Former dual international, Allana Ferguson has represented Australia in both Rugby 7s and Rugby League, before seamlessly transitioning into the world of sports commentating. Discover how Allana has leveraged social media over the course of her career to build her brand and create more financial opportunities for herself.

Hear her journey from private instagram profiles to public influence, offering invaluable tips for athletes striving to monetise their passion. Learn the strategies that helped her build a successful personal brand and how you can apply these same lessons.

Subscribe to The Specialist Playbook to hear more episodes with our global specialists on brand building for athletes. Coming up soon, hear from the man who helped build Lebron James and Serena Williams brands for Nike.

Playa Power educates and empowers athletes to reach their full potential in the ever-evolving world of digital marketing and media