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Professional Builders Secrets
Professional Builders Secrets
Author: Association of Professional Builders
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Brought to you by the Association of Professional Builders (APB), the Professional Builders Secrets podcast is the #1 resource for builders operating a professional building company.
Discover how you can generate more leads, sign more contracts and increase your margins while delivering a better experience for your clients.
We interview professional builders across 5 countries, host industry authorities as special guests and break down proven strategies with the coaching team at the Association of Professional Builders.
Enjoy new episodes every week.
Discover how you can generate more leads, sign more contracts and increase your margins while delivering a better experience for your clients.
We interview professional builders across 5 countries, host industry authorities as special guests and break down proven strategies with the coaching team at the Association of Professional Builders.
Enjoy new episodes every week.
210 Episodes
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In episode 69 of the Professional Builders Secrets podcast, we’re joined by Co-founder of the Association of Professional Builders Sky Stephens. Throughout this episode, Sky goes over a comprehensive guide to recruiting top talent, saving you time, energy and most importantly, securing and retaining exceptional staff who will help your business succeed.
INSIDE EPISODE 69 YOU WILL DISCOVER
Is it a problem with finding the right staff or with underperforming staff?
The crucial formula for finding top talent
The #1 list of best interview questions
Retaining, developing and rewarding staff members
Why you should be always on the lookout for top talent
And much, much more.
Listen to the full episode to uncover the key tips, examples and checklists for recruiting top talent for your building company.
ABOUT SKY STEPHENS
Co-founder of the Association of Professional Builders, Sky specialises in taking complex business strategies and converting them into actionable step-by-step guides for building company owners. Sky is also a proud member of The National Association of Women in Construction and the Top 100 Women in the broader construction sector.
Connect with Sky: linkedin.com/in/skycheristephens
TIMELINE
2:31 Recruitment problems in the building industry
6:48 The magic formula for finding top talent
8:24 Key steps for the perfect interview
31:59 How to retain staff
39:29 Key checklists and tips
LINKS, RESOURCES & MORE
For APB Members: Training New Team Members Action Plan coaching.apbbuilders.com
For Non-Members: APB Demo associationofprofessionalbuilders.com/demo
APB Website: associationofprofessionalbuilders.com
APB on Instagram: instagram.com/apbbuilders/
APB on Facebook: facebook.com/associationofprofessionalbuilders
APB on YouTube: youtube.com/c/associationofprofessionalbuilders
Join the Professional Builders Secrets Facebook group for builders & connect with professional builders world-wide: facebook.com/groups/builderssecrets
In episode 68 of the Professional Builders Secrets podcast, we’re joined by Luke Williams, General Manager at HazardCo. Throughout this episode, Luke explains the biggest risks to health and safety on a work site and how implementing the proper OH&S systems doesn’t have to feel like pulling teeth!
INSIDE EPISODE 68 YOU WILL DISCOVER
The biggest risks to health and safety on a work site
A faster, simpler health and safety system
OH&S common blind spots builders face today
Augmented and virtual reality the future of health and safety?
Health and safety words of wisdom you need to hear
And much, much more.
Listen to the full episode to uncover what you need to be incorporating to feel confident you-re on top of health and safety procedures, protecting your staff and business.
ABOUT LUKE WILLIAMS
Luke Williams is the General Manager of HazardCo Australia and has over 10 years experience in the building and construction industry. Luke was the foundation HazardCo employee in Australia and is a member of the group executive team. Since market entry in late 2019, HazardCo has seen rapid growth in Australia and now has more than 10,000 businesses using the system across Australia and New Zealand.
Luke is passionate about driving change in the construction industry more broadly; with better communication, increased efficiency, improved systems and most importantly a focused approach to improving diversity. Luke is a firm believer that it is diversity that unlocks innovation and believes this is the key to driving the construction industry to ever greater heights.
Connect with Luke: linkedin.com/in/lukewilliams
TIMELINE
1:30 About Luke and his role at HazardCo
4:37 Potential dangers on a building site
12:58 Common blindspots to consider
19:50 The future for construction health and safety
24:11 Key words of wisdom
LINKS, RESOURCES & MORE
HazardCo Website: hazardco.com.au
APB Website: associationofprofessionalbuilders.com
APB on Instagram: instagram.com/apbbuilders/
APB on Facebook: facebook.com/associationofprofessionalbuilders
APB on YouTube: youtube.com/c/associationofprofessionalbuilders
Join the Professional Builders Secrets Facebook group for builders & connect with professional builders world-wide: facebook.com/groups/builderssecrets
In episode 67 of the Professional Builders Secrets podcast, we’re joined by Co-founders of the Association of Professional Builders Russ Stephens and Sky Stephens, along with APB’s Head Coach, Andy Skarda. Throughout this episode, the trio go over the significance of professional contract proposals, and how a fixed price contract with a 30-day deadline is key to retaining profitability in the current industry climate.
INSIDE EPISODE 67 YOU WILL DISCOVER
Why it is so crucial to have strong contract proposals
The problems with an unclear contract proposal
The key elements of a good contract proposal
Considerations to keep in mind and common blind spots
Examples of success using a professional contract proposal
And much, much more.
Listen to the full episode to uncover a step-by-step guide to building a foolproof professional contract proposal to maximise your profit margin and set your building company up for success.
ABOUT RUSS STEPHENS
Co-founder of the Association of Professional Builders, Russ is a data analysis expert who has introduced data-driven decision making to the residential construction industry. Russ is also a proud member of the Forbes Business Development Council.
Connect with Russ: linkedin.com/in/russstephens
ABOUT SKY STEPHENS
Co-founder of the Association of Professional Builders, Sky specialises in taking complex business strategies and converting them into actionable step-by-step guides for building company owners. Sky is also a proud member of The National Association of Women in Construction and the Top 100 Women in the broader construction sector.
Connect with Sky: linkedin.com/in/skycheristephens
ABOUT ANDY SKARDA
Head Coach at the Association of Professional Builders, Andy specialises in helping business owners in the building industry identify and implement the skills and systems they need to be successful, without needing to go back to school. Or more importantly, without going bust.
Connect with Andy: linkedin.com/in/andy-skarda-92a6875/
TIMELINE
2:50 The importance of strong contract proposals
7:03 Critical elements of a contract proposal
13:56 Where to start
22:03 Common blindspots
29:15 Fixed contracts and a 30-day deadline
LINKS, RESOURCES & MORE
APB Website: associationofprofessionalbuilders.com
APB on Instagram: instagram.com/apbbuilders/
APB on Facebook: facebook.com/associationofprofessionalbuilders
APB on YouTube: youtube.com/c/associationofprofessionalbuilders
Join the Professional Builders Secrets Facebook group for builders & connect with professional builders world-wide: facebook.com/groups/builderssecrets
In episode 65 of the Professional Builders Secrets podcast, we’re joined by Co-founder of the Association of Professional Builders Russ Stephens. Throughout this episode, Russ dives into the most effective strategies when it comes to marketing and how successful marketing practices have a direct impact on increasing net margins.
INSIDE EPISODE 65 YOU WILL DISCOVER
How much builders should be spending on marketing
The biggest blind spots most builders miss when marketing
A step-by-step guide to scaling
The business model that is helping builders thrive in today’s industry
The key resources builders need to help them ramp up their business
And much, much more.
Listen to the full episode to uncover how the professional builders that are investing a larger percentage of their revenue into marketing are enjoying bigger profits due to the law of supply and demand.
ABOUT RUSS STEPHENS
Co-founder of the Association of Professional Builders, Russ is a data analysis expert who has introduced data-driven decision making to the residential construction industry. Russ is also a proud member of the Forbes Business Development Council.
Connect with Russ: linkedin.com/in/russstephens
TIMELINE
3:33 Supply and demand ratio in marketing
7:48 How to ramp up your marketing
14:07 Should every building company scale?
25:46 A business model set up for success
32:11 The key resources builders need
LINKS, RESOURCES & MORE
Professional Builders Secrets Book: associationofprofessionalbuilders.com/professionalsecretsbook
APB Website: associationofprofessionalbuilders.com
APB on Instagram: instagram.com/apbbuilders/
APB on Facebook: facebook.com/associationofprofessionalbuilders
APB on YouTube: youtube.com/c/associationofprofessionalbuilders
Join the Professional Builders Secrets Facebook group for builders & connect with professional builders world-wide: facebook.com/groups/builderssecrets
In episode 64 of the Professional Builders Secrets podcast, we’re joined by Darren Wallbank, Executive Chairman at Builda Price. Throughout this episode, Darren goes over costing projects in the building industry and the key to long-term profitability in your building company.
INSIDE EPISODE 64 YOU WILL DISCOVER
The main reason builders struggle with pricing
Automation, the future of the building industry?
How to prevent mistakes that lead to costly overruns
Specialist vs generalist? Which one is better
The key to pricing jobs to increase your net margin
And much, much more.
Listen to the full episode to uncover what you need to be incorporating into your project costings to maximise your profit margin and set your building company up for success.
ABOUT DARREN WALLBANK
Having worked for a number of major building material suppliers in executive positions, Darren Wallbank knows the construction industry well. In his current role at BuildaPrice, he focuses on strategy and product development consulting often with builders to make sure their products reflect what is required.
He also heads up the development team helping them setup growth into Australia so that as a company they can react quickly with product changes to suit this ever changing industry.
Connect with Darren: linkedin.com/in/darrenwallbank
TIMELINE
1:39 About Darren and his role at Builda Price
6:04 The future of the building industry
11:39 Common mistakes that cause cost overruns
19:48 Why specialising increases your profitability
23:29 What’s in the pipeline from Builda Price?
LINKS, RESOURCES & MORE
Builda Price: associationofprofessionalbuilders.com
APB on Instagram: instagram.com/apbbuilders/
APB on Facebook: facebook.com/associationofprofessionalbuilders
APB on YouTube: youtube.com/c/associationofprofessionalbuilders
Join the Professional Builders Secrets Facebook group for builders & connect with professional builders world-wide: facebook.com/groups/builderssecrets
In episode 63 of the Professional Builders Secrets podcast, we’re joined by by Co-founders of the Association of Professional Builders Russ Stephens and Sky Stephens, along with APB’s Head Coach, Andy Skarda. Throughout this episode, the trio go over the key metrics to do when scaling a building company that will determine its longevity and profitability for the future.
INSIDE EPISODE 63 YOU WILL DISCOVER
Why builders should want to scale their building company
What is involved in scaling a building company
How net profit determines scalability
A step-by-step guide to scaling
The 3 pillars that will determine your success in scaling
And much, much more.
Listen to the full episode to uncover a step-by-step process on scaling your building company, the pitfalls to avoid and what resources are essential to your building company's success when scaling.
ABOUT RUSS STEPHENS
Co-founder of the Association of Professional Builders, Russ is a data analysis expert who has introduced data-driven decision making to the residential construction industry. Russ is also a proud member of the Forbes Business Development Council.
Connect with Russ: linkedin.com/in/russstephens
ABOUT SKY STEPHENS
Co-founder of the Association of Professional Builders, Sky specialises in taking complex business strategies and converting them into actionable step-by-step guides for building company owners. Sky is also a proud member of The National Association of Women in Construction and the Top 100 Women in the broader construction sector.
Connect with Sky: linkedin.com/in/skycheristephens
ABOUT ANDY SKARDA
Head Coach at the Association of Professional Builders, Andy specialises in helping business owners in the building industry identify and implement the skills and systems they need to be successful, without needing to go back to school. Or more importantly, without going bust.
Connect with Andy: linkedin.com/in/andy-skarda-92a6875/
TIMELINE
1:57 The right time to scale your building company
8:19 How professional builders are scaling
19:59 Pitfalls to avoid when scaling
31:08 Ensuring profitability in this economic climate
37:35 The 3 pillars of scalability
LINKS, RESOURCES & MORE
APB Website: associationofprofessionalbuilders.com
APB on Instagram: instagram.com/apbbuilders/
APB on Facebook: facebook.com/associationofprofessionalbuilders
APB on YouTube: youtube.com/c/associationofprofessionalbuilders
Join the Professional Builders Secrets Facebook group for builders & connect with professional builders world-wide: facebook.com/groups/builderssecrets
In episode 62 of the Professional Builders Secrets podcast, we’re joined by Max Peterson, CEO and Managing Partner at Smith & Sons Remodeling North America. Throughout this episode, Max unpacks what it takes to relocate a building company overseas, the mindset needed and the lessons learned along the way.
INSIDE EPISODE 62 YOU WILL DISCOVER
What it takes to relocate a building company overseas
The history and continual development of a franchise style building company
How to rebuild a brand and reputation in any location
Why ‘starting over’ can be an incredible opportunity
How using hindsight leads to building a better future
And much, much more.
Listen to the full episode to uncover the key learnings in relocating a building company and how to set it up for success for the future using specific systems.
ABOUT MAX PETERSON
Max entered the construction industry in 1989 as a carpentry apprentice. Fast forward to today and he is now the CEO and Managing Partner at Smith & Sons Remodeling Experts in Canada. Each year Max speaks to many contractors in Canada about the ins and outs of how building companies operate and the key takeaways which makes them high performing professionals to which he shares this information in his podcast Business For Builders.
Connect with Max: linkedin.com/in/maxpeterson
TIMELINE
1:27 About Max Peterson and his role at Smith & Sons
5:23 The humility in learning
15:53 Building a reputation in a new country
25:52 The key to successfully relocating a building company
35:22 Lessons learned in hindsight
LINKS, RESOURCES & MORE
Smith & Sons Remodeling North America: smithandsons.ca
APB Website: associationofprofessionalbuilders.com
APB on Instagram: instagram.com/apbbuilders/
APB on Facebook: facebook.com/associationofprofessionalbuilders
APB on YouTube: youtube.com/c/associationofprofessionalbuilders
Join the Professional Builders Secrets Facebook group for builders & connect with professional builders world-wide: facebook.com/groups/builderssecrets
In episode 61 of the Professional Builders Secrets podcast, we’re joined by one of the executive business coaches at APB, Dennis Wong. Throughout this episode, Dennis shares what builders should be considering and doing to get new work …fast.
INSIDE EPISODE 61 YOU WILL DISCOVER
The importance of always having your eyes on new work
Why builders need work fast and current trends in the industry
The best practices in acquiring new clients
How not to compromise net profit just to find work quickly
The key metrics when looking for new work
And much, much more.
Listen to the full episode to find out exactly how professional builders are acquiring new work fast without compromising their bottom line.
ABOUT DENNIS WONG
Based in Sydney, Australia, Dennis Wong is one of the Australasian Executive Business Coaches at the Association of Professional Builders. A Coach-U and FocalPoint Coaching accredited business coach also serving on the Executive Committee of the Asia Pacific Alliance of Coaches (APAC), Dennis now works exclusively with owners of residential building companies in Australia and New Zealand that are looking to fast-track their results.
Connect with Dennis: linkedin.com/in/denniswong
TIMELINE
1:43 Why builders need new work fast
6:32 Best practices in new acquisition
11:55 Do not compromise on quality just to find work quickly
18:58 What to consider when taking on new work
24:49 Knowing your Avatar is crucial
26:12 Time - the highest priority
LINKS, RESOURCES & MORE
APB Website: associationofprofessionalbuilders.com
APB on Instagram: instagram.com/apbbuilders/
APB on Facebook: facebook.com/associationofprofessionalbuilders
APB on YouTube: youtube.com/c/associationofprofessionalbuilders
Join the Professional Builders Secrets Facebook group for builders & connect with professional builders world-wide: facebook.com/groups/builderssecrets
In episode 60 of the Professional Builders Secrets podcast, we’re joined by Devin Perry, Executive Director of Business Improvement Programs for the National Association of Home Builders (NAHB). Throughout this episode, Devin explains why professional development and how being able to access a broad range of resources is key to setting your building company up for success.
INSIDE EPISODE 60 YOU WILL DISCOVER
What NAHB is and how they help professional builders
Why professional development is the key to changing the building industry
The insider knowledge about what you should be paying attention to
How other builders are preparing for uncertainty and unpredictability
Proven ways to improve your work-life balance
And much, much more.
Listen to the full episode to uncover exactly how professional builders are taking charge and ensuring their success.
ABOUT DEVIN PERRY
Devin Perry has been part of NAHB since 2015 and is committed to providing up to date resources for professional home builders. Spanning worldwide with over 140,000 members, NAHB connects builders with relevant councils as well as their inhouse initiatives such as their NAHB 20 club.
Connect with Devin: linkedin.com/in/devinperry
TIMELINE
1:43 About Devin and his role at NAHB
5:27 Key resources for your building company
15:47 What the building industry is evolving to
19:53 The #1 way to prepare for uncertainty
25:22 Work-life balance tips and tricks
LINKS, RESOURCES & MORE
NAHB Website: nahb.org
APB Website: associationofprofessionalbuilders.com
APB on Instagram: instagram.com/apbbuilders/
APB on Facebook: facebook.com/associationofprofessionalbuilders
APB on YouTube: youtube.com/c/associationofprofessionalbuilders
Join the Professional Builders Secrets Facebook group for builders & connect with professional builders world-wide: facebook.com/groups/builderssecrets
In episode 58 of the Professional Builders Secrets podcast, we’re joined by Sam Swartz, President and Owner of True North Custom Homes. Throughout this episode, Sam explains what has shaped his business over time, the importance of constantly evolving and how APB’s mentoring program has helped his business grow.
INSIDE EPISODE 58 YOU WILL DISCOVER
How mistakes, best and worst clients helps shape a more well rounded business
Why you need a strong building company narrative that clients will remember
Why Sam thought APB’s mentoring program was too good to be true and what compelled him to join
How to find the confidence to start selling at higher margins
The importance of future-proofing your business for the long term
And much, much more.
Listen to the full episode to uncover why Sam thought APB’s mentoring program was too good to be true, what compelled him to join, and the impact mentoring has now had on his business.
ABOUT SAM SWARTZ
Helping clients build comfortable custom homes they can feel proud of is paramount for Sam Swartz. He focuses on homes that are built right, and built right the first time. It is Sam’s business and project management acumen that sets True North apart. His eye for detail and firm process of only selecting the perfect craftsmen for each homebuilding project results in custom homes of superior quality.
Connect with Sam: linkedin.com/in/samswartz
TIMELINE
1:33 About True North
3:15 How to leverage your best and worst clients
14:24 The proven system to generate higher margins
21:02 Future-proofing your business to secure longevity
26:40 APB’s private mentoring program
LINKS, RESOURCES & MORE
True North Website: truenorthlincoln.com
APB Website: associationofprofessionalbuilders.com
APB on Instagram: instagram.com/apbbuilders/
APB on Facebook: facebook.com/associationofprofessionalbuilders
APB on YouTube: youtube.com/c/associationofprofessionalbuilders
Join the Professional Builders Secrets Facebook group for builders & connect with professional builders world-wide: facebook.com/groups/builderssecrets
In episode 56 of the Professional Builders Secrets podcast, we’re joined by Paul Rojas, Managing Partner at RCR Lawyers. Throughout this episode, Paul explains the importance of a properly defined building contract and how it can help your building company with the ever-changing costs in the industry.
INSIDE EPISODE 56 YOU WILL DISCOVER
How to make sure your building contract has a cost escalation clause
That it is your right under the contract to suspend works if you’re not getting paid
Why sitting down with your lawyer at least once a year is important
How the more transparency included in your contract surrounding variations can save you time, money and possible court appearances
Why copying and pasting a building contract from the internet is a detriment to your business
And much, much more.
Listen to the full episode to uncover exactly what you need to be incorporating into your building contracts to mitigate risk and set your building company up for success.
ABOUT PAUL ROJAS
Quality delivery and client focus are at the forefront for Paul, Managing Partner at RCR Lawyers. Paul also heads up the Commercial Litigation practice for the firm, and is a key driver of the firm’s overall development, growth and innovation. Backed by a wealth of experience, Paul can help you with any contractual disputes, trade practices and refining your building contracts.
Connect with Paul: linkedin.com/in/paulrojas
TIMELINE
1:41 About Paul Rojas
3:23 How to continually improve your building contracts
8:22 The consequences of leaving your risk management unchecked
9:53 How to ensure you get paid
21:27 Why talking to a lawyer early can save you time and money
LINKS, RESOURCES & MORE
RCR Lawyers: rcrlaw.com.au
APB Website: associationofprofessionalbuilders.com
APB on Instagram: instagram.com/apbbuilders/
APB on Facebook: facebook.com/associationofprofessionalbuilders
APB on YouTube: youtube.com/c/associationofprofessionalbuilders
Join the Professional Builders Secrets Facebook group for builders & connect with professional builders world-wide: facebook.com/groups/builderssecrets
In episode 54 of the Professional Builders Secrets podcast, we’re joined by Marcus Elliott and Andrew Siracusa, Directors of Kube Constructions. Throughout this episode, Marcus and Andrew explain how structuring a business through proper systems and transparency sets it up for success and longevity.
INSIDE EPISODE 54 YOU WILL DISCOVER
Why mistakes and problem clients help shape a more effective business
The importance of transparency with clients ensuring a smooth process
How APB’s processes and procedures helped Kube Construction
That future-proofing the business is key for its success and survival
Why your competitor is not your competitor; but your ally
And much, much more.
Listen to the full episode to uncover what top grade professional builders are doing to ensure their success.
ABOUT MARCUS ELLIOTT AND ANDREW SIRACUSA
On a mission to continuously set a new benchmark for professional builders, Marcus and Andrew the Directors of Kube Construction know how to construct luxury homes guaranteed to impress. Their passion for their clients and their high standards of dedicated service is unlike any other making them leaders in the construction industry.
Connect with Marcus: linkedin.com/in/marcuselliott
Connect with Andrew: linkedin.com/in/andrewsiracusa
TIMELINE
1:34 About Kube Constructions
4:06 How to engage your ideal clients
7:50 The APB action plan that transformed Kube Constructions
15:49 How to future-proof your building company
18:34 Transforming your competitor into your ally
20:45 The #1 way to handle the skilled trades shortage
LINKS, RESOURCES & MORE
Kube Constructions Website: kubeconstructions.com.au
APB Website: associationofprofessionalbuilders.com
APB on Instagram: instagram.com/apbbuilders/
APB on Facebook: facebook.com/associationofprofessionalbuilders
APB on YouTube: youtube.com/c/associationofprofessionalbuilders
Join the Professional Builders Secrets Facebook group for builders & connect with professional builders world-wide: facebook.com/groups/builderssecrets
In episode 53 of the Professional Builders Secrets podcast, we’re joined by Clint Best, an Executive Business Coach with APB. Throughout this episode, Clint takes a deep dive into the mindsets of professional builders and how incorporating a growth mindset for yourself and your business can have profound benefits across the board.
INSIDE EPISODE 53 YOU WILL DISCOVER
The importance of mindset in a professional building company
What the difference is between a growth and fixed mindset
Why a growth mindset is key to running a successful business
How to develop and incorporate a growth mindset into your building company; and yourself
Why knowing who you want to become helps shape the trajectory of your business
And much, much more.
Listen to the full episode to discover how a growth mindset can transform your business and free yourself from doubt and fear.
ABOUT CLINT BEST
Clint was trained and certified by the world’s largest business coaching team and was eventually named the Canadian Coach of the Year in 2006, before leaving to form Kaizen Business Development in 2007. He has been successfully coaching business owners in Canada and the United States for 18 years and now forms part of the Executive Business Coaching Team at APB.
Connect with Clint: linkedin.com/in/clintbest
TIMELINE
0:39 How mindset impacts a professional building company
3:03 The key mindset to unlock your businesses potential
15:25 Proven ways to conquer fear
23:06 Mindset habits for successful builders
34:53 How to become a realistic optimist
LINKS, RESOURCES & MORE
APB Website: associationofprofessionalbuilders.com
APB on Instagram: instagram.com/apbbuilders/
APB on Facebook: facebook.com/associationofprofessionalbuilders
APB on YouTube: youtube.com/c/associationofprofessionalbuilders
Join the Professional Builders Secrets Facebook group for builders & connect with professional builders world-wide: facebook.com/groups/builderssecrets
In episode 52 of the Professional Builders Secrets podcast, we’re joined by Peter Butler, Managing Director of Smarter Websites. Throughout this episode, Peter explains the importance of how a well designed website will set your building company up for success.
INSIDE EPISODE 52 YOU WILL DISCOVER
Why a high-performing website is more effective than an online-brochure model website
How to convert your customers pain points into lead generating CTA’s
What are the most important website content types to include
How demonstrating authority builds trust in your audience
Insider tips on the current most effective website trends
And much, much more.
Listen to the full episode to discover exactly what you need to be incorporating into your building website to make it the most effective it can be!
ABOUT PETER BUTLER
With over 15 years of experience in the web and digital space, Peter Butler the Managing Director of Smarter Websites knows how to create websites that convert. With a strong focus on systems, processes and automations, Peter is on a mission to help businesses use their website more effectively to boost predictable sales and create more revenue.
Connect with Peter: linkedin.com/in/peterbutler
TIMELINE
1:37 About Peter and Smarter Websites
4:00 Proven elements to include in your website
21:45 Your websites psychology
28:26 The number #1 thing your website must have
34:00 How to automate your website
LINKS, RESOURCES & MORE
Smarter Websites: smarterwebsites.com.au/
APB Website: associationofprofessionalbuilders.com
Website Lead Generation Checklist: APBWebsiteChecklist.pdf
APB Website: associationofprofessionalbuilders.com
APB on Instagram: instagram.com/apbbuilders/
APB on Facebook: facebook.com/associationofprofessionalbuilders
APB on YouTube: youtube.com/c/associationofprofessionalbuilders
Join the Professional Builders Secrets Facebook group for builders & connect with professional builders world-wide: facebook.com/groups/builderssecrets
In episode 50 of the Professional Builders Secrets podcast, we’re joined by Phil Turner, Managing Director of Turner Trading. Throughout this episode, Phil goes over the highs and lows of owning a business, how private mentoring transformed his business and the importance of creating a legacy.
INSIDE EPISODE 50 YOU WILL DISCOVER
Why leaving a legacy in a family business is important
That setbacks do not define your business’s success
How to identify potential gaps in your current systems
Finding solutions to grow your business financially
The importance of planning for the future
And much, much more.
Listen to the full episode to learn more about the importance of building a successful business with the goal of leaving a legacy.
ABOUT PHIL TURNER
Phil is an enthusiastic, customer focused building contractor and the managing director of Turner Trading. With clever planning, high quality attention to detail, and careful consideration to the client’s needs, Phil executes homes which are comfortable yet practical and not only look great, but work in with the client’s lifestyle as well.
Connect with Phil: linkedin.com/in/phil-turner/
TIMELINE
1:32 About Turner Trading
4:25 The importance of leaving a legacy
7:54 Mistakes made along the way
12:56 No more difficult clients, ever!
15:44 How has APB helped with some of Turner Trading’s struggles?
20:09 The benefits of private mentoring
23:41 How the mentoring program impacted Turner Trading financially
28:37 The system that completely transformed Turner Trading
32:25 The future for Turner Trading
39:54 Phil’s advice for builders thinking of joining APB and the mentoring program
45:42 Building a family legacy
49:09 Building relationships with other builders
54:14 Planning for the future
LINKS, RESOURCES & MORE
Turner Trading: turnertrading.com.au
APB Website: associationofprofessionalbuilders.com
APB on Instagram: instagram.com/apbbuilders/
APB on Facebook: facebook.com/associationofprofessionalbuilders
APB on YouTube: youtube.com/c/associationofprofessionalbuilders
Join the Professional Builders Secrets Facebook group for builders & connect with professional builders world-wide: facebook.com/groups/builderssecrets
Professional Builders Secrets brings you an exclusive episode with Haydn Simmons from Price A Plan. In this episode, Hayden shares how builders can take the stress out of estimating by turning what’s often an emotional, late-night task into a structured and supportive process. He dives deep into the emotional side of running a building business and how understanding those emotions can transform the way you approach estimating, client relationships, and leadership.This episode is sponsored by Apparatus Contractor Services, click the link below to learn more:hubs.ly/Q02mNSsG0INSIDE EPISODE 209 YOU WILL DISCOVER Why estimating is about more than just crunching numbersThe emotional pressures that affect builders day-to-dayHow understanding your emotions leads to better business decisionsPractical steps to manage stress and build self-awarenessThe benefits of partnering with a professional estimating serviceAnd much, much more.ABOUT HAYDN SIMMONSHaydn, the director of Price A Plan, specialises in detailed quantity surveying and accurate pricing for all projects. Price-A-Plan offers comprehensive services benefiting various building industry professionals, from subcontractors to homeowners. Their expertise supports clients from job lead to final certificate, enhancing profitability and saving valuable time.Connect with Haydn: linkedin.com/in/haydn-simmons-705ba920/TIMELINE 2:35 Hayden’s journey from builder to founder of Price A Plan4:56 The emotional pressures modern builders face11:12 How emotions influence estimating and business decisions16:25 Changing the public perception of builders through storytelling22:10 Practical ways to manage stress and build self-awareness29:45 Why estimating is more than just crunching numbersLINKS, RESOURCES & MOREAPB Website: associationofprofessionalbuilders.comAPB Rewards: associationofprofessionalbuilders.com/rewards/APB on Instagram: instagram.com/apbbuilders/APB on Facebook: facebook.com/associationofprofessionalbuildersAPB on YouTube: youtube.com/c/associationofprofessionalbuilders
Professional Builders Secrets brings you an exclusive episode with Jake Dornford and Nico von Wielligh from Dornford Building Group. In this episode, Jake and Nico share their journey from humble beginnings to running a thriving design-and-construct business, built on consistency, values, and strong leadership.This episode is sponsored by Apparatus Contractor Services, click the link below to learn more:hubs.ly/Q02mNSsG0INSIDE EPISODE 208 YOU WILL DISCOVER How Dornford Building Group grew from small renos to custom homesThe power of 1% improvements every dayWhy consistency and values shape successful teamsThe fine line between vulnerability and leadershipHow systems and processes create lasting business stabilityAnd much moreABOUT JAKE DORNFORDAs Director of Dornford Building Group, Jake began his career as a carpenter before growing his company into a leading design-and-construct business in Adelaide. With over eight years of experience, Jake is passionate about leadership, consistency, and creating systems that empower his team to deliver exceptional results for clients.Connect with Jake: linkedin.com/in/jake-dornford-82937025a/ABOUT NICO VON WIELLIGHAs Business Manager of Dornford Building Group, Nico brings a background in business management and marketing to the building industry. His expertise in systems, leadership, and culture complements Jake’s construction experience. Together, they’ve built a thriving company grounded in strong values, continuous improvement, and a shared passion for helping clients bring their visions to life.Connect with Nico: linkedin.com/in/nico-von-wielligh-02587b142/TIMELINE 2:45 From carpentry to custom homes7:36 The power of 1% improvements10:14 How to stay accountable and aligned12:51 Managing stress as a leader19:32 Building a values-driven team32:24 Small changes with big impactLINKS, RESOURCES & MOREAPB Website: associationofprofessionalbuilders.comAPB Rewards: associationofprofessionalbuilders.com/rewards/APB on Instagram: instagram.com/apbbuilders/APB on Facebook: facebook.com/associationofprofessionalbuildersAPB on YouTube: youtube.com/c/associationofprofessionalbuilders
Professional Builders Secrets brings you an exclusive episode with Clint Best, Executive Business Coach at APB. In this episode, Clint unpacks how builders can organise and strengthen their marketing efforts. He shares practical insights on when to hire marketing support, what roles to prioritise, and how to avoid the pitfalls that come from outsourcing too soon or too blindly.This episode is sponsored by Apparatus Contractor Services, click the link below to learn more:hubs.ly/Q02mNSsG0INSIDE EPISODE 207 YOU WILL DISCOVER When to hire marketing help and who to bring on first How to avoid the “abdication trap” with agencies Why understanding your ideal client drives better results How to build momentum with simple, consistent marketing And much, much more.ABOUT CLINT BESTClint was trained and certified by the world’s largest business coaching team and was eventually named the Canadian Coach of the Year in 2006, before leaving to form Kaizen Business Development in 2007. He has been successfully coaching business owners in Canada and the United States for 18 years and now forms part of the Executive Business Coaching Team at APB.Connect with Clint: linkedin.com/in/clintbest/?originalSubdomain=caTIMELINE 3:36 When builders realise they need marketing 8:03 The essential components of a marketing program 11:08 Who to hire first to get marketing off the ground 16:36 The “abdication trap” and how to avoid it 25:26 Setting realistic expectations for results 30:08 Clint’s final tips for building a strong marketing structureLINKS, RESOURCES & MOREAPB Website: associationofprofessionalbuilders.comAPB Rewards: associationofprofessionalbuilders.com/rewards/APB on Instagram: instagram.com/apbbuilders/APB on Facebook: facebook.com/associationofprofessionalbuildersAPB on YouTube: youtube.com/c/associationofprofessionalbuilders
Professional Builders Secrets brings you an exclusive episode with Daniel Morton, founder of JACK App. In this episode, Daniel shares his journey from starting out as a plumber to scaling a residential building company turning over more than $70 million a year, all while launching a software platform designed specifically for builders.This episode is sponsored by Apparatus Contractor Services, click the link below to learn more:hubs.ly/Q02mNSsG0INSIDE EPISODE 206 YOU WILL DISCOVERThe transition from tools, to building company owner, to softwareWhy systems and processes are the backbone of scaling any building companyWhy defining roles, hold points and training are criticalThe symptoms that reveal broken or inefficient systems in your companyHow JACK App provides builders with end-to-end solutionsAnd much more.ABOUT DANIEL MORTONEntrepreneur and builder with a proven track record of creating and scaling successful businesses across construction and technology. As Co-Founder of JACK App, Daniel is passionate about helping builders streamline their projects and boost profitability through smarter, builder-designed technology.Connect with Daniel:linkedin.com/in/daniel-morton-b86bb0355/TIMELINE2:32 From plumber to builder to software entrepreneur6:03 Lessons on delegation and scaling a building company8:05 Why systems are the key to sustainable growth10:30 Defining roles and client hold points to avoid delays21:22 The warning signs of broken or inefficient systems24:42 How JACK App streamlines building businesses end-to-endLINKS, RESOURCES & MOREAPB Website:associationofprofessionalbuilders.comAPB Rewards:associationofprofessionalbuilders.com/rewards/APB on Instagram:instagram.com/apbbuilders/APB on Facebook:facebook.com/associationofprofessionalbuildersAPB on YouTube:youtube.com/c/associationofprofessionalbuilders
Professional Builders Secrets brings you an exclusive episode with Russ Stephens, Co-founder of the Association of Professional Builders. Throughout this episode, Russ explains why “proof” beats claims and how builders can use evidence to earn trust and win more contracts in an AI-noisy world.This episode is sponsored by Apparatus Contractor Services, click the link below to learn more:hubs.ly/Q02mNSsG0INSIDE EPISODE 205 YOU WILL DISCOVERWhat “proof” really means for buildersHow to match proof to each stage of the sales funnelSimple ways to generate reviews and case studiesHow to pre-empt objections with targeted evidenceWhy third-party awards and media are the highest level of proofAnd much more.ABOUT RUSS STEPHENSCo-founder of the Association of Professional Builders, Russ is a data analysis expert who has introduced data-driven decision making to the residential construction industry. Russ is also a proud member of the Forbes Business Development Council.Connect with Russ:linkedin.com/in/russstephensTIMELINE2:58 What “proof” really means for builders5:20 Why proof matters more in an AI-saturated world12:10 The hierarchy of proof across the sales funnel18:30 Strategies to generate reviews and testimonials24:40 How awards and third-party recognition build trust31:50 APB’s industry report opportunity for buildersLINKS, RESOURCES & MOREAPB Website:associationofprofessionalbuilders.comAPB Rewards:associationofprofessionalbuilders.com/rewards/APB on Instagram:instagram.com/apbbuilders/APB on Facebook:facebook.com/associationofprofessionalbuildersAPB on YouTube:youtube.com/c/associationofprofessionalbuilders























