In this episode of Pharma Talks, we take a deep dive into how AI changes the very foundation of the pharmaceutical industry. Together with Patrick Markt-Niederreite from Zero‑Click Healthcare, Nataliya explores what it truly means to move toward an AI-first pharma model – one that redefines how companies operate, communicate, and grow.

More than just AI in pharma, this conversation unpacks how artificial intelligence is transforming everything from content creation to team dynamics and executive decision-making. You'll hear how AI is being used not as a bolt-on feature but as a driver of end-to-end pharma digital transformation, where workflows, roles, and success metrics are all being reimagined.

Nataliya and Patrick also explore the importance of shifting from traditional output-focused KPIs to data-driven pharma decisions based on real-time feedback and decision-making automation.

Throughout the episode, you'll gain insights into what using AI in pharma really looks like, how it supports AI-driven teams, and why a strong healthcare AI strategy is essential for companies aiming to compete in an increasingly digital market.

Contact Viseven experts to elevate your healthcare content strategy: https://viseven.com/contact-us/

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0:00 Intro

02:11 AI first mindset in pharma

05:26 The role of AI in content creation

08:22 Evolving KPIs and learning cycles

11:43 Speed of testing and scaling

18:03 Democratizing technology in pharma

23:35 Advice for AI innovation journey

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Follow Viseven, Nataliya, and Patrick in social media:

https://www.linkedin.com/company/viseven/

https://www.linkedin.com/in/andreychuk/

https://www.linkedin.com/in/patrick-markt-niederreiter-41539959/

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🔗 Links for more insights:

https://viseven.com/ai-data/

https://viseven.com/artificial-intelligence-in-pharma-industry/

https://viseven.com/ai-in-life-sciences/