The Authentic Content Method w. Rasmus Basilier

In this episode, we explore how media, including Christmas music and classic movies, leaves a lasting impression on our lives. We discuss the difference between creating engaging content and producing timeless works of art. Let's unravel the intricate relationship between content creation and artistic expression, and uncover the meaningful experiences they bring to audiences around the globe. 00:00:00 Intro 00:00:26 The power of media 00:00:56 Good content lives forever 00:01:42 Content & Making art 00:03:17 Ending _________________________________________________ WHO AM I? I’m Rasmus Basilier, CEO of The Authentic Content Company, based in Finland. I've been a coach and mentor for 100+ businesses to scale sales. So now I'd love to share all of my knowledge and experience to YOU, who is a part of any B2B or B2C business. In The Authentic Content Company, our mission is to help you and your team become Known, Liked and Trusted in your industry with Authentic Content. In other words, we adore authenticity so we want to make your brand become outstanding with "You being You"! ^_^ Connect with me: Linkedin: https://www.linkedin.com/in/rasmusbasilier/ TikTok: https://www.tiktok.com/@rasmus_basilier Instagram: https://www.instagram.com/rasmusbasilier

Hey there! Ever heard of Fenrir, the legendary wolf from Norse mythology? Well, buckle up because we're diving deep into his story and uncovering some seriously eye-opening lessons that directly apply to YOU and your relationships. Picture this: gods, giants, and a colossal wolf named Fenrir. Sounds epic, right? But it's not just about gods and monsters; it's about trust, betrayal, and the consequences of our actions. So, imagine you're Fenrir, this powerful wolf, and the gods come to you with a challenge. They promise to release you if you can break free from these chains. Easy, right? But every time you try, they just make the chains stronger. So, what's the big lesson here? It's about YOU and how YOU treat those around you. Don't be like the gods, letting selfishness and deceit lead to your downfall. Instead, be like Tear, willing to trust and be trusted. _________________________________________________ WHO AM I? I’m Rasmus Basilier, CEO of The Authentic Content Company, based in Finland. I've been a coach and mentor for 100+ businesses to scale sales. So now I'd love to share all of my knowledge and experience to YOU, who is a part of any B2B or B2C business. In The Authentic Content Company, our mission is to help you and your team become Known, Liked and Trusted in your industry with Authentic Content. In other words, we adore authenticity so we want to make your brand become outstanding with "You being You"! ^_^ Lets connect: ⁠Linkedin⁠, ⁠TikTok⁠, ⁠Instagram⁠ and SUBSCRIBE to our ⁠YouTube⁠ for upcoming videos!

The real challenge of creating content—it's not about time or finding topics; it's about hitting that record button. In this episode, I'll share a bit from my coaching days with Rick Parker, who taught me the power of repetitive practice. I encourage you to focus on the simple steps of hitting record regularly. My recording setup is nothing fancy! The more you record, the more confident you become. Embrace the learning journey, and hey, send me your first piece of content for some friendly feedback. Thanks a bunch for watching and listening! WHO AM I? I’m Rasmus Basilier, CEO of The Authentic Content, based in Finland. I've been a coach and mentor for 100+ businesses to scale sales. So no I'd love to share all of my knowledge, experience to YOU, who is a part of any B2B or B2C business. In The Authentic Content Company, our mission is to help you and your team being Known, Liked and Trusted in your industry with Authentic Content. In other words, we adore authenticity so we want to make your brand become outstanding with "You being You"! ^_^ Connect with me on Linkedin⁠⁠ ⁠, ⁠TikTok⁠, ⁠Instagram⁠, ⁠Facebook⁠, and subscribe to our ⁠YouTube ⁠channel for upcoming content!

How do you start making content if you don't want to be on camera? Many people are afraid to make videos because of this. So, what can you do about it? Joni Uutela has a great solution. He started WITHOUT it. Today, Joni is streaming his face and voice to thousands of people when he is gaming, but 10 years ago, Joni was shy about being on camera. He talked to his audience using only his voice and the chat box section. In the beginning, it worked! The initial success of getting people to listen and join his stream started to motivate him to take the next step. He realized that if people liked him for his personality without a camera, he probably would do even better with one. And he did. So, if you are a camera-shy person, Joni suggests starting by using an avatar like an animal or anime character, interacting with the audience with your voice and chatting to build a connection. Then, adding a camera to take your content to another level. The camera may not change viewers at first, but it helps people recognize and trust you easily. Joni also recommends hiding the viewer numbers to takes the pressure off and allows you to focus on being yourself especially in the early stage. The content should be as concise as possible since "less time, more content" is what people want to watch, and produce them in a high volume (even with few viewers) will help you learn about your audience much quicker. There is more to the story than fits in a post, so hear the rest in the podcast! In this talk, you'll learn more about: 1. Where to start if you are a camera-shy creator 2. How to get comfortable in front of the camera 3. What kind of videos your audience wants 4. How to make your videos stand out 5. What's the best device to create your content (cost-friendly yet best quality) 6. How to make "making videos" not a burden 7. Tips to get more people to watch you on streaming platforms 8. And so on So, if you're a streamer, marketer, business leader, or someone loves new content ideas but doesn't like being on camera, this episode is made for you. Listen to get ideas, advice, and a friendly chat with us to find the best way for you and your team to make great videos.😄 _________________________________________________ WHO AM I? I’m Rasmus Basilier, CEO of The Authentic Content, based in Finland. I've been a coach and mentor for 100+ businesses to scale sales. So now I'd love to share all of my knowledge, experience to YOU, who is a part of any B2B or B2C business. In The Authentic Content Company, our mission is to help you and your team being Known, Liked and Trusted in your industry with Authentic Content. In other words, we adore authenticity so we want to make your brand become outstanding with "You being You"! ^_^ Let's connect with me at Linkedin , TikTok, Instagram, Facebook, and subscribe to our YouTube channel for upcoming content! #authenticcontent #contentcreation #b2b #contentmaketing

If you're tired of the same old ads and campaigns, this episode is for you. Today's episode is super exciting because we've got Delfin Vassallo, the Marketing Director of Uponor, on board. He's here to spill the beans on how Uponor does marketing differently from their competitors. In detail, you will explore Uponor's philosophy of not just promoting products but addressing the core problems faced by their audience. It's a game-changer, trust us. The three layers of Uponor's content strategy are: 1. Problem advocating, not product promotion: sharing an honest conversation about the challenges that the audience might have. 2. Hub content: communicating how their solutions play a pivotal role in solving the customer's problem. 3. Help content: discussing the technical properties and features that make their solution stand out from the crowd. Moreover, for B2B marketers and CEOs seeking inspiration, Delfin shares valuable insights on how change originates from the top. The support from the C-level is the secret sauce that helped Delfin and his team achieve their marketing milestones. Therefore, if you've ever thought change comes from the top, you're about to get some serious validation. So, whether you're a marketing enthusiast, a business leader, or someone keen on innovative strategies, this episode with Delfin Vassallo is tailor-made for you. Tune in as we break down the walls of conventional marketing and explore the world where problems take center stage. _________________________________________________ WHO AM I? I’m Rasmus Basilier, CEO of The Authentic Content, based in Finland. I've been a coach and mentor for 100+ businesses to scale sales. So now I'd love to share all of my knowledge, experience to YOU, who is a part of any B2B or B2C business. In The Authentic Content Company, our mission is to help you and your team being Known, Liked and Trusted in your industry with Authentic Content. In other words, we adore authenticity so we want to make your brand become outstanding with "You being You"! ^_^ Let's connect with me at Linkedin, TikTok, Instagram, Facebook or SUBSCRIBE to our YouTube for upcoming video!

Content = 🏪 ?Back in the day, people were out and about, looking at billboards and storefronts.Not anymore.At least not as much.Because they spend 2 to 4 hours on average on their phones (or more!)That is why content makes more sense today than ever before, it allows you to get noticed by your customers. ✅This episode is a bit different than my usual ones since here, I am getting interviewed here by Joe Lemon, the host of the sales culture podcast channel. Here, we will go through topics related to authentic content production, and there are some big takeaways in this short episode: 👉 Repurposing wastes more time, instead, make more shorts which will help you grow your content volume in a short time. 👉 You don’t need to sell anything in your content; just give free advice. Your content will be consumed if people can learn something from it. 👉Get some ideas for content creation from other companies like Laavu, Vilpe, and many more. 👉AI cannot be a solution every time, sometimes they just mess up and waste time instead of saving it. 👉Content helps to make things interesting, so boring companies eg: manufacturing or industrial, should be doing content to attract customers since you are the only one doing content. _________________________________________________ WHO AM I?I’m Rasmus Basilier, CEO of The Authentic Content, based in Finland. I've been a coach and mentor for 100+ businesses to scale sales. So now I'd love to share all of my knowledge, and experience to YOU, who is a part of any B2B or B2C business. In The Authentic Content Company, our mission is to help you and your team being Known, Liked, and Trusted in your industry with Authentic Content. In other words, we adore authenticity so we want to make your brand become outstanding with "You being You"! ^_^Let's connect with me on LinkedIn, TikTok, Instagram , Facebook and SUBSCRIBE to our YouTube channel for upcoming videos every week :)#authenticcontent #contentcreation #b2b #contentmaketing

Picture this: You're on a mission to take your brand recognition to the next level. You're eager to establish yourself as a thought leader and make your ideas shine. Well, that's exactly what we're diving into today with Saila Marin, Growth Marketing Manager at Laavu, a pioneering startup in psychological coaching for founders and business leaders. In this episode, you'll discover how to turn your audience into clients, just like Saila does at Laavu. We're talking about powerful content strategies that Saila has been implementing at "Laavu Content Lab". But what's even more exciting is when Saila talks about how you can get your team onboard with content creation. She's got this remarkable "Thought Leadership Pilot" program that can help you spot the🌟Content Rockstars🌟 in your team. So, If you're eager to learn how to construct an authentic brand through content, become a recognized thought leader, this episode is a must-listen! Join us for a stimulating conversation with Saila Marin as we explore her journey and the remarkable strategies she employs to make successful content at Laavu. This is your informative podcast on authentic content and thought leadership, and Saila is here to inspire us all! 🤩 _________________________________________________ WHO AM I? I’m Rasmus Basilier, CEO of The Authentic Content, based in Finland. I've been a coach and mentor for 100+ businesses to scale sales. So now I'd love to share all of my knowledge, experience to YOU, who is a part of any B2B or B2C business. In The Authentic Content Company, our mission is to help you and your team being Known, Liked and Trusted in your industry with Authentic Content. In other words, we adore authenticity so we want to make your brand become outstanding with "You being You"! ^_^ Let's connect with me at LinkedIn, TikTok, Instagram, Facebook or SUBSCRIBE to our YouTube channel for upcoming videos very week :) #authenticcontent #contentcreation #b2b #contentmaketing

Are you a beginner in content creation and find it hard to engage your audience? In this episode, we delved deep into content-making strategy with Martin Koskei, CEO of Kiki’s Home Box, a start-up company.  If you still want to become more active on your social media platforms and find your way to begin, then this episode is going to help you. Because here, we talk about: 1. Promoting category: You don’t promote your product, but you promote the category. You need to show your audience why the current way of doing things is not working and what the new way of doing things is. This is how you create the desire for a solution. 2. Algorithm: Make content that is interesting to your customers; if your audience swipes your content, the algorithm will stop showing it in their feed.  3. Customer segmentation: You should make different content based on the different types of customers you have. If you keep making the same content for various customer bases, you will lose.  4. LinkedIn: The LinkedIn algorithm works differently than other social media platforms. You need to make content, connect people, and comment on others’ posts. This is how your content will be shown in your connections’ newsfeeds.  5. Content ideas: What type of content can you start making? Simply start by sharing free advice and teaching people what you are good at. If your advice is good, people will listen to it and they will keep coming back to your content.  Apart from these, you can get ideas about what content management tools need to be used and how AI can help in repurposing; however, the most important thing is to GET STARTED. Once you start creating content, the rest of the problems will also be sorted out. You just need to start.  Welcome to our The Authentic Content Podcast hosted by Rasmus Basilier. Here we talk about creating authentic content that helps B2B businesses, and marketers to be Known, Liked, and Trusted in their market. Each idea will be explained with relevant and practical case studies for easier understanding. Who is Rasmus Basilier? Rasmus Basilier is the CEO of The Authentic Content, based in Finland. He has been a coach and mentor of 100+ companies to scale sales. Hence, based on previous experience, Rasmus has been making content to share tips to B2B, B2C business, and marketing managers to reach their customers with authentic content. We hope you enjoyed this episode of The Authentic Content. Rasmus Basilier would love to hear from your opinion. Feel free to connect with him on LinkedIn TikTok , Instagram, and Facebook and subscribe to our YouTube channel!

Have YOU ever had that fear of creating BAD content that no one would ever care about your brand or worse, they would laugh at you? Then you don't feel like creating content for your brand anymore 🤔 If you've experienced this, know that you're not alone. That fear actually stems from caring deeply about your work and its perception, so you want to strive for the greatness. I've been there too. But, trust me, the magic will happen when YOU take the first steps, share your work to the world. It might sound cliché but let me convince you with my imperfect content creation beginnings to prove that authenticity is what truly matters. Your audience craves YOUR substance and insights more than anything else. What else you will get from this episode is Tips to elevate your content creation journey. Believe me or not, YOU already have what it takes to create unique content for YOUR brand, and I'm here to guide you along the way! ^_^ _______________________________________ WHO AM I? I’m Rasmus Basilier, CEO of The Authentic Content, based in Finland. I've been a coach and mentor for 100+ businesses to scale sales. So now I'd love to share all of my knowledge, experience to YOU, who is a part of any B2B or B2C business. In The Authentic Content Company, our mission is to help you and your team being Known, Liked and Trusted in your industry with Authentic Content. In other words, we adore authenticity so we want to make your brand become outstanding with "You being You"! Let's connect with me at Linkedin, TikTok, Instagram, Facebook or SUBSCRIBE to our YouTube channel for new content every week :)

Can you make money as a B2B company from content on TikTok? Vilpe can, and so can you. In this episode of the Authentic Content Podcast, we sit down with Maria Erikslund from @VILPE, an industrial company that dared to step into the world of TikTok. It's a journey of skepticism turned into success as they went from having no presence on the platform to reaching over 100,000 followers. VILPE, primarily an industrial B2B business, caters to a niche audience of roofers, planners, resellers, and architects. You might wonder, why would such a company want to venture into the realm of TikTok, a platform known for its younger user base and playful content? In this episode, you will find Maria unveiling: 1. Their strategic approach: Why they decided to shift their primary social media channels to TikTok and LinkedIn, and why Facebook and Instagram were deprioritized. 2. Challenges they faced 3. Remarkable results they achieved From the initial hesitation to the moment their content started going viral worldwide, this story is a testament to the power of authentic content. If you're curious about how an industrial company can leverage TikTok's immense reach and creativity to target a niche B2B audience, this episode is what you need. You will discover the secrets behind VILPE's TikTok success and gain valuable insights into the world of industrial marketing in the digital age. Whether you're a marketer, business owner, or simply someone interested in the ever-evolving landscape of social media, this episode has something for everyone. Join us for an inspiring conversation that shows how TikTok can be a game-changer for businesses you might not expect! 🤩 ________________________________ WHO AM I? I’m Rasmus Basilier, CEO of The Authentic Content, based in Finland. I've been a coach and mentor for 100+ businesses to scale sales. So now I'd love to share all of my knowledge, experience to YOU, who is a part of any B2B or B2C business. In The Authentic Content Company, our mission is to help you and your team being Known, Liked and Trusted in your industry with Authentic Content. In other words, we adore authenticity so we want to make your brand become outstanding with "You being You"! Let's connect with me at Linkedin, TikTok, Instagram, Facebook or Subscribe to our YouTube channel for upcoming content! :)

Substance matters more than gear. Plus, you'll learn some affordable but valuable equipment that I'm using (even though I say its' not important) on my content creation journey so you can consider trying it out 🙂 There are two common ways people approach production quality. 1. Those who start creating content with basic equipment 2. Or, those who get caught up in trying to match the pros, thinking they need the latest gadgets to be at a "good level" But here's the deal - you don't need a fancy setup to get started. Take Peter Zeihan, for example, with his 500,000 followers. He records with just his smartphone while hiking up a mountain. He's all about content substance. 💡What really matters is delivering value through your content. Good audio and lighting can enhance it, but they're not actually important. As long as I can hear you and see you. So, don't let the lack of equipment hold you back. Start recording, and you can always upgrade as you go. (even though it's not important, you will probably still do it ;) ) If you find it interesting, please don't forget to follow our channel. We'd love to share our insights to help you and your team become KNOWN, LIKED and TRUSTED in your industry because that is our goal! ^_^ _______________________________________________ WHO AM I? I’m Rasmus Basilier, CEO of The Authentic Content, based in Finland. I've been a coach and mentor for 100+ businesses to scale sales. So now I'd love to share all of my knowledge, experience to YOU, who is a part of any B2B or B2C business. In The Authentic Content Company, our mission is to help you and your team being Known, Liked and Trusted in your industry with Authentic Content. In other words, we adore authenticity so we want to make your brand become outstanding with "You being You"! Let's connect with me at LinkedIn, TikTok, Instagram, Facebook and Subscribe to our YouTube channel for upcoming content!

Can you imagine running a company and not having any sales team but still making money? Sounds impossible, right? Then let’s meet the company Identio, a 30 people software consultancy company where the only salesperson is the CEO of the company Joonas Korgan and he has been doing it through Authentic Content. I had a good time making the podcast with Wille Heino, the creative brain behind Identio’s content. In this episode, we will cover Identio’s authentic content-making method and how it can lead a company to make money. Here, me and Wille share: 1. Why they started making content and how helpful it was for them. 2. How writing on LinkedIn can be a good way to start expressing yourself. Joonas Korgan writes 6-10 LinkedIn posts and he expresses his feelings without any filter through writing. 3. Do not process your content too much, it can slow you down, just share useful information through your content. 4. Document your journey, create personal branding, be yourself, and share your unique perspective to the world. 5. You might feel silly at the beginning of making content, but once you start to see the results, you will know that it was worth it. ____________________________________ WHO AM I?I’m Rasmus Basilier, CEO of The Authentic Content, based in Finland. I've been a coach and mentor for 100+ businesses to scale sales. So now I'd love to share all of my knowledge, experience to YOU, who is a part of any B2B or B2C business.In The Authentic Content Company, our mission is to help you and your team being Known, Liked and Trusted in your industry with Authentic Content. In other words, we adore authenticity so we want to make your brand become outstanding with "You being You"! Feel free to connect with me on Linkedin, TikTok, Instagram, Facebook, or Subscribe to our YouTube channel! for upcoming episodes :) #authenticcontent #contentcreation #b2b #contentmaketing

Are you ready to take your company's LinkedIn to the next level? 🌟 In this episode, we're diving deep into the art of encouraging your employees to become passionate advocates for your brand on their LinkedIn profiles. Imagine the impact of having your entire team enthusiastically spreading the word about your company, sharing its achievements, and engaging with a wider network of potential clients and partners. ❓But, how to encourage people to do it without forcing them? How to make the process go naturally? Here in this video we will share 5 easy tips to get your team involved in LinkedIn smoothly: 1. Do it yourself first 2. Come to people with your phone 3. Ask them nicely to share their best practice while you record 4. Upload to your company's page 5. Ask your employees to reshare it to their own LinkedIn's profile If you like what you are hearing, please give this podcast five stars - I would really appreciate it ^_^ You'll keep getting tips and tricks on how you and your team become KNOWN, LIKED and TRUSTED in your industry! P/s: Here in our show, you can also meet many amazing guests, who adore authentic content as much as we do ^_^ _______________________________________________ WHO AM I? I’m Rasmus Basilier, CEO of The Authentic Content, based in Finland. I've been a coach and mentor for 100+ businesses to scale sales. So now I'd love to share all of my knowledge, experience to YOU, who is a part of any B2B or B2C business. In The Authentic Content Company, our mission is to help you and your team being Known, Liked and Trusted in your industry with Authentic Content. In other words, we adore authenticity so we want to make your brand become outstanding with "You being You"! Feel free to connect with me at Linkedin, TikTok, Instagram, Facebook, or Subscribe to our YouTube channel! :) #authenticcontent #contentcreation #b2b #contentmaketing

Isn’t it frustrating that you have a good product or service, but still people don’t want to buy from you? It happens because they don’t have any desire to buy your product. In this episode, Rasmus will discuss how you create a desire for your product and why authentic content methods should be a part of your demand-generation strategy. First, you must change your customers’ perspectives. You don’t promote your product, but you promote the category. You need to show them why the current way of doing things is not working and what is the new way of doing things. This is how you create the desire for a solution. And if you are the one helping them to reframe their perspective, they will likely want to buy from you. Welcome to our The Authentic Content Podcast hosted by Rasmus Basilier. Here we talk about creating authentic content that helps B2B businesses, and marketers to be Known, Liked, and Trusted in their market. Each idea will be explained with relevant and practical case studies for easier understanding. Who is Rasmus Basilier? Rasmus Basilier is the CEO of The Authentic Content, based in Finland. He has been a coach and mentor of 100+ companies to scale sales. Hence, based on previous experience, Rasmus has been making content to share tips to B2B, B2C business, marketing managers to reach their customers with authentic content. We hope you enjoyed this episode of The Authentic Content. Rasmus Basilier would love to hear from your opinion. Feel free to connect with him on LinkedIn TikTok , Instagram, and Facebook and subscribe to our YouTube channel!

In this episode, we're diving into a content method called Filming your employees with the use of FRIENDS, an all-time favorite series of many people. The television show will explain why being authentic in your content matters and why it's essential to showcase the same faces and voices in your content repeatedly. Welcome to our The Authentic Content Podcast hosted by Rasmus Basilier. Here we talk about creating authentic content that helps B2B business, marketers to be Known, Liked and Trusted in their market. Each idea will be explained with relevant and practical case studies for easier understanding. Learn how to make your employees the stars of your content narrative, giving your audience a chance to truly connect with your team. Discover the magic of consistency and repetition, just like the way FRIENDS kept us coming back for more. Whether you're a content creator or just curious about the power of authentic storytelling, this podcast is for you. Join us as we dive into the art of crafting content that not only introduces your team but also fosters trust and connection with your audience. Who is Rasmus Basilier? Rasmus Basilier is the CEO of The Authentic Content, based in Finland. He has been a coach and mentor of 100+ companies to scale sales. Hence, based on previous experience, Rasmus has been making content to share tips to B2B, B2C business, marketing managers to reach their customers with authentic content. We hope you enjoyed this episode of The Authentic Content. Rasmus Basilier would love to hear from your opinion so please feel free to connect with him on LinkedIn, TikTok, Instagram, Facebook and subscribe on our YouTube channel!