Redefining Sales with Abbie White

In this episode of Redefining Sales, we’re excited to share a replay of the first session of our popular The Sales Crossroads: Evolution or Extinction webinar series!  We look back on our conversation with Alana Brittain, APAC Sales Leader at LinkedIn, who brings over 15 years of sales expertise and a reputation for building high-performing teams. Alana shares her inspiring journey from her early start in sales at her family’s delicatessen to leading a team of talented sales professionals at one of the world’s most influential tech companies. Her story embodies purpose, passion, and an unwavering commitment to fostering a thriving sales culture.  Throughout this conversation, Alana unpacks the strategies that make her teams excel, from prioritising grit and curiosity to balancing operational excellence with creative problem-solving. Outside of work, she’s kept busy by her three young children, cheering for the Swans, and indulging in her love for books and live music.  Tune in as we explore:  Discover the transformative power of generative AI and why Millennials and Gen Z are the decision-makers to watch.  Learn Alana’s tips for cutting through digital noise and making each customer interaction count.  Why connecting beyond the primary decision-maker can dramatically increase your chances of closing deals.  Understand how LinkedIn prioritises high-potential accounts and uses AI to unlock productivity and customer insights.  Find out how different generations prefer to connect and why offering diverse communication channels is essential in today’s sales environment.  The importance of upskilling and staying agile as technology and customer needs evolve rapidly.  Learn why the focus has moved to meaningful connections and how quality over quantity is the new sales mantra.  Whether you’re a seasoned sales leader or just starting your journey, this episode offers practical insights and strategies to elevate your sales game and build long-lasting client relationships.  Tune in for an inspiring conversation with Alana Brittain that could redefine how you approach sales in today’s digital world!  Check out Alana:  ► LinkedIn: https://www.linkedin.com/in/alanabrittain/   Connect with Abbie on:  ► LinkedIn: https://www.linkedin.com/in/abbiecwhite/  ► Website: https://www.abbiewhite.com.au/  ► Subscribe to Sales REV UP    Follow Sales Redefined on:  ► LinkedIn: https://www.linkedin.com/company/salesredefined/  ► YouTube: https://www.youtube.com/channel/UCJ1X8auygoK3Gl77LC7a_zQ    Enjoyed this episode and want more?  Redefining Sales Podcast Playlist: https://tinyurl.com/Redefining-Sales-Podcast 

In this Redefining Sales podcast episode, we have Darren Fleming, a world-renowned behavioural scientist, peak performance specialist, and the brilliant author behind the empowering book, "MINDSET MASTERY." Darren shares his expertise and insights, drawing from his extensive experience working with major Australian and international companies. With an unwavering passion for helping people break free from self-imposed limitations, Darren empowers individuals to overcome obstacles, achieve remarkable results, and do so with greater ease and efficiency. Discover why global giants like CISCO, Caterpillar, Komatsu, and many others have turned to Darren Fleming to transform their performance. Brace yourself for an eye-opening discussion that will revolutionise your mindset and equip you with the tools to achieve more than ever before. Get ready to embark on a journey of mindset mastery and unlock your full potential. What you’ll get from this conversation: Discover the key principles that underpin sustained excellence and extraordinary achievements. Practical tips and methods for achieving optimal focus and efficiency. Effective strategies to navigate challenges and achieve your goals without relying solely on willpower. Exploring mindfulness practices and mindset shifts that promote inner calmness. Discussing strategies for integrating mindset mastery principles within organisations. Join us as we delve into these captivating topics, gaining insights and strategies to elevate our performance, cultivate inner peace, and embark on a transformative journey of personal and professional growth. Get ready for an episode that will empower you to unlock your true potential! Check out Darren: ► Website: https://www.darrenfleming.com.au/ ► LinkedIn: https://www.linkedin.com/in/darrenfleming/ ► Twitter: https://twitter.com/DarrenFleming ► Buy Darren’s book “Mindset Mastery - Do less. Achieve more.” : https://mindsetmastery.safechkout.net/ordermm Connect with Abbie on: ► LinkedIn: https://www.linkedin.com/in/abbiecwhite/ ► Website: https://www.abbiewhite.com.au/ ► Subscribe to Sales REV UP: https://www.linkedin.com/newsletters/the-smarketing-lowdown-6885775832556605440/ ► YouTube: https://www.youtube.com/channel/UCJ1X8auygoK3Gl77LC7a_zQ Follow Sales Redefined on: ► LinkedIn: https://www.linkedin.com/company/salesredefined/ Enjoyed this episode and want more? Redefining Sales Podcast Playlist: https://tinyurl.com/Redefining-Sales-Podcast

In this episode of the Redefining Sales podcast, we’re thrilled to welcome Glin Bayley, known as The Value Negotiator. Glin isn’t just a negotiation expert—she’s also a non-executive board director, self-leadership coach, author, and speaker on a mission to help the world craft more valuable agreements.  With a career that includes training executives at companies like Unilever, Arnott’s, Lactalis, Lendlease, and Woolworths, Glin brings a wealth of experience and a unique approach to negotiation. Her philosophy? It's not just about what you do, but who you become in the process that truly unlocks success. This mindset drives her passion for helping others create value in their personal and professional lives.  In this episode, we explore:  Why everyone should learn negotiation skills  The Value Method for effective negotiation  How men and women approach negotiation differently  The impact of AI on negotiation and how you can use AI today  Tips on where to start when developing your negotiation skills  Understanding value beyond just price in a negotiation  Join us for an insightful conversation with Glin Bayley, and discover practical strategies to enhance your negotiation skills and create value in every agreement.  Check out Glin:  ► LinkedIn: https://www.linkedin.com/in/glinbayley/  ► Website: https://www.thevaluenegotiator.com/  ► The Negotiation Playbook: https://www.thevaluenegotiator.com/playbook   Connect with Abbie on:  ► LinkedIn: https://www.linkedin.com/in/abbiecwhite/  ► Website: https://www.abbiewhite.com.au/  ► Subscribe to Sales REV UP    Follow Sales Redefined on:  ► LinkedIn: https://www.linkedin.com/company/salesredefined/  ► YouTube: https://www.youtube.com/channel/UCJ1X8auygoK3Gl77LC7a_zQ    Enjoyed this episode and want more?  Redefining Sales Podcast Playlist: https://tinyurl.com/Redefining-Sales-Podcast 

In this episode of the Redefining Sales podcast, we're excited to have Jaquie Scammell, Australia’s leading expert in Customer Service, a sought-out speaker, author, Founder and CEO of ServiceQ, helping organisations reimagine the future of service through mindsets and behaviours. Her work is based not just on theory but also 35 years of customer service experience translated to practical tools for individuals to take and apply.  Jaquie is passionate about developing service leaders and partnering with organisations to ignite transformative customer service behaviours that stick.   In this episode, we delve into:  How every part of your business impacts the customer experience.  Jaquie's five dimensions of service framework for delivering exceptional customer service.  Practical steps that any organisation can implement to raise their service standards.  Explore how AI and automation are reshaping service, and how to maintain the human touch in the digital age.  Tips for getting started on improving your business’s customer service.  Learn how to maintain consistency and quality across large organisations and multi-site operations.  Whether you're a small business or a large organisation, this episode is packed with actionable steps to take your customer service to the next level.  ►5D Leadership Diagnostic: https://servicemastery.serviceq.co/5dleadership Check out Jaquie:  ► LinkedIn: https://www.linkedin.com/in/jaquiescammell/  ► Website: https://jaquiescammell.com/  ► Book Weblink: https://5dservice.com.au/    ► Instagram: www.instagram.com/jaquiescammellofficial/     Connect with Abbie on:  ► LinkedIn: https://www.linkedin.com/in/abbiecwhite/  ► Website: https://www.abbiewhite.com.au/  ► Subscribe to Sales REV UP    Follow Sales Redefined on:  ► LinkedIn: https://www.linkedin.com/company/salesredefined/  ► YouTube: https://www.youtube.com/channel/UCJ1X8auygoK3Gl77LC7a_zQ    Enjoyed this episode and want more?  Redefining Sales Podcast Playlist: https://tinyurl.com/Redefining-Sales-Podcast 

In this episode of the Redefining Sales podcast, we're excited to welcome back Tim Duggan, bestselling author and thought leader, to discuss his new book, Work Backwards.   Work Backwards challenges our thinking in all the right ways. As Tim shares,  something’s about to break, and if we don’t change direction soon, it’s going to be us. Tim gives highly practical ways to reverse our thinking to live and work better.  It doesn’t matter in which industry or where: too many of us are overworked, disengaged and apprehensive about the future of work. In his life-affirming new book, bestselling author and founder Tim Duggan argues that we approach work and life the wrong way around. In this podcast we unpack Tim’s Indepth research and findings which question the way we traditionally work.   In this episode, we delve into:  Why the current work model is no longer effective   How to break free from the burnout cycle.  The benefits of working fewer hours  How it can increase productivity and satisfaction.  Strategies to integrate AI into your workflow without overwhelming yourself.  How to align your career with your personal values to find lasting success and happiness.  Whether you're a business leader or sales professional, this episode is packed with actionable takeaways that can help you transform the way you approach your work and life.  Check out Tim:  ► LinkedIn: https://www.linkedin.com/in/timduggan1/  ► Website: https://timduggan.com.au/  ► Get his book “Work Backwards”: https://timduggan.com.au/book/work-backwards/   Connect with Abbie on:  ► YouTube: https://www.youtube.com/channel/UCJ1X8auygoK3Gl77LC7a_zQ  ► LinkedIn: https://www.linkedin.com/in/abbiecwhite/  ► Website: https://www.abbiewhite.com.au/  ► Subscribe to our LinkedIn weekly insights with the Sales REV UP    Follow Sales Redefined on:  ► LinkedIn: https://www.linkedin.com/company/salesredefined/    Enjoyed this episode and want more?  Redefining Sales Podcast Playlist: https://tinyurl.com/Redefining-Sales-Podcast 

In this episode of Redefining Sales, we’re joined by Linda Thackeray, a psychosomatic therapist and expert in face and body interpretation. Linda is the Director and Founder of The Face and Body Interpreter.  Linda takes us on a journey into the fascinating world of face reading, explaining how our facial structures, expressions, and body language reveal deeper insights into our personalities, emotions, and behaviours.  Linda does a live reading of Abbie during this episode to bring the learning to life!  Discover how this powerful technique can be applied in corporate and sales environments to improve communication, build stronger client relationships, and better internal team connection.   In this episode, we unpack:  How to interpret personality traits through face and body reading.  How facial cues can help you improve communication and rapport in sales.  Practical applications of psychosomatic therapy in corporate and leadership settings.  How understanding facial zones reveals decision-making styles, emotional tendencies, and action-oriented behaviours.  The impact of cosmetic procedures on personality presentation and confidence.  Real-life examples of how face reading helped teams overcome conflicts and work more efficiently.  A reading of Abbie’s face!  Whether you’re a leader, salesperson, or someone curious about personal development, this episode will introduce you to the practical applications of face and body reading, and how it can transform your approach to work and life. Check out Linda: ► LinkedIn: https://www.linkedin.com/in/lindathackeray ► Website: https://www.thefaceandbodyinterpreter.com/ Connect with Abbie on: ► LinkedIn: https://www.linkedin.com/in/abbiecwhite/ ► Website: https://www.abbiewhite.com.au/ ► Subscribe to Sales Rev Up for more sales insights every Wednesday: https://www.linkedin.com/newsletters/sales-rev-up-6885775832556605440/ Follow Sales Redefined on: ► LinkedIn: https://www.linkedin.com/company/salesredefined/ ► YouTube: https://www.youtube.com/channel/UCJ1X8auygoK3Gl77LC7a_zQ Enjoyed this episode and want more? ►Redefining Sales Podcast Playlist: https://tinyurl.com/Redefining-Sales-Podcast

In this episode of the Redefining Sales podcast, we’re joined by Regan Barker, Head of Revenue Operations at Grant Thornton. Regan’s all about making sales strategies practical and effective for organisations, combining data-driven insights with a no-nonsense approach to achieve real growth. At the core of her work is building high-performing teams, fostering a culture of alignment, engagement, and innovation. Regan’s approach focuses on setting ambitious yet clear goals and blending them with fresh ideas to drive success. Beyond the boardroom, Regan mentors aspiring leaders, helping them build confidence and excel in their careers. She’s also a self-proclaimed ‘mediocre adventurer,’ finding joy in the outdoors whenever she can. In this episode, we delve into: How to build sales capability for professional services. The unique challenges of sales in professional services. Lessons professional services can learn from other industries. Making sales accessible to professionals like lawyers and accountants who may feel it’s not their job. Overcoming the barrier of proactive sales versus billable hours and KPIs. How to make sales strategies practical and actionable. Choosing the right tech stack for success (tune in to see what tools we recommend!) If you're looking to innovate your sales and go-to-market strategies, tune in to hear Regan’s insights on sales transformation and leadership development. Check out Regan: ► LinkedIn Connect with Abbie on: ► LinkedIn ► Website ► Subscribe to Sales REV UP Follow Sales Redefined on: ► LinkedIn ► YouTube Enjoyed this episode and want more? Redefining Sales Podcast Playlist

In this episode of the Redefining Sales podcast we are joined by Dr Kristy Goodwin, a Neuro-Performance Scientist who simplifies the science of powering up our performance in the digital world. Kristy empowers people to live what she calls ‘high-res’ versions of their lives.   Kristy, the author of Dear Digital, We Need to Talk and Raising Your Child in a Digital World, is known as a ‘pracademic’ for her ability to translate cutting-edge research into practical strategies that boost productivity and enhance wellbeing in our ‘always-on’ digital landscape.  In this episode we unpack:  The 3 pillars for human performance  How to avoid the Success Tax  How to get a powered-up version of you  What is FQ and why it’s crucial  How to build stress tolerance and why it matters  Wearables and metrics to track  The business case for human performance and hard results  Dr Kristy has worked with both large and small organisations, helping employees, leaders, and teams achieve peak performance in their professional and personal lives. By working with what she calls the Human Operating System (hOS)—our brains and bodies.  Tune in to learn how to optimise your performance and achieve your best self in today’s digitally demanding world.  Check out Dr. Kristy:  ► LinkedIn: https://www.linkedin.com/in/dr-kristy-goodwin/  ► Website: http://www.drkristygoodwin.com/  Follow Abbie on:  ► LinkedIn: https://www.linkedin.com/in/abbiecwhite/  ► Website: https://www.abbiewhite.com.au/  Follow Sales Redefined on:  ► LinkedIn: https://www.linkedin.com/company/salesredefined/  ► Subscribe to Sales REV UP  ► YouTube: https://www.youtube.com/channel/UCJ1X8auygoK3Gl77LC7a_zQ  Enjoyed this episode and want more?  Redefining Sales Podcast Playlist: https://tinyurl.com/Redefining-Sales-Podcast 

In this first episode of the Redefining Sales podcast's new season, we're diving deep into the world of prospecting with Lucy Lee, Director of PurplePatch: an enablement leader with a proven track record in sales enablement, coaching, and training, and Danielle Dacunha-Howarth, a sales leader with extensive experience in building high-performing sales teams. Sharing their insights on what's working in prospecting, the biggest mistakes to avoid, and how to leverage AI and technology to optimise your sales efforts. Whether you're a seasoned sales professional or just starting out, this episode offers valuable advice to help you achieve your sales goals.    In this episode we unpack:  Discover the most effective prospecting strategies for today's sales environment. Learn how to avoid common prospecting mistakes that can hinder your success. Understand the role of AI and technology in modern sales prospecting.  Get tips on building a successful sales career, from early stages to leadership roles. Gain insights into the future of Sales Enablement and its importance in driving sales performance.  Join us as we explore the latest trends, best practices, and common pitfalls in today's competitive sales landscape.  Check out:  ► Lucy on LinkedIn: https://www.linkedin.com/in/lucy-lee-/   ► Danielle on LinkedIn: https://www.linkedin.com/in/danielledh/  ► Website: https://visitpurplepatch.com/   Follow Abbie on:  ► LinkedIn: https://www.linkedin.com/in/abbiecwhite/  ► Website: https://www.abbiewhite.com.au/    Follow Sales Redefined on:  ► LinkedIn: https://www.linkedin.com/company/salesredefined/  ► Subscribe to SMarketing Lowdown  ► YouTube: https://www.youtube.com/@SalesRedefined    Enjoyed this episode and want more?  Redefining Sales Podcast Playlist: https://tinyurl.com/Redefining-Sales-Podcast 

If you enjoyed this episode, I recommend you check out the full conversation with Larry Levine, which you can find here: https://salesredefined.com.au/podcast/#/selling-from-the-heart  Larry Levine, the renowned author of "Selling from the Heart." With three decades of hands-on experience in B2B technology sales, Larry shares invaluable wisdom on transitioning from being a mere sales rep to becoming a genuine sales professional.    In a post trust sales world, Larry Levine helps sales teams  leverage the power of authenticity to grow revenue, grow themselves and enhance the lives of their clients.   In this episode we unpack:  Selling from the heart  The fundamental difference between sales reps and sales professionals - Learning how to fish digitally  The keys to high performance sales   Social Selling  The powerplay equation  Larry believes people would rather do business with a sales professional who sells from the heart as opposed to a sales rep who is an empty suit.  Discover the secrets behind "Selling from the Heart," learn how to leverage digital tools for effective prospecting, and unlock the keys to achieving high-performance sales. Tune in to elevate your sales game and forge authentic connections with your clients. Check out Larry:  LinkedIn: https://www.linkedin.com/in/larrylevine1992/  Website: sellingfromtheheart.net/  Podcast: sellingfromtheheartpodcast.com/  Larry's Book: amzn.to/2Mvdrd1  Twitter: Larry1Levine  Join REV UP waitlist here: https://register.salesredefined.com.au/next-intake-waitlist  You can follow me here:  Instagram: ⁠⁠https://www.instagram.com/abbie__white/⁠⁠  LinkedIn: ⁠⁠https://www.linkedin.com/in/abbiecwhite/⁠⁠ 

If you enjoyed this episode, I recommend you check out the full conversation with John Foong, Chief Revenue Officer at Domain, which you can find here: https://salesredefined.com.au/podcast/#/John-full-episode John has had a remarkable career to date, spending 12 years at Google in go-to-market leadership roles, where he oversaw the multibillion-dollar global partner/agent sales team for Google Cloud. He’s also worked for the likes of Uber, and McKinsey & Company in Sydney. He is responsible for accelerating Domain's marketplace strategy across the Residential, Commercial, Developer, Media, and Agent Solutions businesses, as well as leading the Go to Market, Sales Operations, and Customer Experience teams. In this episode of the Sales Bites podcast, we covered: How do great organisations scale Remarkable sales strategies Why investing in your people is paramount to success Digital transformation The significance of trust in sales Check out John Foong:   Website: https://www.domain.com.au/ LinkedIn: https://www.linkedin.com/in/johnfoong/ Join REV UP waitlist here: https://register.salesredefined.com.au/next-intake-waitlist You can follow me here: Instagram: ⁠⁠https://www.instagram.com/abbie__white/⁠⁠ LinkedIn: ⁠⁠https://www.linkedin.com/in/abbiecwhite/⁠⁠

If you enjoyed this episode, I recommend you check out the full conversation with Owen Steer, which you can find here: ⁠⁠https://salesredefined.com.au/podcast With a staggering 950 million members globally (that's around 1/8th of the workforce) and 250 billion connections, LinkedIn is where the action's at. In Australia alone, there are 14 million users, and there's a massive 85% chance that your next professional connection is waiting on LinkedIn. In this episode, we talk about: How to use Sales Navigator's powerful relationship intelligence tool The New LinkedIn Stats Account IQ, be one step ahead of the research game The future AI integrations on LinkedIn We’re very excited to have Owen as one of our Rev Up experts!  You can join Owen and the rest of our expert line up here: https://salesredefined.com.au/rev-up/ REV UP is a new style learning that accelerates learning that in turn, accelerates revenue growth via revenue enablement. Join our exclusive members-only community—a REVolutionary and transformative world-class business school experience. Check out Owen: ► LinkedIn: https://www.linkedin.com/in/owensteer/   Join Rev Up: ► https://salesredefined.com.au/rev-up/ Follow Sales Redefined on: ► LinkedIn: https://www.linkedin.com/company/salesredefined/ ► Become an Insider: https://insidescoop.salesredefined.com.au/

If you enjoyed this episode, I recommend you check out the full conversation with Jay Pottenger, which you can find here: ⁠⁠https://salesredefined.com.au/podcast With a wealth of experience in the field of productivity and wellbeing, Jay brings highly practical strategies to play on your A game. In this episode, we talk about: Explore the essential elements that contribute to high-performance. Recognizing burnout warning signs and taking action Kickstarting new habits and maintaining consistency Rituals for Mindset and Well-being Jay has worked with renowned organizations, including Westpac and Deutsche Bank, where he held key business development and leadership roles for 15 years. At EQ Minds Jay has worked with high-profile clients such as eBay, Estee Lauder, Woolworths, and IAG. We’re very excited to have Jay as one of our Rev Up experts! You can join Jay and the rest of our expert line up here: https://salesredefined.com.au/rev-up/ REV UP is a new style learning that accelerates learning that in turn, accelerates revenue growth via revenue enablement. Join our exclusive members-only community—a REVolutionary and transformative world-class business school experience. Check out Jay: ► Instagram: @EQMINDS ► LinkedIn: https://www.linkedin.com/in/jaypottenger/ ► Website: https://www.eqminds.com You can follow me here:   Instagram: ⁠⁠https://www.instagram.com/abbie__white/⁠⁠ LinkedIn: ⁠⁠https://www.linkedin.com/in/abbiecwhite/⁠⁠ 

If you enjoyed this episode, I recommend you check out the full conversation with Sue Langley, which you can find here: ⁠https://salesredefined.com.au/podcast Sue Langley is a keynote speaker, global consultant, and positive leadership expert. Specializing in the practical applications of neuroscience, emotional intelligence, and positive psychology, she distills scientific research into accessible tools for individuals. As the Academic Director of the Langley Group Institute, Sue developed the first nationally recognized Diploma of Positive Psychology and Wellbeing. With a Masters in Neuroscience of Leadership, she has educated business leaders, coaches, and consultants on creating positive work cultures and unlocking the brain's potential. Sue was also featured in the ABC TV series Redesign My Brain and the award-winning documentary Make Me a Leader. In this episode, we covered:   Adaptability of the Mind Power of Language Creating Psychological Safety Facing Recession withResilience Stress Perception Don’t miss this episode and  unlock the potential within and embrace the journey of self-discovery. Check out Sue Langley:  Website:  https://langleygroupinstitute.com  https://langleygroup.com.au  https://learnwithsue.com.au  LinkedIn: https://www.linkedin.com/in/langleysue/ You can follow me here:   Instagram: ⁠https://www.instagram.com/abbie__white/⁠ LinkedIn: ⁠https://www.linkedin.com/in/abbiecwhite/⁠  Join Rev Up now: https://salesredefined.com.au/rev-up/

If you enjoyed this episode, I recommend you check out the full conversation with Tim, which you can find here: ⁠https://salesredefined.com.au/podcast/#/SalesBites     Tim is an author and new media entrepreneur. He has co-founded several digital media ventures, most notably Junkee Media, one of the leading publishers for Australian millennials that was acquired by ASX-listed oOh!media.    Tim's first book, Cult Status: How to Build a Business People Adore, was named the Best Entrepreneurship Book at the 2021 Australian Business Book Awards. His second book, Killer Thinking: How to Turn Good Ideas into Brilliant Ones, explores creativity in the workplace.    In this episode, we talked about:  How do you cut through the noise?  The Killer Execution  The importance of thinking holistically about your brand  Everything comes back to SALES  How to launch a killer idea    Where you can find him and connect  Website: https://timduggan.com.au/  Impact Statement Masterclass: https://impactstatementmasterclass.thinkific.com/     You can follow me here:    Instagram: ⁠https://www.instagram.com/abbie__white/⁠   LinkedIn: ⁠https://www.linkedin.com/in/abbiecwhite/⁠   Join Rev Up now: https://salesredefined.com.au/rev-up/ 

Welcome back to another exciting episode of Redefining Sales, we sat down with Kat Warboys, Marketing Director APAC, HubSpot. Kat is responsible for growing HubSpot's business in APAC, leading a team in the region who look after everything from brand, to demand generation to sales enablement and customer advocacy. Kat's personal mission is to help other marketers realise the importance of their role in the customer experience, by championing cross-team alignment to help organisations grow better, not just bigger, through word-of-mouth. With more than ten years’ experience with Marketing Automation and CRM platforms, Kat's experience spans across both B2B and B2C organisations. With over a decade of hands-on experience in Marketing Automation and CRM platforms, Kat has successfully navigated both B2B and B2C sectors. In this episode of the Redefining Sales podcast, we're diving into:  2024: What will be BIG  Thoughts on AI for Marketing   Wildcard Kat has her eye  Why we need to be ultra aware of the BIG switch off   The reason why 1/3 of Australians are willing to walk away from a brand they love.   Personalised vs Automated in Marketing  Why B2B need to think more like B2C  The biggest mistakes B2B marketing make.   Social channels working for Hubspot   User cases  Listen and subscribe to the Redefining Sales podcast!  Check out Kat Warboys:   LinkedIn: https://www.linkedin.com/in/katwarboys/  You can follow me here:   Instagram: ⁠⁠⁠https://www.instagram.com/abbie__white/⁠⁠  LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/abbiecwhite/⁠⁠⁠     Join Rev Up now: ⁠⁠https://salesredefined.com.au/rev-up/⁠   Join the Rev Up community: https://www.linkedin.com/groups/14235188/  Resources: https://www.hubspot.com/apac  Enjoyed this episode and want more?   Redefining Sales Podcast Playlist: ⁠https://tinyurl.com/Redefining-Sales-Podcast⁠  

This week on the Redefining Sales podcast, we had the privilege of sitting down with Owen Steer, the Regional Account Manager for Global Accounts at LinkedIn.  With a staggering 950 million members globally (that's around 1/8th of the workforce) and 250 billion connections, LinkedIn is where the action's at. In Australia alone, there are 14 million users, and there's a massive 85% chance that your next professional connection is waiting on LinkedIn.   Trust me; you don’t want to miss this must-listen episode where Owen will uncover all the insider secrets of LinkedIn.  In this episode, we covered:  How Account IQ can give you access to the insights you need and how you leverage this to have a strong understanding of your customer.  The power of warm introductions and the importance of connecting through common contacts.  How to use Relationship Map, Sales Navigator's powerful relationship intelligence tool    How to prospect on LinkedIn and the mistakes you absolutely need to avoid.  The future AI integrations on LinkedIn and how this will impact you.  And SO much more!   Connect with Owen:   LinkedIn: https://www.linkedin.com/in/owensteer/  You can follow me here:     Instagram: ⁠⁠⁠https://www.instagram.com/abbie__white/⁠⁠⁠  LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/abbiecwhite/⁠⁠⁠    Get your Guest Pass here:  https://register.salesredefined.com.au/guest-pass-owen  Join Rev Up now:   ⁠⁠⁠https://salesredefined.com.au/rev-up/⁠  

In our latest episode of Redefining Sales, we sat down with the one and only Bianca Errigo, the visionary founder of Human OS.  If you haven't heard about Human OS yet, it's a comprehensive health optimisation platform that seamlessly integrates state-of-the-art technology with expert human coaching, culminating in an employee wellness solution that truly works.  Tune in to the episode to learn:  The secrets of being a global leading performance best-seller  The traits successful salespeople have in common  How to manage overwhelm  How to approach "corporate wellbeing" and business performance  How to master the habit of showing up  Why flexible working works  Her own personal non-negotiables for success  Connect with Bianca:  LinkedIn: https://www.linkedin.com/in/bianca-errigo-6309689b  Website: https://humanos.co.uk/  You can follow me here:  Instagram: ⁠⁠https://www.instagram.com/abbie__white/⁠ LinkedIn: ⁠⁠https://www.linkedin.com/in/abbiecwhite/⁠⁠   Join Rev Up now:  ⁠⁠https://salesredefined.com.au/rev-up/    So, grab your favorite snack, kick back, and tune in. This is one episode that's worth every second! 🍿 

If you enjoyed this episode, I recommend you check out the full conversation with Holly, which you can find here: ⁠https://salesredefined.com.au/podcast/#/SalesBites Roger Vertannes is in the hot seat. With over 40 years of hands-on experience in starting, scaling, and selling businesses, trust me, this is an episode you don’t want to miss. Roger Vertannes, the Founder of Leadership Counts and a renowned Certified EOS Implementer™. With a philosophy of being true to oneself and surrounding oneself with great people, Roger brings knowledge and experience to help entrepreneurs achieve their desired results in business. Having managed a family-owned logistics company and co-founded a UK sports enterprise, Roger's expertise in leadership, management, and building high-performing teams has assisted leaders of over 400 companies to reach new heights. In the episode, you will … Discover the power of EOS, a transformative system used by 190,000 companies globally with practical tools and a global success record, designed to help businesses clarify, simplify, and achieve their vision. Explore how EOS encourages entrepreneurs to approach their businesses with a fresh mindset, unveiling the six key components and emphasising the role of commitment, trust, and consistency in the process. Understand how EOS is a valuable tool for both smaller ventures and larger corporations. The principles are universal, and the impact is scalable. Dive deep into the crucial components of EOS, understanding the significance of a clear vision, having the right people in the right seats, and the commitment needed to strengthen these foundational elements. Grab your notepad and get your popcorn ready; Roger is about to share some serious insights. Check out Roger: Website: ⁠https://www.eosworldwide.com/roger-vertannes⁠ LinkedIn: ⁠https://www.linkedin.com/in/rogervertannes/⁠ You can follow me here:   Instagram: ⁠https://www.instagram.com/abbie__white/⁠       LinkedIn: ⁠https://www.linkedin.com/in/abbiecwhite/⁠  Join Rev Up now: ⁠https://salesredefined.com.au/rev-up/

If you enjoyed this episode, I recommend you check out the full conversation with Holly, which you can find here: https://salesredefined.com.au/podcast/#/SalesBites    Holly Ransom, a global content curator, powerhouse speaker, and master interviewer, is a triple threat. As CEO of Emergent, author of "The Leading Edge," and co-founder of Energy Disruptors, she also heads her consulting firm. An Ironman champion, the youngest Australian Rules Football board director, and former Youth G20 chair, Holly imparts leadership insights in "The Leading Edge," emphasizing the power of questions and collective momentum for change.    With her diverse experience, including co-chairing the G20 Youth Summit and leading the UN Coalition of Young Women Entrepreneurs, she embodies exceptional leadership.    In this Sales Bites conversation, we cover:    Redefining Leadership   Overcoming Leadership Doubts   Looking risk in the eye   How to know which opportunities to go for in 2024  What do we need to say no to in 2024 & how to know.......  Decision making criteria you need as a leader  Common patterns from the world's most successful leaders such as Obama and Branson   You can connect with Holly here:   Website: hollyransom.com  LinkedIn: https://www.linkedin.com/in/hollyransom/  Join Rev Up Masterclass here: https://salesredefined.com.au/rev-up/    You can find out more about Sales Redefined here: https://salesredefined.com.au/     You can follow me here:   Instagram: https://www.instagram.com/abbie__white/  LinkedIn: https://www.linkedin.com/in/abbiecwhite/