In the episode of The Specialists Playbook, Founder of Scoop Communications, Sarah Widera addresses everything brand crisis management and public relations (PR) in sport.

Every athlete should be equipped with the confidence and skillset to tackle any brand crisis issue head on. Learn how to proactively plan and respond to crisis situations, use the power of positive PR to grow your brand and discover tips and tricks to feel more confident on camera.

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Playa Power educates and empowers athletes to reach their full potential in the ever-evolving world of digital marketing and media