Professional Builders Secrets

In episode 63 of the Professional Builders Secrets podcast, we’re joined by by Co-founders of the Association of Professional Builders Russ Stephens and Sky Stephens, along with APB’s Head Coach, Andy Skarda. Throughout this episode, the trio go over the key metrics to do when scaling a building company that will determine its longevity and profitability for the future. INSIDE EPISODE 63 YOU WILL DISCOVER Why builders should want to scale their building company What is involved in scaling a building company How net profit determines scalability A step-by-step guide to scaling The 3 pillars that will determine your success in scaling And much, much more. Listen to the full episode to uncover a step-by-step process on scaling your building company, the pitfalls to avoid and what resources are essential to your building company's success when scaling. ABOUT RUSS STEPHENS Co-founder of the Association of Professional Builders, Russ is a data analysis expert who has introduced data-driven decision making to the residential construction industry. Russ is also a proud member of the Forbes Business Development Council. Connect with Russ: linkedin.com/in/russstephens ABOUT SKY STEPHENS Co-founder of the Association of Professional Builders, Sky specialises in taking complex business strategies and converting them into actionable step-by-step guides for building company owners. Sky is also a proud member of The National Association of Women in Construction and the Top 100 Women in the broader construction sector. Connect with Sky: linkedin.com/in/skycheristephens ABOUT ANDY SKARDA Head Coach at the Association of Professional Builders, Andy specialises in helping business owners in the building industry identify and implement the skills and systems they need to be successful, without needing to go back to school. Or more importantly, without going bust. Connect with Andy: linkedin.com/in/andy-skarda-92a6875/ TIMELINE 1:57 The right time to scale your building company 8:19 How professional builders are scaling 19:59 Pitfalls to avoid when scaling 31:08 Ensuring profitability in this economic climate 37:35 The 3 pillars of scalability LINKS, RESOURCES & MORE APB Website: associationofprofessionalbuilders.com APB on Instagram: instagram.com/apbbuilders/ APB on Facebook: facebook.com/associationofprofessionalbuilders APB on YouTube: youtube.com/c/associationofprofessionalbuilders Join the Professional Builders Secrets Facebook group for builders & connect with professional builders world-wide: facebook.com/groups/builderssecrets

In episode 62 of the Professional Builders Secrets podcast, we’re joined by Max Peterson, CEO and Managing Partner at Smith & Sons Remodeling North America. Throughout this episode, Max unpacks what it takes to relocate a building company overseas, the mindset needed and the lessons learned along the way. INSIDE EPISODE 62 YOU WILL DISCOVER What it takes to relocate a building company overseas The history and continual development of a franchise style building company How to rebuild a brand and reputation in any location Why ‘starting over’ can be an incredible opportunity How using hindsight leads to building a better future And much, much more. Listen to the full episode to uncover the key learnings in relocating a building company and how to set it up for success for the future using specific systems. ABOUT MAX PETERSON Max entered the construction industry in 1989 as a carpentry apprentice. Fast forward to today and he is now the CEO and Managing Partner at Smith & Sons Remodeling Experts in Canada. Each year Max speaks to many contractors in Canada about the ins and outs of how building companies operate and the key takeaways which makes them high performing professionals to which he shares this information in his podcast Business For Builders. Connect with Max: linkedin.com/in/maxpeterson TIMELINE 1:27 About Max Peterson and his role at Smith & Sons 5:23 The humility in learning 15:53 Building a reputation in a new country 25:52 The key to successfully relocating a building company 35:22 Lessons learned in hindsight LINKS, RESOURCES & MORE Smith & Sons Remodeling North America: smithandsons.ca APB Website: associationofprofessionalbuilders.com APB on Instagram: instagram.com/apbbuilders/ APB on Facebook: facebook.com/associationofprofessionalbuilders APB on YouTube: youtube.com/c/associationofprofessionalbuilders Join the Professional Builders Secrets Facebook group for builders & connect with professional builders world-wide: facebook.com/groups/builderssecrets

In episode 61 of the Professional Builders Secrets podcast, we’re joined by one of the executive business coaches at APB, Dennis Wong. Throughout this episode, Dennis shares what builders should be considering and doing to get new work …fast. INSIDE EPISODE 61 YOU WILL DISCOVER The importance of always having your eyes on new work Why builders need work fast and current trends in the industry The best practices in acquiring new clients How not to compromise net profit just to find work quickly The key metrics when looking for new work And much, much more. Listen to the full episode to find out exactly how professional builders are acquiring new work fast without compromising their bottom line. ABOUT DENNIS WONG Based in Sydney, Australia, Dennis Wong is one of the Australasian Executive Business Coaches at the Association of Professional Builders. A Coach-U and FocalPoint Coaching accredited business coach also serving on the Executive Committee of the Asia Pacific Alliance of Coaches (APAC), Dennis now works exclusively with owners of residential building companies in Australia and New Zealand that are looking to fast-track their results. Connect with Dennis: linkedin.com/in/denniswong TIMELINE 1:43 Why builders need new work fast 6:32 Best practices in new acquisition 11:55 Do not compromise on quality just to find work quickly 18:58 What to consider when taking on new work 24:49 Knowing your Avatar is crucial 26:12 Time - the highest priority LINKS, RESOURCES & MORE APB Website: associationofprofessionalbuilders.com APB on Instagram: instagram.com/apbbuilders/ APB on Facebook: facebook.com/associationofprofessionalbuilders APB on YouTube: youtube.com/c/associationofprofessionalbuilders Join the Professional Builders Secrets Facebook group for builders & connect with professional builders world-wide: facebook.com/groups/builderssecrets

In episode 60 of the Professional Builders Secrets podcast, we’re joined by Devin Perry, Executive Director of Business Improvement Programs for the National Association of Home Builders (NAHB). Throughout this episode, Devin explains why professional development and how being able to access a broad range of resources is key to setting your building company up for success. INSIDE EPISODE 60 YOU WILL DISCOVER What NAHB is and how they help professional builders Why professional development is the key to changing the building industry The insider knowledge about what you should be paying attention to How other builders are preparing for uncertainty and unpredictability Proven ways to improve your work-life balance And much, much more. Listen to the full episode to uncover exactly how professional builders are taking charge and ensuring their success. ABOUT DEVIN PERRY Devin Perry has been part of NAHB since 2015 and is committed to providing up to date resources for professional home builders. Spanning worldwide with over 140,000 members, NAHB connects builders with relevant councils as well as their inhouse initiatives such as their NAHB 20 club. Connect with Devin: linkedin.com/in/devinperry TIMELINE 1:43 About Devin and his role at NAHB 5:27 Key resources for your building company 15:47 What the building industry is evolving to 19:53 The #1 way to prepare for uncertainty 25:22 Work-life balance tips and tricks LINKS, RESOURCES & MORE NAHB Website: nahb.org APB Website: associationofprofessionalbuilders.com APB on Instagram: instagram.com/apbbuilders/ APB on Facebook: facebook.com/associationofprofessionalbuilders APB on YouTube: youtube.com/c/associationofprofessionalbuilders Join the Professional Builders Secrets Facebook group for builders & connect with professional builders world-wide: facebook.com/groups/builderssecrets

In episode 58 of the Professional Builders Secrets podcast, we’re joined by Sam Swartz, President and Owner of True North Custom Homes. Throughout this episode, Sam explains what has shaped his business over time, the importance of constantly evolving and how APB’s mentoring program has helped his business grow. INSIDE EPISODE 58 YOU WILL DISCOVER How mistakes, best and worst clients helps shape a more well rounded business Why you need a strong building company narrative that clients will remember Why Sam thought APB’s mentoring program was too good to be true and what compelled him to join How to find the confidence to start selling at higher margins The importance of future-proofing your business for the long term And much, much more. Listen to the full episode to uncover why Sam thought APB’s mentoring program was too good to be true, what compelled him to join, and the impact mentoring has now had on his business. ABOUT SAM SWARTZ Helping clients build comfortable custom homes they can feel proud of is paramount for Sam Swartz. He focuses on homes that are built right, and built right the first time. It is Sam’s business and project management acumen that sets True North apart. His eye for detail and firm process of only selecting the perfect craftsmen for each homebuilding project results in custom homes of superior quality. Connect with Sam: linkedin.com/in/samswartz TIMELINE 1:33 About True North 3:15 How to leverage your best and worst clients 14:24 The proven system to generate higher margins 21:02 Future-proofing your business to secure longevity 26:40 APB’s private mentoring program LINKS, RESOURCES & MORE True North Website: truenorthlincoln.com APB Website: associationofprofessionalbuilders.com APB on Instagram: instagram.com/apbbuilders/ APB on Facebook: facebook.com/associationofprofessionalbuilders APB on YouTube: youtube.com/c/associationofprofessionalbuilders Join the Professional Builders Secrets Facebook group for builders & connect with professional builders world-wide: facebook.com/groups/builderssecrets

In episode 56 of the Professional Builders Secrets podcast, we’re joined by Paul Rojas, Managing Partner at RCR Lawyers. Throughout this episode, Paul explains the importance of a properly defined building contract and how it can help your building company with the ever-changing costs in the industry. INSIDE EPISODE 56 YOU WILL DISCOVER How to make sure your building contract has a cost escalation clause That it is your right under the contract to suspend works if you’re not getting paid Why sitting down with your lawyer at least once a year is important How the more transparency included in your contract surrounding variations can save you time, money and possible court appearances Why copying and pasting a building contract from the internet is a detriment to your business And much, much more. Listen to the full episode to uncover exactly what you need to be incorporating into your building contracts to mitigate risk and set your building company up for success. ABOUT PAUL ROJAS Quality delivery and client focus are at the forefront for Paul, Managing Partner at RCR Lawyers. Paul also heads up the Commercial Litigation practice for the firm, and is a key driver of the firm’s overall development, growth and innovation. Backed by a wealth of experience, Paul can help you with any contractual disputes, trade practices and refining your building contracts. Connect with Paul: linkedin.com/in/paulrojas TIMELINE 1:41 About Paul Rojas 3:23 How to continually improve your building contracts 8:22 The consequences of leaving your risk management unchecked 9:53 How to ensure you get paid 21:27 Why talking to a lawyer early can save you time and money LINKS, RESOURCES & MORE RCR Lawyers: rcrlaw.com.au APB Website: associationofprofessionalbuilders.com APB on Instagram: instagram.com/apbbuilders/ APB on Facebook: facebook.com/associationofprofessionalbuilders APB on YouTube: youtube.com/c/associationofprofessionalbuilders Join the Professional Builders Secrets Facebook group for builders & connect with professional builders world-wide: facebook.com/groups/builderssecrets

In episode 54 of the Professional Builders Secrets podcast, we’re joined by Marcus Elliott and Andrew Siracusa, Directors of Kube Constructions. Throughout this episode, Marcus and Andrew explain how structuring a business through proper systems and transparency sets it up for success and longevity. INSIDE EPISODE 54 YOU WILL DISCOVER Why mistakes and problem clients help shape a more effective business The importance of transparency with clients ensuring a smooth process How APB’s processes and procedures helped Kube Construction That future-proofing the business is key for its success and survival Why your competitor is not your competitor; but your ally And much, much more. Listen to the full episode to uncover what top grade professional builders are doing to ensure their success. ABOUT MARCUS ELLIOTT AND ANDREW SIRACUSA On a mission to continuously set a new benchmark for professional builders, Marcus and Andrew the Directors of Kube Construction know how to construct luxury homes guaranteed to impress. Their passion for their clients and their high standards of dedicated service is unlike any other making them leaders in the construction industry. Connect with Marcus: linkedin.com/in/marcuselliott Connect with Andrew: linkedin.com/in/andrewsiracusa TIMELINE 1:34 About Kube Constructions 4:06 How to engage your ideal clients 7:50 The APB action plan that transformed Kube Constructions 15:49 How to future-proof your building company 18:34 Transforming your competitor into your ally 20:45 The #1 way to handle the skilled trades shortage LINKS, RESOURCES & MORE Kube Constructions Website: kubeconstructions.com.au APB Website: associationofprofessionalbuilders.com APB on Instagram: instagram.com/apbbuilders/ APB on Facebook: facebook.com/associationofprofessionalbuilders APB on YouTube: youtube.com/c/associationofprofessionalbuilders Join the Professional Builders Secrets Facebook group for builders & connect with professional builders world-wide: facebook.com/groups/builderssecrets

In episode 53 of the Professional Builders Secrets podcast, we’re joined by Clint Best, an Executive Business Coach with APB. Throughout this episode, Clint takes a deep dive into the mindsets of professional builders and how incorporating a growth mindset for yourself and your business can have profound benefits across the board. INSIDE EPISODE 53 YOU WILL DISCOVER The importance of mindset in a professional building company What the difference is between a growth and fixed mindset Why a growth mindset is key to running a successful business How to develop and incorporate a growth mindset into your building company; and yourself Why knowing who you want to become helps shape the trajectory of your business And much, much more. Listen to the full episode to discover how a growth mindset can transform your business and free yourself from doubt and fear. ABOUT CLINT BEST Clint was trained and certified by the world’s largest business coaching team and was eventually named the Canadian Coach of the Year in 2006, before leaving to form Kaizen Business Development in 2007. He has been successfully coaching business owners in Canada and the United States for 18 years and now forms part of the Executive Business Coaching Team at APB. Connect with Clint: linkedin.com/in/clintbest TIMELINE 0:39 How mindset impacts a professional building company 3:03 The key mindset to unlock your businesses potential 15:25 Proven ways to conquer fear 23:06 Mindset habits for successful builders 34:53 How to become a realistic optimist LINKS, RESOURCES & MORE APB Website: associationofprofessionalbuilders.com APB on Instagram: instagram.com/apbbuilders/ APB on Facebook: facebook.com/associationofprofessionalbuilders APB on YouTube: youtube.com/c/associationofprofessionalbuilders Join the Professional Builders Secrets Facebook group for builders & connect with professional builders world-wide: facebook.com/groups/builderssecrets

In episode 52 of the Professional Builders Secrets podcast, we’re joined by Peter Butler, Managing Director of Smarter Websites. Throughout this episode, Peter explains the importance of how a well designed website will set your building company up for success. INSIDE EPISODE 52 YOU WILL DISCOVER Why a high-performing website is more effective than an online-brochure model website How to convert your customers pain points into lead generating CTA’s What are the most important website content types to include How demonstrating authority builds trust in your audience Insider tips on the current most effective website trends And much, much more. Listen to the full episode to discover exactly what you need to be incorporating into your building website to make it the most effective it can be! ABOUT PETER BUTLER With over 15 years of experience in the web and digital space, Peter Butler the Managing Director of Smarter Websites knows how to create websites that convert. With a strong focus on systems, processes and automations, Peter is on a mission to help businesses use their website more effectively to boost predictable sales and create more revenue. Connect with Peter: linkedin.com/in/peterbutler TIMELINE 1:37 About Peter and Smarter Websites 4:00 Proven elements to include in your website 21:45 Your websites psychology 28:26 The number #1 thing your website must have 34:00 How to automate your website LINKS, RESOURCES & MORE Smarter Websites: smarterwebsites.com.au/ APB Website: associationofprofessionalbuilders.com Website Lead Generation Checklist: APBWebsiteChecklist.pdf APB Website: associationofprofessionalbuilders.com APB on Instagram: instagram.com/apbbuilders/ APB on Facebook: facebook.com/associationofprofessionalbuilders APB on YouTube: youtube.com/c/associationofprofessionalbuilders Join the Professional Builders Secrets Facebook group for builders & connect with professional builders world-wide: facebook.com/groups/builderssecrets

In episode 50 of the Professional Builders Secrets podcast, we’re joined by Phil Turner, Managing Director of Turner Trading. Throughout this episode, Phil goes over the highs and lows of owning a business, how private mentoring transformed his business and the importance of creating a legacy. INSIDE EPISODE 50 YOU WILL DISCOVER Why leaving a legacy in a family business is important That setbacks do not define your business’s success How to identify potential gaps in your current systems Finding solutions to grow your business financially The importance of planning for the future And much, much more. Listen to the full episode to learn more about the importance of building a successful business with the goal of leaving a legacy. ABOUT PHIL TURNER Phil is an enthusiastic, customer focused building contractor and the managing director of Turner Trading. With clever planning, high quality attention to detail, and careful consideration to the client’s needs, Phil executes homes which are comfortable yet practical and not only look great, but work in with the client’s lifestyle as well. Connect with Phil: linkedin.com/in/phil-turner/ TIMELINE 1:32 About Turner Trading 4:25 The importance of leaving a legacy 7:54 Mistakes made along the way 12:56 No more difficult clients, ever! 15:44 How has APB helped with some of Turner Trading’s struggles? 20:09 The benefits of private mentoring 23:41 How the mentoring program impacted Turner Trading financially 28:37 The system that completely transformed Turner Trading 32:25 The future for Turner Trading 39:54 Phil’s advice for builders thinking of joining APB and the mentoring program 45:42 Building a family legacy 49:09 Building relationships with other builders 54:14 Planning for the future LINKS, RESOURCES & MORE Turner Trading: turnertrading.com.au APB Website: associationofprofessionalbuilders.com APB on Instagram: instagram.com/apbbuilders/ APB on Facebook: facebook.com/associationofprofessionalbuilders APB on YouTube: youtube.com/c/associationofprofessionalbuilders Join the Professional Builders Secrets Facebook group for builders & connect with professional builders world-wide: facebook.com/groups/builderssecrets

Professional Builders Secrets brings you an exclusive episode with Haydn Simmons from Price A Plan. In this episode, Hayden shares how builders can take the stress out of estimating by turning what’s often an emotional, late-night task into a structured and supportive process. He dives deep into the emotional side of running a building business and how understanding those emotions can transform the way you approach estimating, client relationships, and leadership.This episode is sponsored by Apparatus Contractor Services, click the link below to learn more:hubs.ly/Q02mNSsG0INSIDE EPISODE 209 YOU WILL DISCOVER Why estimating is about more than just crunching numbersThe emotional pressures that affect builders day-to-dayHow understanding your emotions leads to better business decisionsPractical steps to manage stress and build self-awarenessThe benefits of partnering with a professional estimating serviceAnd much, much more.ABOUT HAYDN SIMMONS​Haydn, the director of Price A Plan, specialises in detailed quantity surveying and accurate pricing for all projects. Price-A-Plan offers comprehensive services benefiting various building industry professionals, from subcontractors to homeowners. Their expertise supports clients from job lead to final certificate, enhancing profitability and saving valuable time.Connect with Haydn: linkedin.com/in/haydn-simmons-705ba920/TIMELINE 2:35 Hayden’s journey from builder to founder of Price A Plan4:56 The emotional pressures modern builders face11:12 How emotions influence estimating and business decisions16:25 Changing the public perception of builders through storytelling22:10 Practical ways to manage stress and build self-awareness29:45 Why estimating is more than just crunching numbersLINKS, RESOURCES & MOREAPB Website: associationofprofessionalbuilders.comAPB Rewards: associationofprofessionalbuilders.com/rewards/APB on Instagram: instagram.com/apbbuilders/APB on Facebook: facebook.com/associationofprofessionalbuildersAPB on YouTube: youtube.com/c/associationofprofessionalbuilders

Professional Builders Secrets brings you an exclusive episode with Jake Dornford and Nico von Wielligh from Dornford Building Group. In this episode, Jake and Nico share their journey from humble beginnings to running a thriving design-and-construct business, built on consistency, values, and strong leadership.This episode is sponsored by Apparatus Contractor Services, click the link below to learn more:hubs.ly/Q02mNSsG0INSIDE EPISODE 208 YOU WILL DISCOVER How Dornford Building Group grew from small renos to custom homesThe power of 1% improvements every dayWhy consistency and values shape successful teamsThe fine line between vulnerability and leadershipHow systems and processes create lasting business stabilityAnd much moreABOUT JAKE DORNFORDAs Director of Dornford Building Group, Jake began his career as a carpenter before growing his company into a leading design-and-construct business in Adelaide. With over eight years of experience, Jake is passionate about leadership, consistency, and creating systems that empower his team to deliver exceptional results for clients.Connect with Jake: linkedin.com/in/jake-dornford-82937025a/ABOUT NICO VON WIELLIGHAs Business Manager of Dornford Building Group, Nico brings a background in business management and marketing to the building industry. His expertise in systems, leadership, and culture complements Jake’s construction experience. Together, they’ve built a thriving company grounded in strong values, continuous improvement, and a shared passion for helping clients bring their visions to life.Connect with Nico: linkedin.com/in/nico-von-wielligh-02587b142/TIMELINE 2:45 From carpentry to custom homes7:36 The power of 1% improvements10:14 How to stay accountable and aligned12:51 Managing stress as a leader19:32 Building a values-driven team32:24 Small changes with big impactLINKS, RESOURCES & MOREAPB Website: associationofprofessionalbuilders.comAPB Rewards: associationofprofessionalbuilders.com/rewards/APB on Instagram: instagram.com/apbbuilders/APB on Facebook: facebook.com/associationofprofessionalbuildersAPB on YouTube: youtube.com/c/associationofprofessionalbuilders

Professional Builders Secrets brings you an exclusive episode with Clint Best, Executive Business Coach at APB. In this episode, Clint unpacks how builders can organise and strengthen their marketing efforts. He shares practical insights on when to hire marketing support, what roles to prioritise, and how to avoid the pitfalls that come from outsourcing too soon or too blindly.This episode is sponsored by Apparatus Contractor Services, click the link below to learn more:hubs.ly/Q02mNSsG0INSIDE EPISODE 207 YOU WILL DISCOVER When to hire marketing help and who to bring on first How to avoid the “abdication trap” with agencies Why understanding your ideal client drives better results How to build momentum with simple, consistent marketing And much, much more.ABOUT CLINT BESTClint was trained and certified by the world’s largest business coaching team and was eventually named the Canadian Coach of the Year in 2006, before leaving to form Kaizen Business Development in 2007. He has been successfully coaching business owners in Canada and the United States for 18 years and now forms part of the Executive Business Coaching Team at APB.Connect with Clint: linkedin.com/in/clintbest/?originalSubdomain=caTIMELINE 3:36 When builders realise they need marketing 8:03 The essential components of a marketing program 11:08 Who to hire first to get marketing off the ground 16:36 The “abdication trap” and how to avoid it 25:26 Setting realistic expectations for results 30:08 Clint’s final tips for building a strong marketing structureLINKS, RESOURCES & MOREAPB Website: associationofprofessionalbuilders.comAPB Rewards: associationofprofessionalbuilders.com/rewards/APB on Instagram: instagram.com/apbbuilders/APB on Facebook: facebook.com/associationofprofessionalbuildersAPB on YouTube: youtube.com/c/associationofprofessionalbuilders

Professional Builders Secrets brings you an exclusive episode with Daniel Morton, founder of JACK App. In this episode, Daniel shares his journey from starting out as a plumber to scaling a residential building company turning over more than $70 million a year, all while launching a software platform designed specifically for builders.This episode is sponsored by Apparatus Contractor Services, click the link below to learn more:hubs.ly/Q02mNSsG0INSIDE EPISODE 206 YOU WILL DISCOVERThe transition from tools, to building company owner, to softwareWhy systems and processes are the backbone of scaling any building companyWhy defining roles, hold points and training are criticalThe symptoms that reveal broken or inefficient systems in your companyHow JACK App provides builders with end-to-end solutionsAnd much more.ABOUT DANIEL MORTONEntrepreneur and builder with a proven track record of creating and scaling successful businesses across construction and technology. As Co-Founder of JACK App, Daniel is passionate about helping builders streamline their projects and boost profitability through smarter, builder-designed technology.Connect with Daniel:linkedin.com/in/daniel-morton-b86bb0355/TIMELINE2:32 From plumber to builder to software entrepreneur6:03 Lessons on delegation and scaling a building company8:05 Why systems are the key to sustainable growth10:30 Defining roles and client hold points to avoid delays21:22 The warning signs of broken or inefficient systems24:42 How JACK App streamlines building businesses end-to-endLINKS, RESOURCES & MOREAPB Website:associationofprofessionalbuilders.comAPB Rewards:associationofprofessionalbuilders.com/rewards/APB on Instagram:instagram.com/apbbuilders/APB on Facebook:facebook.com/associationofprofessionalbuildersAPB on YouTube:youtube.com/c/associationofprofessionalbuilders

Professional Builders Secrets brings you an exclusive episode with Russ Stephens, Co-founder of the Association of Professional Builders. Throughout this episode, Russ explains why “proof” beats claims and how builders can use evidence to earn trust and win more contracts in an AI-noisy world.This episode is sponsored by Apparatus Contractor Services, click the link below to learn more:hubs.ly/Q02mNSsG0INSIDE EPISODE 205 YOU WILL DISCOVERWhat “proof” really means for buildersHow to match proof to each stage of the sales funnelSimple ways to generate reviews and case studiesHow to pre-empt objections with targeted evidenceWhy third-party awards and media are the highest level of proofAnd much more.ABOUT RUSS STEPHENSCo-founder of the Association of Professional Builders, Russ is a data analysis expert who has introduced data-driven decision making to the residential construction industry. Russ is also a proud member of the Forbes Business Development Council.Connect with Russ:linkedin.com/in/russstephensTIMELINE2:58 What “proof” really means for builders5:20 Why proof matters more in an AI-saturated world12:10 The hierarchy of proof across the sales funnel18:30 Strategies to generate reviews and testimonials24:40 How awards and third-party recognition build trust31:50 APB’s industry report opportunity for buildersLINKS, RESOURCES & MOREAPB Website:associationofprofessionalbuilders.comAPB Rewards:associationofprofessionalbuilders.com/rewards/APB on Instagram:instagram.com/apbbuilders/APB on Facebook:facebook.com/associationofprofessionalbuildersAPB on YouTube:youtube.com/c/associationofprofessionalbuilders