Playa Power: Specialists Playbook

With over 15 years experience building some of the biggest athletes brands in the world. From Lebron James to Serena Williams, Specialist John Hess dives deep into the art of storytelling for athletes. Sharing insight on how to craft authentic narratives that resonate with audiences, emphasising the importance of honesty and finding your edge. Hear John Hess discuss how to structure a compelling story that's true to your personal brand, and the value of incorporating your community to enhance authenticity. He also highlights the role of social media in experimenting with content and building a personal brand. Whether you're an emerging athlete or a seasoned pro, this episode offers practical advice on turning your journey into an engaging and relatable story. Subscribe to The Specialist Playbook to hear more episodes with our global specialists on brand building for athletes. Playa Power educates and empowers athletes to reach their full potential in the ever-evolving world of digital marketing and media

In the episode of The Specialists Playbook, Founder of Scoop Communications, Sarah Widera addresses everything brand crisis management and public relations (PR) in sport. Every athlete should be equipped with the confidence and skillset to tackle any brand crisis issue head on. Learn how to proactively plan and respond to crisis situations, use the power of positive PR to grow your brand and discover tips and tricks to feel more confident on camera. Don't miss the chance to hear first-hand how you can succeed on social media! Subscribe to The Specialist Playbook to hear more episodes with our global specialists on brand building for athletes. Playa Power educates and empowers athletes to reach their full potential in the ever-evolving world of digital marketing and media

Audience Growth expert Charles Shelton-Agar explores how athletes can create an engaged and loyal fanbase. Athletes have the advantage of being highly visible to fans across various platforms. Learn how to transform your natural discoverability - whether through TV appearances, competitions, or social media - into genuine engagement and a devoted following. Other key learnings: Strategies to track your audience's behaviour Finding potential content niches that can increase engagement What Olympic athletes should do to capitalise on their story of competing at the games How to make time in your busy schedule for content and social media Don't miss the chance to hear first-hand how you can succeed on social media! Subscribe to The Specialist Playbook to hear more episodes with our global specialists on brand building for athletes. Playa Power educates and empowers athletes to reach their full potential in the ever-evolving world of digital marketing and media

The founder of one of Australia's largest influencer marketing agencies, Tom Maynard, teaches you real-world strategies that influencer's use to maximise their personal brand on social media and start making money. Other key learnings: Discover the importance of creating content that you're passionate about. Understand how to effectively collaborate with other creators and brands to expand your reach. Learn strategies on how to transition to paid collaborations through sponsored brand partnerships. Maximise your earning potential by understanding the key social media metrics that matter and how to use them to appeal to brands. Don't miss the chance to hear first-hand how you can succeed on social media! Subscribe to The Specialist Playbook to hear more episodes with our global specialists on brand building for athletes. Playa Power educates and empowers athletes to reach their full potential in the ever-evolving world of digital marketing and media

Liz Graham breaks down the mechanics of athletes partnerships and how to ensure they align with your own brand. Explore how to find brands that match your values, the importance of networking effectively, and potential avenues you may already have for connecting with sponsors that you din't even know about. Other key learnings: Identifying a brands values and objectives How to be proactive in connecting with sponsors Whether you’re just starting out or looking to enhance your personal brand, Liz's insights into the dynamics of athlete-brand collaborations are invaluable. Tune in to step up your game both on and off the field! Subscribe to The Specialist Playbook to hear more episodes with our global specialists on brand building for athletes. Playa Power educates and empowers athletes to reach their full potential in the ever-evolving world of digital marketing and media

What actually is "THE ALGORITHM" and how do you make it work for you? Gavin McGarry unpacks the evolution of social media and its current landscape, offering invaluable insights for athletes building their audience on these platforms. Discover the secrets to leveraging platforms like Instagram, TikTok, and Facebook, and learn why authenticity could be your biggest asset. Other key learnings: How strategic spending boosts visibility Strategies for community building and engagement The power of storytelling for your brand Whether you're an emerging athlete or an established player, Gavin's expert advice on audience engagement and brand monetisation is a game changer you won't want to miss! Subscribe to The Specialist Playbook to hear more episodes with our global specialists on brand building for athletes. Playa Power educates and empowers athletes to reach their full potential in the ever-evolving world of digital marketing and media

Former dual international, Allana Ferguson has represented Australia in both Rugby 7s and Rugby League, before seamlessly transitioning into the world of sports commentating. Discover how Allana has leveraged social media over the course of her career to build her brand and create more financial opportunities for herself. Hear her journey from private instagram profiles to public influence, offering invaluable tips for athletes striving to monetise their passion. Learn the strategies that helped her build a successful personal brand and how you can apply these same lessons. Subscribe to The Specialist Playbook to hear more episodes with our global specialists on brand building for athletes. Coming up soon, hear from the man who helped build Lebron James and Serena Williams brands for Nike. Playa Power educates and empowers athletes to reach their full potential in the ever-evolving world of digital marketing and media

The Playa Power Specialist Playbook is where the game behind the game comes to life! Listen in as our 12 Masterclass Specialists share their firsthand experiences at brand building in the world of sports—on the field and in the boardroom. They'll walk you through everything from navigating social media to securing major sponsorships, sharing the real-world stories and strategies that shaped their careers—and could shape yours too. Kristy Bloomfield, Jamie Teahan, Allana Ferguson, Gavin McGarry, Tom Maynard, John Hess, Sarah Widera, Grace Strawn, Charles Shelton-Agar, Liz Graham, Sarah Galbally and Ben Facey. Subscribe now to tap into the minds of athlete personal branding experts and start crafting your own brand today!