experience, she has been a pillar in the book publishing, design, and printing industry. Through her company, Wonder Lady Books, she’s overseen the production of 200+ independently published books. 📚 Avoiding Publishing Pitfalls: Ruth warns against scam companies under the "Author Solutions" banner and provides tips on choosing a professional "imprint" name. She emphasizes the importance of understanding ISBN barcodes and managing book prices, especially for those aiming for bookstore sales. 📚 The Value of Expert Guidance: Both Robbie and Ruth stress the critical role of experts in the self-publishing process to prevent common mistakes. Educational resources like BAIPA and IBPA were highlighted as essential for both small indie publishers and indie authors. Links  Ruth Schwartz, Founding Hub Partner LinkedIn www.thewonderlady.com Ruth’s checklist for self-published authors: https://bizbookhub.thewonderlady.com Books mentioned in this episode: “Blink: The Power of Thinking Without Thinking” by Malcolm Gladwell  Other Resources Learn more about the Bay Area Independent Publishers Association (BAIPA) Learn more about the Independent Book Publishers Association (IBPA) Robbie’s Resources Schedule a complimentary book launch brainstorming session: www.robbiesamuels.com/booklaunchsupport 50+ experts ready to help entrepreneurs become successful authors: www.BizBookPublishingHub.com Register for a free virtual networking event for writers and authors: www.robbiesamuels.com/HubCommunity  Join the waitlist for the next Kindle Cross-Promotion Campaign for business authors: www.robbiesamuels.com/KindlePromoWaitlist Archived episodes of Biz Book Publishing Hub and On the Schmooze: www.robbiesamuels.com/HubPodcast Biz Book Publishing Hub features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.   Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth. Subscribe to the Biz Book Publishing Hub wherever you listen to podcasts. Find all the archived episodes at BizBookPublishingHub.com, plus an invitation to free virtual networking events for writers and authors, AND more than 50 Hub Partners ready to help entrepreneurs become successful authors. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to another author panel for my rebranded podcast, the Biz Book Publishing Hub! These authors participated in one of my Kindle Cross-Promotion campaigns, in which business authors lowered their Kindle book prices to 99 cents or $1.99. I organize these twice a year around Amazon Prime Days and Black Friday. 100+ authors work collaboratively to spread the word and boost book sales. Each time, dozens of books reach #1 Best Seller in at least one category, and 7 out of 10 books reach the Top 10 for at least one category.  It’s been a great way to generate interest in evergreen books published many years earlier and celebrate recent publications. The best part is that our collaboration doesn’t end when the campaign is over. Nearly every author opted to sign up for an author panel after the event. These panel discussions focus on the ROI of publishing a business book. With me today are three authors: Jan Raeder authored “Strive for M.O.R.E.: What Wellbeing Really Means & How You Can Achieve It.” John Saunders wrote “The Optimizer: Building and Leading a Team of Serial Innovators.”  Marva Bailer is the author of “Be Unexpected: Resetting Routines to Revolutionize the Future of Work.” Please join me in welcoming Jan, John, and Marva. In this episode, we discuss: 📚 Shifted Perspective on Publishing: Robbie Samuels explains why he views publication day not as a campaign deadline but as the latest day to start marketing. 📚 Expanding Horizons: John Saunders realized his book would benefit a wider audience beyond financial services. His adaptability led to engagements in unexpected industries like healthcare. 📚 Independent Journey: Marva Bailer transitioned smoothly to entrepreneurship after corporate life, shedding light on balancing the diverse responsibilities that come with it. 📚 Holistic Approach: Jan Raeder emphasizes the importance of integrating one's career with personal life for authenticity, breaking down her detailed self-publishing process. Why listen? 🎧 Entrepreneurial Efforts: Discover how Robbie Samuels helps entrepreneurs pilot their projects and research calls, creating revenue opportunities beyond a book. 🎧 Broader Applicability: Tune in to learn how John Saunders' book has grown to serve various industries, proving the importance of flexibility and continuous learning. 🎧 Balanced Approach: Gain insights from Marva Bailer's journey of juggling different entrepreneurial tasks and mastering the myriad aspects of running a business. 🎧 Self-Publishing Insights: Jan Raeder's extensive research and detailed conversations are a goldmine for aspiring authors, emphasizing teamwork even in self-publishing. Links for Jan Raeder LinkedIn www.selfcaresensei.com “Strive for M.O.R.E.: What Wellbeing Really Means & How You Can Achieve It” Links for John Saunders LinkedIn, Instagram, and YouTube www.johncsaunders.com “The Optimizer: Building and Leading a Team of Serial Innovators” The Creator Community Podcast Links for Marva Bailer LinkedIn www.marvabailer.com “Be Unexpected: Resetting Routines to Revolutionize the Future of Work” Robbie’s Resources Schedule a complimentary book launch brainstorming session: www.robbiesamuels.com/booklaunchsupport 50+ experts ready to help entrepreneurs become successful authors: www.BizBookPublishingHub.com Biz Book Publishing Hub features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.  Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to the first author panel for my rebranded podcast, the Biz Book Publishing Hub! I’m thrilled by the results from my last Kindle Cross-Promotion Campaign around Amazon Prime Days. 77 business books from 70 authors were lowered to 99 cents or $1.99.  We worked collaboratively to spread the word and were able to boost book sales. 70% reached the Top 10 in at least one category, and 30% reached #1 Best Seller in at least one category. Before the campaign began, I took screenshots of my books’ sales rankings. I was amazed that one of my books went from #466,306 to #27,638, and another went from #227,051 to #14,600. This is further proof that our efforts led to sales. The best part is that our collaboration hasn’t ended. Nearly every Amazon Prime Days Kindle Cross-Promotion Campaign author opted to sign up for an author panel after the event. These panel discussions focus on the ROI of publishing a business book. With me today are three authors: Jenn T. Grace, author of “Publish Your Purpose: A Step-By-Step Guide to Write, Publish, and Grow Your Big Idea” - she’s also a publisher and one of the Biz Book Publishing Hub Founding Partners. Cornelia Kawann, author of “Change Your Energy - Change Your Life” Tom Collins, co-author of “I Am Perfectly Flawsome: How Embracing Imperfection Makes Us Better” All three books reached #1 Best Seller during the campaign. Well done. Please join me in welcoming Jenn, Cornelia, and Tom. In this episode, our panel discusses: 📚 Endorsements for Authors: Jenn T. Grace emphasizes the power of quality endorsements from notable individuals and how just ten can make a significant impact. 🤔 Challenges with Endorsements: Cornelia Kawann shares the hurdles authors face in securing endorsements and reviews, especially from busy, notable figures. 📈 Effective Marketing Strategies: Jenn T. Grace highlights the impact of platforms like Bookbub and KDP Select on Amazon, while Cornelia Kawann discusses the benefits of podcast appearances in boosting book sales and invitations. 🔧 Tools and Services: Tom Collins reveals how hiring experts, targeted promotions, and tools like download pages can elevate your book's visibility and sales rankings. Listen in to gain practical advice and firsthand experiences on navigating the book publishing journey and turning your manuscript into a marketing powerhouse! Subscribing (or following) and leaving a rating and review wherever you are listening helps this podcast be discovered.  Robbie’s Resources Schedule a complimentary book launch brainstorming session: www.robbiesamuels.com/booklaunchsupport 50+ experts ready to help entrepreneurs become successful authors: www.BizBookPublishingHub.com Register for a free virtual networking event for writers and authors: www.robbiesamuels.com/HubCommunity  Join the waitlist for the next Kindle Cross-Promotion Campaign for business authors: www.robbiesamuels.com/KindlePromoWaitlist Archived episodes of Biz Book Publishing Hub and On the Schmooze: www.robbiesamuels.com/HubPodcast Links for Cornelia Kawann LinkedIn, Instagram, and YouTube. www.corneliakawann.com “Change Your Energy - Change Your Life”  Links for Jenn T. Grace LinkedIn, Instagram, and YouTube. www.PublishYourPurpose.com “Publish Your Purpose: A Step-By-Step Guide to Write, Publish, and Grow Your Big Idea” Links for Tom Collins LinkedIn, Instagram, and YouTube. www.masterbookbuilders.com “I Am Perfectly Flawsome: How Embracing Imperfection Makes Us Better” Biz Book Publishing Hub features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.  Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth. Learn more about your ad choices. Visit megaphone.fm/adchoices