Pharma Talks

The discussion between Nataliya and Paul serves as a reminder that the pharmaceutical industry stands at a crossroads where embracing change can lead to unprecedented opportunities. By trusting their creativity, shifting their mindsets, and focusing on quality over quantity, professionals can navigate the evolving landscape and make a lasting impact in healthcare. Key topics explored in this episode: Technological change should be embraced, not feared. Understanding customer needs is crucial for innovation. Pharma must trust its own capabilities and creativity. Predictions for the future should be bold and visionary. Quality of content is more important than quantity. Compliance should be integrated into marketing strategies. Agility in launch strategies is essential for success. A human-centric approach is vital in the age of AI. Patient-centricity must be balanced with scientific integrity. Proactive engagement with technology will shape the future of pharma. Chapters 00:00 Introduction and Overview of Pharma's Future 02:31 Embracing Change in Pharma 05:16 The Role of Customer Insights 08:00 Trusting Ourselves in Pharma Marketing 10:50 Predictions for 2026: A Visionary Outlook 13:42 Content Production and Its Evolution 16:24 The Future of Compliance in Pharma 19:12 Rethinking Launch Strategies 23:13 Embracing Agility and Evolution in Marketing 25:00 The Human Element in AI Integration 27:40 Navigating the Future of Work and Technology 29:41 Rethinking Patient-Centricity in Healthcare 33:44 Rapid Fire Insights on Industry Trends Listen in for sharp insights, real-world experience, and a rapid-fire round that challenges some of omnichannel’s most common assumptions. Contact Viseven experts to elevate your healthcare marketing strategy: Viseven Pharma Marketing Team: 24/7 Expert Support Discover more platforms to listen to this podcast: https://rss.com/podcasts/pharma-talks/ *** Follow Viseven, Nataliya, and Paul in social media: https://www.linkedin.com/company/viseven/ https://www.linkedin.com/in/andreychuk/ https://www.linkedin.com/in/psimms/ ***

In this episode of Pharma Talks, Nataliya Andreychuk sits down with Yacin Marzouki for an honest conversation about why omnichannel in pharma still feels more complicated than it should be.The discussion goes beyond tools and tactics. Nataliya and Yacin explore blind spots inside pharma teams, the shift toward a true business-to-healthcare mindset, and what omnichannel maturity actually looks like in practice.Key topics explored in this episode:Omnichannel strategies in pharma need to evolve for success.Understanding HCPs' needs is crucial for effective engagement.Blind spots in data and insights hinder omnichannel effectiveness.Content strategy must be connected across all channels.Technology alone cannot solve omnichannel challenges.Local differences impact omnichannel strategies significantly.Emotional tech and empathy are the future of engagement.Chapters00:00 Introduction to Omnichannel in Pharma 02:28 Guest Introduction and Background 05:20 Identifying Blind Spots in Pharma 11:57 Understanding HCP Needs and Engagement 16:12 Maturity Levels of Omnichannel Strategies 21:04 The Role of Content and Technology 28:45 Rapid Fire Round: Hot or NotListen in for sharp insights, real-world experience, and a rapid-fire round that challenges some of omnichannel’s most common assumptions.Contact Viseven experts to elevate your healthcare marketing strategy: https://viseven.com/contact-us/Discover more platforms to listen to this podcast: https://rss.com/podcasts/pharma-talks/ ***Follow Viseven, Nataliya, and Fredrik in social media:https://www.linkedin.com/company/viseven/https://www.linkedin.com/in/andreychuk/https://www.linkedin.com/in/fredrikholmboe/ ***🔗 Links for more insights:https://viseven.com/ai-data/https://viseven.com/healthcare-data-analytics/https://viseven.com/ai-medical-affairs/https://viseven.com/list-of-ai-mistakes-pharma-companies-make/

In this episode of Pharma Talks, Nataliya Andreychuk, CEO of Viseven, welcomes Alejandro Jaramillo, Head of Data Science, Insights & Analytics to discuss how AI-driven pharma decisions are redefining every aspect of the pharmaceutical industry.Together, they dive deep into how AI-driven pharmaceutical innovation is helping organizations move beyond simple dashboards toward predictive, data-led decision-making. They explore how AI in pharma enables smarter forecasting, improves drug development automation, and supports a more patient-centric approach – all while staying compliant with regulatory frameworks like HIPAA and GDPR.Key topics explored in this episode:• The shift from descriptive analytics to AI-driven decision-making in pharma.• How predictive analytics and real-world evidence enhance outcomes across the pharma digital ecosystem.• Managing ethical AI in healthcare and ensuring pharma data governance in a regulated environment.• The evolution of next-gen pharma leadership – why empathy, collaboration, and data fluency define future-ready leaders.• The role of AI personalization in simplifying engagement with HCPs and patients while maintaining compliance.Tune in now!Contact Viseven experts to elevate your healthcare marketing strategy:https://viseven.com/contact-us/***Follow Viseven, Nataliya, and Alejandro in social media:https://www.linkedin.com/company/viseven/https://www.linkedin.com/in/andreychuk/https://www.linkedin.com/in/aljaramillo/***Case studies mentioned by Alejandro:https://www.aktana.com/resources/case-study-nba-activation/?utm_source=chatgpt.comhttps://www.nature.com/articles/s41598-021-98387-w?utm_source=chatgpt.comhttps://www.pharmaceuticalcommerce.com/view/applying-ai-case-studies-in-pharma?utm_source=chatgpt.com https://www.frontiersin.org/journals/digital-health/articles/10.3389/fdgth.2025.1523070/full?utm_source=chatgpt.com***🔗 Links for more insights:https://viseven.com/ai-data/https://viseven.com/healthcare-data-analytics/https://viseven.com/ai-powered-analytics-for-life-sciences-marketing/

In this episode of Pharma Talks, Nataliya Andreychuk sits down with Steve Swan, founder and CEO of The Swan Group Executive Search, to discuss how to attract and retain AI talent in pharma.As pharma integrates AI-driven healthcare solutions and adapts new business models, the demand for AI experts in pharma and life sciences AI talents is at an all-time high. Yet, pharma HR strategies face a unique challenge: competing with big tech and finance for top digital health expertise.Steve shares insights from 26+ years in executive search for biotech and pharmaceutical firms, covering:Why pharmaceutical AI talents are critical for clinical trials, R&D efficiency, and commercial strategy.How life sciences hiring challenges differ from other industries – and why mission-driven candidates often choose pharma.The rising importance of hybrid roles bridging business and IT, redefining pharmaceutical leadership.The "work in the middle" of recruitment that AI cannot replace – human judgment, empathy, and cultural fit.Future trends: from Chief AI Officer roles to evolving digital healthcare careers in pharma and biotech.Whether you're navigating AI recruitment in pharma, rethinking your pharma HR strategies, or planning your next phase of pharma industry innovation, this episode provides actionable insights into building the future pharma workforce.Contact Viseven experts to elevate your healthcare marketing strategy: https://viseven.com/contact-us/Find out more about Swan Group: https://swangroup.net/***Follow Viseven, Nataliya, and Steve in social media:https://www.linkedin.com/company/viseven/https://www.linkedin.com/in/andreychuk/https://www.linkedin.com/in/swangroup/***🔗 Links for more insights:https://viseven.com/our-team/https://viseven.com/ai-data/https://viseven.com/case-studies/ai-chatbot-development/https://viseven.com/artificial-intelligence-in-pharma-industry/

In this episode of Pharma Talks, Nataliya Andreychuk once again welcomes Thomas Mrosk and Manuel Mitola, co-founders of ctcHealth, to dive deep into one of the most transformative topics in life sciences today – AI personal assistants for pharma teams.With decades of combined experience in pharma innovation, digital transformation pharma, and AI adoption, Thomas and Manuel share their perspectives on how AI agents are reshaping the way sales reps, brand managers, and marketers work in highly regulated environments. Key topics explored in this episode:• What is an AI agent? A clear breakdown of how agent AI works in the context of pharma and why it’s more than just another tool.• How to build an AI agent and how to create an AI agent: From evaluating infrastructure and compliance frameworks to piloting small, task-oriented assistants.• Practical examples of AI agent assist: Automating CRM data entry, supporting sales calls, enabling pre-call planning, and accelerating content creation.• AI agent frameworks and multi-agent systems: How combining multiple AI-powered pharma solutions can support complex processes like brand launches, campaign management, and cross-functional collaboration.• The importance of human-in-the-loop AI: Why compliance, medical review, and brand voice remain critical in AI agent development services.• Challenges and guardrails: Addressing AI hallucinations, fine-tuning models with domain knowledge, and designing intuitive AI agent software for user adoption.• Exploring the potential of AI customer service agents in pharma to enhance engagement while staying compliant.Tune in this AI healthcare podcast to explore how AI agents and humans work side by side to drive smarter, faster, and more compliant innovation!Find out more about Viseven and ctcHealth AI-driven partnership: https://viseven.com/press-release/viseven-ctchealth-partnership/Contact Viseven experts to elevate your healthcare marketing strategy:https://viseven.com/contact-us/***Follow Nataliya, Manuel, and Thomas in social media:https://www.linkedin.com/in/andreychuk/https://www.linkedin.com/in/mitola/https://www.linkedin.com/in/thomas-mrosk/***🔗 Links for more insights:https://viseven.com/eva-ai-agent/https://viseven.com/ai-data/https://viseven.com/artificial-intelligence-in-pharma-industry/https://viseven.com/podcast/ai-changes-pharma/

In this episode of the Pharma Talks, Nataliya Andreychyk welcomes Katrine Bach for an inspiring conversation on how women leaders in AI and healthcare are transforming the pharma industry and shaping the future of patient care.Katrine also shares the story behind her Connected Women in AI community – a global network that empowers women driving change in data, AI, and healthcare innovation. Through this initiative, she highlights how women leaders in AI are supporting one another, advancing AI ethics, and accelerating digital solutions.This episode highlights how artificial intelligence trends and life sciences AI are redefining the way we think about healthcare disruption and the future of pharma. With a focus on women entrepreneurs in healthcare, the discussion shines a light on real examples of empowering women in pharma, their influence on data and AI strategy, patient-centric innovation, and the opportunities ahead for digital transformation.Tune in to discover how women driving change are at the heart of building smarter, more inclusive, and impactful AI for healthcare.Find out more about Connected Women In AI: https://www.connectedwomeninai.dk/Contact Viseven experts to elevate your healthcare marketing strategy: https://viseven.com/contact-us/***Follow Viseven, Nataliya, Katrine, and Connected Women In AI in social media:https://www.linkedin.com/company/viseven/https://www.linkedin.com/in/andreychuk/https://www.linkedin.com/in/katrinebach/ https://www.linkedin.com/company/connected-women-in-ai/***🔗 Links for more insights:https://viseven.com/ai-data/https://viseven.com/healthcare-data-analytics/https://viseven.com/podcast/ai-changes-pharma/https://viseven.com/artificial-intelligence-in-pharma-industry/

Why should pharma companies rethink strategies that already work? In this episode of Pharma Talks, Nataliya Andreychuk is joined by Tara DeBellis to discuss why changes in the pharmaceutical industry are no longer optional but necessary for growth and sustainability. From evolving life sciences strategy to addressing regulatory changes and patient expectations, Nataliya and Tara uncover the signs that it's time to evolve. You'll learn: • How to spot early warning signs that your processes are holding back innovation. • Why pharma transformation isn't just about tools, but about smarter collaboration, omnichannel orchestration, and rethinking campaign execution. • Common myths about digital health and pharma trends, and how to separate hype from meaningful change. • Real-world lessons from healthcare marketing that highlight the risks of standing still. This episode is a must-listen for leaders navigating pharmaceutical industry changes, life sciences innovation, and healthcare change in an era of fast-moving digital disruption. Contact Viseven experts to elevate your healthcare marketing strategy: https://viseven.com/contact-us/ *** Follow Viseven, Nataliya, and Tara in social media: https://www.linkedin.com/company/viseven/ https://www.linkedin.com/in/andreychuk/ https://www.linkedin.com/in/tara-debellis-3476831bb/ *** 🔗 Links for more insights: https://viseven.com/pharma-change-management/ https://viseven.com/omnichannel/ https://viseven.com/digital-transformation-in-pharma/ https://viseven.com/7-core-components-of-successful-global-marketing-strategy/

In this episode of Pharma Talks, we take a deep dive into how AI changes the very foundation of the pharmaceutical industry. Together with Patrick Markt-Niederreite from Zero‑Click Healthcare, Nataliya explores what it truly means to move toward an AI-first pharma model – one that redefines how companies operate, communicate, and grow.More than just AI in pharma, this conversation unpacks how artificial intelligence is transforming everything from content creation to team dynamics and executive decision-making. You'll hear how AI is being used not as a bolt-on feature but as a driver of end-to-end pharma digital transformation, where workflows, roles, and success metrics are all being reimagined.Nataliya and Patrick also explore the importance of shifting from traditional output-focused KPIs to data-driven pharma decisions based on real-time feedback and decision-making automation.Throughout the episode, you'll gain insights into what using AI in pharma really looks like, how it supports AI-driven teams, and why a strong healthcare AI strategy is essential for companies aiming to compete in an increasingly digital market.Contact Viseven experts to elevate your healthcare content strategy: https://viseven.com/contact-us/***0:00 Intro02:11 AI first mindset in pharma05:26 The role of AI in content creation08:22 Evolving KPIs and learning cycles11:43 Speed of testing and scaling18:03 Democratizing technology in pharma23:35 Advice for AI innovation journey***Follow Viseven, Nataliya, and Patrick in social media:https://www.linkedin.com/company/viseven/https://www.linkedin.com/in/andreychuk/https://www.linkedin.com/in/patrick-markt-niederreiter-41539959/***🔗 Links for more insights:https://viseven.com/ai-data/https://viseven.com/artificial-intelligence-in-pharma-industry/https://viseven.com/ai-in-life-sciences/

Explore the real story of pharma digital transformation. Hear from Paul Tunnah on how content, tech, and strategy are reshaping the pharma industry.From content transformation to the latest digital transformation trends in pharma, this episode unpacks what's working, what's evolving, and what's next.Nataliya and Paul explore the shift towards digital content transformation, how AI in pharma is accelerating pharmaceutical innovation to understand the role of pharma digital tools and regulatory digital shifts in today's healthcare landscape.Whether you're focused on healthcare technology, medical communication trends, or modernizing pharma marketing, this is your front-row seat to the future of the industry.Tune in to learn how pharma is not just going digital – but transforming for good.Contact Viseven experts to elevate your healthcare content strategy: https://viseven.com/contact-us/Discover more platforms to listen to this podcast: https://rss.com/podcasts/pharma-talks/Also, don’t miss the newly published book on CX in pharma by Paul Tunnah and Faisal Ahmed – now available here: https://www.amazon.co.uk/Prescription-Success-Delivering-Exceptional-Pharmaceutical/dp/B0FD7FBLH9***0:00 Intro02:47 The challenges of the current content supply chain05:36 Balancing creativity and compliance09:02 Europe vs. US: approaches to content production12:15 AI's role in MLR acceleration16:21 Consistency in content approval19:20 Big Pharma's role in AI transformation23:02 Collaboration for future success***Follow Viseven, Nataliya, and Paul in social media:https://www.linkedin.com/company/viseven/https://www.linkedin.com/in/andreychuk/https://www.linkedin.com/in/paultunnah/***🔗 Links for more insights:https://viseven.com/customer-centric-digital-transformation/https://viseven.com/digital-transformation-in-pharma/https://viseven.com/ai-data/https://viseven.com/content-development/https://viseven.com/podcast/bayer-modular-content-transformation/

Explore why pharma resists change, how to align stakeholders, and scale transformation – with Cecilia Baeza on Pharma Change Management.In this fresh episode of Pharma Talks, Nataliya and Cecilia dive deep into the human side of pharmaceutical change management: how to overcome adoption barriers and what it takes to lead a successful digital transformation in pharma.Cecilia shares real-world insights on aligning cross-functional stakeholders, boosting employee buy-in, and building internal momentum – from pilot to scale.This episode is a must-watch for pharma professionals involved in change control management in the pharmaceutical industry, digital transformation, and change management for pharma sales forces. Discover how organizational change, internal communication, and pharma culture shifts can become powerful levers for innovation.Whether you're leading a pharma transformation strategy, implementing a change management system in pharma, or working on stakeholder engagement for large-scale rollouts, this conversation offers real-world insights and actionable advice.#pharmatalks #pharmaleadership #changemanagement #organizationalchangeContact Viseven experts to elevate your healthcare content strategy: https://viseven.com/contact-us/***Follow Viseven, Nataliya, and Cecilia in social media:https://www.linkedin.com/company/viseven/ https://www.linkedin.com/in/andreychuk/ https://www.linkedin.com/in/ceciliabaeza-castro/***🔗 Links for more insights: https://viseven.com/digital-transformation-in-pharma/ https://viseven.com/technology-consulting/ https://viseven.com/healthcare-web-development/ https://viseven.com/healthcare-data-analytics/

In this episode, we focus the complexities of scaling omnichannel strategies in pharma, especially across global markets. Join Nataliya Andreychuk and Franck Mayet, Digital Transformation and Customer Engagement Expert, as they explore the real-world challenges pharma companies face when implementing omnichannel engagement in pharma, including regional limitations, geographic agility, and cultural nuances that make a one-size-fits-all strategy ineffective.Learn how leading organizations are leveraging data-driven decision-making to enhance pharma performance tracking, improve operational efficiency, and ensure successful pharma omnichannel transformation. We also address the critical role of data transparency and collaboration between vendors and pharma companies in optimizing global campaigns and strategy execution.Whether you're refining your omnichannel strategy in pharma or navigating the complexities of multichannel engagement across markets, this episode offers valuable insights into what it really takes to transform omnichannel marketing in pharma at scale.Contact Viseven experts to elevate your healthcare content strategy: https://viseven.com/contact-us/***Follow Viseven, Nataliya, and Franck in social media:https://www.linkedin.com/company/viseven/ https://www.linkedin.com/in/andreychuk/ https://www.linkedin.com/in/franckmayet/***🔗 Links for more insights: https://viseven.com/omnichannel/ https://viseven.com/pharma-professional-services/ https://viseven.com/omnichannel-kpi/ https://viseven.com/omnichannel-communication-strategy/https://viseven.com/pharmaceutical-industry-challenges/ https://viseven.com/healthcare-business-intelligence/

Explore how AI is transforming pharma marketing in this Pharma Talks podcast. Discover top AI tools delivering results and enhancing customer experience. In this episode of Pharma Talks, Nataliya Andreychuk sits down with ctcHealth experts Thomas Mrosk, Founder & Managing Director, and Manuel Mitola, Partner & Head of AI Consulting, to explore the most impactful applications of AI in pharma marketing today. Discover how artificial intelligence in pharmaceutical marketing is reshaping engagement strategies, optimizing pharma digital marketing, and enhancing customer personalization. From chatbots in healthcare to automation in pharma, our guests reveal which AI tools are delivering the best ROI and where the future of pharma AI marketing is headed. Whether you're exploring AI marketing tools, AI-driven analytics, or the role of virtual assistants in healthcare, this episode is packed with data-driven strategies and expert insights. Tune in! Contact Viseven experts to elevate your healthcare content strategy: https://viseven.com/contact-us/ Discover more platforms to listen to this podcast: https://rss.com/podcasts/pharma-talks/ Contact ctcHealth experts to get a free 15 mins consultation about how to adopt and use AI in Pharma Marketing: https://bit.ly/4cBCKlSFollow Nataliya, Manuel, and Thomas in social media: https://www.linkedin.com/in/andreychuk/ https://www.linkedin.com/in/mitola/https://www.linkedin.com/in/thomas-mrosk/🔗 Links for more insights: https://viseven.com/ai-data/ https://viseven.com/ai-enablement-services/ https://viseven.com/artificial-intelligence-in-pharma-industry/ https://viseven.com/ai-in-life-sciences/ https://viseven.com/podcast/centers-of-excellence/

Join Viseven's podcast as we explore the shift to medical content, the future of modular content & key healthcare content strategies.In this episode, Prasant Vijayakumar, Chief Strategy Officer of Viseven, joins Nataliya Andreychuk to explore the transformation of healthcare content strategy and its role in pharma content marketing strategy. The discussion highlights the industry's shift from commercial content to medical content marketing, addressing how pharmaceutical content strategy can enhance patient-centric approaches and improve health communication.Contact Viseven experts to elevate your healthcare content strategy: https://viseven.com/contact-us/Discover more platforms to listen to this podcast: https://rss.com/podcasts/pharma-talks/Follow Viseven, Nataliya, and Prasant in social media:https://www.linkedin.com/company/viseven/ https://www.linkedin.com/in/andreychuk/ https://www.linkedin.com/in/prasant-vijayakumar-5615655/🔗 Links for more insights: https://viseven.com/content-strategy-enabling/https://viseven.com/content-development/ https://viseven.com/healthcare-marketing-plan-guide/ https://viseven.com/digital-transformation-in-clinical-trials/

Is AI truly revolutionizing pharma marketing or just speeding up bad strategies? Join podcast as we explore AI's impact, compliance and future winners. Our guest, Dan Atieh, Head of eWizard, shares insights on the role of AI in pharma marketing, and how gen AI in pharma marketing is reshaping strategies. We'll dive into the recent eWizard release, discussing how AI pharma marketing is transforming marketing automation and content optimization, while also navigating regulatory challenges and pharma compliance.Contact Viseven experts to integrate AI to your healthcare content strategy: https://viseven.com/contact-us/Discover eWizard's latest updates: https://viseven.com/ewizard-march-release-2025/Follow Viseven, Nataliya, and Dan in social media:https://www.linkedin.com/company/viseven/ https://www.linkedin.com/in/andreychuk/ https://www.linkedin.com/in/danatieh/🔗 Links for more insights: https://viseven.com/ai-data/ https://viseven.com/artificial-intelligence-in-pharma-industry/ https://viseven.com/ai-in-life-sciences/ https://viseven.com/pharmaceutical-industry-challenges/ https://viseven.com/pharma-professional-services/

Is there a secret to maximizing your content production efficiency? Find out together with Joe Falcone in the new episode of Pharma Talks with Nataliya Andreychuk! Dive deep into strategies for tracking, optimizing, and scaling your content production workflow to deliver better results, faster. Whether you're part of a content production agency, managing digital content production in-house, or looking to refine your content production strategy, this episode will cover it. Joe shares insights on how to set up and monitor a Center of Excellence (CoE) within pharma organizations, the role AI plays in transforming content workflows, and how automation in content production can significantly boost efficiency. Learn about content performance KPIs, workflow optimization, and the impact of AI on modern content management practices.Follow Viseven, Nataliya, and Joe in social media: https://www.linkedin.com/company/viseven/https://www.linkedin.com/in/andreychuk/https://www.linkedin.com/in/joefalcone/🔗 Links for more insights: https://viseven.com/content-development/https://viseven.com/content-strategy-enabling/https://viseven.com/digital-content-production-compliance/

Join Nataliya Andreychuk and Dr. Viktoriia Tymoshenko, Senior Content Operations Manager at Bayer, for unfiltered discussion about Bayer modular transformation and its ripple effects across the organization.Is Bayer's modular content strategy a model for the industry? As Nataliya probes modular content development, Dr. Tymoshenko shares insider tips on navigating bold changes and reveals how AI technology is shaping Bayer's omnichannel marketing.Contact Viseven experts to elevate your marketing with AI: https://viseven.com/contact-us/Follow Viseven, Nataliya and Viktoriia in social media:https://www.linkedin.com/company/viseven/https://www.linkedin.com/in/andreychuk/https://www.linkedin.com/in/viktoriia-tymoshenko-259248b5/Find more on AI in pharma:https://viseven.com/ai-in-life-sciences/https://viseven.com/ai-enablement-services/https://viseven.com/digital-transformation-in-pharma/

In this thought-provoking episode, Krishna Venugopal, Product Manager at eWizard, and Nataliya Andreychuk, CEO and Co-founder of Viseven, dive into a dynamic conversation about the evolving role of Centers of Excellence (CoE) in today’s fast-paced business environment. Explore how organizations can harness the power of AI to build CoEs that are not only more efficient but also deeply integrated into their omnichannel strategies. Krishna and Nataliya share their unique perspectives on bridging the gap between global vision and local execution, offering a roadmap for adapting strategies to diverse markets while maintaining consistency and impact.Connect with Viseven experts: https://viseven.com/contact-us/Follow Viseven, Nataliya and Krishna in social media: https://www.linkedin.com/company/viseven/https://www.linkedin.com/in/andreychuk/https://www.linkedin.com/in/krishnakvenugopal/