In this episode of Resting Pitch Face, Lee and Dan dive into the world of marketing comms — the good, the bad, and the downright baffling — to unpack what actually cuts through the noise when you’re selling to a CEO.From inbox avalanches and cold-call catastrophes to the subtle art of genuine personalisation, they explore what makes a pitch stand out, why most miss the mark, and how this all ties back to what marketing leaders really value: connection, credibility, and long-term partnerships.They get into:- The red flags that make a CEO delete your email before opening it- Why personalisation beats “spray and pray” every time- What separates a one-off sale from a long-term partnership- How being constantly pitched to has shaped our own marketing philosophy at FlauntIf you’ve ever wondered what it’s like to be on the receiving end of hundreds of pitches a week — and what actually works when selling to senior decision-makers — this one’s for you.
In this episode of Resting Pitch Face, Lee and Dan pull back the curtain on what it’s really like to be on the receiving end of endless sales pitches — from cold calls that miss the mark to the rare few that actually land.From inboxes overflowing with “just checking in” emails to the subtle art of personalisation that turns a pitch into a partnership, they explore what CEOs actually look for, what instantly turns them off, and how those lessons have shaped our own approach to marketing and relationship-building at Flaunt.If you’ve ever wondered how to get (and keep) a decision-maker’s attention, what real personalisation looks like, or how to turn a sales pitch into long-term brand trust, this one’s for you.New episode streaming tomorrow.
In this episode of Resting Pitch Face, Lee and Dan dive into a deceptively simple but game-changing question: Should you be marketing to people who can’t technically buy from you?From kids shaping car purchases and restaurant choices, to the way younger audiences are quietly shifting streaming, gaming, and shopping decisions, they explore why ignoring non-buyers might be the biggest blind spot in modern marketing.They get into:-Why “decision-makers” aren’t always the real decision-makers-Which brands are nailing long-term influence (and which ones are trying way too hard)-How to build memory structures that turn today’s influencers into tomorrow’s loyal buyers-What layered targeting and smarter tone of voice mean for B2C and B2B alikeIf you’re focused only on short-term ROI, this one will challenge your assumptions. If you’re serious about building brand equity and future-proofing your strategy, you’ll want to hear why influence starts earlier than you think.
In this episode of Resting Pitch Face, Lee and Dan tackle a question that flips traditional marketing on its head: should you be targeting people who technically can’t buy from you yet?From kids influencing family car purchases and restaurant choices, to shaping decisions on streaming services and beyond, they unpack why understanding these “influencers before buyers” is essential for brand strategy, tone of voice, and long-term loyalty.If you’ve ever wondered how to justify marketing to non-buyers, how to future-proof your audience strategy, or how brands like LEGO, Nike, and McDonald’s get it right (and what cringe campaigns to avoid), this one’s for you.#FutureBuyers #BrandStrategy #MarketingInfluence #DigitalMarketing
In this episode of Resting Pitch Face, Lee and Dan discuss the process developed by Google and the Boston Consulting Group, which we've adapted and enhanced for our clients to show where they stand in terms of attention, relevance, trust, and reach - it's called Influence Mapping.From discussions about SEO being in the prime position to deal with changes in the marketing space, to our own proprietary tools that show clients the true value of underused services such as PR, they explore what influence mapping means, why businesses need to capitalise on brand, and the misconceptions when it comes to SEO and PR. They get into:- How we created our Influence Mapping process, and why it's important for digital strategy- Our tools: Goose and Bound, and what they mean for clients and the value of work- Why PR is underestimated as a digital marketing strategy- The shift of digital marketing channels with a focus on brandIf you're managing your brand, but don't know what to do next when it comes to strategy with all the talk of GEO, AIOs, SEO, digital PR, and getting in front of the right audience, this one's for you.
In this episode of Resting Pitch Face, Lee and Dan break down Influence Mapping, a process born from Google and BCG, which we’ve re-engineered to help clients see where they really stand when it comes to attention, relevance, trust, and reach.From SEO’s prime position in a shifting marketing landscape, to the tools we’ve built (that we like to call 'Goose' and 'Bound') that uncover the hidden value of PR, they unpack why businesses can’t afford to underestimate brand in their digital strategy.If you’ve ever wondered why PR is still sidelined, how to prove the value of “underrated” channels, or what to actually do with all the buzzwords flying around (SEO, GEO, AIOs, digital PR…), this one’s for you.
In this episode of Resting Pitch Face, Lee and Polly break down why social media and SEO are no longer separate playbooks, and how marketers need to stop asking “which one wins?” and start asking “how do they work together?”From TikTok being used like a search engine to Google indexing Reddit threads and YouTube videos, they explore what this shift means for brands trying to stay discoverable. Lee unpacks what’s changed in SEO strategy, Polly shows how social content now fuels visibility in search, and together they build the modern marketing stack where social + search aren’t rivals — they’re partners.They get into:-Why “social vs search” is the wrong question in 2025-How Google’s AI Overviews, Reddit results and YouTube indexing are reshaping SEO-The surprising impact of short-form video on rankings and dwell time-What “search intent” looks like when you’re scrolling TikTok or Instagram-Why SEO and social teams need to stop working in silos-How to plan campaigns that work across both channels without doubling budgetsAnd in the Quickfire Round, Lee and Polly face off on TikTok vs YouTube, influencer videos vs Google results, and whether keywords or trending audio are easier to mess up.If you’re managing search campaigns, planning Reels, or just wondering why your TikTok strategy is suddenly influencing your SEO performance, this one’s for you.
In this episode of Resting Pitch Face, Lee and Polly talk about why social vs search is the wrong question, and how the two are now part of the same strategy. But is it a big shift...really? It’s the natural evolution of how people discover: TikTok, YouTube, Reddit, and Google are now one tangled ecosystem.From TikToks ranking in SERPs to Google indexing Reddit threads, they break down what this means for SEO, social content, and marketers who treat them as separate jobs.If you’ve ever wondered whether short-form video affects rankings, questioned if social teams should learn SEO, or tried to measure the impact of Reels on search traffic, this one’s for you.#SocialSEO #DigitalMarketing #ContentStrategy #Search2025
In this episode of Resting Pitch Face, Polly and Dan tackle the “quiet quitter client” — the one who doesn’t shout, doesn’t complain… just slowly disappears.You know the type: they stop replying to emails, push back meetings, give vague one-liners like “just make it better,” then reappear two months later asking why results dipped. They’re not the worst clients, but they’re often the most draining — and knowing when to fix it (or fire them) is an agency survival skill.They get into:- The tell-tale red flags that separate “just busy” clients from full-on disengaged ones- Why silence from a client can tank morale, burn out creatives, and leave account teams playing detective- The financial and reputational risks of carrying a ghost account- How to re-engage politely but firmly (and when it’s healthier to walk away)- The reporting and boundary-setting hacks that save time, money, and sanityAnd to wrap things up, a quick-fire “Fix or Fire?” round, where they debate what to do when clients miss three meetings in a row, ghost performance reports, or hit you with the dreaded “I trust you guys, just do your thing.”If you’ve ever chased client replies, guessed at strategy with zero input, or secretly fantasised about hitting “unsubscribe” on an account, this one’s for you.
In this episode of Resting Pitch Face, Polly and Dan tackle the “quiet quitter client” — the one who doesn’t shout, doesn’t complain… just slowly disappears.You know the type: they stop replying to emails, push back meetings, give vague one-liners like “just make it better,” then reappear two months later asking why results dipped. They’re not the worst clients, but they’re often the most draining — and knowing when to fix it (or fire them) is an agency survival skill.If you’ve ever chased client replies, guessed at strategy with zero input, or secretly fantasised about hitting “unsubscribe” on an account, this one’s for you.
In this episode of Resting Pitch Face, Lee and Dan talk about why the marketing funnel was never real, and how linear customer journeys are the biggest myth still shaping brand strategy. It feels neat on a slide deck, but the real path to purchase looks more like Reddit rabbit holes, TikTok detours, and 500+ messy touchpoints.From “Google > Homepage > Product Page” to “Pinterest > Influencer > Competitor FAQ > Checkout,” they break down why the old SEO and Paid playbook doesn’t work anymore, and how Flaunt’s Influence Mapping inside the Orbit model helps brands actually show up in the chaos.If you’ve ever pitched a funnel, chased last-click conversions, or wondered why your homepage traffic isn’t translating into growth, this one’s for you.#DigitalMarketingAgency #Innovation #MarketingStrategy
In this episode of Resting Pitch Face, Lee and Dan talk about why the marketing funnel was never real, and how linear customer journeys are the biggest myth still shaping brand strategy. It feels neat on a slide deck, but the real path to purchase looks more like Reddit rabbit holes, TikTok detours, and 500+ messy touchpoints.From “Google > Homepage > Product Page” to “Pinterest > Influencer > Competitor FAQ > Checkout,” they break down why the old SEO and Paid playbook doesn’t work anymore, and how Flaunt’s Influence Mapping inside the Orbit model helps brands actually show up in the chaos.If you’ve ever pitched a funnel, chased last-click conversions, or wondered why your homepage traffic isn’t translating into growth, this one’s for you.#DigitalMarketingAgency #MarketingInnovation #MarketingStrategy
Dan and Lee talk about the hype around Google’s new “AI Mode” and why it’s less of a revolution, more of a rebrand. It feels big, but that's because Google's building a strategic feed to keep you in SERPs. From “we’ve been doing this for years” to “Google just built the biggest social feed in history,” they break down the old SEO truths that have suddenly been repackaged as shiny, new must-knows. Expect deep dives into authority signals, the clickless era, and how to make sure your brand still shows up when there’s no blue link to click.They get into:- Why half the “new” SEO advice in 2025 is actually just 2018 in a different font- How Google’s AI Mode is finally paving the path where Google+ flopped, by keeping you inside the feed, forever- Why impressions without clicks are about to matter more than you think- How Reddit threads and Instagram Reels are now competing with your blog posts in search results- The KPI shifts every marketer needs to make to survive the clickless eraIf you’ve ever tried to keep up with Google updates, pitched SEO to a client, or wondered how to win in a world where AI answers come before your link, this one’s for you.
Dan and Lee talk about the hype around Google’s new “AI Mode” and why it’s less of a revolution, more of a rebrand. It feels big, but that's because Google's building a strategic feed to keep you in SERPs. From “we’ve been doing this for years” to “Google just built the biggest social feed in history,” they break down the old SEO truths that have suddenly been repackaged as shiny, new must-knows. If you’ve ever tried to keep up with Google updates, pitched SEO to a client, or wondered how to win in a world where AI answers come before your link, this one’s for you.#SEO2025 #SearchStrategy #AIandSEO #AImode
In this episode of Resting Pitch Face, Polly grills Flaunt Digital’s CEO, Lee, on the 10 biggest myths about agency life, and what goes on behind the scenes.From “freelancers are cheaper and better” to “AI is coming for your job,” they pull apart the lazy clichés and talk real agency stories. The true meaning of awards, how AI is affecting marketing, and misconceptions of agency life. They get into:-Why is over-servicing more common than over-charging -Why B2B doesn’t have to be boring-How Lee decides when to not take a client’s money (yep, it happens).-The truth about awards, and why Flaunt never bothered with a trophy shelf.-The one marketing buzzword Lee would happily set on fire.If you’ve ever worked with an agency, in an agency, or thought about starting one, this one’s for you.
In this episode of Resting Pitch Face, Polly grills Flaunt Digital’s CEO, Lee, on the 10 biggest myths about agency life, and what goes on behind the scenes.From “freelancers are cheaper and better” to “AI is coming for your job,” they pull apart the lazy clichés and talk real agency stories. The true meaning of awards, how AI is affecting marketing, and misconceptions of agency life. If you’ve ever worked with an agency, in an agency, or thought about starting one, this one’s for you.
In this episode of Resting Pitch Face, Polly chats to Flaunt CEO, Lee, to reflect on 10 years of building an agency, digging into the leadership lessons, cultural shifts, and client curveballs that shaped the agency behind the scenes. They cover everything from the messy reality of early agency life to how culture is really built (hint: it’s not just about being nice), plus the evolution of client relationships and why the best leaders are still figuring things out a decade in. There's also a rapid-fire round of agency truths and a no-nonsense list of 10 reflections in 10 minutes.If you’re building a business, leading a team, or just wondering what agency life actually looks like beyond the highlight reel, this episode is full of honest lessons, sharp insights, and a few stories you’ll probably relate to a little too much.
In this episode of Resting Pitch Face, Polly chats to Flaunt CEO, Lee, to reflect on 10 years of building an agency, digging into the leadership lessons, cultural shifts, and client curveballs that shaped the agency behind the scenes. They cover everything from the messy reality of early agency life to how culture is really built (hint: it’s not just about being nice), plus the evolution of client relationships and why the best leaders are still figuring things out a decade in. There's also a rapid-fire round of agency truths and a no-nonsense list of 10 reflections in 10 minutes.If you’re building a business, leading a team, or just wondering what agency life actually looks like beyond the highlight reel, this episode is full of honest lessons, sharp insights, and a few stories you’ll probably relate to a little too much.
In this episode of Resting Pitch Face, Polly and Lee dig into how AI is genuinely transforming marketing, beyond the buzzwords and hype.With new tools popping up daily and clients scrambling to figure out what they should be doing, marketers are at a tipping point: adapt smartly or get left behind.They explore:-Why AI in 2025 isn’t just a trend—it’s become marketing infrastructure.-Where AI is already making an impact across copy, creative, strategy, and comms.-What clients are really asking about AI—and what they should be asking.-How Flaunt’s agency-wide “M/AI Games” challenge drove real, creative AI adoption.-The best (and worst) ways to use AI in your marketing toolkit.-How to lead teams through AI change without sparking panic or pushback.-Why AI done right isn’t about replacing people—it’s about unlocking smarter, faster work.If you’re overwhelmed by AI hype, curious where to start, or trying to lead your team into the future without losing the plot, this episode is full of sharp insights, real-life examples, and guidance you can actually use.
In this episode of Resting Pitch Face, Lee and Dan dig into one of the biggest traps in modern marketing: the obsession with tactics at the expense of strategy. From social media hacks and TikTok trends to quick SEO wins, marketers are getting lost in execution without a map. If you’ve ever felt like your campaigns are running on a treadmill, or that your martech stack is growing while your results are stagnating, this one’s for you.Full episode streaming now.