In episode 65 of the Professional Builders Secrets podcast, we’re joined by Co-founder of the Association of Professional Builders Russ Stephens. Throughout this episode, Russ dives into the most effective strategies when it comes to marketing and how successful marketing practices have a direct impact on increasing net margins.

INSIDE EPISODE 65 YOU WILL DISCOVER

• How much builders should be spending on marketing


• The biggest blind spots most builders miss when marketing


• A step-by-step guide to scaling


• The business model that is helping builders thrive in today’s industry


• The key resources builders need to help them ramp up their business


• And much, much more.

Listen to the full episode to uncover how the professional builders that are investing a larger percentage of their revenue into marketing are enjoying bigger profits due to the law of supply and demand.

ABOUT RUSS STEPHENS

Co-founder of the Association of Professional Builders, Russ is a data analysis expert who has introduced data-driven decision making to the residential construction industry. Russ is also a proud member of the Forbes Business Development Council.

Connect with Russ: linkedin.com/in/russstephens

TIMELINE

• 3:33 Supply and demand ratio in marketing


• 7:48 How to ramp up your marketing


• 14:07 Should every building company scale?


• 25:46 A business model set up for success


• 32:11 The key resources builders need

LINKS, RESOURCES & MORE

Professional Builders Secrets Book: associationofprofessionalbuilders.com/professionalsecretsbook

APB Website: associationofprofessionalbuilders.com

APB on Instagram: instagram.com/apbbuilders/

APB on Facebook: facebook.com/associationofprofessionalbuilders

APB on YouTube: youtube.com/c/associationofprofessionalbuilders

Join the Professional Builders Secrets Facebook group for builders & connect with professional builders world-wide: facebook.com/groups/builderssecrets