With over 15 years experience building some of the biggest athletes brands in the world. From Lebron James to Serena Williams, Specialist John Hess dives deep into the art of storytelling for athletes. Sharing insight on how to craft authentic narratives that resonate with audiences, emphasising the importance of honesty and finding your edge.

Hear John Hess discuss how to structure a compelling story that's true to your personal brand, and the value of incorporating your community to enhance authenticity. He also highlights the role of social media in experimenting with content and building a personal brand. Whether you're an emerging athlete or a seasoned pro, this episode offers practical advice on turning your journey into an engaging and relatable story.

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Playa Power educates and empowers athletes to reach their full potential in the ever-evolving world of digital marketing and media