Are you a beginner in content creation and find it hard to engage your audience?

In this episode, we delved deep into content-making strategy with Martin Koskei, CEO of Kiki’s Home Box, a start-up company. 

If you still want to become more active on your social media platforms and find your way to begin, then this episode is going to help you. Because here, we talk about:

1. Promoting category: You don’t promote your product, but you promote the category. You need to show your audience why the current way of doing things is not working and what the new way of doing things is. This is how you create the desire for a solution.

2. Algorithm: Make content that is interesting to your customers; if your audience swipes your content, the algorithm will stop showing it in their feed. 

3. Customer segmentation: You should make different content based on the different types of customers you have. If you keep making the same content for various customer bases, you will lose. 

4. LinkedIn: The LinkedIn algorithm works differently than other social media platforms. You need to make content, connect people, and comment on others’ posts. This is how your content will be shown in your connections’ newsfeeds. 

5. Content ideas: What type of content can you start making? Simply start by sharing free advice and teaching people what you are good at. If your advice is good, people will listen to it and they will keep coming back to your content. 

Apart from these, you can get ideas about what content management tools need to be used and how AI can help in repurposing; however, the most important thing is to GET STARTED. Once you start creating content, the rest of the problems will also be sorted out. You just need to start. 

Welcome to our The Authentic Content Podcast hosted by Rasmus Basilier. Here we talk about creating authentic content that helps B2B businesses, and marketers to be Known, Liked, and Trusted in their market. Each idea will be explained with relevant and practical case studies for easier understanding.

Who is Rasmus Basilier?

Rasmus Basilier is the CEO of The Authentic Content, based in Finland. He has been a coach and mentor of 100+ companies to scale sales. Hence, based on previous experience, Rasmus has been making content to share tips to B2B, B2C business, and marketing managers to reach their customers with authentic content.

We hope you enjoyed this episode of The Authentic Content. Rasmus Basilier would love to hear from your opinion. Feel free to connect with him on LinkedIn TikTok , Instagram, and Facebook

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