Substance matters more than gear. Plus, you'll learn some affordable but valuable equipment that I'm using (even though I say its' not important) on my content creation journey so you can consider trying it out 🙂

There are two common ways people approach production quality.

1. Those who start creating content with basic equipment

2. Or, those who get caught up in trying to match the pros, thinking they need the latest gadgets to be at a "good level"

But here's the deal - you don't need a fancy setup to get started. Take Peter Zeihan, for example, with his 500,000 followers. He records with just his smartphone while hiking up a mountain. He's all about content substance.

💡What really matters is delivering value through your content. Good audio and lighting can enhance it, but they're not actually important. As long as I can hear you and see you. So, don't let the lack of equipment hold you back. Start recording, and you can always upgrade as you go.

(even though it's not important, you will probably still do it ;) )

If you find it interesting, please don't forget to follow our channel. We'd love to share our insights to help you and your team become KNOWN, LIKED and TRUSTED in your industry because that is our goal! ^_^

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WHO AM I?

I’m Rasmus Basilier, CEO of The Authentic Content, based in Finland. I've been a coach and mentor for 100+ businesses to scale sales. So now I'd love to share all of my knowledge, experience to YOU, who is a part of any B2B or B2C business.

In The Authentic Content Company, our mission is to help you and your team being Known, Liked and Trusted in your industry with Authentic Content. In other words, we adore authenticity so we want to make your brand become outstanding with "You being You"!

Let's connect with me at LinkedIn, TikTok, Instagram, Facebook and Subscribe to our YouTube channel for upcoming content!