Audience Growth expert Charles Shelton-Agar explores how athletes can create an engaged and loyal fanbase. Athletes have the advantage of being highly visible to fans across various platforms. Learn how to transform your natural discoverability - whether through TV appearances, competitions, or social media - into genuine engagement and a devoted following.

Other key learnings:

• Strategies to track your audience's behaviour


• Finding potential content niches that can increase engagement


• What Olympic athletes should do to capitalise on their story of competing at the games


• How to make time in your busy schedule for content and social media

Don't miss the chance to hear first-hand how you can succeed on social media! Subscribe to The Specialist Playbook to hear more episodes with our global specialists on brand building for athletes.

Playa Power educates and empowers athletes to reach their full potential in the ever-evolving world of digital marketing and media