The discussion between Nataliya and Paul serves as a reminder that the pharmaceutical industry stands at a crossroads where embracing change can lead to unprecedented opportunities. By trusting their creativity, shifting their mindsets, and focusing on quality over quantity, professionals can navigate the evolving landscape and make a lasting impact in healthcare.

Key topics explored in this episode:

Technological change should be embraced, not feared.

Understanding customer needs is crucial for innovation.

Pharma must trust its own capabilities and creativity.

Predictions for the future should be bold and visionary.

Quality of content is more important than quantity.

Compliance should be integrated into marketing strategies.

Agility in launch strategies is essential for success.

A human-centric approach is vital in the age of AI.

Patient-centricity must be balanced with scientific integrity.

Proactive engagement with technology will shape the future of pharma.

Chapters

00:00 Introduction and Overview of Pharma's Future

02:31 Embracing Change in Pharma

05:16 The Role of Customer Insights

08:00 Trusting Ourselves in Pharma Marketing

10:50 Predictions for 2026: A Visionary Outlook

13:42 Content Production and Its Evolution

16:24 The Future of Compliance in Pharma

19:12 Rethinking Launch Strategies

23:13 Embracing Agility and Evolution in Marketing

25:00 The Human Element in AI Integration

27:40 Navigating the Future of Work and Technology

29:41 Rethinking Patient-Centricity in Healthcare

33:44 Rapid Fire Insights on Industry Trends

Listen in for sharp insights, real-world experience, and a rapid-fire round that challenges some of omnichannel’s most common assumptions.

Contact Viseven experts to elevate your healthcare marketing strategy: Viseven Pharma Marketing Team: 24/7 Expert Support Discover more platforms to listen to this podcast: https://rss.com/podcasts/pharma-talks/ ***

Follow Viseven, Nataliya, and Paul in social media: https://www.linkedin.com/company/viseven/

https://www.linkedin.com/in/andreychuk/ https://www.linkedin.com/in/psimms/ ***