The digital marketing landscape is transforming dramatically with Google's MUM (Multitask Unified Model) reshaping how search works and forcing marketers to adapt their strategies beyond traditional SEO approaches.

• MUM combines text, images, videos, maps and other data types to create a comprehensive understanding of topics
• Google's framework has evolved from "micro-moments" to the "four S's of discovery" – stream, scroll, search, and shop
• Customer journeys are no longer linear but resemble atoms or squiggly lines as users bounce between different touchpoints
• Small businesses can compete by focusing on building communities and engaging audiences across multiple platforms
• Traditional keyword tracking is becoming less valuable as search becomes more personalized and conversational
• Content strategy should shift from high-volume production to creating fewer, higher-quality pieces with extensive distribution

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With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. 

Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. 

Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. 

Guest Information:

Website: https://mobilemoxie.com/
LinkedIn: https://www.linkedin.com/in/cindykrum/
Twitter/X: https://x.com/Suzzicks/

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