The Best SEO Podcast: Defining the Future of Search with LLM Visibility™
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The Best SEO Podcast: Defining the Future of Search with LLM Visibility™
With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.
Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.
Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.
Whether you’re a C-suite leader, marketing professional, or founder building your brand, this podcast is your guide to understanding the evolution of SEO into LLM Visibility™ — because if you’re not visible to the models, you won’t be visible to the market.
657 Episodes
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We explore how an AI-first approach transforms a legacy driving school’s marketing, operations, and hiring while keeping focus on real-world outcomes. The big shift: recruiting becomes the growth engine, and local presence beats AI search for demand. • AI scheduling reduces travel time and increases daily lessons • Local marketing at scale through AI-powered research and print assets • Measuring lift via brand queries, CTR, utilization, and 10th-grade share • Nine test markets to validate an...
We explore how SEO is evolving into a broader visibility strategy that spans AI overviews, chat tools, and omnichannel marketing. Lindsay Halsey shares client-ready frameworks for education, measurement, and execution that turn complexity into clear next steps. • shift from sessions to visibility and share of voice • client education using visuals and live data reviews • GA4 custom channel for AI tool referrals • AI overview tracking and imperfect but useful signals • LLMs.txt and crawl acce...
Brie Anderson and Matthew Bertram explore why LLM-sourced traffic often converts better than traditional organic, how to track it cleanly in GA4, and why attribution will always be directional. We share a practical framework for aligning KPIs, separating dashboards from reports, and building a tracking plan that drives real decisions. • LLM referrals as high-intent visits • GA4 source/medium over fragile channel groupings • First user vs session vs model-based views in GA4 • UA to GA4 shift,...
We dig into how search is shifting from links to answers, why reputation now outranks tactics, and how to position your brand inside LLMs before it’s 10x harder. Ross Barefoot joins Matt to compare notes on pruning, big content, reviews, local, and the reality of client communication. • LLMs as a new gatekeeper layer and why fundamentals still matter • EEAT with real experience, proof, and long‑form content • Reputation first: reviews beyond Google and social mentions • Pruning thin and off‑...
We unpack why influencer marketing is now essential as social posts feed search and AI, and how micro creators, UGC rights, and repurposing drive real ROI. William Gassner of Stack Influence shares playbooks for seeding, scaling on TikTok Shop, and boosting Amazon rankings with external traffic. • Why Engagement Beats Follower Count • How UGC Lowers Ad Costs and Fuels SEO • Briefs, Rights, and Whitelisting Best Practice • Micro and Nano Influencers For Diversified Reach • Testing Hooks, Comm...
The digital marketing landscape is transforming dramatically with Google's MUM (Multitask Unified Model) reshaping how search works and forcing marketers to adapt their strategies beyond traditional SEO approaches. • MUM combines text, images, videos, maps and other data types to create a comprehensive understanding of topics • Google's framework has evolved from "micro-moments" to the "four S's of discovery" – stream, scroll, search, and shop • Customer journeys are no longer linear but res...
The key to standing out in a world overrun with AI tools and generic marketing is getting back to the fundamentals of emotional targeting and understanding your customers at a deeper level. • Technology changes, but people don't. Emotional triggers still drive all purchasing decisions • Most marketers focus too much on features rather than addressing customer emotions • Using AI to outsource thinking leads to generic content that fails to convert • Website traffic has decreased by 50-60% acr...
AI is revolutionizing e-commerce by enabling brands to scale product catalogs and optimize Amazon listings with unprecedented efficiency. Daniela Bolzmann shares how Mindful Goods uses artificial intelligence to transform data analysis, content creation, and split testing for seven and eight-figure brands. • AI allows agencies to support enterprise brands with thousands of SKUs by creating template masters deployable across entire catalogs • Split testing tools like Manager Experiments (free...
SEO veteran Ian Lurie joins Matt Bertram to discuss navigating today's chaotic digital marketing landscape and why traditional metrics are becoming less reliable. They explore how the decline in click data requires a shift to lift-based measurement that correlates visibility improvements with revenue changes rather than traffic alone. • Marketers must focus on business performance over vanity metrics • Measurement requires correlating visibility (in rankings, SERP features, or AI mentions) w...
Brad Wetherall, former head of Google My Business, reveals insider knowledge about how Google evaluates and ranks business profiles in the evolving search landscape. He shares crucial insights on trust factors, ranking signals, and how AI is reshaping local search strategies. • Google Business Profile (formerly Google My Business) remains critical despite the focus on AI and LLMs • The three most important ranking factors are business name, primary category, and reviews • Consistent review f...
Conversion expert Trevor Levine reveals essential strategies for maximizing results in an era where website traffic has dropped by an average of 58.5% due to AI overviews in search. As the selection process now happens off-page, businesses must be laser-focused on converting the visitors who do reach their sites. • Starting with pain points and amplifying the emotional impact of customer problems • Using video sales letters for higher-ticket items to prevent price-shopping before value is es...
The SEO landscape is shifting dramatically with the rise of AI search and entity-based relationships, creating new challenges and opportunities for marketers. We explore how traffic patterns are changing as top-ranking sites lose clicks to AI overviews while brand searches increase, and discuss the critical importance of entity relationships in modern search strategy. • Entity SEO requires mapping relationships between data points like organizations, places, and products • Structured data re...
AI is fracturing the search ecosystem and creating new opportunities for SEOs to expand their role and demonstrate greater business value in this evolving digital landscape. • Michael Buckbee discusses how AI is changing search and creating "siteless SEO" • Traditional SEO has primarily been Google optimization, but search is now becoming a feature embedded across multiple platforms • ChatGPT and other AI tools are often the first touchpoint for prospects, who may never visit your website • ...
Search is rapidly changing as traffic is being redistributed across platforms, with AI overviews and LLMs dramatically changing how users find information and interact with brands. • Despite traffic metrics declining, brand visibility may actually be increasing in places you can't easily measure • Media Mix Modeling (MMM) is emerging as a better way to evaluate marketing impact versus traditional attribution models • Website traffic is down approximately 58.5% due to zero-click searches and ...
Kevin Surace, known as the father of virtual assistants, shares his insights on how AI is revolutionizing marketing and business operations. We discuss the democratization of content creation, the transformation of search, and why companies refusing to embrace AI are heading toward extinction. • AI is making marketers 10-100x more productive by enabling rapid content creation and analysis • Content that previously took weeks can now be generated in minutes with equal or better quality • The ...
Authentic storytelling in marketing is much more than a trendy buzzword; it's a comprehensive strategy that should permeate every customer interaction from first touch to final purchase and beyond. • Effective storytelling means presenting your brand's story as an evolving journey that spans multiple touchpoints • The customer journey increasingly happens off your website, making platform-diverse content essential • YouTube is overtaking Google as a search destination, highlighting the growi...
Everything is changing in digital marketing, with SEO becoming more dynamic and YouTube emerging as one of the biggest ways to build your brand. For those afraid of video marketing, now is the time to take the leap and establish a YouTube presence. • YouTube content lives long-term, unlike other platforms where posts disappear within 48 hours • The most effective YouTube ads follow a hook-educate-call to action structure • Balance AI capabilities with human strategy to create marketing that ...
Jason Moss shares the CEO Freedom Formula, a powerful roadmap for scaling businesses through identity shifts and strategic improvements. The formula merges internal mindset work with external business strategy to help entrepreneurs break through revenue plateaus and experience sustainable growth. • CEO Identity: changing your self-perception to match your desired business level • The business you have is a mirror reflecting who you are as an entrepreneur • Eliminate before you delegate to av...
Sales and marketing are becoming increasingly interconnected, with the most successful businesses breaking down silos between departments. Digital marketers must expand their skill sets beyond specialized areas like SEO or content creation to embrace analytics, client communication, and sales principles. • Modern marketing requires understanding that different social platforms have unique algorithms and audience expectations • Focus on mastering one platform before expanding to others – cont...
Email marketing still converts better than most digital channels, yet many businesses overlook this powerful tool because of misconceptions about its effectiveness or complexity. • Email is definitely not dead – it's been generating millions in revenue for over a decade • DNS records (SPF, DKIM, DMARC) are now essential for good deliverability • Different platforms serve different needs – MailChimp for beginners, Active Campaign for automation, GoHighLevel for all-in-one • Lead magnets...
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Thanks for this podcast. I use for my site SEO))
A very cool podcast. Thank you for sharing the useful information that inspires me and fills me with new ideas and skills. I listen to your podcast regularly, and I also watch videos of bloggers on YouTube who talk about SEO. I also read blogs. One of my favorite blogs is https://seranking.com/blog/how-to-promote-a-website/, where I found some very valuable information on how to promote my site. Secretly on this page, I found information about important marketing tools during promotion that made my job easier.
A little bit poor mic quality, but still, it was an interesting introductory episode.
why don't you just come to the point guys??
8 minutes into your podcast and not a single seo tip? will give it a little more time....
that was really helpful. love your channel.
Agree. The fluff got frustrating because it was wasting our valuable time. Time is a commodity. Get to the point. Thank you.
7:51 in before they got to the first tip. wth?
Fantastic tips
Can you guys do a Podcast without all this animation?
Good stuff. Thanks.
I've found this episode to be the best yet. the information provided was insightful and fun. well done guys.