Explore the real story of pharma digital transformation. Hear from Paul Tunnah on how content, tech, and strategy are reshaping the pharma industry.

From content transformation to the latest digital transformation trends in pharma, this episode unpacks what's working, what's evolving, and what's next.

Nataliya and Paul explore the shift towards digital content transformation, how AI in pharma is accelerating pharmaceutical innovation to understand the role of pharma digital tools and regulatory digital shifts in today's healthcare landscape.

Whether you're focused on healthcare technology, medical communication trends, or modernizing pharma marketing, this is your front-row seat to the future of the industry.

Tune in to learn how pharma is not just going digital – but transforming for good.

Contact Viseven experts to elevate your healthcare content strategy: https://viseven.com/contact-us/

Discover more platforms to listen to this podcast: https://rss.com/podcasts/pharma-talks/

Also, don’t miss the newly published book on CX in pharma by Paul Tunnah and Faisal Ahmed – now available here: https://www.amazon.co.uk/Prescription-Success-Delivering-Exceptional-Pharmaceutical/dp/B0FD7FBLH9

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0:00 Intro

02:47 The challenges of the current content supply chain

05:36 Balancing creativity and compliance

09:02 Europe vs. US: approaches to content production

12:15 AI's role in MLR acceleration

16:21 Consistency in content approval

19:20 Big Pharma's role in AI transformation

23:02 Collaboration for future success

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Follow Viseven, Nataliya, and Paul in social media:

https://www.linkedin.com/company/viseven/

https://www.linkedin.com/in/andreychuk/

https://www.linkedin.com/in/paultunnah/

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🔗 Links for more insights:

https://viseven.com/customer-centric-digital-transformation/

https://viseven.com/digital-transformation-in-pharma/

https://viseven.com/ai-data/

https://viseven.com/content-development/

https://viseven.com/podcast/bayer-modular-content-transformation/